Traveloka

What Traveloka does

Traveloka (Traveloka Pte Ltd, incorporated in Singapore; founded 2012, headquartered in Jakarta) is Southeast Asia's leading online travel aggregator, operating a mobile-first and web platform that lets consumers search, compare and book flights, hotels, activities, car rentals and airport transfers. The platform lists 1M+ hotels, villas and apartments globally and integrates hundreds of airlines across budget and premium carriers, serving 40M+ users across Indonesia, Malaysia, Singapore, Thailand, Vietnam, the Philippines, Australia, Japan and South Korea, with 100M+ app downloads and 4.6-4.7 star ratings. Core technology layers include a marketplace booking engine, self-service automation that handles 90% of flight changes without human intervention, an AI-powered customer service stack, the TPayLater buy-now-pay-later service built for low credit-card-penetration SEA markets, and B2B APIs via the Traveloka Partners Network.

Revenue is generated on a transaction-fee, take-rate basis across flight and hotel commissions, activities, ground transport, embedded insurance (via Cover Genius), and increasingly through the B2B distribution channel that resells Traveloka's SEA inventory to global partners such as HBX Group. Go-to-market combines direct-to-consumer mobile acquisition, content and email marketing, tourism-board co-marketing (e.g., Singapore Tourism Board, Gyeonggi Tourism Organization) and a growing channel-partner motion targeting GCC, Indian subcontinent and SEA cross-border demand. Following a 2022 strategic reset that shut down non-travel verticals (Traveloka Send, Eats, Mart) and a $300M funding round in 2022, the company has refocused on travel, expanded into Japan (2024) and Australia (2026), and reported a fivefold increase in net profit in 2024; analysts cite it as a potential IPO candidate as market conditions improve.

Name

Traveloka

Legal name

Traveloka

Website

https://traveloka.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Traveloka is Southeast Asia's leading online travel aggregator, operating a mobile-first platform where 40M+ users across nine Asia-Pacific markets book flights, hotels, activities, car rentals and airport transfers via a marketplace of 1M+ properties and hundreds of airlines.

Ownership category

akta.pro rank

Product category

Online Travel Agency (OTA)

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door) (THALAJAI)

akta.pro secondary industry

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Online travel booking
• Flight booking platform
• Hotel reservation marketplace
• Travel activities aggregator
• Travel tech platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Flight Booking Commission: Commission from flight bookings through the platform connecting travelers with domestic and international airlines including budget carriers and premium airlines.
2. Hotel Booking Commission: Commission from hotel and accommodation bookings across 1 million+ hotels, villas, apartments and homes worldwide.
3. Activities and Attractions: Revenue from booking attractions, activities, theme parks, tours and experiences including Universal Studios, Disney parks, and local attractions.
4. Embedded Insurance Products: Revenue from embedding travel protection products including cancellation protection and travel insurance into the booking flow, generating additional revenue streams through partnership with Cover Genius.
5. Ground Transport: Revenue from car rental, airport transfer, and bus/shuttle bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Traveloka operates Southeast Asia's leading all-in-one online travel platform that aggregates flights, hotels, activities, car rentals, and airport transfers through mobile (iOS/Android) and web applications. It connects travelers with hundreds of airlines, 1M+ accommodations, and activity providers across 50+ countries, while extending the platform with TPayLater BNPL financing, embedded travel protection, and a B2B distribution layer (Traveloka Partners Network) for affiliates and travel businesses.

Product overview

Traveloka is a multi-product travel technology platform offering an integrated suite of travel booking services. The core platform combines flight booking (connecting users to hundreds of airlines), hotel and accommodation booking (over 1 million properties), and activities/things to do (attractions and experiences). The ecosystem is extended through ground transportation add-ons including airport transfers and car rental, financial services via TPayLater BNPL for markets with low credit card penetration, embedded travel protection through Cover Genius partnership, and the B2B-oriented Traveloka Partners Network with API integration. The platform processes over 90% of flight changes through self-service automation and handles distribution through partnerships with HBX Group for APAC hotel supply.

Differentiator

Problem solved

Functional benefit

Brands

• TPayLater: Traveloka's BNPL (Buy Now, Pay Later) service built to address fragmented payment markets where credit card penetration is low, such as Thailand (23%) and Indonesia (6%).
• Traveloka Partners Network (TPN)

Products and services

• Flight Booking Online flight ticket booking service connecting users to hundreds of domestic and international airlines, including budget carriers and premium airlines, with features such as price alerts, flexible booking options, multi-city searches, direct flight filters, and real-time flight alerts; designed for leisure and business travelers worldwide.
• Hotel Booking Online accommodation booking service offering access to over 1 million hotels, villas, apartments, resorts, and homestays worldwide, with real guest reviews, flexible cancellation, price comparison, and inventory spanning 50+ countries; targeted at leisure travelers, families, and business travelers.
• Things to Do (Activities) Online booking platform for travel activities and attractions, offering tickets and experiences including theme parks (Universal Studios, Disney parks), tours, museums, and local attractions; built for leisure and experience-led travelers in Southeast Asia and beyond.
• Airport Transfer Ground transportation service connecting airports to accommodations and destinations, partnering with regional providers such as Damri, Golden Bird, and KLIA Ekspres; available as a standalone bookable add-on for travelers.
• Car Rental Vehicle rental service available in multiple cities and regions on the Traveloka platform, offering various vehicle types from economy to premium options; targeted at independent leisure travelers and business users needing ground transport at destinations.
• TPayLater Buy Now, Pay Later (BNPL) financial service built by Traveloka to enable installment-based payments for travel bookings; designed for consumers in Southeast Asian markets with low credit card penetration.
• Traveloka Partners Network (TPN) B2B solution suite that consolidates Traveloka's accommodations, flights, and travel activities into a single platform with API integration options; targeted at affiliates, OTAs, wholesalers, and travel businesses seeking access to Southeast Asian travel inventory for resale or distribution.
• Embedded Travel Protection Cancellation protection and travel insurance products embedded directly into the Traveloka booking flow, delivered through a partnership with Cover Genius; initially covering Australia and several APAC markets.

Quantifiable outcome

• 90% of flight changes handled via self-service automation
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Cover GeniuscoreTechnology or Integration · 8 June 2026Global insurtech company Cover Genius expanded its partnership with Traveloka to embed cancellation protection and travel insurance products directly into Traveloka's booking flow. Initially covers Australia and APAC markets, supporting Traveloka's international expansion including entry into Australia. Establishes scalable framework for deploying embedded protection products across multiple regions.
• Resorts World SentosastrategicStrategic or Co-development Partner · 20 May 2026Traveloka signed MOU with Resorts World Sentosa (RWS), Singapore's premier integrated resort destination, to capture growing demand for experience-led travel from Indonesia and Southeast Asia. Partnership gives RWS access to millions of high-intent travelers through Traveloka's platform. Data shows search volumes for RWS attractions doubled YoY in February 2026, with Singapore ranking top 3 outbound destination for Indonesian travelers. Includes RWS 'Summer of Treasures' campaign (May 29 - August 30, 2026).
• Gyeonggi Tourism OrganizationstrategicStrategic or Co-development Partner · 19 March 2026South Korea's Gyeonggi Tourism Organization (GTO) partnered with Traveloka to increase Indonesian tourism through Gyeonggi-do attractions. Initiative aims to expand Gyeonggi-based tourism products on Traveloka's digital platform, targeting ~360,000 Indonesian visitors to Korea in 2025 (8.3% YoY increase). Includes pilot visa-free entry program for Indonesian groups.
• HBX GroupcoreStrategic or Co-development Partner · 26 February 2026B2B travel technology marketplace expanded partnership with Traveloka to integrate over 40,000 locally contracted APAC hotels (focused on Indonesia) into HBX Group's supply ecosystem. Previously HBX only supplied inventory to Traveloka; now bidirectional integration enables Traveloka's APAC portfolio to be distributed through HBX Group's global platform.
• Singapore Tourism BoardstrategicGTM or Marketing Partner · 8 December 2025Traveloka and Singapore Tourism Board launched regional marketing campaign 'A World of Experiences Await' targeting young travelers in Southeast Asia (November 2025 to March 2026). Campaign promotes Singapore as a short-haul destination for spontaneous trips, highlighting lesser-known attractions with discounts for flights, hotels, and activities in Indonesia, Malaysia, Vietnam, and Thailand markets.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Booking.com: World's largest OTA by gross bookings, operating across accommodations, flights, and ground transport. Directly competes with Traveloka in SEA via its Agoda subsidiary and global flight platform, and is the primary competitive threat on supplier inventory and consumer brand.
• Agoda: Booking Holdings' Asia-focused OTA headquartered in Singapore with deep penetration across SEA including Thailand, Vietnam, Malaysia, and Indonesia. Directly competing for the same leisure traveler wallet share with overlapping hotel and flight inventory in Traveloka's core markets.
• Tiket.com: Indonesia-focused OTA jointly owned by Djarum Group and Blibli, offering flights, hotels, and entertainment ticketing. Closest direct domestic competitor to Traveloka with overlapping Indonesian customer base and comparable travel products.
• Klook: Hong Kong-headquartered activities and experiences booking platform dominant across SEA, Hong Kong, and East Asia. A direct competitor in the Things-to-Do / attractions category and increasingly overlapping on flights and ground transport.
• MakeMyTrip: India's largest OTA with publicly disclosed financials and a similar emerging-market playbook: flight/hotel aggregation, low-credit-penetration BNPL (TripMoney), and dominant domestic position. Closest comparable by business model and target market dynamics.

Broad incumbents

• Expedia Group: Global OTA conglomerate operating Expedia, Hotels.com, Vrbo, and Trivago. Previously a strategic investor in Traveloka (2017 round); now both a competitor (consumer travel brand) and counterparty in distribution partnerships.
• Trip.com Group: China-headquartered global travel services conglomerate (Ctrip, Skyscanner, Qunar). Competes in Asia-Pacific OTA market broadly and increasingly in outbound SEA travel, with comparable platform breadth across flights, hotels, and activities.
• Airbnb: Alternative accommodation platform expanding into experiences and services. Overlaps with Traveloka in accommodations and activities and is also a co-counterparty in Indonesia's accommodation-verification regulatory initiative.

Regional players

• Wego: Middle East and North Africa-focused OTA with growing presence in SEA. Comparable as a regional aggregator serving outbound travel from emerging markets; relevant peer via TPN cross-border GTM targeting GCC-SEA corridors.

Emerging players

• Hopper: AI-driven travel app specializing in price prediction and fintech-attached booking (Hopper Cloud). An emerging direct competitor in the app-first, AI-personalized, BNPL-enabled online travel category where Traveloka also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@traveloka.global
• Facebookfacebook.com/Traveloka
• Instagraminstagram.com/traveloka
• Xx.com/traveloka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds8 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traveloka