What Sitenna does

Sitenna is an infrastructure asset and project management SaaS company serving telecom operators, tower companies, energy developers, utility teams, and government agencies that manage complex distributed infrastructure portfolios. The company was founded circa 2021 and is headquartered in Birmingham, UK, with a US parent entity incorporated in Delaware and a US headquarters in Atlanta, GA, alongside an Irish subsidiary in Limerick and an additional London presence. Cumulative disclosed funding is approximately $5.2 million across three rounds, with backers including Merus Capital, Samsung NEXT, Y Combinator, and Rebel Fund.

The platform is built around a shared, asset-linked data model and consists of six integrated modules covering the full infrastructure lifecycle: Prospect (site acquisition), Catalyst (site control and lease/document management), Forge (construction/project delivery), Command (asset management), Spotlight (site marketing), and Nexus (leasing operations). Notable technical components include GIS-enabled geospatial analysis, a SOC II Type II compliant secure multi-tenancy architecture, field-sync technology for real-time progress views between field teams and programme managers, and lifecycle automation from site intake through to renewal and decommission. The platform is sold to enterprise customers on a subscription basis through a consultative field-sales motion, with named customers including Cellnex Telecom, BT, EE, Virgin Media, and BAI Communications, alongside energy-sector adopter Hemphill Solar.

The company operates across the UK, Ireland, the United States, and Canada, with a May 2023 capital raise specifically directed at North American expansion. Co-founders Daniel Campion (CEO) and Brian Sexton (CTO) lead the business, which counts Y Combinator, Enterprise Ireland, and Samsung NEXT among its investor and partner ecosystem. Customer concentration in European telecom is notable, and the company is actively pursuing vertical diversification into energy, utilities, and public-sector infrastructure programmes.

Name

Sitenna

Legal name

Satara Technologies, Inc. dba Sitenna

Website

https://sitenna.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitenna provides an integrated infrastructure asset and project management SaaS platform for telecom operators, tower companies, energy developers, utility teams, and government agencies managing distributed infrastructure portfolios across the UK, Ireland, US, and Canada.

Ownership category

akta.pro rank

Product category

Infrastructure Asset and Project Management Software

NAICS

Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Tower Portfolio Acquisition & Management Platforms (Asset/Lease Management Software) (HDAIAKAL)

Keywords

• Infrastructure asset management
• Telecom site acquisition
• Tower portfolio software
• Construction project management
• Leasing operations platform

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: The primary revenue stream is a SaaS platform subscription model, where customers pay for access to Sitenna's integrated infrastructure asset and project management suite covering site acquisition, site control, project management, asset management, site marketing, and leasing operations. The platform is sold to enterprise infrastructure operators on a per-seat or enterprise contract basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sitenna provides an all-in-one Infrastructure Asset and Project Management SaaS platform that helps telecom operators, tower companies, energy operators, and utility teams manage the full lifecycle of infrastructure assets — from site identification and acquisition through construction, asset management, site marketing, and leasing operations. The platform unifies six integrated products (Prospect, Catalyst, Forge, Command, Spotlight, Nexus) on a domain-specific, GIS-enabled, AI-ready data model with SOC II-compliant multi-tenancy. It is sold as a subscription to enterprise customers on a per-seat or enterprise contract basis.

Product overview

Sitenna is an all-in-one Infrastructure Asset and Project Management platform built as a unified platform-plus-modules architecture. The platform consists of six integrated products: Prospect (site acquisition), Catalyst (site control), Forge (project delivery/construction management), Command (asset management), Spotlight (site marketing), and Nexus (leasing operations). These products share a common data model, enabling seamless information flow from site acquisition through construction to long-term asset operations and commercialization. The platform targets telecom tower companies, energy operators, fiber network owners, utility infrastructure teams, and government entities managing complex infrastructure portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• Prospect: Site acquisition software for identifying and securing infrastructure sites using geospatial tools and real-time data
• Catalyst
• Forge
• Command
• Spotlight
• Nexus

Products and services

• Prospect (Site Acquisition) Site acquisition software that enables telecom operators, tower companies, and utility teams to identify, evaluate, and secure infrastructure sites using geospatial tools, real-time data overlays, and a historic site repository to avoid repeating prior work.
• Catalyst (Site Control) Site control platform that brings leases, documents, and approvals into a single system, keeping stakeholders aligned from site selection through handover and reducing delays through structured workflows.
• Forge (Project Management / Construction Management) Infrastructure construction management software that standardizes delivery with governed workflows, automated contractor coordination, GIS-aware progress views, and milestone-linked evidence capture for towers, fiber, small cells, data centers, and energy infrastructure.
• Command (Asset Management) Infrastructure asset management software that centralizes assets, leases, equipment, documents, vendor activity, and financial performance into a single governed system of record with automated compliance and renewal alerts.
• Spotlight (Site Marketing) Site marketing portal that enables infrastructure owners to showcase sites to potential tenants, power self-service portals, and accelerate leasing with data-driven workflows and automation.
• Nexus (Leasing Operations) Leasing operations platform that manages the full lease workflow from first approach to signed agreement, with automated approvals, pipeline visibility, and deal workflows for commercial teams.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and minor.

• Cellnex TelecommajorChannel Partner/ Reseller/ DistributorCellnex Telecom is featured as a partner logo on Sitenna's website. As one of Europe's largest independent tower companies, Cellnex uses Sitenna's platform to manage its infrastructure portfolio of towers and rooftop sites.
• BTminorChannel Partner/ Reseller/ DistributorBT is featured as a customer logo on Sitenna's website, indicating BT uses the platform for infrastructure management.
• EEminorChannel Partner/ Reseller/ DistributorEE is featured as a customer logo on Sitenna's website, indicating EE uses the platform for infrastructure management.
• Virgin MediaminorChannel Partner/ Reseller/ DistributorVirgin Media is featured as a customer logo on Sitenna's website, indicating Virgin Media uses the platform for infrastructure management.
• BAI CommunicationsminorChannel Partner/ Reseller/ DistributorBAI Communications is featured as a partner logo on Sitenna's website, indicating a commercial relationship for infrastructure communications network management.
• Scottish Futures TrustminorStrategic or Co-development PartnerScottish Futures Trust is listed as a partner/logo on Sitenna's website, indicating collaboration on infrastructure investment and project delivery in Scotland.
• North of Tyne Combined AuthorityminorStrategic or Co-development PartnerNorth of Tyne Combined Authority is listed as a partner/logo on Sitenna's website, indicating collaboration on digital infrastructure projects in the North of Tyne region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sitetracker (Salesforce Industries): Site tracker is a direct competitor in infrastructure project management for telecom and utility operators, offering site acquisition, construction, and asset workflows. It was acquired by Salesforce in 2022 and now operates as part of Salesforce Industries, directly overlapping Sitenna's core market and buyer personas.
• Vitruvi: Vitruvi is a telecom infrastructure construction and program management platform used by carriers and tower owners to coordinate rollout milestones. It competes directly with Sitenna's Forge and Command products on infrastructure project and asset management.
• Geolantis: Geolantis provides GIS-based infrastructure documentation and asset management for telecom, energy, and utility networks. It overlaps with Sitenna's Prospect and Command products on geospatial site analysis and infrastructure record-keeping.

Broad incumbents

• Hexagon: Hexagon is a large geospatial and infrastructure software vendor with telecom and utility asset management offerings. It competes broadly with Sitenna in infrastructure lifecycle software for large operators and is a likely incumbent bidder in enterprise evaluations.
• Trimble: Trimble offers telecom infrastructure solutions spanning site design, asset management, and field operations for network operators and tower companies. It is a broad incumbent serving the same infrastructure buyer base as Sitenna.
• Bentley Systems: Bentley Systems provides infrastructure engineering software widely used by utilities, telecom, and public-sector owners for asset and project lifecycle management. It overlaps with Sitenna's lifecycle platform across infrastructure-heavy enterprise customers.
• Esri: Esri is the GIS industry leader whose ArcGIS platform underpins much of telecom and utility spatial data infrastructure. While not a direct competitor on workflow, its platform is often embedded alongside or instead of Sitenna's geospatial capabilities.
• IBM Maximo: IBM Maximo is a long-standing enterprise asset management platform used by telecom operators and utilities for asset, lease, and maintenance workflows. It competes broadly with Sitenna's Command asset management product inside operators' existing IT estates.
• Accruent: Accruent offers facility and asset management software used by infrastructure-heavy enterprises, including telecom and utility operators. It is an incumbent in the broader asset management category where Sitenna competes for infrastructure asset workflows.
• Salesforce Industries (Communications Cloud): Salesforce's Communications Cloud (which now includes Sitetracker) is a major enterprise platform sold into telecom operators, often bundling infrastructure project management with CRM and field service. It is a broad incumbent competitor to Sitenna's enterprise SaaS offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=sDqryL5y9O4
• LinkedInlinkedin.com/company/sitenna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitenna