The Salvation Army of Greater Houston

What The Salvation Army of Greater Houston does

The Salvation Army of Greater Houston is a regional chapter of the international Salvation Army church and 501(c)(3) charitable organization, operating under the USA Southern Territory headquartered in Atlanta, Georgia. The Houston Area Command delivers social services across Greater Houston through 20+ service locations, including six Red Shield Youth Centers, six Community Care Centers, the Adult Rehabilitation Center (ARC), Young Adult Resource Center (YARC), Jones Family Residence family shelter, Family Stores, summer camp at Camp Hoblitzelle, Emergency Disaster Services, and multiple corps (church/community) sites.

Its core programs address homelessness and family crisis, food insecurity, youth development, substance abuse recovery, employment readiness, senior services, and disaster response. Programs are delivered free of charge to beneficiaries and supported by an integrated revenue model spanning online and recurring monetary donations (with suggested tiers of $50, $100, $250, $500), donated-goods resale via Family Stores, planned giving and gifts of stock, designated program gifts (e.g., summer camp), and corporate sponsorships of signature events such as the Angel Tree campaign, the Annual Gala, and the Red Kettle Kickoff.

The organization employs 251-500 staff and operates with a community-led go-to-market approach anchored by 1,000+ volunteers per Angel Tree season and a deep corporate-partner ecosystem that includes H-E-B, CenterPoint Energy, Bank of America, CMA CGM, ConocoPhillips, Valero, Amegy, Reliant, KHOU 11, and the Houston Astros. Technology footprint is limited to standard web/digital giving infrastructure; service delivery is physical-asset and volunteer-intensive rather than technology-platform-driven. A new Area Command Building at 2407 N. Main Street was dedicated in February 2025, signaling continued capital investment in operational capacity.

Name

The Salvation Army of Greater Houston

Legal name

The Salvation Army

Website

https://salvationarmyhouston.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

251–500 employees

Short description

The Salvation Army of Greater Houston is a 501(c)(3) faith-based nonprofit operating 20+ service sites across the Houston metro, delivering youth development, family shelter, substance abuse recovery, employment support, feeding, senior services, and disaster response funded by donations, thrift-store sales, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Religious Organizations (8131), Community Housing Services (62422), Emergency and Other Relief Services (624230), Temporary Shelters (624221), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Housing Assistance & Homeless Services (BPAGAEAB), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Homeless shelter services
• Youth development programs
• Disaster response services
• Food assistance programs
• Community social services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Monetary Donations: Direct financial contributions through online portal, mail, and in-person giving. Donation tiers include $50, $100, $250, $500, and custom amounts. Recurring giving options available.
2. Goods Donations: Accepts donated clothing, furniture, and household items through Family Stores and donation centers. Items are resold to generate revenue for programs.
3. Planned Giving and Gifts of Stock: Charitable income-producing gifts, charitable trusts, and appreciated securities donations. Offers tax benefits through 501(c)(3) status including immediate charitable income tax deduction up to 30% of adjusted gross income.
4. Summer Camp Donations: Designated donations for youth summer camp programs at Camp Hoblitzelle.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Salvation Army of Greater Houston is a nonprofit evangelical Christian charitable organization that provides free social services to families and individuals in need across the Greater Houston region. Its core offerings include emergency shelter and supportive housing, food assistance and meal programs, youth development through Red Shield Youth Centers, substance abuse rehabilitation through the Adult Rehabilitation Center, employment support via the Young Adult Resource Center, holiday assistance through the Angel Tree program, summer camp experiences at Camp Hoblitzelle, and emergency disaster response services.

Product overview

The Salvation Army of Greater Houston operates as a charitable social services organization offering a comprehensive portfolio of community programs rather than a traditional technology product. The core offerings include Red Shield Youth Centers providing safe spaces for youth development, Adult Rehabilitation Center (ARC) for substance abuse recovery, Young Adult Resource Center (YARC) for employment support, Jones Family Residence for family shelter, feeding programs and food pantries, Angel Tree holiday assistance, Summer Camp Hoblitzelle, Emergency Disaster Services, and community centers serving neighborhoods across Greater Houston. These programs are delivered through multiple corps locations and rely on volunteer support and community partnerships rather than technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Red Shield Youth Centers: Safe, welcoming spaces for youth development through programs, mentorship, and community activities; includes six locations in Greater Houston (Aldine Westfield, Garden City, Houston International, Irvington, Northwest, Pasadena)

Products and services

• Red Shield Youth Centers Safe, welcoming spaces for kids and teens offering mentorship, community activities, and programs in creativity, leadership, and personal growth across six locations in Greater Houston. Free after-school and youth development programs for at-risk and working-family youth.
• Adult Rehabilitation Center (ARC) Substance abuse rehabilitation program providing individuals with recovery support, spiritual guidance, and life skills on their road to recovery, including concert events and gift programs for participants' children.
• Young Adult Resource Center (YARC) Program helping young adults achieve self-sufficiency through job training, career development, financial literacy, and employment assistance, including job fairs connecting clients with employer partners.
• Jones Family Residence Emergency shelter and supportive housing for families in need, providing temporary residence and resources to help families achieve stability.
• Feeding Programs Food pantries, community meal programs, holiday food distributions, and home delivery of meals to seniors and shut-ins addressing food insecurity across Greater Houston.
• Angel Tree Program Christmas gift program providing toys and presents to children and seniors from families in need during the holiday season, engaging over 12,000 recipients with 1,015+ volunteers.
• Summer Camp at Camp Hoblitzelle Overnight summer camp offering spiritual development and outdoor activities including swimming, fishing, horseback riding, and zip-lining for youth.
• Emergency Disaster Services Emergency response services providing meals, hydration, cleanup kits, and emotional/spiritual care during natural disasters and crises, deployed across 20+ service locations during Hurricane Beryl response.
• Supportive Navigation Shelters Emergency shelter facilities providing temporary housing and case management services for individuals experiencing homelessness.
• Family Stores Thrift retail stores accepting donated clothing, furniture, and household items and reselling them to generate revenue supporting Salvation Army programs.
• Salvation Army Women's Auxiliary (SAWA) Women's volunteer organization supporting Salvation Army programs through fundraising events, gift wrapping for ARC families, and community outreach.
• Community Care Centers Multi-purpose community centers offering food distribution, emergency assistance, senior programs, worship, Bible study, youth activities, and community events across multiple corps locations in Greater Houston.

Quantifiable outcome

• Over 12,000 children and seniors served through Angel Tree holiday program
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and flagship.

• Hope For New YorkcoreStrategic or Co-development Partner · 22 December 2025Partnership with Hope For New York to host toy store events distributing gifts to families in need. The collaboration restored dignity and joy for families facing financial hardship by allowing parents to select gifts for their children in a community-oriented setting.
• CenterPoint EnergyflagshipGTM or Marketing Partner · 11 December 2025Corporate Honoree at the 2025 Annual Gala 'Gift of Compassion' recognized for long-standing partnership and commitment to creating lasting impact across Houston.
• Jeff BagwellcoreGTM or Marketing Partner · 11 December 2025Community Honoree at the 2025 Annual Gala honored for unwavering dedication to serving with heart, humility, and compassion.
• Forney ConstructioncoreGTM or Marketing Partner · 11 December 2025Gala Underwriter whose tremendous generosity made the 'Gift of Compassion' 2025 Annual Gala possible, strengthening ability to serve families in crisis.
• Bank of AmericacoreGTM or Marketing Partner · 1 April 2025Community Service Volunteers visited new Area Command facility after incredible service during Christmas Angel Tree program, continuing partnership for community impact.
• Evangeline Booth CollegecoreStrategic or Co-development Partner · 1 April 2025Brigade of Cadets from Salvation Army Evangeline Booth College in Atlanta conducted mission trip to Houston, engaging with various corps programs and community outreach.
• Corebridge FinancialcoreGTM or Marketing Partner · 1 April 2025Volunteers from Corebridge Financial visited Jones Family Residence handing out handcrafted cards to residents, spreading joy and encouragement.
• H-E-BflagshipGTM or Marketing Partner · 6 March 2025Presenting sponsor of the 19th Annual Youth of the Year Awards Gala. H-E-B's presenting sponsorship demonstrates commitment to investing in youth futures through scholarship support.
• KHOU 11coreGTM or Marketing Partner · 8 January 2025Host of KHOU 11 Secret Santa Toy Drive Telethon uniting community for holiday toy drive and fundraising.
• ReliantcoreGTM or Marketing Partner · 8 January 2025Presented $5,000 check at KHOU 11 Secret Santa Toy Drive to support children in need this Christmas.
• Rockefeller on Washington AvecoreGTM or Marketing Partner · 1 January 2025Host of annual Rock the Shelter event bringing community together to raise vital funds for Jones Family Residence shelter.
• TobyMac and Awakening EventscoreGTM or Marketing Partner · 1 January 2025$1,000 donation presented on-stage during concert to support families at Jones Family Residence and veterans at Center of Hope.
• Bobby Jenkins / Classic Car Toy CruisecoreGTM or Marketing Partner · 1 December 202410-year partnership with Classic Car Toy Cruise providing generous toy donations bringing joy to countless children during Christmas.
• CMA CGMcoreGTM or Marketing Partner · 1 December 202450 staff members from CMA CGM and CEVA Logistics volunteered to help distribute holiday boxes at Aldine Westfield Corps.
• Houston Texans / Nico CollinscoreGTM or Marketing Partner · 1 November 2024Houston Texans star partnered with The Salvation Army for Thanksgiving Food Distribution at Aldine Westfield Community Center, providing holiday meals to families.
• RandallscoreChannel Partner/ Reseller/ Distributor · 1 November 2024Grocery retailer partner for food distribution events, working with The Salvation Army and athletes to provide holiday meals to families in need.
• CMA CGMcoreGTM or Marketing Partner · 1 November 2024Shipping company partnered for Thanksgiving Food Distribution at Houston International Corps, providing food boxes and $25 gift cards to families.
• Ross Dress for LesscoreGTM or Marketing Partner · 1 November 2024Ross opened new store at 10835 Jones Rd with generous donation to Northwest Corps Boys and Girls Club youth programs.
• Commissioner Donna IgleheartcoreStrategic or Co-development Partner · 1 October 2024Territorial President of Women's Ministries who served as special guest at Grace & Girlfriends Women's Rally, traveling to Houston for inspirational ministry.
• Amegy BankcoreGTM or Marketing Partner · 1 October 2024Amegy Bank partnered with The Salvation Army to empower young adults with financial literacy programming through YARC.
• Lainey WilsoncoreGTM or Marketing Partner · 1 October 2024Country music star performed at Salvation Army Red Kettle Kickoff Halftime Show, encouraging community giving.
• CenterPoint EnergyflagshipStrategic or Co-development Partner · 1 October 2024Major partnership for community open house meetings and disaster preparedness initiatives across 15 communities.
• HBIcoreGTM or Marketing Partner · 1 September 2024Partner employer at YARC Yahweh Job Fair connecting young adults with career opportunities, contributing to 14 on-the-spot hires.
• GoodwillcoreGTM or Marketing Partner · 1 September 2024Partner employer at YARC Yahweh Job Fair helping connect young adults with employment opportunities.
• EffexcoreGTM or Marketing Partner · 1 September 2024Partner employer at YARC Yahweh Job Fair that hired Brittany Jackson on the spot, demonstrating commitment to hiring local talent.
• Valero Houston RefinerycoreGTM or Marketing Partner · 1 July 2024Supply distribution partnership at Valero Houston Refinery as part of Hurricane Beryl disaster response efforts.
• ConocoPhillipscoreGTM or Marketing Partner · 1 January 2024Volunteers from ConocoPhillips completed game room and basketball goal projects at Houston International Corps.
• Valero HoustoncoreGTM or Marketing Partner · 1 January 2024Valero Houston Outreach Team gave dining room a fresh look at Pasadena Corps through volunteer renovation efforts.
• Houston AstroscoreGTM or Marketing Partner · 1 January 2024Salvation Army honored as Charity of the Night at Houston Astros game, raising visibility and community awareness.
• Justin Crawford FoundationcoreGTM or Marketing Partner · 1 January 2024Foundation partnered for Day of Joy at Garden City Youth Center along with Burns BBQ and 1501 Entertainment.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Houston Food Bank: Largest hunger-relief organization in Houston, operating food distribution and feeding programs across the same Greater Houston geography. Directly comparable on food-insecurity mission and donor/volunteer model.
• Star of Hope Mission: Houston-based faith-affiliated nonprofit providing emergency shelter, transitional housing, and recovery programs for homeless individuals and families. Directly competes with the chapter's Jones Family Residence and supportive navigation shelters.
• Catholic Charities of the Archdiocese of Galveston-Houston: Faith-based social services organization serving the Greater Houston region with refugee services, disaster response, housing, and family support programs. Comparable in mission scope, faith affiliation, and service breadth.
• Boys & Girls Clubs of Greater Houston: Provides youth development, after-school programs, and mentorship across multiple Houston-area club locations, directly overlapping with the chapter's six Red Shield Youth Centers and Camp Hoblitzelle programs.
• Goodwill Houston: Operates thrift retail stores and employment/career services in the same Houston market, directly comparable to the chapter's Family Stores, YARC employment programs, and adult rehabilitation pathway.
• American Red Cross - Texas Gulf Coast Region: Major disaster-response and emergency-relief organization with overlapping Hurricane Beryl response operations in Greater Houston. Comparable in disaster services, volunteer mobilization, and shelter capability.
• The Salvation Army - Other Major US Metropolitan Chapters: Other large city-area commands (e.g., New York, Los Angeles, Chicago) operate the same integrated faith-based social services model and serve as the most direct operational benchmarks for fundraising efficiency and program throughput.

Broad incumbents

• United Way of Greater Houston: Regional umbrella fundraising and grantmaking organization that competes for the same corporate donor dollars and volunteer engagement, while also funding downstream social-service providers across Greater Houston.
• Feeding America: National hunger-relief umbrella organization whose Houston Food Bank member operates in the same geography. Comparable in feeding-program methodology and corporate donor base.

Regional players

• Habitat for Humanity Houston: Houston-focused housing nonprofit addressing shelter and housing instability through homebuilding and rehabilitation, addressing the same housing insecurity pain points as the chapter's family shelter and supportive navigation programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SalvationArmyUS
• YouTubeyoutube.com/user/SalvationArmyUS
• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/the-salvation-army
• Instagraminstagram.com/salvationarmyusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army of Greater Houston