What Vizrt does

Vizrt is a privately held Norwegian-founded software company (established 1997, parent Confine Visual BidCo AB in Stockholm, Sweden) that provides software-defined visual storytelling solutions for live broadcast, sports, enterprise, and creator-economy customers. Its core technology stack centers on the Viz Engine real-time 3D graphics rendering and compositing platform, augmented by an extensive product portfolio that includes TriCaster live production systems (acquired from NewTek in 2019), Viz Mosart studio automation, Viz One media asset management, Viz Pilot Edge newsroom graphics, Viz Arc unified control, Viz Virtual Studio/Arena/Libero sports and virtual-set products, and Viz Flowics HTML5 cloud graphics (acquired 2022). The recently introduced AI Keyer (April 2026) and the DeepVA-integrated Viz One 8.1 (December 2025) signal an explicit AI-native platform strategy, complemented by partnerships with Zoom (InteractifAI and CaptivAIte), AWS (ISV Accelerate), Unreal Engine, Adobe, and NVIDIA. NDI, the IP video connectivity protocol originated by NewTek, is integrated across the portfolio and has become a de facto industry standard.

The company operates across 180+ countries with 6,600+ customers and 600+ employees, generating revenue through a mix of software subscriptions and perpetual licenses, hardware sales (TriCaster, PTZ cameras, control panels, Viz Connect video conversion), and professional services for implementation and training. Distribution combines direct enterprise sales for large broadcasters with a global channel partner network (e.g., Holdan in the UK/Ireland, Midwich Group) and digital marketplaces (AWS Marketplace, Zoom ISV Exchange). Customer segments are led by Media & Entertainment and Sports, with secondary focus on Enterprise (corporate communications), Creator Economy, Education, and Government. Named enterprise customers include BBC Sport, Sky News Arabia, Sky Sports, Viaplay, Chess.com, Blinx, Cablenet Sports, and Sharp HealthCare, indicating a balanced, low-concentration logo base.

The business is currently owned by a Nordic Capital-led private equity consortium following a secondary buyout, with no public ticker or disclosed revenue. The company maintains enterprise-grade security and privacy credentials (ISO 27001, SOC 1, SOC 2 Type II, GDPR, CCPA, HIPAA support, ISO 27017/27018) and operates from offices in 17 countries including Bergen, Stockholm, New York, London, Singapore, and Sydney. The product cadence in late 2025 and 2026, combined with the Zoom strategic partnership, suggests the company is repositioning from a traditional broadcast-supplier base toward a broader AI-driven visual storytelling platform with reach into enterprise collaboration and the creator economy.

Name

Vizrt

Legal name

Confine Visual BidCo AB

Website

https://vizrt.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vizrt is a privately held software company providing AI-powered real-time 3D graphics, live production, studio automation, and media asset management solutions to 6,600+ broadcasters, sports organizations, enterprises, and creators across 180+ countries.

Ownership category

akta.pro rank

Product category

Broadcast Graphics and Live Production Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

Motion Graphics & Broadcast Design (MPAHACAC)

akta.pro secondary industries

Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), 3D Product/Explainer Animation (MPAHACAD), Graphic Design & Visual Content Production (BPAFAIAC), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

Keywords

• Real-time graphics software
• Live production systems
• Studio automation software
• Broadcast graphics solutions
• Media asset management

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: Software-defined visual storytelling solutions including real-time graphics, live production tools, and cloud platforms sold through perpetual licenses and subscription models
2. Hardware Products: TriCaster family, PTZ cameras, control panels, and video conversion hardware sold as one-time purchases
3. Professional Services: Implementation, training, and managed services supporting product deployment and customer success

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vizrt develops and sells software-defined visual storytelling solutions including real-time 3D graphics rendering, live video production and switching systems, studio automation, AI-powered media asset management, sports analysis tools, and newsroom graphics workflows. Its flagship products — Viz Engine, TriCaster, Viz Mosart, Viz One, and Viz Pilot Edge — are sold to broadcasters, sports organizations, enterprises, and educational institutions for live and on-demand content creation. The company also sells complementary hardware (PTZ cameras, control panels, video converters) and operates the NDI IP video connectivity standard.

Product overview

Vizrt is an AI platform for visual storytelling offering a broad portfolio of software-defined live production and real-time graphics solutions. The core portfolio centers on Viz Engine (real-time 3D graphics rendering and compositing engine) and Viz Artist (design interface), Vizrt AI Keyer (AI-powered keying eliminating green screens), Viz Mosart (studio automation), Viz One (media asset management with AI-powered metadata enrichment in version 8.1), Viz Pilot Edge (newsroom graphics), Viz Arc (Unreal/Viz Engine unified control), Viz Virtual Studio (AR/virtual sets), Viz Arena (sports AR), Viz Libero (sports analysis with Viz AI), Viz Flowics (HTML5 cloud graphics — acquired platform), Viz Social (social media integration), Viz Story (browser video editing), Viz Trio (character generator), Viz Now (cloud live production), Viz 3Play (replay systems), Viz Connect (video conversion hardware), Viz CaptureCast (lecture capture), Viz Ticker (automated ticker graphics), Viz Channel Branding, Viz Multiplay (video wall playout), Viz World (map/geo graphics), and Viz NRS (NDI shared storage). The TriCaster Family spans from the flagship TriCaster Vizion through the TC2 Elite, TC1, 1 Pro, TC410 Plus, Mini 4K, Mini X, Mini Go, Mini S, and cloud-native TriCaster Now and TriCaster Vectar. NDI, developed by NewTek (now part of Vizrt), provides the underlying IP video connectivity across the portfolio. Newer AI-native products include Vizrt AI Keyer (April 2026), CaptivAIte, and InteractifAI (February 2026, for Zoom integration). The company serves Media & Entertainment, Sports, Enterprise, and Creator Economy industries across 180+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Viz Flowics: Comprehensive HTML5 cloud platform for creating and controlling live data-driven graphics in productions
• NDI
• TriCaster
• InteractifAI
• CaptivAIte

Products and services

• Viz Engine
• Viz Artist
• TriCaster Family
• Viz Mosart
• Viz One
• Viz Pilot Edge
• Viz Arc
• Viz Virtual Studio
• Viz Arena
• Viz Libero
• Viz Flowics
• Viz Social
• Viz Story
• Viz Trio
• Viz Now
• Viz 3Play Family
• Viz Connect Family
• Viz CaptureCast
• Viz Ticker
• Viz Channel Branding
• Viz Multiplay
• Viz World
• Viz NRS
• Vizrt AI Keyer
• InteractifAI
• CaptivAIte
• NDI
• PTZ3 / PTZ3 UHD PLUS Cameras

Quantifiable outcome

• 50% increase in logging accuracy with Viz One 8.1 AI features
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered regional, core and minor.

• HoldanregionalChannel Partner/ Reseller/ Distributor · 1 May 2026UK and Ireland distributor licensed to distribute the full Vizrt portfolio including vision mixing, HTML5 graphics, and AR solutions. Part of the Midwich Group.
• ZoomcoreStrategic or Co-development Partner · 3 February 2026Development partnership integrating Vizrt's broadcast-quality graphics and AI-powered AR tools (InteractifAI and CaptivAIte) into Zoom's collaboration platform for enhanced corporate communications. Products available through Zoom's ISV Exchange Program from February 2026.
• Aiconix (DeepVA)coreTechnology or Integration · 1 December 2025Integration partnership bringing DeepVA sovereign AI platform into Viz One media asset management system for automated metadata generation, visual recognition, and content tagging.
• AWScoreTechnology or IntegrationVizrt joined AWS ISV Accelerate Program with TriCaster available in AWS Marketplace, enabling cloud-based procurement and deployment.
• Rise (Women in Broadcast)minorOthersCSR and advocacy partnership championing gender diversity in broadcast technology through workshops, mentoring, and annual Rise Awards sponsorship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ross Video: Ross Video is a direct competitor to Vizrt in broadcast graphics, live production switchers (Carbonite, Acuity), newsroom workflows, and studio automation, serving the same enterprise broadcaster and sports venue customers with comparable end-to-end production portfolios.
• ChyronHego: ChyronHego is a direct peer in broadcast graphics, character generators (CAMIO), and sports analysis (TRACAB), targeting the same broadcaster, news, and sports venue customers with comparable real-time graphics and visualization capabilities.
• Blackmagic Design: Blackmagic Design competes with Vizrt across live production switchers (ATEM), cameras, and increasingly cloud-based workflows (DaVinci Resolve Cloud), addressing overlapping customer segments from prosumer to enterprise broadcast with aggressive pricing.
• Grass Valley: Grass Valley competes directly with Vizrt across live production switchers, playout, MAM, and broadcast infrastructure for enterprise broadcasters and sports media organizations, with overlapping product lines in newsroom and live production workflows.

Emerging players

• Pixotope: Pixotope focuses on real-time virtual production and AR graphics for broadcast and live events, built on Unreal Engine — directly competing with Vizrt AI Keyer and Virtual Studio in the green-screen-free virtual set and AR graphics market.
• disguise: disguise specializes in extended reality (XR), virtual production, and real-time graphics for live events, broadcast, and immersive experiences — directly comparable to Vizrt's Virtual Studio and Viz Arc products, particularly in Unreal Engine-driven virtual production workflows.

Broad incumbents

• Adobe: Adobe's Creative Cloud and video production tools (After Effects, Premiere Pro) overlap with Vizrt's graphics design and video editing workflows, and Adobe is also a Vizrt technology integration partner, making it both a competitor and collaborator in the broader creative production stack.
• Avid Technology: Avid provides broadcast newsroom, media asset management, and production tools (MediaCentral, iNEWS) that overlap with Vizrt's Viz One, Viz Pilot Edge, and Viz Story products, addressing the same enterprise newsroom customers with a broader editorial workflow portfolio.
• Evertz Microsystems: Evertz is a broader broadcast infrastructure incumbent providing routing, IP transport, playout, and processing solutions that overlap with Vizrt's NDI/IP connectivity and playout offerings, though with deeper emphasis on facility-level infrastructure.

Regional players

• Telos Alliance: Telos Alliance provides broadcast audio, processing, and IP networking solutions that complement Vizrt's video-centric stack; while not a direct graphics competitor, it addresses overlapping broadcast engineering buyers and overlaps with Vizrt's IP/NDI connectivity strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vizrt
• YouTubeyoutube.com/user/vizrt
• Facebookfacebook.com/vizrt
• LinkedInlinkedin.com/company/vizrt

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vizrt