Pixotope

What Pixotope does

Pixotope Technologies AS is a Norway-based software company that provides a real-time virtual production platform for the broadcast, sports, and esports industries. The company was originally founded in 2013 as The Future Group AS and rebranded to Pixotope Technologies AS in March 2022; it is headquartered in Oslo and operates as a private limited company. Its platform is built natively on Epic Games' Unreal Engine, employing a proprietary single-pass rendering pipeline that composites video and computer graphics in a single pass without plugin-based performance overhead.

The product portfolio spans Pixotope Graphics (VS/AR Edition for virtual studios and augmented reality, XR Edition for LED volume extended reality, and Pixotope Motion for template-based character generation), the Pixotope Camera Tracking family (Zone for markerless tracking, Fly Edition, and the combined Marker and Vision Edition), plus Talent Tracking and Living Photo add-ons. Erizos Studio serves as the unified front-end control interface, with MOS-protocol integration for iNews, Octopus, and Open Media newsroom systems and external data binding from HTTP, SQL, XML, CSV, and JSON sources.

The company monetizes through subscription licenses (floating and node-locked, billable annually, quarterly, or monthly), perpetual licenses paired with separate maintenance agreements, support contracts, and professional services. Pricing is quote-based and not publicly disclosed. Customers include ESPN Brazil, TV Globo, SVT, RÚV, TF1, La 7, Amarin TV, Viacom18, JioHotstar, CCTV, Riot Games, Valve (Dota 2), Fox (Alter Ego), Warner Bros. Discovery, Baltimore Ravens, Carolina Panthers, Formosa Television, and Television Canaria, with distribution via direct enterprise sales supplemented by authorized resellers, the Approved Vendors List, system integration partners such as GETOP, and an Education Program.

Name

Pixotope

Legal name

Pixotope Technologies AS

Website

https://pixotope.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixotope Technologies AS is a Norway-headquartered software company providing real-time virtual production solutions on Unreal Engine for broadcasters, sports leagues, and esports organizers, with a subscription-based enterprise licensing model and a global enterprise customer base.

Ownership category

akta.pro rank

Product category

Virtual Production Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)

Keywords

• Virtual production software
• Real-time broadcast graphics
• Augmented reality broadcasting
• Extended reality production
• Camera tracking solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription Licenses: Subscription-based licensing model with flexible license types including floating licenses (internet connection required) and node-locked licenses (can be used offline after initial activation). License fees may be annual, quarterly, or monthly. Supports flexible licensing allowing licenses to be easily moved between machines.
2. Perpetual Licenses with Maintenance: Perpetual licenses available but require separate maintenance license for access to updates during license period.
3. Support Services: Support services available through separate Support Agreement including technical support, bug fixes, and updates. Provides peace of mind for mission-critical broadcast environments.
4. Professional Services: Consultancy assistance available to customize products for specific customer needs, regulated through separate Service Agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pixotope provides an all-in-one virtual production and real-time graphics platform built on Unreal Engine, enabling broadcasters and media producers to create immersive augmented reality (AR), extended reality (XR), virtual studio (VS), broadcast graphics, and motion design content in real-time. The platform combines native rendering, comprehensive camera and talent tracking, data integration, and template-based workflows into a unified solution sold primarily to enterprise broadcasters, sports leagues, and esports producers.

Product overview

Pixotope is an all-in-one virtual production and real-time graphics platform built on Unreal Engine. The portfolio consists of three main product lines: Pixotope Graphics (available in VS/AR Edition for virtual studio/augmented reality, XR Edition for LED volume/extended reality, and Motion for 2D/3D motion graphics); Pixotope Camera Tracking (including Zone for markerless tracking, Fly Edition, and Marker/Vision Edition for comprehensive tracking coverage); and specialty tools including Talent Tracking and Living Photo. Erizos Studio serves as the unified front-end control interface. The platform enables real-time rendering, compositing, camera/talent tracking, and data integration across virtual studios, AR, and XR workflows for broadcasting, sports, esports, corporate, and advertising industries.

Differentiator

Problem solved

Functional benefit

Brands

• Erizos Studio: Front-end interface for Pixotope Motion providing fast, intuitive template creation and control for graphic templates.

Products and services

• Pixotope Graphics VS/AR Edition Virtual studio and augmented reality production software enabling real-time rendering, LED volumes, camera tracking, high-quality keying, image mixing, data integration, and chroma-keying within a unified workflow powered by Unreal Engine. For broadcasters and media producers producing AR graphics and virtual studio content.
• Pixotope Graphics XR Edition Extended reality (LED volume) production software with purpose-built tools for LED wall alignment, AR/XR color matching, multi-camera switching without external switcher, set extension, and multi-wall support from a single server. For broadcasters and productions using LED volume stages.
• Pixotope Motion Template-based, rundown-driven character generator and motion design platform built on Unreal Engine's Motion Design toolset. Enables 2D/3D motion graphics creation with intuitive layer-based tools, state-machine animation logic, and real-time data binding. For broadcasters producing on-air graphics.
• Pixotope Zone Markerless camera tracking solution using computer vision. Works with existing broadcast infrastructure using only SDI video signal, no additional hardware at camera. Setup time under 10 minutes; weather-independent; suitable for remote sports events.
• Pixotope Fly Edition

Quantifiable outcome

• IP-based remote production reduces on-site crew requirements by 50% or more
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature15 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GETOPcoreImplementation/ SI/ Consulting Partner · 20 November 2023Asia's leading virtual production integration services provider. Selected Pixotope Graphics XR Edition to power Taiwan's first XR production facility at Formosa Television. Built the CYANS LED Virtual Studio featuring massive 8K LED wall. Objective was to produce television content with narrative style advancing production technology into new era. Achieved substantial cost savings by eliminating physical set construction and enabling multiple productions in single studio space.
• HarvatekminorImplementation/ SI/ Consulting Partner · 20 November 2023Taiwanese supplier of LED volumes. Collaborated with GETOP to build Formosa Television's XR studio - the CYANS LED Virtual Studio. The studio features 8K LED wall measuring 18.5 meters wide and 5 meters high, meeting rigorous Netflix Partner Center standards.
• TrackMen GmbHcoreTechnology or Integration · 21 April 2022Pixotope acquired Cologne-based TrackMen GmbH, a provider of real-time 3D camera and talent tracking solutions for the media industry. The acquisition integrated TrackMen's tracking technology into Pixotope's platform to enhance accessibility and usability for media creators worldwide. This acquisition established Pixotope's position as a comprehensive one-stop-shop for real-time 3D camera and talent tracking.
• Erizos StudiocoreTechnology or IntegrationErizos Studio is the front-end control interface for Pixotope Motion and broader Pixotope graphics workflows. Offers single intuitive UI allowing broadcasters to control multiple engines and aspects of shows simultaneously. Completely flattens learning curve requiring only 2-3 days to master. One operator can drive CG overlay graphics, AR elements, virtual studio, and XR wall from same seat. Seamlessly integrates with Pixotope and supports MOS-based NRCS systems.
• NVIDIAcoreTechnology or IntegrationDeep learning technology integration from NVIDIA enhances rendering quality for animated content. Pixotope integrates NVIDIA deep learning tech enabling animated stars to be shown in cinematic quality to audiences in real-time production environments.
• Epic Games (Unreal Engine)coreTechnology or IntegrationPixotope is built on Unreal Engine technology. Native implementation with no plugin-based restrictions on functionality, quality, or performance. EULA explicitly acknowledges Epic technology within products with all rights remaining with Epic and its licensors.
• Silver SpoonminorImplementation/ SI/ Consulting PartnerProduction company that built avatar toolsets for Fox's Alter Ego talent show. Pixotope integrated motion capture data, real-time lighting data, and avatar files created by Silver Spoon for augmented reality performances.
• That's It MediaminorImplementation/ SI/ Consulting PartnerProduction company partnered with Pixotope for China's first virtual character talent competition '2060' on Jiangsu Satellite TV. Pixotope provided technology platform while That's It Media handled production execution with custom workflow including live pickup capability.
• Space Warp Engine StudiominorImplementation/ SI/ Consulting PartnerStudio partner for '2060' virtual talent show. Worked with Pixotope to develop and deliver fundamental workflow changes. Created virtual crowd generation system and supported production execution.
• The Famous GroupminorImplementation/ SI/ Consulting PartnerVirtual event production company. Turned to Pixotope for augmented reality features at Baltimore Ravens' M&T Bank Stadium. Pixotope provided core technology and technical expertise as liaison between camera, vision mixing, and display systems departments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vizrt: Vizrt is the largest dedicated broadcast graphics and virtual set software vendor, directly competing with Pixotope's Graphics VS/AR and Motion products across news, sports, and entertainment broadcasters globally.
• Disguise: Disguise is a leading XR/LED volume production platform powering large-scale virtual productions for broadcasters, live events, and esports - directly competing with Pixotope's XR Edition.
• Zero Density: Zero Density provides real-time virtual production and broadcast graphics software (Reality Engine/Lifeaverse) and competes head-to-head with Pixotope in AR/XR/virtual studio workflows for broadcasters.
• Brainstorm Multimedia: Brainstorm's InfinitySet is a real-time virtual studio and AR solution for broadcasters, serving the same TV network and sports production use cases as Pixotope.

Broad incumbents

• Ross Video: Ross Video is a broad broadcast infrastructure incumbent offering production switchers, graphics (Voyager/DashBoard), and virtual solutions; it is also a Pixotope investor (2015 lead), making it both an investor and a competitive overlapping player.
• Epic Games (Unreal Engine): Epic Games' Unreal Engine is Pixotope's core technology foundation; Epic itself moves into virtual production via Unreal Engine for live events and could compete or change terms with Pixotope at any time.
• Avid Technology: Avid is an established post-production and broadcast workflow incumbent; while not a direct real-time virtual production competitor, it sits in the broader media production software stack Pixotope integrates with.

Emerging players

• Mo-Sys Engineering: Mo-Sys provides camera tracking and virtual production hardware/software for broadcast and film, overlapping with Pixotope's tracking and XR offerings but with a stronger hardware-centric focus.
• Stype (Telos Alliance): Stype (now part of Telos Alliance) provides broadcast-grade camera tracking for virtual studios and AR, competing in the same workflow segment where Pixotope's tracking products operate.

Others

• NVIDIA (Omniverse): NVIDIA provides enabling GPU and simulation/collaboration technology (Omniverse) used in virtual production pipelines; Pixotope integrates NVIDIA deep learning tech, making it an infrastructure enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL8kfp5h9wvpV8yBgvl9XyKbAXiB0ljd9G
• Xx.com/pixotope
• LinkedInlinkedin.com/company/pixotope

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixotope