SproutFi
SproutFi is a US-based retail investing app, founded in 2021 in Bronxville, that lets users invest in the US stock market and share ideas socially. It acquired Passfolio in 2022 for brokerage infrastructure and partners with Vest for cross-border market access.
- Company typePrivate
- Founded2020
- HeadquartersBronxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SproutFi does
SproutFi is a US-based fintech company founded in 2021 and headquartered in Bronxville, that operates a mobile application enabling retail investors to invest in the US stock market while functioning as a social network for sharing investment ideas. The company was co-founded by Ruben Guerrero (CEO) and Tyler Richie (CTO). Through its October 2022 acquisition of Passfolio, SproutFi brought brokerage infrastructure in-house, giving it direct access to US-listed securities trading. It subsequently partnered with Vest to extend its product surface to over 6,000 assets across NASDAQ and NYSE and gain distribution reach into 130+ countries, leveraging Vest's FINRA-regulated broker-dealer (Northbound Securities LLC), SIPC membership, and localized deposit methods including PIX and TED for Brazilian users.
SproutFi firmographics
Firmographics- Name
- SproutFi
- Legal name
- Northbound Securities LLC
- Website
- https://sproutfi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SproutFi is a US-based retail investing app, founded in 2021 in Bronxville, that lets users invest in the US stock market and share ideas socially. It acquired Passfolio in 2022 for brokerage infrastructure and partners with Vest for cross-border market access.
- Ownership category
- akta.pro rank
Where SproutFi is headquartered
LocationHeadquarters
- HQ city
- Bronxville
- HQ country
- United States
- HQ region
- North America
Markets served
SproutFi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commissions on trades: No commissions on purchase and sale operations. Trading is commission-free for customers.
- Maintenance fees: Quarterly maintenance fee charged, which can be waived by depositing any value during the same quarter.
- Investment advisory services: Investment advisory services provided by VestWealth, Inc. with associated fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Quarterly | Commission-free trading with optional advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SproutFi product offering
Product offeringCore offering
SproutFi is a mobile application that allows users to invest in the U.S. stock market and operates as a social network for investors. Through its partnership with Vest, SproutFi provides retail investors with access to U.S. equities, ETFs, and fixed income products across NASDAQ and NYSE, while offering community-driven features for sharing investment strategies. The platform supports fractional shares starting at USD 1 and onboarding via ID or passport in under 5 minutes.
Product overview
Vest offers a unified investment platform enabling global users to invest in the U.S. stock market. The core platform (Vest) provides access to 6,000+ assets across NASDAQ and NYSE including stocks, ETFs, and fixed income, with fractional shares starting at USD 1. SmartVest is an add-on module that provides AI-powered customized investment portfolios based on individual financial goals and risk tolerance. Vest Web is a browser-based complement to the mobile app, allowing portfolio management without downloads.
Differentiator
Problem solved
Functional benefit
Brands
- SmartVest: Customized investment portfolios matching financial goals and risk tolerance
- VestAI
- VestWeb
Products and services
- SproutFi Mobile App A mobile investment application that allows users to invest in the U.S. stock market and operates as a social network for investors. Through a partnership with Vest, users can access U.S. equities, ETFs, and fixed income across NASDAQ and NYSE, with fractional shares starting at USD 1 and onboarding via ID or passport in under 5 minutes.
- Passfolio (Acquired) Brokerage/investment service acquired by SproutFi in October 2022, expanding SproutFi's footprint in retail investment offerings.
Quantifiable outcome
- SIPC insurance coverage up to $500,000 for securities and cash protection
- +1 more outcomes
Companies that use SproutFi
Customer profileSegments1 record
Ideal customer profiles1 record
SproutFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
SproutFi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SproutFiminorVest and SproutFi partnered to enhance investments in the U.S. market. This partnership allows SproutFi users to access Vest's platform for investing in U.S. stocks, ETFs, and fixed income through NASDAQ and NYSE, providing SproutFi customers with expanded international investment opportunities.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
SproutFi competitors and assessment
Company assessmentBroad incumbents
- Interactive Brokers: Established global multi-asset broker serving international clients accessing US markets. Comparable as incumbent cross-border brokerage, though much broader in scope than SproutFi's retail-only offering.
- Robinhood: Large US-based commission-free retail brokerage with crypto and social features. A broad incumbent in SproutFi's retail-investing category rather than a niche cross-border specialist.
Direct peers
- eToro: Social investing platform with copy-trading and multi-country access to US stocks. Directly comparable to SproutFi on the social-network + international US-investing combination.
- Trading 212: Commission-free multi-country broker offering access to US and European equities. Comparable to SproutFi in serving non-US retail investors accessing US-listed securities.
- Stake: Brokerage app giving international (notably Australian/NZ/Brazilian) investors access to US stocks. Closely comparable cross-border US-investing positioning to SproutFi.
- Public.com: Social-first US investing platform offering commission-free access to US stocks and ETFs. Direct comparable to SproutFi in social networking + fractional US stock investing; also a SproutFi investor, deepening the overlap.
- Passfolio: Pre-acquisition direct competitor offering US stock investing to Brazilian/international retail users. Acquired by SproutFi in Oct 2022, illustrating overlap in product, target customer and geography.
- Lightyear: Cross-border investing app enabling non-US residents to buy US stocks with multi-currency accounts. Directly comparable niche cross-border US investing offering.
- Acorns: Micro-investing app with fractional-share portfolios aimed at first-time retail investors. Comparable to SproutFi in targeting low-ticket, beginner-friendly US market access.
Others
- DriveWealth: US-based fractional-share brokerage-as-a-service infrastructure provider referenced in SproutFi/Vest disclosures. Ecosystem enabler rather than direct competitor, but its API rails power platforms like SproutFi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SproutFi social profiles
Digital presenceSproutFi compliance and trust
Trust signalCompliance3 records
SproutFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SproutFi leadership team
Management profileNumber of profiles
Profiles2 records
SproutFi subsidiaries and ownership
Company hierarchySubsidiaries3 records
SproutFi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SproutFi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SproutFi
What does SproutFi do?
SproutFi is a mobile application that allows users to invest in the U.S. stock market and operates as a social network for investors. Through its partnership with Vest, SproutFi provides retail investors with access to U.S. equities, ETFs, and fixed income products across NASDAQ and NYSE, while offering community-driven features for sharing investment strategies. The platform supports fractional shares starting at USD 1 and onboarding via ID or passport in under 5 minutes.
Is SproutFi a public or private company?
SproutFi is a private company. It is classified as venture growth investor backed and is currently operating.
When was SproutFi founded?
SproutFi was founded in 2020. It employs 11 to 50 people.
Where is SproutFi based?
SproutFi is headquartered in Bronxville, United States, in the North America region.
How does SproutFi make money?
Three revenue lines are on record. Commissions on trades are the primary driver. The others are maintenance fees and investment advisory services.
Who are SproutFi's main competitors?
Broad incumbents on record are Interactive Brokers and Robinhood. Direct peers are eToro, Trading 212, Stake, Public.com, Passfolio, Lightyear and Acorns. DriveWealth is listed as an others.
Does SproutFi have an API?
No public API is recorded for SproutFi.