Discount Tire Direct
Discount Tire Direct is the legacy online tire, wheel, and accessories retail brand of The Reinalt-Thomas Corporation, now transitioning new orders to TireRack.com while relying on 1,100+ Discount Tire stores for professional installation serving individual vehicle owners.
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Discount Tire Direct does
Discount Tire Direct is the legacy online retail brand of The Reinalt-Thomas Corporation, a privately held Phoenix-based company that also operates the 1,100+ location Discount Tire retail store network. The brand sold tires, wheels, and automotive accessories direct-to-consumer via its website and supported customers with home delivery or in-store professional installation at nearby Discount Tire locations. Its core products were tires (primary), wheels, and automotive accessories, augmented by a Certificate program providing repair, refund, or replacement protection on tire damage redeemable across the Discount Tire retail footprint.
Following the 2022 acquisition of Tire Rack, The Reinalt-Thomas Corporation began consolidating its online tire retail operations. In 2024, Discount Tire Direct transitioned new-order flow to TireRack.com, leveraging Tire Rack's 40-plus years of direct-to-consumer experience, exhaustive tire testing data, and customer review database. Discount Tire Direct now primarily functions as a customer-care and Certificate-redemption channel for legacy orders, while TireRack.com serves as the consolidated online storefront and Discount Tire's 1,100+ stores serve as the dominant recommended installer. The business model is direct-to-consumer e-commerce combined with physical-store installation, with revenue generated through one-time product sales (tires, wheels, accessories) and ancillary Certificate fees. The sole stated customer segment is individual vehicle owners seeking convenient online purchasing plus professional installation.
Discount Tire Direct firmographics
Firmographics- Name
- Discount Tire Direct
- Legal name
- The Reinalt-Thomas Corporation
- Website
- https://discounttiredirect.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Discount Tire Direct is the legacy online tire, wheel, and accessories retail brand of The Reinalt-Thomas Corporation, now transitioning new orders to TireRack.com while relying on 1,100+ Discount Tire stores for professional installation serving individual vehicle owners.
- Ownership category
- akta.pro rank
Discount Tire Direct industry classification
Industry- Product category
- Online Tire and Wheel Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Discount Tire Direct is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Discount Tire Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Tire, Wheel, and Accessories Sales: Discount Tire Direct generates revenue through the direct sale of tires, wheels, and automotive accessories to consumers via online platforms. The company operates as an e-commerce retailer with product sales as the primary revenue stream.
Go-to-market motion1 record
Distribution channels3 records
Discount Tire Direct product offering
Product offeringCore offering
Discount Tire Direct sells tires, wheels, and automotive accessories online to individual consumers, with orders fulfilled by direct shipment to the customer or to one of 1,100+ Discount Tire retail locations for professional installation. The brand has been transitioning new order flow to TireRack.com following Tire Rack's 2022 acquisition by parent company The Reinalt-Thomas Corporation, while continuing to support existing orders and honor Tire Protection Certificates.
Product overview
Discount Tire Direct was an online tire retailer offering tires, wheels, and automotive accessories for direct-to-consumer shipment. The company operated as part of the Discount Tire family and has now transitioned to Tire Rack following the 2022 acquisition. The current offering enables customers to purchase products through TireRack.com with installation available at over 1,100 Discount Tire store locations nationwide. Protection certificates for tire damage continue to be honored across the retail network.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires
- Wheels Aftermarket wheel products available for purchase online, complementing tire offerings for complete vehicle fitment and customization.
- Automotive Accessories Additional automotive parts and accessories available for online purchase alongside tires and wheels, supporting broader vehicle fitment and maintenance needs.
- Tire Protection Certificates Paid protection plan covering repair, refund, or replacement for non-repairable tire damage. Continues to be honored at all 1,100+ Discount Tire retail store locations, including for certificates originally purchased through Discount Tire Direct.
- In-Store Tire Installation Professional tire mounting, balancing, and installation service provided at 1,100+ Discount Tire retail locations across the United States. Functions as Tire Rack's biggest recommended tire installer, enabling online orders to be installed at a nearby store.
Companies that use Discount Tire Direct
Customer profileSegments1 record
Ideal customer profiles1 record
Discount Tire Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discount Tire Direct partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Tire RackflagshipTire Rack joined the Discount Tire family in 2022, bringing 40-plus years of direct-to-consumer experience. Discount Tire Direct is transitioning to TireRack.com as its primary online platform, combining Tire Rack's online shopping expertise with Discount Tire's extensive retail network.
- Discount Tire (The Reinalt-Thomas Corporation)coreDiscount Tire operates 1,100+ retail stores across the United States and serves as Tire Rack's biggest recommended tire installer. The partnership enables customers to purchase online at TireRack.com and receive professional installation at nearby Discount Tire store locations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Discount Tire Direct competitors and assessment
Company assessmentDirect peers
- NTB (National Tire & Battery): National tire and automotive service retailer offering tires, wheels, and installation; comparable product mix and installation-led model to Discount Tire.
- Big O Tires: Franchise-based tire and automotive service retailer with broad U.S. footprint; comparable retail/installation model and product offering to Discount Tire.
- TireBuyer: Online tire and wheel retailer shipping directly to customers or installers; comparable business model and target customer to DTD's e-commerce flow.
- Discount Tire (The Reinalt-Thomas Corporation): Parent brand operating 1,100+ retail tire and installation stores across the U.S.; sells the same core products (tires, wheels, accessories) and provides the installation network underpinning DTD's hybrid model.
- SimpleTire: Online tire retailer offering home delivery and installer-network installation; competes head-to-head with DTD on the online-plus-installation proposition.
- Tire Rack: Direct-to-consumer online tire, wheel, and accessories retailer; now the same corporate family as Discount Tire Direct following the 2022 acquisition, and the platform to which DTD orders are being transitioned.
- Amazon (Tires): Massive online marketplace selling tires directly to consumers; identified alongside DTD as a Tier-1 online tire retailer and a primary threat on price and convenience.
Broad incumbents
- Goodyear.com: Major tire manufacturer's direct-to-consumer website selling Goodyear-branded tires online; competes as a direct channel that bypasses independent retailers like DTD.
Regional players
- America's Tire: Discount Tire's West Coast banner operating under a separate brand; offers the same tires, wheels, and installation services with overlapping product mix but distinct geographic positioning.
Emerging players
- Costco Tire Center: Membership warehouse retailer with in-store tire centers selling major tire brands at competitive prices; increasingly relevant alternative for price-sensitive tire buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Discount Tire Direct social profiles
Digital presenceDiscount Tire Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Tire Direct leadership team
Management profileNumber of profiles
Discount Tire Direct subsidiaries and ownership
Company hierarchySubsidiaries1 record
Discount Tire Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Tire Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Tire Direct
What does Discount Tire Direct do?
Discount Tire Direct sells tires, wheels, and automotive accessories online to individual consumers, with orders fulfilled by direct shipment to the customer or to one of 1,100+ Discount Tire retail locations for professional installation. The brand has been transitioning new order flow to TireRack.com following Tire Rack's 2022 acquisition by parent company The Reinalt-Thomas Corporation, while continuing to support existing orders and honor Tire Protection Certificates.
Is Discount Tire Direct a public or private company?
Discount Tire Direct is a private company. It is classified as corporate owned and is currently operating.
When was Discount Tire Direct founded?
Discount Tire Direct was founded in -1. It employs 1 to 10 people.
Where is Discount Tire Direct based?
Discount Tire Direct is headquartered in Phoenix, United States, in the North America region.
How does Discount Tire Direct make money?
One revenue line is on record: tire, Wheel, and Accessories Sales.
Who are Discount Tire Direct's main competitors?
Direct peers on record are NTB (National Tire & Battery), Big O Tires, TireBuyer, Discount Tire (The Reinalt-Thomas Corporation), SimpleTire, Tire Rack and Amazon (Tires). Goodyear.com is listed as a broad incumbent. America's Tire is listed as a regional player. Costco Tire Center is listed as an emerging player.
Does Discount Tire Direct have an API?
No public API is recorded for Discount Tire Direct.
What industry is Discount Tire Direct in?
Discount Tire Direct's product category is Online Tire and Wheel Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340.