Pluggy

What Pluggy does

Pluggy is a Brazilian Open Finance API platform headquartered in São Paulo that provides developers with a single, unified interface to access users' financial data and initiate payments across Brazilian financial institutions. The company combines regulated Open Finance APIs from the Banco Central do Brasil with direct financial-institution connectors, supporting both read operations (account balances, transactions, investments, credit-card data, identity) and write operations (payment initiation, including Pix Automático recurring debits). The technology stack includes SDKs for Java, Node, Python, and Go, an embeddable Pluggy Connect widget supporting 30+ financial institutions across web and mobile platforms (iOS, Android, React Native, Flutter), and AES-256 + TLS encryption hosted on SOC 2 / ISO 27001 certified infrastructure. Pluggy is authorized by the Banco Central do Brasil as an Iniciadora de Transação de Pagamento (ITP) under BCB Resolution nº 80, and is Y Combinator-backed.

The product portfolio is organized into three layers: a core data layer (Pluggy API, Pluggy Connect Widget, Enriquecimento de Dados ML-powered transaction categorization), payment modules (Pix Automático, Iniciação de Pagamentos, Pagamentos Recorrentes), and workflow modules (Portabilidade de Crédito, Portabilidade de Previdência, ERP Banking, Meu Pluggy consent management). Pluggy targets B2B software companies — primarily ERPs and management software, fintechs and credit companies, and financial institutions — with a horizontal segmentation approach.

The business model combines tiered API subscriptions (a 14-day free trial, a Basic plan starting at R$2,500/month, and Custom/Enterprise multi-year contracts) with per-transaction payment-initiation fees. Go-to-market blends product-led growth (self-serve developer dashboard, free trial, GitHub quickstart, Discord community) with consultative enterprise sales ("Fale com um especialista" CTAs) and partner integrations into established software vendors (e.g., MarketUP, Conta Azul, Nibo, Kamino, Sinqia, Sicredi). Reported customer outcomes include 4x increases in Open Finance activations (MarketUP), 50% lift in credit approvals (Gyra+), and up to 90% cost reduction versus card payments for Pix Automático adopters.

Name

Pluggy

Legal name

PLUGGY BRASIL INSTITUIÇÃO DE PAGAMENTO LTDA

Website

https://pluggy.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Open Finance API Platform

NAICS

Computer Systems Design and Related Services (54151), Activities Related to Credit Intermediation (5223)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Open Finance API
• Financial data aggregation
• Payment initiation services
• Banking connectivity platform
• Pix payment infrastructure

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Subscription Plans: Tiered subscription model with Free (14-day trial), Basic (R$2,500/month), and Custom/Enterprise tiers. Revenue based on monthly subscription fees with varying levels of API connections, support, and features.
2. Payment Initiation Fees: Revenue from initiating PIX payments on behalf of customers. The company acts as authorized ITP (Payment Transaction Initiator) by Banco Central do Brasil, enabling instant payment settlement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pluggy is an Open Finance API platform that provides developers and businesses with unified access to Brazilian financial institution data (accounts, transactions, investments, identity, credit cards) and enables payment initiation via Pix. The platform combines regulated Open Finance APIs from Banco Central do Brasil with direct connectors across 30+ financial institutions, supported by SDKs in Java, Node, Python, and Go plus an embeddable white-label widget (Pluggy Connect). Specialized modules include Pix Automático for recurring charges, ML-powered Data Enrichment, Credit Portability, and Pension Portability.

Product overview

Pluggy is an Open Finance API platform headquartered in Brazil, offering a unified platform that combines regulated Open Finance APIs from the Banco Central do Brasil with direct financial institution connectors. The product portfolio is organized around three core layers: (1) the Pluggy Connect Widget — a white-label embeddable widget for account connection supporting 30+ financial institutions; (2) the Pluggy API — the core data access layer providing identity verification, account balances, transaction history, and investment data; and (3) specialized add-on modules including Pix Automático (recurring charges), Payment Initiation (instant Pix payments), Recurring Payments scheduling, ERP Banking (automated reconciliation and smart transfers), Credit Portability, Pension Portability, and Data Enrichment (ML-powered transaction categorization). The platform is designed for developers (with SDKs in Java, Node, Python, and Go) and targets B2B software companies including ERPs, accounting software, fintechs, and businesses requiring financial data integration or embedded payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Pluggy Connect Widget A white-label embeddable widget that enables users to securely connect their bank accounts via Open Finance. It supports more than 30 financial institutions and different login flows, handles credential validation, multi-factor authentication, error handling, and institution-specific use cases. Works on web, iOS, Android, React Native, Flutter, Next.js, React, and plain JavaScript. Built for B2B software companies integrating bank connectivity into their products.
• Pluggy API The core API platform enabling developers to connect to financial institution accounts and access identity, account balances, transaction history, and investment data via a single integration. Provides access to regulated Open Finance data as well as direct financial institution connections, with AES 256 encryption for data at rest and TLS for data in transit, full LGPD compliance, and SDKs in Java, Node, Python, and Go.
• Pix Automático An automatic recurring payment solution via Pix, enabling recurring charges from any bank to any bank with a single user authorization. Features include immediate settlement (D+0), automatic retry for insufficient balance (minimum 2 attempts same day, up to 3 more within 7 days), no card required, and up to 90% cost reduction compared to credit cards or direct debits. Integrated via API with SDKs in Java, Node, Python, and Go.
• Data Enrichment (Enriquecimento de Dados) A machine learning-powered transaction categorization and enrichment service. Transforms raw transaction data into categorized, structured financial insights (e.g., pharmacy, rent, investments, education, travel) in under 5 seconds. Powers context-aware offerings, predictive capabilities, and personalized financial experiences for B2B customers.
• ERP Banking A specialized ERP banking solution that integrates financial data, collections, and payments into ERP and business management software. Features automated bank reconciliation, smart transfers for cash management, batch payments, and Pix protestable. Connects via Open Finance or direct connectors for SMB and enterprise customers using ERP systems.
• Payment Initiation (Iniciação de Pagamentos) Enables instant payment initiation within the client's own application via Pix + Open Finance. Allows users to make instant payments without leaving the application's environment, improving conversion rates for purchases, account openings, and other operations. Pluggy is authorized as an ITP by Banco Central do Brasil to initiate Pix payments.
• Credit Portability (Portabilidade de Crédito) A fully digital, automated credit portability solution via Open Finance. Includes a dashboard for opportunity analysis, public and internal data aggregation, competitor monitoring, and an automated Central de Transferência de Crédito (CTC) system for processing portability requests. Replaces paper-based workflows that previously took 5 business days.
• Pension Portability (Portabilidade de Previdência) An automated, end-to-end pension portability solution via Open Finance. Collects all necessary information (certificate/policy number, SUSEP process number, fund CNPJ, plan type) automatically through Pluggy Connect, eliminating paper documentation and branch visits. Built for financial institutions and fintechs serving pension customers.
• Recurring Payments (Pagamentos Recorrentes) Recurring payment scheduling via Pix for subscription-based businesses. Supports customizable recurrence schedules (daily, weekly, monthly, or custom dates). Integrated via API with automated reconciliation through webhooks. Designed for subscription businesses seeking to reduce payment processing costs and defaults.
• Meu Pluggy (User Consent Management) A consent management toolkit for Open Finance that allows users to manage their account sharing consents. Provides simple management of data sharing permissions across financial institutions. Available as meu.pluggy.ai with free tier for personal projects and developers.

Quantifiable outcome

• 4x increase in Open Finance activations
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• B3coreStrategic or Co-development PartnerStrategic partnership in Open Finance area announced in 2022. B3 is Brazil's main securities and commodities exchange, demonstrating Pluggy's reach into capital markets and exchange-related financial services.
• SicredimajorTechnology or IntegrationCooperative banking institution using Pluggy for data management. Sicredi is one of Brazil's largest cooperative financial institutions, present in all states.
• SinqiamajorTechnology or IntegrationPartnership for Open Finance applied to pension portability. Sinqia is a major provider of technology solutions for the financial sector. Won Sinqia's open innovation challenge.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Plaid: Global Open Finance/aggregation incumbent with deep US penetration and growing international footprint. Comparable in API-based financial data aggregation, developer SDK model, and widget-based authentication flows; broader scale and capital, but less Brazil-native depth.
• TrueLayer: UK/European Open Banking API provider with account aggregation and payment initiation, regulated by the FCA. Similar developer-first API model and PSD2-equivalent regulated status; primarily UK/EU geography but technically and competitively analogous.
• Tink: European Open Banking platform owned by Visa, offering account aggregation, payment initiation, and PSD2 compliance tooling. Comparable in API aggregation, payment initiation, and PSD2-style regulated banking connectivity; not active in Brazil but a relevant global comparable.

Regional players

• Stitch: South African Open Finance API provider offering account aggregation, payment initiation, and identity verification, with expansion ambitions across Africa. Comparable in emerging-market Open Banking infrastructure and developer-first model; serves a different geography but addresses a similar emerging-market regulatory context.

Direct peers

• Belvo: Latin American Open Finance API platform offering account aggregation, payment initiation, and identity verification across Mexico, Brazil, and Colombia. Most direct competitor to Pluggy in the LatAm Open Banking infrastructure layer, with overlapping developer-first GTM and similar ITP-like regulatory positioning in Brazil.
• Yapily: European Open Banking API platform offering account information and payment initiation services to fintechs and corporates. Direct comparable in regulated-API aggregation, payment initiation, and developer-portal-first GTM; geographically Europe-only.
• Pomelo: Latin American fintech-as-a-service platform offering card issuing, account infrastructure, and payment processing via API. Comparable in API-first infrastructure model and embedded finance positioning across LatAm; broader scope into issuing and accounts, adjacent to Pluggy's read/write API surface.
• Finvero: Brazilian Open Finance API platform providing account aggregation and financial data connectivity to fintechs and corporates. Direct domestic competitor to Pluggy in the Brazilian Open Finance aggregator space with similar ERP/fintech customer targets.

Others

• Sensedia: Brazilian API management and integration platform referenced alongside Pluggy in Open Finance ecosystem data. Adjacent infrastructure player providing API gateway and management tooling that complements or competes with Open Finance aggregators in the integration layer.
• Lets Money: Brazilian Open Finance data and connectivity provider cited alongside Pluggy in market sizing data. Comparable in Open Finance ecosystem participation; possible direct competitor or partner depending on product overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pluggyai
• GitHubgithub.com/pluggyai
• YouTubeyoutube.com/@pluggyai
• LinkedInlinkedin.com/company/pluggyai
• Instagraminstagram.com/pluggyai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluggy