Sonendo
- Company typePublic
- Founded2006
- HeadquartersLaguna Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Sonendo firmographics
Firmographics- Name
- Sonendo
- Legal name
- Sonendo, Inc.
- Website
- https://sonendo.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sonendo industry classification
Industry- Product category
- Endodontic Medical Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)
Keywords
Where Sonendo is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sonendo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Procedure Instruments (Consumables): Recurring sales of procedure-related consumables and services. Approximately 82% of total revenue comes from recurring consumables and services. Procedure instrument revenue is a key revenue driver with approximately $75 average selling price per unit.
- GentleWave Console Sales: Capital equipment sales of the GentleWave console system. Console revenue from unit sales and upgrades to the G4 system.
- TDO Software (Divested March 2024): Previously sold practice management software solutions. Divested to Valsoft Corporation in March 2024 for approximately $16.0 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time | Trade-Up for G3 Users |
| Subscription | Monthly | Flex Membership Plan |
| One time/ perpetual license | One time | Buy-In for New Customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sonendo product offering
Product offeringCore offering
Sonendo develops and manufactures the GentleWave System, a proprietary medical technology platform that cleans and disinfects the microscopic spaces within teeth during root canal therapy without removing tooth structure. The offering combines capital equipment (GentleWave G4 console) with recurring single-use procedure instruments (CleanFlow), software updates (ProControl), and complementary rotary files (FlowLogic). Approximately 82% of revenue is recurring from consumables and services, with capital console sales contributing the remainder.
Product overview
Sonendo offers a unified product architecture centered on the GentleWave® System, a medical technology platform for root canal treatment. The core platform consists of the GentleWave G4 console hardware, combined with single-use CleanFlow™ Procedure Instrument consumables. Software enhancements like ProControl™ add clinical flexibility to the G4 System. The product line was expanded in November 2025 with FlowLogic™ Rotary Files, endodontic files launched via a strategic European partnership. The system utilizes a proprietary mechanism combining procedure fluid optimization, broad-spectrum acoustic energy, and advanced fluid dynamics to clean and disinfect root canals without removing tooth structure.
Differentiator
Problem solved
Functional benefit
Brands
- GentleWave System: Innovative technology platform for treating tooth decay by cleaning and disinfecting microscopic spaces within teeth without the need to remove tooth structure. Utilizes procedure fluid optimization, broad-spectrum acoustic energy, and advanced fluid dynamics.
- GentleWave G4 System
- CleanFlow Procedure Instrument
- FlowLogic Endodontic Files
- ProControl
Products and services
- GentleWave System The primary medical technology platform designed to treat tooth decay by cleaning and disinfecting the microscopic spaces within teeth without removing tooth structure. The system combines procedure fluid optimization, broad-spectrum acoustic energy, and advanced fluid dynamics to debride and disinfect the complex root canal system in a less invasive procedure. Sold to endodontists and dental practices.
- GentleWave G4 System Fourth-generation GentleWave console platform, designed with future expandability. Features improved reliability, enhanced customer experience, and supports software upgrades including ProControl. Sold to endodontists and dental practices as capital equipment.
- CleanFlow Procedure Instrument Single-use procedure consumable instrument used with the GentleWave System during root canal procedures. Second-generation version launched in 2023 offers heightened efficacy and ease of use. Average selling price approximately $75 per unit; ~82% of Sonendo revenue comes from these recurring consumables.
- ProControl Software update for the GentleWave G4 System that enables optimized cleaning of complex anatomy and increased procedure efficiency. Allows endodontists to adjust procedure fluid concentration levels when using the CleanFlow procedure instrument, enabling personalized treatments and reduced procedure time.
- FlowLogic Rotary Files Endodontic rotary files launched in November 2025 in partnership with a European-based dental company. Provides exclusive North American distribution rights for Sonendo and expands the company's product portfolio in the endodontic instruments category.
Quantifiable outcome
- 96.6% of patients report mild to no pain within 48 hours post-procedure
- +4 more outcomes
Companies that use Sonendo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sonendo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sonendo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and strategic.
- Dental Purchasing Group (DPG)corePartnership agreement with Dental Purchasing Group, a member-driven group purchasing organization providing independent and group dental practices with cost savings programs. DPG has members in more than 40 states, making it one of the largest dental-specific GPOs in the U.S. DPG members can adopt and implement the GentleWave Procedure.
- BEST for DentistrycorePartnership agreement with BEST for Dentistry, a dental services company focused on leveling the playing field for independent dental practices. The strategic alliance aims to expand access to the GentleWave Procedure by making it available in more dental practices across the country.
- Valsoft Corporation Inc.minorAcquired Sonendo's Software Segment assets comprised of TDO Software in March 2024 for approximately $16.0 million. Valsoft is a Quebec company based in Montreal specializing in vertical market software businesses.
- Biolase, Inc.strategicAsset Purchase Agreement signed in October 2024 for Sonendo to acquire substantially all of Biolase's assets for $14 million plus assumption of certain operating liabilities. Biolase is a dental laser systems company in Chapter 11 bankruptcy proceedings. The transaction includes settlement of patent litigation between Sonendo's subsidiary PIPStek LLC and Biolase.
- American Association of Endodontists (AAE)coreExclusive sponsor of Save Your Tooth Month campaign, promoting awareness of endodontic treatment and the GentleWave System technology. AAE is a professional association of endodontists with survey data showing 69% of Americans believe saving a natural tooth is usually the best option.
- Chicago Mobile CareminorPartnership in the Save Your Tooth Month community event distributing tooth care kits to underserved children in Chicagoland.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Sonendo competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Large public dental technology company (Invisalign, iTero) with board overlap (Raj Pudipeddi). Comparable as a publicly traded dental technology company pursuing innovative specialty-focused platforms.
- Patterson Companies: Major dental and animal health distributor offering equipment, consumables, and software to dental practices across North America. Comparable as a broad dental supply and equipment channel.
- Envista Holdings: Diversified dental products company (Nobel Biocare, Ormco, Kerr) offering endodontic consumables and equipment. Comparable in serving dental professionals with both capital equipment and recurring consumables.
- Henry Schein: Largest dental distributor in North America providing supplies, equipment, and practice solutions to dental practitioners. Comparable as a broad dental channel partner reaching endodontists and DSOs.
- Dentsply Sirona: Largest global manufacturer of dental equipment, consumables, and digital dentistry solutions. Comparable as a broad incumbent offering overlapping endodontic equipment and consumables across the full dental professional spectrum.
Direct peers
- Coltène: Swiss-based dental consumables and endodontic instruments manufacturer (including rotary files and sealers). Comparable as a focused dental endodontics specialist with overlapping rotary file and consumable categories.
- Ultradent Products: Private dental manufacturer focused on endodontic and restorative consumables including irrigation solutions used in root canal therapy. Comparable as a specialized dental manufacturer serving endodontic procedures.
- Brasseler USA: Dental surgical and endodontic instrument manufacturer (rotary files, hand instruments). Comparable as a direct endodontic instrumentation peer in rotary files and consumable dental instruments.
- Biolase: Dental laser systems company currently in Chapter 11 and being acquired by Sonendo. Directly comparable as a peer dental technology company targeting endodontic and other dental procedures with advanced technology platforms.
- Septodont: Global leader in dental anesthetics and endodontic pharmaceuticals including products used in root canal therapy. Comparable as a specialized manufacturer serving the endodontic procedure workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonendo social profiles
Digital presenceSonendo compliance and trust
Trust signalCompliance1 record
Sonendo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonendo leadership team
Management profileNumber of profiles
Profiles9 records
Sonendo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sonendo funding detail
Funding detailFunding overview
Funding rounds16 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonendo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonendo
What does Sonendo do?
Sonendo develops and manufactures the GentleWave System, a proprietary medical technology platform that cleans and disinfects the microscopic spaces within teeth during root canal therapy without removing tooth structure. The offering combines capital equipment (GentleWave G4 console) with recurring single-use procedure instruments (CleanFlow), software updates (ProControl), and complementary rotary files (FlowLogic). Approximately 82% of revenue is recurring from consumables and services, with capital console sales contributing the remainder.
Is Sonendo a public or private company?
Sonendo is a public company. It is classified as public and is currently operating.
When was Sonendo founded?
Sonendo was founded in 2006. It employs 101 to 250 people.
Where is Sonendo based?
Sonendo is headquartered in Laguna Hills, United States, in the North America region.
How does Sonendo make money?
Three revenue lines are on record. Procedure Instruments (Consumables) is the primary driver. The others are gentleWave Console Sales and TDO Software (Divested March 2024).
Who are Sonendo's main competitors?
Broad incumbents on record are Align Technology, Patterson Companies, Envista Holdings, Henry Schein and Dentsply Sirona. Direct peers are Coltène, Ultradent Products, Brasseler USA, Biolase and Septodont.
Does Sonendo have an API?
No public API is recorded for Sonendo.
What industry is Sonendo in?
Sonendo's product category is Endodontic Medical Devices. Its primary akta.pro industry code is HLABAGAB, Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy). Its NAICS code is 339114 and its SIC code is 3843.