What 3BG Supply Co. does

3BG Supply Co. is an industrial MRO (Maintenance, Repair, and Operations) distributor founded in 2010 and headquartered in Fort Wayne, Indiana. The company operates an asset-light, drop-shipping model that aggregates parts from 325+ suppliers into a single transaction, giving customers access to millions of SKUs across more than 70 product categories — primarily bearings, transmission belts, electric motors, electrical components, gears, pulleys, sprockets, and material handling equipment — without the company holding inventory itself. Its technology stack centers on a NetSuite-integrated e-commerce platform (3bgsupply.com) that supports self-serve ordering alongside a phone and dedicated-account-executive sales motion, with PCI-DSS compliant payment processing. The company targets SMB and mid-market industrial buyers across manufacturing, distribution, and maintenance operations nationwide.

The business combines transactional product distribution with credit-term financing available after the first order and, since the April 2023 acquisition of CEMCO (Controls and Electric Motor Company), an expanding services portfolio including in-house motor/gearbox/pump repair (CEMCO powered by 3BG Supply, Joplin, MO), predictive maintenance diagnostics, air compressor service, and custom control panel fabrication. The CEMCO acquisition added 40+ years of specialized repair expertise and shifted 3BG toward a higher-margin, recurring-revenue services layer on top of its core distribution economics, with documented repair cost savings of 50-70% versus equipment replacement.

Commercially, 3BG employs a hybrid go-to-market: self-serve e-commerce for SMB and individual buyers (including small-ticket orders such as $7 belts), inside sales via a toll-free line for mid-market accounts, and dedicated account executives for enterprise relationships. The company is privately held, founder-led (CEO Matt Seitz; President and Co-Founder Shane Araujo), and has raised approximately $15.6M cumulatively across five funding rounds from 2017-2023, including an $8M Espresso Capital credit facility and equity from Elevate Ventures and Plymouth Growth. Its marketing emphasizes technical expertise, fast delivery (next-day shipping on orders before 2pm EST), and the unlimited-inventory differentiator of its drop-ship model.

Name

3BG Supply Co.

Legal name

3BG Supply Co.

Website

https://3bgsupply.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

3BG Supply Co. is an asset-light industrial MRO distributor that drop-ships millions of parts from 325+ suppliers to U.S. SMB and mid-market manufacturing buyers, now augmented by in-house repair, predictive maintenance, and custom panel services following its 2023 CEMCO acquisition.

Ownership category

akta.pro rank

Product category

Industrial MRO Distribution

NAICS

Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Pump and Compressor Manufacturing (33391)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Hardware (5072), Motors & Generators (3621)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Industrial MRO supplies
• Power transmission products
• Electric motor repairs
• Drop shipping distributor
• Bearing components

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transactional sales of industrial MRO products including bearings, transmission belts, electric motors, electrical components, and related parts. Products sold through e-commerce and account executives with pricing based on product type and quantity.
2. Drop Shipping Services: Core business model based on drop shipping products directly from manufacturers to customers, eliminating warehousing costs and enabling access to millions of parts from 325+ suppliers.
3. Repair Services: In-house repair services for motors, gearboxes, and pumps through CEMCO acquisition. Includes motor repair, gearbox repair, and pump repair with cost savings of 50-70% vs. replacement. Professional services revenue from predictive maintenance and custom panel shop services.
4. Predictive Maintenance Services: Advanced diagnostic services including dynamic balancing, laser alignment, thermal imaging, and vibration analysis for industrial equipment maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

3BG Supply Co. is a tech-enabled industrial MRO (Maintenance, Repair, and Operations) distributor that operates a drop shipping model to deliver power transmission components, electric motors, bearings, belts, electrical components, and related industrial parts directly from 325+ suppliers to industrial customers nationwide. Following its 2023 acquisition of CEMCO, the company also provides in-house repair services for motors, gearboxes, and pumps, predictive maintenance diagnostics, air compressor service, and custom panel shop services.

Product overview

3BG Supply Co. is an online distributor of industrial MRO (Maintenance, Repair, and Operations) products featuring a comprehensive portfolio of mechanical power transmission components (bearings, transmission belts, pulleys, sprockets, gears, chain, bushings, machine guards, idlers, and seals), electrical power transmission products (electric motors, motor drives, electrical components), and material handling equipment (conveyors). The company operates primarily as a drop-ship distributor with access to millions of parts from over 325 suppliers nationwide. Following its April 2023 acquisition of CEMCO (Controls and Electric Motor Company), the company expanded into service offerings including in-house repairs (motor, gearbox, pump repair), predictive maintenance (vibration analysis, thermal imaging, laser alignment, dynamic balancing), air compressor service, and custom panel shop services—all delivered from the company's Joplin, Missouri facility. The product portfolio spans over 70 categories with expert technical support, fast delivery, and personalized account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical Power Transmission Products Core product line encompassing bearings, transmission belts, pulleys, sheaves, sprockets, chain, bushings, gear boxes, idlers, tensioners, seals, and machine guards used for power transmission in industrial machinery, distributed via drop shipping from 325+ suppliers.
• Electrical Power Transmission Products
• Industrial Bearings
• Electric Motors
• Transmission Belts
• Electrical Components
• Material Handling Products
• Pulleys and Sheaves
• Gear and Gear Racks
• Machine Guards
• In-House Repairs
• Predictive Maintenance Services
• Air Compressor Service
• Custom Panel Shop

Quantifiable outcome

• 50-70% cost savings vs. buying new equipment through in-house repair services
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CEMCO (Controls and Electric Motor Company)coreStrategic or Co-development Partner · 5 April 2023Acquisition of CEMCO, a Missouri-based provider of electric motor repair and electrical components. Brings over 40 years of hands-on maintenance and repair experience. Now operating as 'CEMCO powered by 3BG Supply' with team based in Joplin, Missouri.
• PTDA (Power Transmission Distributors Association)minorGTM or Marketing PartnerMembership in PTDA announced in blog post - connects company with deeper industry knowledge, richer product data, and stronger network of partners to better serve customers.
• 325+ Industrial ManufacturerscoreOthersNetwork of over 325 suppliers including major bearing and power transmission manufacturers like SKF, Timken, NSK, Nachi, FAG, Dodge, Rexnord, and many others for drop shipping fulfillment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zoro: E-commerce-focused industrial supplies business owned by Grainger, offering millions of products across MRO categories. Closely parallels 3BG's digital-first distribution model and self-serve ordering experience.
• W.W. Grainger: Largest US industrial MRO distributor with a multi-million-SKU catalog, branch network, and enterprise contracts. Overlaps with 3BG across virtually every product category but operates at vastly greater scale with owned inventory.
• Fastenal: Major US industrial supplies distributor with a network of on-site branches and vending/inventory management solutions. Competes with 3BG in fasteners and general MRO but with a much more capital-intensive operating model.
• MSC Industrial: Large US metalworking and MRO distributor serving industrial customers with a broad catalog including bearings, motors, and power transmission products. Competes with 3BG for similar customers but with deeper inventory and a national footprint.
• McMaster-Carr: Iconic US e-commerce distributor of industrial supplies with an extremely deep catalog and same-day shipping. Competes with 3BG for online industrial buyers, particularly for bearings, belts, motors, and electrical components.

Direct peers

• Applied Industrial Technologies: Major US industrial distributor specializing in bearings, power transmission, fluid power, and industrial rubber products with technical service capabilities. Closely comparable to 3BG in product mix and target customers, though much larger.
• Bearing Distributors Inc. (BDI): US specialist distributor of bearings, power transmission, and industrial MRO products with over 200 branches. Closely comparable to 3BG's bearings-and-power-transmission core and a fellow PTDA member.
• Motion Industries: A leading US distributor of bearings, power transmission, electrical, and industrial MRO products. Operates a similar drop-ship/branch model with a strong bearings-and-power-transmission focus that directly overlaps 3BG's core assortment.
• Kaman Industrial Technologies: Industrial distribution business historically focused on bearings, power transmission, and fluid power products. Overlaps with 3BG's product categories and customer base in industrial MRO distribution.

Regional players

• Rexel USA: US subsidiary of the global electrical distribution group Rexel, focused on electrical supplies, lighting, and industrial controls. Overlaps with 3BG's electrical components and motor categories and competes for similar industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3bgsupply
• Facebookfacebook.com/3bgsupply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3BG Supply Co.