Scalr
Scalr is a cloud infrastructure automation platform providing a drop-in replacement for Terraform Cloud with better GitOps support. It serves 1,000+ platform engineering teams, including Fortune 500 enterprises, with usage-based pricing starting at $0.99 per run.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Scalr does
Scalr is a cloud infrastructure automation platform founded in 2011 and headquartered in Walnut Creek, California. The company provides a drop-in replacement for HashiCorp's Terraform Cloud, targeting platform engineering teams responsible for managing infrastructure-as-code (IaC) workflows across AWS, Azure, and Google Cloud. Over 1,000 teams have migrated from Terraform Cloud to Scalr, including Fortune 500 enterprises such as Accenture, Mastercard, Toyota, Peloton, Allianz, and TIAA, alongside regulated-industry buyers (ExpressVPN, TIAA) and growth-stage startups including Hex, Replicant, GoHenry, Goodleap, Skedulo, and Carta.
The core Scalr platform operates as a remote operations backend for Terraform and OpenTofu, providing state management, run execution, drift detection, policy-as-code enforcement via OPA and Checkov, self-hosted agents, and GitOps-native workflows. Differentiating technical capabilities include apply-before-merge (Atlantis-style) GitOps, PR slash commands (/scalr plan, /scalr apply, /scalr ai-explain), hierarchical inheritance of policies, variables, modules, and hooks across account-environment-workspace scopes, private module registries, dynamic OIDC-based provider credentials, and a Model Context Protocol (MCP) server introduced in October 2025 for AI-driven operational intelligence. The platform is SOC 2 Type II attested, offers Python SDK and API access, and reported 99.96% uptime in 2025.
Scalr monetizes via a freemium usage-based pricing model: a free tier provides up to 50 Terraform runs per month, Business plans charge $0.99 per run with volume discounts, and Enterprise annual subscriptions start at 20,000 runs per year with dedicated technical account management, Slack shared channel support, and tiered priority response times (P0: 2 hours). The go-to-market combines product-led growth through self-serve signup at scalr.io with enterprise field sales for Fortune 500 and regulated-industry buyers. Scalr is a privately held, venture-backed, profitable company founded by Sebastian Stadil (CEO) and Igor Savchenko (CTO), with 101-250 employees and geographic restrictions limited to Russia and Belarus.
Scalr firmographics
Firmographics- Name
- Scalr
- Legal name
- Scalr, Inc.
- Website
- https://scalr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Scalr is a cloud infrastructure automation platform providing a drop-in replacement for Terraform Cloud with better GitOps support. It serves 1,000+ platform engineering teams, including Fortune 500 enterprises, with usage-based pricing starting at $0.99 per run.
- Ownership category
- akta.pro rank
Where Scalr is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scalr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Usage-Based Terraform Runs: Scalr charges per Terraform run executed, with the first 50 runs per month free. Business plans start at $0.99 per run with volume discounts. This usage-based model avoids concurrency-based pricing failure modes where organizations pay for idle capacity or face throttling during critical incidents.
- Enterprise Subscriptions: Annual subscription plans with dedicated support, technical account managers, and higher resource quotas. Starts at 20,000 runs per year. Includes all core and enterprise features with volume-based pricing.
- Freemium Entry Tier: Free tier providing up to 50 runs per month with core features included (drift detection, policy enforcement, module registry, SAML). Serves as product-led growth entry point for developer adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier: Up to 50 runs/month for teams evaluating or starting with infrastructure automation |
| Usage-based | Monthly | Business: Usage-based at $0.99/run with volume discounts for growing teams |
| Subscription | Annual | Enterprise: Annual subscription with dedicated support and unlimited scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Scalr product offering
Product offeringCore offering
Scalr is a cloud infrastructure automation platform built around Terraform and OpenTofu, providing a remote operations backend that serves as a drop-in replacement for Terraform Cloud. The platform delivers policy-as-code enforcement, state management, drift detection, self-hosted agent execution, and GitOps-native workflows with PR automation. It targets platform engineering teams and DevOps engineers who manage multi-cloud infrastructure across AWS, Azure, and Google Cloud environments.
Product overview
Scalr is a single unified platform providing Terraform and OpenTofu infrastructure automation as a drop-in replacement for Terraform Cloud. The core Scalr platform (Terraform and Cloud Orchestrator) combines remote state management, run execution, GitOps workflows, policy enforcement, drift detection, and self-hosted agent capabilities. The product portfolio includes the core Scalr platform plus integrated features: Drift Detection for infrastructure monitoring, Self-Hosted Agents for private network execution, PR-Native GitOps for pull request automation, Policy as Code using OPA/Checkov, Private Module Registry for reusable infrastructure templates, MCP Server for AI operational intelligence, Provider Configurations for centralized credential management, Smart Plan Outputs for enhanced plan visualization, and comprehensive reporting modules. Scalr differentiates from competitors through better GitOps support, usage-based per-run pricing (not concurrency-based), free drift detection and self-hosted agents, and hierarchical inheritance of policies across account, environment, and workspace scopes.
Differentiator
Problem solved
Functional benefit
Products and services
- Scalr Terraform and Cloud Orchestrator Scalr is a unified cloud infrastructure automation platform built around Terraform and OpenTofu that provides a remote operations backend with state management, run execution, GitOps-native workflows, policy enforcement, drift detection, and self-hosted agent capabilities for platform engineering teams across AWS, Azure, and Google Cloud environments.
- MCP Server Model Context Protocol server providing operational intelligence on the Scalr platform, including health checks, security audits, and AI assistant integration for infrastructure management such as the /scalr ai-explain slash command for explaining Terraform plan outputs.
- Smart Plan Outputs Interactive Terraform plan visualization with AI-highlighted destructive changes, full-text search, and improved layout for easier review before approval by infrastructure teams.
- Self-Hosted Agents Self-hosted agent pools enabling Terraform run execution within private networks to meet compliance requirements, with each agent adding 5 concurrent runs at no extra charge.
Quantifiable outcome
- 48% cost savings vs Terraform Cloud Standard at comparable usage (500 runs, 10 concurrent)
- +3 more outcomes
Companies that use Scalr
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Scalr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature12 records
Scalr partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AWScoreAWS integration for Terraform operations. Scalr connects to AWS for infrastructure deployment with event bridge integration.
- AzurecoreAzure DevOps integration for Terraform workflows with credentials management and pipeline support.
- GitHubcoreNative GitOps integration with GitHub. Scalr posts run reports to pull requests and supports slash commands.
- GitLabcoreGitLab VCS provider integration for Terraform operations and CI/CD alignment.
- BitbucketcoreBitbucket Cloud integration for version control and pull request workflows.
- DatadogcoreDatadog integration for monitoring, alerting, and observability of infrastructure deployments.
- OktacoreOkta SCIM integration for identity management and SAML SSO authentication.
- SlackcoreSlack integration for notifications and team communication around Terraform runs.
- Microsoft TeamscoreMicrosoft Teams integration for infrastructure deployment notifications.
- Open Policy Agent (OPA)coreNative OPA integration for policy-as-code enforcement across Terraform runs.
- CheckovcoreCheckov integration for infrastructure security scanning and policy enforcement.
- InfracostcoreInfracost integration for cloud cost estimation during Terraform plan and apply phases.
- TerraformcoreHashiCorp Terraform as the primary IaC tool. Scalr provides remote operations backend with full Terraform compatibility.
- TerragruntcoreTerragrunt support for DRY Terraform configurations and workflow optimization.
- VS CodecoreVS Code extension for Terraform and OpenTofu development with Scalr integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Scalr competitors and assessment
Company assessmentDirect peers
- HashiCorp (Terraform Cloud): HashiCorp's Terraform Cloud is the category leader and the platform Scalr explicitly replaces as a drop-in alternative. They compete head-on for Terraform remote backend, policy, and GitOps workloads across the same enterprise platform-engineering buyer.
- Spacelift: Spacelift is a paid IaC orchestration platform supporting Terraform, OpenTofu, Pulumi, and Kubernetes with policy-as-code, drift detection, and GitOps. Direct alternative to Scalr for platform teams managing infrastructure at scale.
- env0: env0 provides self-service infrastructure management with policy-as-code, drift detection, cost controls, and GitOps for Terraform/OpenTofu/Pulumi. Direct enterprise-grade competitor to Scalr with overlapping platform-engineering buyer.
- Atlantis: Atlantis is the open-source GitOps tool for Terraform pull request automation that Scalr explicitly emulates with its apply-before-merge workflow. Competes as a free alternative for teams willing to self-host and configure their own backend.
- Pulumi: Pulumi is an alternative IaC platform using general-purpose programming languages instead of HCL, with its own managed backend and Pulumi Cloud. Competes for the same platform-engineering budget though with a different language model.
- Crossplane: Crossplane is a Kubernetes-native infrastructure orchestration platform that competes for the same platform-engineering use cases as Scalr, especially in cloud-native shops standardizing on K8s and GitOps.
Broad incumbents
- AWS Proton: AWS Proton is a managed IaC service for platform teams to provision and deploy serverless and container applications on AWS. Competes for the same orchestration and governance budget but bundled into AWS, often displacing Terraform-centric tools.
- Harness: Harness is a broader DevOps platform with IaC orchestration, feature flags, CI/CD, security testing, and cloud cost management. Overlaps with Scalr for platform teams but offers a wider portfolio under one vendor.
Emerging players
- Brainboard: Brainboard provides visual Terraform/OpenTofu design, collaboration, and orchestration for cloud infrastructure. Competes in the IaC orchestration space with a differentiated drag-and-drop approach for platform teams.
- Firefly: Firefly is a cloud asset management and IaC governance platform that inventories cloud resources, detects drift, and codifies infrastructure. Adjacent competitor targeting the governance and compliance pain points Scalr also addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scalr social profiles
Digital presenceScalr compliance and trust
Trust signalCompliance1 record
Scalr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scalr leadership team
Management profileNumber of profiles
Profiles3 records
Scalr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scalr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scalr
What does Scalr do?
Scalr is a cloud infrastructure automation platform built around Terraform and OpenTofu, providing a remote operations backend that serves as a drop-in replacement for Terraform Cloud. The platform delivers policy-as-code enforcement, state management, drift detection, self-hosted agent execution, and GitOps-native workflows with PR automation. It targets platform engineering teams and DevOps engineers who manage multi-cloud infrastructure across AWS, Azure, and Google Cloud environments.
Is Scalr a public or private company?
Scalr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scalr founded?
Scalr was founded in 2011. It employs 101 to 250 people.
Where is Scalr based?
Scalr is headquartered in San Francisco, United States, in the North America region.
How does Scalr make money?
Three revenue lines are on record. Usage-Based Terraform Runs are the primary driver. The others are enterprise Subscriptions and freemium Entry Tier.
Who are Scalr's main competitors?
Direct peers on record are HashiCorp (Terraform Cloud), Spacelift, env0, Atlantis, Pulumi and Crossplane. Broad incumbents are AWS Proton and Harness. Emerging players are Brainboard and Firefly.
Does Scalr have an API?
Yes. Scalr offers API access for developers to interact with the platform programmatically. The API allows developers to execute runs, manage workspaces, trigger plans and applies, and integrate with existing CI/CD pipelines. The platform supports API token-based authentication with token reporting capabilities to review and revoke tokens. Documentation is available at docs.scalr.io with API reference guides. Developer documentation is at docs.scalr.io.