BonusFinder
BonusFinder is a Dublin-based online casino and sportsbook comparison portal operating in 8+ countries, using hands-on tested bonus reviews and free gambling calculators to refer US players to state-licensed operators via paid affiliate links, as a subsidiary of NASDAQ-listed Gambling.com Group.
- Company typePrivate
- Founded2017
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BonusFinder does
BonusFinder is a multinational online casino and sportsbook comparison portal that operates as a content and affiliate marketing platform. Founded in 2017 and headquartered in Dublin, Ireland, the company directs US and international players to state-licensed online casinos, sportsbooks, sweepstakes casinos, and prediction-market platforms via tracked affiliate links. The core product is a hands-on bonus review methodology that scores offers on actual wagering requirements, game contributions, and maximum cashout limits rather than headline numbers, supported by a six-category weighted rating system (State License & Safety 25%, Bonuses & Promotions 20%, Banking & Withdrawals 20%, Games & Software 15%, Customer Support 10%, Mobile Experience 10%) and a content library of 500+ reviews and state-by-state gambling law guides reaching 2.5M+ users annually.
The platform's supporting product surface includes six owned utility tools — Casino Bonus EV Calculator, Jackpot Planner, Odds Converter, MatchMaker (five-question personalized bonus recommender), Slot Bankroll Planner, and Kelly Criterion Calculator — and an Online Casino Blacklist. Editorial content covers 26 real-money US casinos (BetMGM, DraftKings, FanDuel, Caesars Palace Online, Borgata, betPARX, BetRivers, Stardust), 42 sweepstakes casinos (CrownCoins, Stake.us, Mega Bonanza, High 5, McLuck, WOWVegas), 10 sportsbooks, and 2 prediction-market platforms (Polymarket, Kalshi). AI tooling is used for content generation/editing, image and video production, and AI-generated characters, with disclosed AI usage. The platform is operated by GDC Media Limited (Ireland, non-US) and GDC America, Inc. (US), with BonusFinder US registered as Vendor ID #91688 with the NJ Division of Gaming Enforcement and licensed in eight US state gaming jurisdictions.
Revenue is generated exclusively through affiliate commissions paid by licensed operators when users sign up or deposit via tracked links; end-user access is free. BonusFinder is a subsidiary of NASDAQ-listed Gambling.com Group (ticker: GAMB), having joined the group in 2022, and the broader Gambling.com Group provides balance-sheet, technology, and corporate back-office support. The company operates in 8+ countries (US, Canada, UK, Ireland, New Zealand, Mexico, Japan) and tracks more than 70 welcome bonuses, 17 free-spin offers, eight no-deposit bonuses, and nine bonus codes at any given time.
BonusFinder firmographics
Firmographics- Name
- BonusFinder
- Legal name
- GDC Media Limited / GDC America, Inc.
- Website
- https://bonusfinder.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BonusFinder is a Dublin-based online casino and sportsbook comparison portal operating in 8+ countries, using hands-on tested bonus reviews and free gambling calculators to refer US players to state-licensed operators via paid affiliate links, as a subsidiary of NASDAQ-listed Gambling.com Group.
- Ownership category
- akta.pro rank
BonusFinder industry classification
Industry- Product category
- Online Gambling Affiliate & Bonus Comparison
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)
Keywords
Where BonusFinder is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
BonusFinder business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commissions: When users register at casinos through BonusFinder's tracked links, the company receives a commission from the operator. This revenue funds independent research, first-hand testing, and the expert editorial team. Commercial partnerships never dictate ratings.
- Bonus/Referral Fees: Operators pay for bonus placements and referral traffic through the platform. While some positions are clearly labeled as paid placements, editorial scores and reviews are produced independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access for all users |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
BonusFinder product offering
Product offeringCore offering
BonusFinder is an independent online casino and sports betting review portal that publishes hands-on tested bonus comparisons and editorial reviews of licensed real-money casinos, sweepstakes casinos, sportsbooks, and prediction markets. The platform is free for consumers and monetizes through affiliate commissions paid by gambling operators when referred users sign up via tracked links. Supporting offerings include standalone gambling planning tools such as an EV calculator, odds converter, bankroll planner, and personalized MatchMaker recommendation engine.
Product overview
BonusFinder US is an independent online casino and sports betting review portal operated by GDC America Inc. (part of NASDAQ-listed Gambling.com Group), offering a suite of bonus comparison tools and educational gambling guides. The platform reviews real-money online casinos (BetMGM, Caesars Palace Online, Borgata, DraftKings, FanDuel, BetRivers), sweepstakes casinos (CrownCoins, Stake.us, High 5, Mega Bonanza, Spree), and prediction markets (Polymarket, Kalshi). The core product is its hands-on casino bonus review methodology scoring offers on wagering requirements rather than headline numbers. Supporting tools include the Casino Bonus Expected Value Calculator, Jackpot Planner, Odds Calculator, MatchMaker recommendation engine, Slot Bankroll Planner, and Kelly Criterion Calculator. Content is produced using AI generation and editing tools with disclosed AI usage, and the platform is funded through affiliate commissions from featured operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Money Online Casino Reviews Independent hands-on reviews and bonus comparisons of licensed real-money online casinos including BetMGM, Caesars Palace Online, Borgata, betPARX, Stardust, FanDuel, DraftKings, and BetRivers, covering welcome bonuses, game variety, and withdrawal processes.
- Sweepstakes Casino Reviews
Quantifiable outcome
- Over $15 million in bonuses facilitated since 2017
- +2 more outcomes
Companies that use BonusFinder
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
BonusFinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
BonusFinder partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Licensed US Casino OperatorscoreBonusFinder partners with state-licensed online casino and sportsbook operators in regulated US states. The platform receives affiliate commissions when users sign up through tracked links. Partners include BetMGM, DraftKings, FanDuel, Caesars Palace, BetRivers, and other licensed operators.
- New Jersey Division of Gaming EnforcementcoreBonusFinder US is registered with the New Jersey Division of Gaming Enforcement as a licensed vendor (Vendor ID #91688), enabling legal operations in NJ.
- Pennsylvania Gaming Control BoardcoreLicensed vendor with Pennsylvania Gaming Control Board, enabling legal affiliate operations in PA.
- Michigan Gaming Control BoardcoreLicensed vendor with Michigan Gaming Control Board, enabling legal affiliate operations in MI.
- West Virginia LotterycoreLicensed vendor with West Virginia Lottery, enabling legal affiliate operations in WV.
Scale indicators7 records
Recent moves9 records
Expansion highlights7 records
BonusFinder competitors and assessment
Company assessmentDirect peers
- Casino.org: Casino.org is one of the largest global online casino review and affiliate sites, covering bonuses, games, and operators worldwide. Directly comparable on casino bonus review content, casino affiliate commissions, and SEO-driven traffic acquisition.
- AskGamblers: AskGamblers is a Catena Media-owned casino review and complaint-resolution portal with global reach. Comparable on casino affiliate model, bonus comparison focus, and reliance on user-generated trust signals (reviews/complaints).
- Gambling.com Group: Gambling.com Group is BonusFinder's NASDAQ-listed parent (ticker GAMB) and operates a portfolio of similarly structured affiliate sites (Gambling.com, SportsbookReview). It is the closest direct comp as it shares the same affiliate model, target verticals, and integrated commercial team.
- Catena Media: Catena Media is a publicly listed (Oslo Børs) global affiliate marketing company focused on online casino and sports betting, with brands like AskGamblers, CasinoMeister, and OddsChecker. Directly comparable on iGaming affiliate model, geographies, and operator relationships.
- Better Collective: Better Collective is a Nasdaq Copenhagen-listed sports betting affiliate and media group. Comparable as a large multi-vertical gambling affiliate with global footprint and operator monetization model, though more sportsbook-skewed than BonusFinder.
- OddsChecker: OddsChecker is a UK-headquartered odds comparison and affiliate platform owned by Catena Media, focused on sports betting. Highly comparable on SEO-driven affiliate traffic, odds comparison tooling, and operator referral economics.
- Action Network: Action Network is a US-focused sports betting content, odds, and affiliate platform (owned by Better Collective). Comparable on US sportsbook affiliate model, proprietary odds tools, and state-by-state regulated-market focus.
- Covers.com: Covers is a long-standing sports betting and casino content/affiliate site with proprietary odds data and tools. Comparable to BonusFinder on editorial-driven US gambling traffic, hands-on reviews, and sportsbook/casino affiliate monetization.
Broad incumbents
- DraftKings / FanDuel content arms: DraftKings and FanDuel are BonusFinder's largest operator partners but also run their own content/SEO programs. They represent the broad-incumbent threat as vertically integrated operators that may reduce reliance on third-party affiliates over time.
Emerging players
- RotoGrinders / Pickswise: RotoGrinders and Pickswise (also under Better Collective) are US sports betting affiliate tools and content sites. Comparable on tool-driven affiliate traffic (odds calculators, pick trackers) and operator referral economics in US regulated states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BonusFinder social profiles
Digital presenceBonusFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
BonusFinder leadership team
Management profileNumber of profiles
Profiles4 records
BonusFinder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BonusFinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BonusFinder
What does BonusFinder do?
BonusFinder is an independent online casino and sports betting review portal that publishes hands-on tested bonus comparisons and editorial reviews of licensed real-money casinos, sweepstakes casinos, sportsbooks, and prediction markets. The platform is free for consumers and monetizes through affiliate commissions paid by gambling operators when referred users sign up via tracked links. Supporting offerings include standalone gambling planning tools such as an EV calculator, odds converter, bankroll planner, and personalized MatchMaker recommendation engine.
Is BonusFinder a public or private company?
BonusFinder is a private company. It is classified as corporate owned and is currently operating.
When was BonusFinder founded?
BonusFinder was founded in 2017. It employs 11 to 50 people.
Where is BonusFinder based?
BonusFinder is headquartered in Dublin, Ireland, in the Europe region.
How does BonusFinder make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are bonus/Referral Fees.
Who are BonusFinder's main competitors?
Direct peers on record are Casino.org, AskGamblers, Gambling.com Group, Catena Media, Better Collective, OddsChecker, Action Network and Covers.com. DraftKings / FanDuel content arms is listed as a broad incumbent. RotoGrinders / Pickswise is listed as an emerging player.
Does BonusFinder have an API?
No public API is recorded for BonusFinder.
What industry is BonusFinder in?
BonusFinder's product category is Online Gambling Affiliate & Bonus Comparison. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEAMAD, Bonus/Promo Code & Deal Aggregators (Betting). Its NAICS code is 7132.