Randalls
Randalls is a Texas-only regional grocery chain operating 25 stores under Albertsons Companies, selling groceries, pharmacy, and private-label brands through physical retail plus digital ordering, DriveUp & Go curbside pickup, Flash 30-minute delivery, FreshPass subscription, and the Randalls for U loyalty program.
- Company typePrivate
- Founded1966
- HeadquartersConroe, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Randalls does
Randalls is a regional grocery retailer operating 25 physical stores exclusively in Texas, primarily across the Houston and Austin metropolitan areas, and functions as a wholly-owned banner of Albertsons Companies, Inc. (NYSE: ACI). The company sells groceries (produce, dairy, meat and seafood, bakery, deli, frozen, beverages, household items), operates in-store pharmacy services, and layers on digital commerce capabilities including a mobile app for iOS and Android, an e-commerce storefront, DriveUp & Go curbside pickup, Flash 30-minute rapid delivery in select areas, and the Randalls AI shopping assistant. Revenue mixes retail grocery transaction sales, pharmacy services, a FreshPass subscription program (including a discounted $49/year tier for SNAP recipients), specialty services (custom cakes, catering trays, floral, gift cards, Western Union, Coinstar), Schedule & Save recurring orders, and Randalls Business e-commerce for commercial break-room customers.
The platform integrates an extensive Albertsons-owned private-label portfolio (O Organics, Open Nature, Signature Select, Lucerne, Waterfront Bistro, Primo Taglio, Value Corner, Soleil, ReadyMeals, Chef's Counter) into the loyalty ecosystem anchored by Randalls for U, a digital rewards program where top members reportedly save 35% weekly. GTM is direct-to-consumer across four customer segments — individual grocery shoppers (primary), pharmacy customers, business buyers, and SNAP/EBT recipients — via physical storefronts, the mobile app, weekly ads, and subscription funnels. Operationally the banner is exposed to industry consolidation pressure: it participated in the 2025 U.S. food-retail layoff wave and announced at least one store closure (Uptown Houston), signaling footprint rationalization rather than expansion.
Randalls firmographics
Firmographics- Name
- Randalls
- Legal name
- Randalls (Albertsons Companies, Inc.)
- Website
- https://randalls.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Randalls is a Texas-only regional grocery chain operating 25 stores under Albertsons Companies, selling groceries, pharmacy, and private-label brands through physical retail plus digital ordering, DriveUp & Go curbside pickup, Flash 30-minute delivery, FreshPass subscription, and the Randalls for U loyalty program.
- Ownership category
- akta.pro rank
Randalls industry classification
Industry- Product category
- Retail Grocery
- NAICS
- Fruit and Vegetable Retailers (445230)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
Keywords
Where Randalls is headquartered
LocationHeadquarters
- HQ city
- Conroe
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Randalls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Grocery Sales: Core revenue from selling groceries including produce, dairy, meat, seafood, bakery, deli, frozen foods, beverages, and household items through physical stores and online ordering
- Pharmacy Services: Prescription medications, immunizations, vaccinations, and pharmacy consultations
- FreshPass Subscription: Annual subscription program offering free delivery, 5% off O Organics and Open Nature brands, 2X points on exclusive brands, and premium perks. SNAP recipients get free delivery on $30+ orders plus premium perks for $49/year
- Specialty Services: Custom cakes, deli catering trays, floral arrangements, gift cards, and in-store services (Western Union, Coinstar, Rug Doctor rentals)
- SNAP EBT Transactions: Electronic benefit transfer payments from Supplemental Nutrition Assistance Program recipients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FreshPass Standard Subscription |
| Subscription | Annual | FreshPass for SNAP Recipients |
| Subscription | Monthly | Schedule & Save Program |
| Other | One time | First Order Promotion |
| Freemium | Monthly | Randalls for U Loyalty Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Randalls product offering
Product offeringCore offering
Randalls operates a regional grocery retail chain with 25 physical store locations across Texas, offering fresh produce, meat, seafood, bakery, deli, dairy, and pantry staples along with full-service pharmacy and specialty departments. The company complements its in-store experience with a comprehensive e-commerce platform that supports online ordering, scheduled delivery, DriveUp & Go curbside pickup, and Flash 30-minute rapid delivery. Member benefits are delivered through the Randalls for U loyalty program, the FreshPass subscription membership, and the Schedule & Save automated recurring order service, while the Randalls Business platform serves local commercial accounts with office and catering supplies.
Product overview
Randalls is a regional grocery retail chain operating as part of Albertsons Companies, offering a unified platform combining physical store locations with digital commerce capabilities. The core offering consists of in-store departments (Bakery, Deli, Meat & Seafood, Fresh Produce, Pharmacy, Floral, Beer/Wine/Liquor, Pet Supplies) supplemented by digital services including DriveUp & Go™ pickup, Flash™ 30-minute delivery, and Grocery Delivery. The loyalty ecosystem centers on Randalls for U™ (personalized coupons and points) and FreshPass® subscription (free delivery membership). TheRandalls Business platform extends services to B2B commercial customers. Store brands include O Organics®, Open Nature®, Signature Select®, Lucerne®, Waterfront Bistro®, Primo Taglio®, Value Corner®, Soleil™, ReadyMeals®, and Chef's Counter, covering organic, natural, premium, value, and specialty grocery segments. Additional digital features include Randalls AI shopping assistant and the Randalls Mobile App for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Randalls for U: Loyalty program offering personalized deals, points, and rewards for members.
- FreshPass
- DriveUp & Go
- Randalls Flash
- Randalls Business
Products and services
- Randalls for U
- FreshPass
- DriveUp & Go
- Flash Delivery
- Grocery Delivery
- Schedule & Save
- Randalls Business
- Pharmacy Services
- Randalls Mobile App
Quantifiable outcome
- Top Randalls for U members save 35% weekly on groceries
- +2 more outcomes
Companies that use Randalls
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Randalls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Randalls partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Albertsons CompaniescoreRandalls is a wholly-owned subsidiary banner of Albertsons Companies (NYSE: ACI), one of the largest grocery retailers in the United States. Albertsons Companies provides corporate oversight, technology platforms, supply chain, marketing resources, and operational support to the Randalls banner. This ownership structure gives Randalls access to national purchasing power, private label brands, and digital capabilities while maintaining its regional Texas brand identity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Randalls competitors and assessment
Company assessmentDirect peers
- H-E-B: Texas-headquartered regional grocery chain with hundreds of stores across the state, directly competing with Randalls in Houston, Austin, and surrounding metros. Comparable in physical store grocery retail plus digital ordering, curbside pickup, and home delivery.
- Tom Thumb: Sister Albertsons banner also operating in the Dallas-Fort Worth area of Texas with similar format, private label brands, DriveUp & Go, and FreshPass. Operates as a direct peer banner under the same parent.
Regional players
- Sprouts Farmers Market: Specialty natural/organic grocer with growing Texas presence in Houston and Austin markets, competing for Randalls' higher-income and health-conscious shoppers. Smaller basket size but overlapping fresh produce and natural product categories.
Broad incumbents
- Walmart: Largest U.S. grocery retailer by share with extensive Texas footprint, competing directly with Randalls on price, grocery delivery, and pickup. Operates Walmart+ subscription analogous to FreshPass.
- Whole Foods Market: Premium natural/organic grocer owned by Amazon, with Texas locations competing with Randalls' O Organics and Open Nature private label positioning. Comparable omnichannel grocery delivery and subscription (Prime) ecosystem.
- Trader Joe's: Specialty private-label-focused grocer with multiple Texas locations. Competes for Randalls' Signature Select and O Organics customers through its own exclusive brand strategy, though limited delivery capability.
- Aldi: Hard-discount grocer rapidly expanding across Texas with private label-heavy assortment. Competes directly with Randalls on price-sensitive Value Corner shoppers, putting downward pressure on commodity grocery pricing.
- Kroger: Largest pure-play U.S. grocery retailer operating across multiple states, with comparable FreshPass-style subscription, Boost membership, curbside pickup, and delivery. Direct competitor in Texas markets and merger counterpart to Randalls' parent Albertsons.
- Target: Mass retailer with significant grocery assortment and Drive Up pickup service, operating multiple Texas locations. Competes for Randalls' general merchandise and grocery basket with Target Circle 360 membership analogous to FreshPass.
- Albertsons: Parent company of Randalls and operator of flagship Albertsons banner in other U.S. states. Provides corporate infrastructure, private label brands, and technology platforms that Randalls leverages; partially comparable but operates in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Randalls social profiles
Digital presenceRandalls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Randalls leadership team
Management profileNumber of profiles
Profiles1 record
Randalls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Randalls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Randalls
What does Randalls do?
Randalls operates a regional grocery retail chain with 25 physical store locations across Texas, offering fresh produce, meat, seafood, bakery, deli, dairy, and pantry staples along with full-service pharmacy and specialty departments. The company complements its in-store experience with a comprehensive e-commerce platform that supports online ordering, scheduled delivery, DriveUp & Go curbside pickup, and Flash 30-minute rapid delivery. Member benefits are delivered through the Randalls for U loyalty program, the FreshPass subscription membership, and the Schedule & Save automated recurring order service, while the Randalls Business platform serves local commercial accounts with office and catering supplies.
Is Randalls a public or private company?
Randalls is a private company. It is classified as corporate owned and is currently operating.
When was Randalls founded?
Randalls was founded in 1966. It employs 101 to 250 people.
Where is Randalls based?
Randalls is headquartered in Conroe, United States, in the North America region.
How does Randalls make money?
Five revenue lines are on record. Retail Grocery Sales are the primary driver. The others are pharmacy Services, freshPass Subscription, specialty Services and SNAP EBT Transactions.
Who are Randalls's main competitors?
Direct peers on record are H-E-B and Tom Thumb. Sprouts Farmers Market is listed as a regional player. Broad incumbents are Walmart, Whole Foods Market, Trader Joe's, Aldi, Kroger, Target and Albertsons.
Does Randalls have an API?
No public API is recorded for Randalls.
What industry is Randalls in?
Randalls's product category is Retail Grocery. Its primary akta.pro industry code is CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery. Its NAICS code is 445230 and its SIC code is 5412.