Society6
Society6 is an online print-on-demand marketplace founded in 2009 that enables independent artists to sell their designs across art prints, home decor, lifestyle accessories, and phone cases to individual consumers, trade designers, and wholesale buyers.
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Society6 does
Society6, LLC is a privately held online marketplace and print-on-demand platform founded in 2009 that connects independent artists with consumers seeking original, artist-designed products. The platform hosts a catalog of more than 500,000 designs spanning categories that include abstract, nature, floral, and photography, distributed across roughly forty product types ranging from art prints and framed posters to bedding, bath items, furniture, kitchen and dining accessories, lifestyle goods, and iPhone cases. The technology backbone is a self-serve, Shopify-based e-commerce storefront with extensive filtering by product type, subject, color, art medium, and style, supporting print-on-demand production so that inventory is not held until a customer order is placed.
The company monetizes primarily through marketplace commission revenue: Society6 handles production, fulfillment, and customer service, while artists receive a portion of each sale. Distribution runs through three channels: a direct-to-consumer e-commerce site (society6.com), a Trade Program for interior designers and decorators, and a Wholesale Program operated in partnership with Deny Designs. Pricing is unit-based, ranging from approximately $10 for mini art prints to $170 for wood wall art, with seasonal promotional discounts of 20–30% used to drive acquisition and conversion. Customer acquisition relies on organic social (Instagram, Pinterest, TikTok), email marketing, content marketing via the company blog, and seasonal paid campaigns.
The customer base is overwhelmingly individual consumers purchasing home decor and personal-use products, supplemented by trade professionals and wholesale buyers. Headcount is reported at 11–50 employees, and the operating entity (Society6, LLC) is domiciled in Colorado, with a copyright attribution to 'LG Commerce' in the site footer suggesting affiliation with a larger corporate parent. No venture funding rounds, acquisitions, or AI/ML capabilities are disclosed in the available data.
Society6 firmographics
Firmographics- Name
- Society6
- Legal name
- Society6, LLC
- Website
- https://society6.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Society6 is an online print-on-demand marketplace founded in 2009 that enables independent artists to sell their designs across art prints, home decor, lifestyle accessories, and phone cases to individual consumers, trade designers, and wholesale buyers.
- Ownership category
- akta.pro rank
Society6 industry classification
Industry- Product category
- Online Art and Home Decor Marketplace
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Merchandising & D2C Management (Artists) (MPAIAGAI)
- akta.pro secondary industries
- General Arts & Crafts Supplies Retail (CRALACAA), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Society6 is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Society6 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Marketplace Product Sales: Society6 earns revenue by selling artist-designed products to consumers through its e-commerce platform. The company handles production (print-on-demand), fulfillment, and customer service, while artists receive a portion of each sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Society6 product offering
Product offeringCore offering
Society6 is an online marketplace and print-on-demand platform that enables independent artists to upload artwork and sell it on a wide range of consumer products, including wall art, home decor, bedding, bath items, furniture, kitchen and dining accessories, lifestyle accessories, and iPhone cases. The company handles production, fulfillment, and customer service while artists earn a portion of each sale.
Product overview
Society6 is an online marketplace and print-on-demand platform connecting independent artists with consumers through a curated catalog of artist-designed products. The platform operates as a single unified marketplace with multiple product categories: Art & Wall Decor (art prints, framed posters, foil art prints, canvas prints, metal prints, tapestries, wall murals, wood wall art, and wallpaper), Home & Living (bedding, bath products, throw pillows, furniture, kitchen & dining items, and lifestyle accessories like laptop sleeves, yoga mats, and tote bags), and iPhone Cases. Supporting services include digital Gift Cards, a Trade Program for interior design professionals, and a Wholesale Program through Deny Designs. New Arrivals feature Limited Edition Collage Sets and Duvet Cover Sets. The platform is built on Shopify infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Art & Wall Decor Primary product category featuring artist-designed wall art including art prints (framed and unframed), framed posters, canvas prints, metal prints, wall tapestries, wallpaper, collage sets, foil art prints, mini art prints, posters, wood wall art, wall murals, and fabric wall hangings, targeted at consumers decorating personal spaces.
- Art Prints High-quality art prints available in framed, unframed, and recessed styles featuring designs from independent artists across subjects including landscape, abstract, animals, floral, photography, and portraits.
- Home & Living Extensive range of artist-designed home decor and living products including bedding, bath items, throw pillows, furniture, kitchen and dining accessories, and lifestyle accessories, targeted at consumers seeking original home goods.
- Bedding Duvet cover sets, sheet sets, duvet covers, comforters, and pillow shams featuring artist-designed patterns, sold to consumers decorating bedrooms.
- Bath Products Shower curtains, bath mats, and hand and bath towels featuring artist-designed artwork.
- Pillows & Decor Throw pillows, throw blankets, rugs, window curtains, outdoor rugs, and welcome mats designed by independent artists for living spaces.
- Furniture Artist-designed furniture including bar stools, benches, coffee tables, credenzas, and side tables.
- Kitchen & Dining Table runners, tablecloths, serving trays, acrylic trays, coffee mugs, wine chillers, cutting boards, placemats, and coasters featuring artistic designs.
- Lifestyle Accessories Carry-all pouches, tote bags, laptop sleeves, desk mats, water bottles, travel mugs, jigsaw puzzles, notebooks, stationery cards, yoga mats, and wrapping paper featuring artist designs.
Companies that use Society6
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Society6 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Society6 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deny DesignsminorSociety6 operates a Wholesale Program in partnership with Deny Designs, allowing bulk orders through their platform at s6-wholesale. This enables larger volume purchases through an established wholesale distribution partner.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Society6 competitors and assessment
Company assessmentDirect peers
- Redbubble: The most direct competitor to Society6, Redbubble operates an artist-to-consumer print-on-demand marketplace selling independent designs on apparel, wall art, home decor, and accessories with a near-identical business model and product range.
- Zazzle: Long-established print-on-demand marketplace that allows independent designers and consumers to create custom products including art prints, invitations, and home goods, competing directly with Society6 for both artist supply and end-customer demand.
- Fine Art America: Artist-focused print-on-demand marketplace specializing in wall art, framed prints, and home decor, with a comparable fulfillment model and overlapping customer base of art buyers and interior decorators.
- Minted: Online marketplace that curates independent artists for premium stationery, art prints, and home decor with a more design-forward and curated positioning, overlapping with Society6's wall art and lifestyle accessories.
- Saatchi Art: Online art marketplace focused on original artwork and limited edition prints from independent artists, overlapping with Society6's wall art and home decor categories while skewing toward higher-end collectors.
Broad incumbents
- Wayfair: Large incumbent in online home furnishings and decor with much broader assortment, faster logistics, and deeper marketing budget that competes with Society6's home & living and furniture categories.
- Etsy: Massive horizontal marketplace for handmade, vintage, and custom goods that competes with Society6 for both artisan supply and consumer home decor and art purchases, though it spans far more categories.
- Amazon Handmade: Amazon's curated handmade and artisan category competes with Society6 in home decor and personalized gifts, leveraging Amazon's traffic, logistics, and Prime ecosystem as a significant competitive advantage.
Emerging players
- Deny Designs: Artist-designed home decor brand that is also Society6's wholesale distribution partner, selling similar products (pillows, bedding, wall art) directly and through retail channels, making it both partner and partial competitor in the wholesale channel.
Others
- Society6 Wholesale (Deny Designs): Wholesale channel operated in partnership between Society6 and Deny Designs enabling bulk B2B orders; included as a peer because it represents Society6's own B2B distribution surface and a comparable artist-designed wholesale model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Society6 social profiles
Digital presenceSociety6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Society6 leadership team
Management profileNumber of profiles
Profiles1 record
Society6 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Society6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Society6
What does Society6 do?
Society6 is an online marketplace and print-on-demand platform that enables independent artists to upload artwork and sell it on a wide range of consumer products, including wall art, home decor, bedding, bath items, furniture, kitchen and dining accessories, lifestyle accessories, and iPhone cases. The company handles production, fulfillment, and customer service while artists earn a portion of each sale.
Is Society6 a public or private company?
Society6 is a private company. It is classified as corporate owned and is currently operating.
When was Society6 founded?
Society6 was founded in 2009. It employs 11 to 50 people.
Where is Society6 based?
Society6 is headquartered in Santa Monica, United States, in the North America region.
How does Society6 make money?
One revenue line is on record: marketplace Product Sales.
Who are Society6's main competitors?
Direct peers on record are Redbubble, Zazzle, Fine Art America, Minted and Saatchi Art. Broad incumbents are Wayfair, Etsy and Amazon Handmade. Deny Designs is listed as an emerging player. Society6 Wholesale (Deny Designs) is listed as an others.
Does Society6 have an API?
No public API is recorded for Society6.
What industry is Society6 in?
Society6's product category is Online Art and Home Decor Marketplace. Its primary akta.pro industry code is MPAIAGAI, Merchandising & D2C Management (Artists), with a secondary code of CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 459920 and its SIC code is 5945.