Displate
Displate is a direct-to-consumer marketplace founded in 2013 that sells premium steel metal posters featuring officially licensed franchise artwork and independent creator designs, serving pop culture, gaming, anime and sports fans worldwide through its own e-commerce platform and Displate Club subscription.
- Company typePrivate
- Founded2013
- HeadquartersWarsaw, Poland
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Displate does
Displate is a premium metal poster marketplace founded in 2013 and operated by the Polish private limited company GWD Concept Sp. z o. o., with dual headquarters in Warsaw, Poland and Seattle, United States and 251-500 employees. The company sells durable steel-based wall art via a direct-to-consumer e-commerce platform at displate.com, offering more than 2.5 million unique designs across 200+ officially licensed franchise collections (including Star Wars, Marvel, NBA, Disney, Warhammer, DC Comics, Wizarding World, Cyberpunk 2077, Elden Ring and others) and 40,000+ independent creators. Its proprietary magnet mounting system, Textra textured finish and 3D-printed-on-metal production (handmade in the EU) differentiate the product from paper or canvas posters and support a 20-second tool-free install.
The business model combines one-time purchases (metal posters, custom prints, limited editions) with the Displate Club subscription for recurring revenue, complemented by an accessories line (Stands, 3D Magnets, Sticker Magnets) and digital gift cards. Customers are individual fans in pop culture, gaming, anime and sports segments, served globally via DHL, UPS and FedEx with payment options including Klarna installments. The company reports 5M+ customers worldwide, 4M+ monthly website visitors, a 4.7/5 Trustpilot score across 18,139 reviews and a 97% customer satisfaction rate.
Displate is founder-owned and largely bootstrapped after early venture rounds of approximately $2.33M (2017) and $3.0M (2018) from Credo Ventures and MITON. There is no disclosed institutional funding, acquisition activity, or revenue in the available data, and the company has no public listing. Distribution is exclusively through its owned e-commerce storefront; there is no physical retail, no third-party resale channel, and no mobile app.
Displate firmographics
Firmographics- Name
- Displate
- Legal name
- GWD Concept Sp. z o. o.
- Website
- https://displate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Displate is a direct-to-consumer marketplace founded in 2013 that sells premium steel metal posters featuring officially licensed franchise artwork and independent creator designs, serving pop culture, gaming, anime and sports fans worldwide through its own e-commerce platform and Displate Club subscription.
- Ownership category
- akta.pro rank
Where Displate is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Displate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Metal Poster Sales: One-time purchase model where customers buy individual metal posters at varying price points based on size and finish. Revenue from direct consumer transactions on the e-commerce platform.
- Displate Club Subscription: Subscription membership offering free shipping, permanent discounts, and new Displates every 12 months. Provides recurring revenue through membership fees.
- Limited Edition Sales: Exclusive designs with unique finishes sold in limited runs. Once sold out, items are permanently unavailable, creating scarcity and collector value.
- Custom Print Orders: Revenue from personalized metal posters where customers upload their own images for printing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Metal posters available in multiple finishes and sizes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Displate product offering
Product offeringCore offering
Displate operates an online marketplace for premium metal wall art, selling steel-based posters printed with designs from 40,000+ independent artists and 200+ officially licensed franchises. Each poster features a proprietary tool-free magnet mounting system, multiple finishes (Matte, Gloss, Textra), and configurable sizes and frames. The platform also offers custom photo prints, limited-edition collectibles, accessories, gift cards, and a subscription-based Displate Club membership.
Product overview
Displate operates as a metal poster marketplace with a core product line of metal posters featuring licensed and independent artwork. The product portfolio centers on Displate Metal Posters (the primary offering with 2.5M+ designs across 200+ licensed collections) alongside Custom Displates for personalized prints and Limited Editions for exclusive collectibles. The ecosystem includes Displate Club (a membership program with shipping and discount benefits), Displate Accessories (stands, 3D magnets, sticker magnets for mounting and display), and Displate Gift Cards. All products utilize a proprietary magnet mounting system and are manufactured with durable steel construction.
Differentiator
Problem solved
Functional benefit
Products and services
- Displate Metal Posters Primary metal poster offering printed on durable steel with proprietary magnet mounting system. Available in M, L, XL sizes with Matte, Gloss, or Textra finishes, and optional frames. Features 2.5 million unique designs and 200+ officially licensed collections targeting pop culture and gaming fans.
- Custom Displates Custom metal poster service enabling customers to upload their own photos, artwork, or images to create personalized metal prints for gifting or personal expression.
- Limited Editions Exclusive metal poster designs with unique finishes and limited production runs. Once sold out, items are permanently unavailable, featuring selective finishes, special inks, and 3D embellishments.
- Displate Club Loyalty membership program providing perks including free shipping, permanent discounts, early access to limited product drops, and new Displates every 12 months for members.
- Displate Stand Display stand accessory allowing Displate metal posters to be placed on shelves, desks, or surfaces beyond walls.
- 3D Magnet Mounting accessory that adds an extra 25mm (1 inch) to elevate Displates off the wall, creating a 3D floating effect. Sold as a set.
- Sticker Magnet Replacement magnets for Displate products, designed for repaints or moves, featuring safe and easy stick-and-peel application.
- Displate Gift Card Digital gift cards available for purchase, allowing recipients to choose their own Displate designs and preferences.
Quantifiable outcome
- 97% of customers delighted with Displate experience
- +3 more outcomes
Companies that use Displate
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles6 records
Displate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Displate partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Star WarscoreOfficially licensed Star Wars metal poster collection featuring iconic characters, scenes, and artwork from the Star Wars franchise. Extensive collection with 158 collections and 1,948 artworks.
- MarvelcoreOfficially licensed Marvel metal poster collection including Spider-Man, Avengers, X-Men, and other Marvel properties. 112 collections with 2,162 artworks.
- NBAcoreOfficially licensed NBA basketball poster collection featuring all 30 teams and star players. 30 collections with 133 artworks.
- WarhammercoreOfficially licensed Warhammer metal poster collection featuring artwork from the popular tabletop gaming franchise.
- Cyberpunk 2077coreOfficially licensed Cyberpunk 2077 metal poster collection featuring artwork from CD Projekt RED's open-world RPG.
- Elden RingcoreOfficially licensed Elden Ring metal poster collection featuring artwork from FromSoftware's action RPG.
- FalloutcoreOfficially licensed Fallout metal poster collection featuring artwork from Bethesda's post-apocalyptic RPG series.
- Lord of the Rings (Middle-earth)coreOfficially licensed Lord of the Rings and Middle-earth metal poster collection featuring iconic Tolkien imagery.
- DC ComicscoreOfficially licensed DC Comics metal poster collection featuring Superman, Batman, Wonder Woman, and other DC characters.
- Wizarding WorldcoreOfficially licensed Harry Potter and Wizarding World metal poster collection featuring magical themes and characters.
- The WitchercoreOfficially licensed Witcher metal poster collection featuring Geralt and characters from CD Projekt RED's fantasy RPG series.
- League of LegendscoreOfficially licensed League of Legends metal poster collection featuring artwork from Riot Games' MOBA.
- DisneycoreOfficially licensed Disney metal poster collection including Star Wars, Marvel (part of Disney), and other Disney properties like Lilo & Stitch.
- CrunchyrollminorExclusive Displate Solo Leveling poster collaboration prepared specifically for Ani-May 2025 in collaboration with Crunchyroll.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Displate competitors and assessment
Company assessmentDirect peers
- Redbubble: Artist-driven print-on-demand marketplace offering wall art, posters, and apparel. Directly comparable to Displate in the licensed-and-independent art print marketplace model, though Redbubble sells on multiple substrates versus Displate's metal focus.
- Society6: Artist marketplace selling prints, posters, home decor and accessories from independent creators. Closely aligned business model to Displate—curated creator artwork sold as premium wall art—though broader in substrate.
- Fine Art America: Online art marketplace offering prints on metal, canvas, acrylic, and framed options. Competes head-to-head with Displate in metal prints and shares the artist/photographer marketplace structure.
- Desenio: Direct-to-consumer poster retailer focused on Scandinavian-style wall art with strong brand and social media presence. Comparable DTC poster e-commerce model and target demographic.
- Poster Store: Nordic-origin DTC poster retailer offering curated art prints. Similar D2C positioning, gifting focus, and design-led brand identity to Displate's premium wall art offering.
- Fy!: UK-based online marketplace for art prints, posters, and wall decor from independent artists. Directly comparable artist marketplace model serving consumer wall decor needs.
- iCanvas: Online retailer specializing in canvas and framed art prints from independent artists. Same curated-artwork D2C marketplace model with comparable audience (home decor buyers).
- Minted: Crowdsourced marketplace for premium art prints, stationery, and home decor from independent designers. Comparable curated-creator marketplace model targeting design-conscious consumers.
- Zazzle: Custom print-on-demand marketplace letting users personalize posters, prints, and gifts. Comparable customization/UGC-driven model to Displate's Custom Displates product line.
Broad incumbents
- Etsy (Art & Posters vertical): Massive global marketplace with deep art print and poster categories from independent creators. Indirect competitor for traffic and creator mindshare, though Etsy is a broad marketplace rather than a metal-poster specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Displate social profiles
Digital presenceDisplate compliance and trust
Trust signalCompliance1 record
Displate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Displate leadership team
Management profileNumber of profiles
Profiles5 records
Displate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Displate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Displate
What does Displate do?
Displate operates an online marketplace for premium metal wall art, selling steel-based posters printed with designs from 40,000+ independent artists and 200+ officially licensed franchises. Each poster features a proprietary tool-free magnet mounting system, multiple finishes (Matte, Gloss, Textra), and configurable sizes and frames. The platform also offers custom photo prints, limited-edition collectibles, accessories, gift cards, and a subscription-based Displate Club membership.
Is Displate a public or private company?
Displate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Displate founded?
Displate was founded in 2013. It employs 251 to 500 people.
Where is Displate based?
Displate is headquartered in Warsaw, Poland, in the Europe region.
How does Displate make money?
Four revenue lines are on record. Metal Poster Sales are the primary driver. The others are displate Club Subscription, limited Edition Sales and custom Print Orders.
Who are Displate's main competitors?
Direct peers on record are Redbubble, Society6, Fine Art America, Desenio, Poster Store, Fy!, iCanvas, Minted and Zazzle. Etsy (Art & Posters vertical) is listed as a broad incumbent.
Does Displate have an API?
No public API is recorded for Displate.