Tire Agent

What Tire Agent does

Tire Agent Corp. is a New York-based, 100% online direct-to-consumer tire and wheel retailer operating exclusively through tireagent.com since its 2018 founding by Jared Kugel. The company sells new tires and aftermarket wheels from over 70 brands — including Michelin, Bridgestone, Goodyear, Continental, Pirelli, BFGoodrich, Falken, and Sumitomo — and ships from multiple warehouses nationwide via FedEx to homes, FedEx hold locations, or a network of partner installation shops. The platform is anchored by a vehicle-specific tire finder (make, year, model, trim) and a checkout flow that bundles free shipping, instant manufacturer rebates, and PayPair — Tire Agent's proprietary financing platform aggregating more than ten alternative-credit and lease-to-own lenders (Katapult, Snap Finance, Affirm, Progressive Leasing, Uown, American First Finance, Own.Lease, PayTomorrow, Koalafi, and Kornerstone Living) to serve credit-challenged consumers.

The business model is straightforward unit-level e-commerce: Tire Agent generates one-time revenue per tire or wheel sale with no recurring contract component, supplemented by transaction-based revenue from financing partnerships through PayPair. Pricing ranges from roughly $94.99 per tire for entry-level products (e.g., Sumitomo Htr Enhance Lx2) to over $500 for premium performance tires, with mid-range touring tires clustering in the $120-$200 range; financing plans run up to 24 months and include no-credit-required, $1-to-start, and 0% interest options. Ancillary revenue and differentiation come from Allstate-backed road hazard protection (12 or 24 month terms), Extend wheel protection, Hamaton TPMS sensors, mobile on-site installation (white-glove service), a $25-customer referral program, and an ID.me-verified military discount. Stripe handles core card processing, with Apple Pay, Google Pay, PayPal, Afterpay, and Cash App Pay layered on top.

Tire Agent has reportedly sold over 1 million tires since 2020, carried 19,237 verified reviews averaging 4.8/5, achieved 628% cumulative growth since inception, and been featured on the Inc. 5000 for two consecutive years. The company raised approximately $6.35M across four disclosed rounds from 2017 to 2020 (including a $5M round in July 2020 led by American Family Ventures) and was valued at over $130M as of September 2024, with founder Jared Kugel describing the business at $150M scale in a January 2026 Inc. profile. Geographic scope is limited to the continental United States; Tire Agent does not ship to Alaska, Hawaii, or international destinations.

Name

Tire Agent

Legal name

Tire Agent Corp.

Website

https://tireagent.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Tire Agent is a 100% online direct-to-consumer tire and wheel retailer selling over 70 brands to individual vehicle owners across the continental United States, with proprietary PayPair financing aggregating 10+ lenders for credit-challenged consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Tire and Wheel Sales: One-time product sales of tires and wheels directly to consumers through the e-commerce platform. Products are shipped to customer addresses or partner installers. Revenue is generated per transaction with no recurring component.
2. Financing Partnership Revenue: Revenue generated through PayPair financing partnerships with multiple lenders. The company benefits from increased conversion rates by offering flexible payment options including lease-to-own and installment plans to customers who may not have full upfront payment capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tire Agent is a 100% online e-commerce tire and wheel retailer that sells new tires from over 70 brands and aftermarket wheels through tireagent.com, with free shipping to homes or partner installers across the continental United States. The flagship add-on is PayPair, an aggregated financing platform offering lease-to-own and installment plans from multiple lenders, including no-credit-required options, to make tires affordable for credit-challenged consumers. Supporting offerings include TPMS sensors, Allstate-backed road hazard protection, Extend wheel protection, and mobile installation services.

Product overview

Tire Agent is a 100% online e-commerce tire and wheel retailer offering a direct-to-consumer platform for purchasing new tires and wheels from over 70 brands. The core offering centers on its e-commerce website (tireagent.com) where customers search by vehicle or size, select products, and check out. The business model combines affordable pricing with free same-day or next-day shipping and a network of installation partners. The flagship add-on is PayPair, Tire Agent's proprietary financing platform that aggregates multiple lease-to-own and installment plans from partner lenders, enabling purchases for customers regardless of credit history. Supporting products include TPMS sensors, Allstate-backed road hazard protection plans, Extend wheel protection, manufacturer rebates, a referral program, mobile installation services, and a military discount program. The company operates exclusively online with no physical retail stores, using FedEx and third-party couriers for delivery to homes or installers.

Differentiator

Problem solved

Functional benefit

Brands

• PayPair: Financing platform offering payment plan options for tire and wheel purchases, including no money down and flexible payment options for customers with various credit levels.

Products and services

• Tires New replacement tires from over 70 brands (Michelin, Goodyear, Bridgestone, Continental, Pirelli, BFGoodrich, Falken, Sumitomo, and others) sold directly to individual vehicle owners through tireagent.com and shipped free to homes or partner installers across the continental United States.
• Wheels Aftermarket wheels and rims sold online alongside tires for individual vehicle owners, packaged separately from tires and shipped to homes or partner installers.
• PayPair Financing Platform Proprietary PayPair financing aggregator that integrates multiple payment plan partners (Uown, American First Finance, Koalafi, Snap Finance, Katapult, Progressive Leasing, Own.Lease, PayTomorrow, Kornerstone Living) into a single checkout application, offering lease-to-own and installment plans including no-credit-required options with terms up to 24 months.
• Affirm Installment Financing Affirm installment payment option integrated at checkout that lets customers split tire purchases into monthly payments with rates from 0-36% APR through Affirm's lending partners.
• TPMS Sensors Tire Pressure Monitoring System (TPMS) sensors sold as add-ons at checkout, shipped pre-programmed for the customer's specific vehicle and programmable via the Hamaton NFC Mobile App or ATEQ scan tools.
• Allstate Road Hazard Protection Road hazard tire protection plans backed by Allstate, available at checkout in 12- or 24-month terms and covering flat fixes, tire replacements with mount and balance, roadside assistance, car rental, and Uber ride reimbursement (not available in CA, WA, HI, AK, or DC).
• Extend Wheel Protection Wheel protection plans from Extend, sold at checkout to cover wheel damage with claims filed through Extend's customer claims portal.
• Mobile Tire Installation (White-Glove Service) On-site mobile tire installation service that sends technicians to the customer's home, workplace, or other location to mount purchased tires, bypassing the need for a brick-and-mortar tire shop visit.

Quantifiable outcome

• Over 1 million tires sold since 2020
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FlexShoppercoreGTM or Marketing Partner · 1 February 2025FlexShopper partnered with Tire Agent to integrate tire financing solutions on Tire Agent's website, making Tire Agent the preferred online tire retailer on FlexShopper's marketplace. This collaboration targets near-prime credit consumers by offering flexible financing options through the PayPair platform, addressing market gaps for consumers who face challenges with traditional financing but need reliable transportation.
• AllstatecoreStrategic or Co-development PartnerAllstate backs Tire Agent's road hazard protection plans covering tires from road hazard events for 12 or 24 months from purchase date. Includes flat fix, replacements, mount & balance, roadside assistance, car rental and Uber ride reimbursement.
• HamatoncoreTechnology or IntegrationHamaton provides TPMS (Tire Pressure Monitoring System) sensors that Tire Agent ships pre-programmed for customer vehicles. Compatible with Hamaton Mobile App (iOS/Android) and ATEQ scan tools for programming.
• ExtendminorStrategic or Co-development PartnerExtend provides wheel protection plans for purchase during checkout. Customers can file claims through Extend's customer claims portal for wheel damage coverage.
• StripecoreTechnology or IntegrationStripe handles secure credit card payment processing for tireagent.com transactions, providing bank-level security for e-commerce purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Priority Tire: Pure-play online tire retailer focused on discounted brand-name tires shipped directly to consumers; closely matches Tire Agent's e-commerce, price-led positioning.
• SimpleTire: Online tire marketplace aggregating installer networks and offering home delivery plus mobile installation; comparable DTC + financing + white-glove service playbook.
• Tire Rack: The leading U.S. online tire and wheel retailer with a nationwide installer network and decades of category authority; the most directly comparable peer given overlapping DTC model, broad brand assortment, and ship-to-installer fulfillment.
• Discount Tire Direct: Online extension of Discount Tire/America's Tire, offering direct shipping on tires and wheels with access to one of the largest U.S. installer footprints; directly competes on price and breadth.

Broad incumbents

• Pep Boys: National automotive service and tire retailer offering tires, installation, and related maintenance; overlaps with Tire Agent on tire sales and adjacent service revenue.
• Big O Tires: Franchised tire and auto-service retailer with hundreds of U.S. locations; competes for the same replacement-tire buyer with bundled installation and service.
• Amazon (Tires): Massive e-commerce platform with growing tire category presence, Prime shipping, and aggressive pricing; represents the largest share-of-search threat to pure-play online tire retailers.
• Goodyear.com: Major tire manufacturer's DTC channel; a broad incumbent threat because OEM-direct selling could disintermediate multi-brand online retailers like Tire Agent.
• Costco Tire Center: Mass-market tire retailer operated by Costco with strong membership-driven pricing power; competes with Tire Agent on price and brand assortment though via in-store install.

Regional players

• Les Schwab Tire Centers: Dominant regional tire retailer across the Western U.S. with strong in-store service and brand reputation; comparable in assortment but geographically distinct from Tire Agent's national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tireagent
• YouTubeyoutube.com/@tireagent347
• Facebookfacebook.com/tire-agent-296773040773233
• LinkedInlinkedin.com/company/tireagent
• Instagraminstagram.com/tireagent
• Pinterestpinterest.com/tireagent
• TikToktiktok.com/@tireagent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Agent