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Troy

Full company profile

uuid0002h5r

Namestring
Troy
Websiteurl
troyuk.co.uk
Company typeenum
Private
Founded yearint
1986
Descriptiontext

Troy is a UK-based industrial engineering distributor headquartered in Exeter, Devon, founded in 1986. The company specializes in the distribution of maintenance, repair, and overhaul (MRO) products, including power tools, adhesives, sealants, janitorial supplies, and welding tools, serving industrial companies, trade professionals, and engineering businesses across the United Kingdom.

The company operates a hub-and-spoke distribution model, with Troy acting as a group-level platform supporting a network of independently owned distributors. Each distributor maintains its own local market presence, brand, and customer relationships, while benefiting from Troy's group purchasing power, operational resources, and acquisition capital. This structure allows Troy to consolidate a fragmented UK MRO distribution market while preserving the community-focused service model of its acquired entities.

Troy's revenue model is centered on B2B product distribution to trade and industrial customers. Since securing a £15.5 million growth investment from BGF (Business Growth Fund) in June 2023, Troy has pursued an explicit acquisition-led growth strategy, completing its first post-investment deal (E.A. Martin and Son in Northern Ireland) shortly thereafter and reaching its 19th acquisition (Scott Direct Group) in March 2024. The company's go-to-market is sales-led, targeting industrial buyers and trade professionals through its independent distributor network rather than direct-to-end-user channels.

Short descriptiontext

Troy is a UK-based industrial engineering distributor founded in 1986 and headquartered in Exeter. It distributes MRO products — power tools, adhesives, sealants, janitorial supplies, and welding tools — to industrial and trade customers through a network of independent distributors backed by BGF growth capital.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersExeter, United Kingdom
HQ citystring
Exeter
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online casino reviews, iGaming affiliate marketing, credit card casinos, casino bonus comparison, UK gambling content
Industry1 code
1Casino/iCasino Affiliate & Review Sites
CodeMPAEAMABPrimaryYes
Product category
iGaming Affiliate Content
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1MRO Product Distribution
TypeOne Time License
Description

Troy generates revenue through distributing maintenance, repair, and overhaul products to industrial, trade, and engineering customers via its network of independent distributors.

insidermedia.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Troy operates an online affiliate content platform at creditcardcasinos.troyuk.co.uk that reviews and lists credit card-accepting online casinos for UK players. The site curates casino listings, bonus comparisons, game library details, payment method information, and tracked outbound links to international casino operator sign-up pages. Content covers deposit options (Visa, Mastercard, American Express, Maestro), welcome bonuses, withdrawal times, and game providers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Troy operates creditcardcasinos.troyuk.co.uk, an affiliate website that reviews and lists credit card casinos for UK players. The site is operated by a group of knowledgeable iGaming professionals committed to delivering accurate, up-to-date content about credit card casinos. Contact: [email protected], Address: 22 King Street, Manchester, M2 6AG.

Product and service1 record
1Credit Card Casinos UK
CategoryiGaming Affiliate Content
Description

An affiliate review website that curates and reviews credit card casinos accessible to UK players, providing casino listings, bonus comparisons, game library details, payment method information, and tracked outbound links to international casino operator sign-up pages.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers7 records
1KingCasinoBonus
TypeDirect peer
Description

Casino-focused affiliate site that reviews online casinos and curates bonus offers for UK and international players. Closely comparable in niche focus, content format, and target audience.

2LatestCasinoBonuses
TypeDirect peer
Description

iGaming affiliate focused on casino bonus listings and reviews for UK and European players. Comparable business model with affiliate commission revenue and similar content offerings.

3BonusFinder
TypeDirect peer
Description

iGaming affiliate operator focused on bonus and promotional content for online casinos across multiple jurisdictions. Comparable in UK market presence and affiliate-commission revenue model.

4Gambling.com Group
TypeDirect peer
Description

Publicly listed iGaming affiliate operating a portfolio of casino and sportsbook comparison sites across multiple markets. Directly comparable as a content-and-affiliate operator serving UK players with payment-method-oriented casino content.

5AskGamblers
TypeDirect peer
Description

Large iGaming affiliate and player community featuring casino reviews, ratings, and complaint resolution. Operates in a similar niche with overlapping content categories and audience.

6Better Collective
TypeDirect peer
Description

Listed iGaming affiliate group running sports betting and casino comparison sites globally. Comparable in audience targeting, content-led model, and reliance on organic search traffic for player acquisition.

7Catena Media
TypeDirect peer
Description

Publicly listed iGaming affiliate network with extensive casino review and comparison properties. Comparable as a multi-jurisdiction affiliate operator serving UK and European players with casino-focused content and similar commission-driven economics.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Troy

iGaming Affiliate Contenttroyuk.co.uk

Troy is a UK-based industrial engineering distributor founded in 1986 and headquartered in Exeter. It distributes MRO products — power tools, adhesives, sealants, janitorial supplies, and welding tools — to industrial and trade customers through a network of independent distributors backed by BGF growth capital.

What Troy does

Troy is a UK-based industrial engineering distributor headquartered in Exeter, Devon, founded in 1986. The company specializes in the distribution of maintenance, repair, and overhaul (MRO) products, including power tools, adhesives, sealants, janitorial supplies, and welding tools, serving industrial companies, trade professionals, and engineering businesses across the United Kingdom.

The company operates a hub-and-spoke distribution model, with Troy acting as a group-level platform supporting a network of independently owned distributors. Each distributor maintains its own local market presence, brand, and customer relationships, while benefiting from Troy's group purchasing power, operational resources, and acquisition capital. This structure allows Troy to consolidate a fragmented UK MRO distribution market while preserving the community-focused service model of its acquired entities.

Troy's revenue model is centered on B2B product distribution to trade and industrial customers. Since securing a £15.5 million growth investment from BGF (Business Growth Fund) in June 2023, Troy has pursued an explicit acquisition-led growth strategy, completing its first post-investment deal (E.A. Martin and Son in Northern Ireland) shortly thereafter and reaching its 19th acquisition (Scott Direct Group) in March 2024. The company's go-to-market is sales-led, targeting industrial buyers and trade professionals through its independent distributor network rather than direct-to-end-user channels.

Troy firmographics

Firmographics
Name
Troy
Website
https://troyuk.co.uk
Company type
Private
Founded year
1986
Operating status
Operating
Headcount range
251–500 employees
Short description
Troy is a UK-based industrial engineering distributor founded in 1986 and headquartered in Exeter. It distributes MRO products — power tools, adhesives, sealants, janitorial supplies, and welding tools — to industrial and trade customers through a network of independent distributors backed by BGF growth capital.
Ownership category
akta.pro rank

Troy industry classification

Industry
Product category
iGaming Affiliate Content
akta.pro primary industry
Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

  • Online casino reviews
  • IGaming affiliate marketing
  • Credit card casinos
  • Casino bonus comparison
  • UK gambling content

Where Troy is headquartered

Location

Headquarters

HQ city
Exeter
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Troy business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. MRO Product Distribution: Troy generates revenue through distributing maintenance, repair, and overhaul products to industrial, trade, and engineering customers via its network of independent distributors.

Go-to-market motion1 record

Distribution channels1 record

Troy product offering

Product offering

Core offering

Troy operates an online affiliate content platform at creditcardcasinos.troyuk.co.uk that reviews and lists credit card-accepting online casinos for UK players. The site curates casino listings, bonus comparisons, game library details, payment method information, and tracked outbound links to international casino operator sign-up pages. Content covers deposit options (Visa, Mastercard, American Express, Maestro), welcome bonuses, withdrawal times, and game providers.

Product overview

Troy operates creditcardcasinos.troyuk.co.uk, an affiliate website that reviews and lists credit card casinos for UK players. The site is operated by a group of knowledgeable iGaming professionals committed to delivering accurate, up-to-date content about credit card casinos. Contact: [email protected], Address: 22 King Street, Manchester, M2 6AG.

Differentiator

Problem solved

Functional benefit

Products and services

  • Credit Card Casinos UK An affiliate review website that curates and reviews credit card casinos accessible to UK players, providing casino listings, bonus comparisons, game library details, payment method information, and tracked outbound links to international casino operator sign-up pages.

Companies that use Troy

Customer profile

Segments2 records

Ideal customer profiles1 record

Troy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Troy partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Troy competitors and assessment

Company assessment

Direct peers

  • KingCasinoBonus: Casino-focused affiliate site that reviews online casinos and curates bonus offers for UK and international players. Closely comparable in niche focus, content format, and target audience.
  • LatestCasinoBonuses: iGaming affiliate focused on casino bonus listings and reviews for UK and European players. Comparable business model with affiliate commission revenue and similar content offerings.
  • BonusFinder: iGaming affiliate operator focused on bonus and promotional content for online casinos across multiple jurisdictions. Comparable in UK market presence and affiliate-commission revenue model.
  • Gambling.com Group: Publicly listed iGaming affiliate operating a portfolio of casino and sportsbook comparison sites across multiple markets. Directly comparable as a content-and-affiliate operator serving UK players with payment-method-oriented casino content.
  • AskGamblers: Large iGaming affiliate and player community featuring casino reviews, ratings, and complaint resolution. Operates in a similar niche with overlapping content categories and audience.
  • Better Collective: Listed iGaming affiliate group running sports betting and casino comparison sites globally. Comparable in audience targeting, content-led model, and reliance on organic search traffic for player acquisition.
  • Catena Media: Publicly listed iGaming affiliate network with extensive casino review and comparison properties. Comparable as a multi-jurisdiction affiliate operator serving UK and European players with casino-focused content and similar commission-driven economics.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Troy social profiles

Digital presence

Troy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Troy leadership team

Management profile

Number of profiles

Troy funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Troy M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troy

What does Troy do?

Troy operates an online affiliate content platform at creditcardcasinos.troyuk.co.uk that reviews and lists credit card-accepting online casinos for UK players. The site curates casino listings, bonus comparisons, game library details, payment method information, and tracked outbound links to international casino operator sign-up pages. Content covers deposit options (Visa, Mastercard, American Express, Maestro), welcome bonuses, withdrawal times, and game providers.

Is Troy a public or private company?

Troy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Troy founded?

Troy was founded in 1986. It employs 251 to 500 people.

Where is Troy based?

Troy is headquartered in Exeter, United Kingdom, in the Europe region.

How does Troy make money?

One revenue line is on record: MRO Product Distribution.

Who are Troy's main competitors?

Direct peers on record are KingCasinoBonus, LatestCasinoBonuses, BonusFinder, Gambling.com Group, AskGamblers, Better Collective and Catena Media.

Does Troy have an API?

No public API is recorded for Troy.

What industry is Troy in?

Troy's product category is iGaming Affiliate Content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites.

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Live signals
247sportsRebels make it to the pinnacle but flaws end season prematurely in OmahaOle Miss baseball was eliminated from the College World Series after losing to Troy 12-8 in Omaha, ending their season with a record of 41-23. Despite a strong start in the postseason, the team's pitching deficiencies contributed to their downfall as they allowed a significant comeback by Troy, which scored 10 runs in the latter half of the game. The Rebels faced challenges with their bullpen throughout the tournament, leading to a disappointing conclusion despite their earlier successes.YahooKickoff time, TV info released for Missouri football vs Troy Week 3 gameThe SEC announced kickoff time (11:45 a.m. CT on Saturday, Sept 19) and streaming details (SEC Network+) for Missouri's 2026 Week 3 football game against Troy in Columbia. Missouri athletics also designated the matchup as the stadium's 100th Anniversary Game, with special recognitions and commemorative merchandise planned to coincide with the expected completion of major renovations to the north end zone.YahooMiami baseball heads to Gainesville in NCAA regionals. See the bracketThe Miami Hurricanes baseball team will travel to Gainesville to compete in the 2026 NCAA baseball tournament regionals, facing Troy on May 29 at 6 p.m. Miami finished the season 38-18 overall and 16-14 in ACC play, earning the No. 5 seed and reaching the tournament semifinals before falling 9-3 to Georgia Tech. The Gainesville Regional also features host Florida (No. 8 seed) and Rider, with the winner advancing to the super regionals toward the College World Series.American City Business JournalsTroy Rewind arcade bar opens in downtown TroyShawn Handyside and Christopher Young opened Troy Rewind, an arcade bar, in early May after months of work on the Congress Street space. The bar is located in downtown Troy.Live95FmTroy Studios deal 'solidifies Limerick's reputation as production hub' - Culture MinisterA long-term deal was announced to bring large-scale unscripted television productions to Troy Studios in Limerick, involving production company BiggerStage and Screen Ireland, with the new specialized tax credit recently approved by the European Commission credited as the catalyst. The partnership aims to attract major international television formats while supporting skills development, training initiatives, and original intellectual property creation, with pilot projects expected to commence in 2026. Limerick City and County Council described the investment as one of the most substantial in Ireland's screen production sector in recent years, further solidifying Limerick's position as a national leader in creative industries.businessInsiderTroy acquires Scott DirectExeter-based engineering supplies group Troy has acquired Grangemouth-based workwear firm Scott Direct. This transaction marks Troy's 19th acquisition and its second since receiving investment from BGF last year.Scottish Financial NewsBGF-backed Troy buys Scottish family-run engineering supplierTroy, an Exeter-based supplier of industrial and engineering products, has acquired Scott Direct Group, a family-run firm based in Grangemouth, Scotland. This transaction represents Troy's 19th acquisition and is part of its growth strategy supported by investment from BGF.Business LiveTool supplier Troy completes first deal after major investmentTool supplier Troy UK has completed its first acquisition, purchasing Northern Ireland-based E.A. Martin and Son, following a £15.5m investment from BGF. The deal expands Troy's wholesale offering in the Republic and Northern Ireland markets, building on previous investments like MOL Tools and Abrasives Ltd.