The Peebles Corporation

What The Peebles Corporation does

The Peebles Corporation is a privately held national real estate investment and development company founded in 1983 by R. Donahue Peebles Jr. (Don Peebles). The company develops luxury residential, hospitality, retail, and mixed-use commercial properties in U.S. gateway cities, with a completed and active portfolio totaling more than 10 million square feet and $8 billion in developed assets across New York, Boston, Washington D.C., Charlotte, Atlanta, Miami Beach, San Francisco, and Los Angeles. Its core product offerings are large-scale real estate developments spanning luxury condominiums (108 Leonard Street in Tribeca, The Residences at The Bath Club in Miami Beach), mixed-use urban villages (Brooklyn Village in Charlotte, Angels Landing in Los Angeles, The Viola in Boston), transit-oriented developments (Hollowell Innovation District in Atlanta), hospitality properties (SLS Hotels, Courtyard by Marriott), and historic preservation/adaptive reuse projects. The company's technology stack is not applicable in a traditional software sense — its differentiation rests on the founder's brand, public-private partnership execution capabilities, historic preservation expertise, and the proprietary "Affirmative Development" methodology focused on minority and women economic inclusion.

The Peebles Corporation generates revenue through multiple streams: one-time sales of luxury condominium units and commercial spaces (e.g., 108 Leonard units priced from $1.435M to over $20M), licensing and royalty-style economics from hotel developments (SLS Hotel brand partnerships), and managed services through institutional fund management (the new $1B office-to-residential conversion fund with Doug McNeely). Go-to-market is enterprise field sales targeting both high-net-worth individual condo buyers and government/municipal counterparties for public-private partnership bids. Pricing is project-specific rather than standardized. Key customer segments include HNW individuals purchasing luxury residential units, government agencies (NYCEDC, MassDOT/MBTA, Mecklenburg County, Invest Atlanta/MARTA) as public-private partners, hospitality operators (SLS/SBE, InterContinental, Kimpton), and institutional capital partners (Elad Group, MacFarlane Partners, Bolster Real Estate Partners, Bank of America as construction lender). The company operates with a lean 11-50 person team, executing large projects through co-developer joint venture structures with institutional and strategic partners.

Name

The Peebles Corporation

Legal name

The Peebles Corporation

Website

https://peeblescorp.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The Peebles Corporation is a privately held real estate investment and development company founded in 1983 that develops luxury residential, hospitality, and mixed-use commercial properties across U.S. gateway cities, serving high-net-worth buyers and government partners via public-private partnerships and a $8B+ portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Sales: The Peebles Corporation generates revenue through the development and sale of luxury residential condominiums, hotel properties, mixed-use developments, and commercial spaces. Projects include conversions of historic buildings into luxury residences (108 Leonard Street), ground-up hotel developments (SLS Hotels), and large-scale mixed-use urban villages (Brooklyn Village).
2. Hotel Operations: Revenue generated from hotel ownership and management, including the SLS Hotel brand properties and other hospitality developments. The company develops hotels through public-private partnerships and sells them after value appreciation, as demonstrated by the 2017 sale of the Courtyard by Marriott in DC for $83 million.
3. Real Estate Fund Management: Don Peebles and partner Doug McNeely are raising a $1 billion office-to-residential conversion fund, assembling capital from institutional investors for national play to convert surplus office space into housing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Peebles Corporation is a privately held national real estate investment and development company that develops luxury residential, hospitality, retail, and mixed-use commercial properties. The company specializes in public-private partnerships and historic preservation projects, with a portfolio spanning more than 10 million square feet and $8 billion across U.S. gateway cities. It generates revenue through condominium and commercial unit sales, hotel ownership and management, and real estate fund management.

Product overview

The Peebles Corporation is a privately held national real estate investment and development company founded in 1983 by Don Peebles. The company operates as a single unified real estate development platform with a portfolio of active and completed developments totaling more than 10 million square feet and $8 billion across gateway cities. Its product offerings span distinct property types including luxury residential (108 Leonard Street, The Residences at The Bath Club, Brooklyn Village), hospitality (SLS Hotels, Courtyard by Marriott), mixed-use complexes (Angels Landing, The Viola, Hollowell Innovation District), and historic preservation projects. The company specializes in public-private partnerships and Affirmative Development principles that empower women and minorities through economic inclusion. The portfolio covers New York, Boston, Washington D.C., Charlotte, Atlanta, Miami Beach, and San Francisco markets.

Differentiator

Problem solved

Functional benefit

Products and services

• 108 Leonard Street A landmark historic conversion of the Clock Tower Building (originally New York Life Insurance Company headquarters) in New York City's Tribeca neighborhood, featuring 167 luxury residences with sales prices exceeding $3,000 per square foot. Developed as a public-private partnership with the NYCEDC.
• The Residences at The Bath Club

Quantifiable outcome

• 10+ million square feet developed
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Bolster Real Estate PartnersmajorStrategic or Co-development Partner · 16 December 2025Joint venture partner for the Hollowell Innovation District at Bankhead station in Atlanta, a multi-tower mixed-use development with 421 apartments and 8,000+ square feet of commercial space.
• Exact Capital GroupmajorStrategic or Co-development Partner · 16 December 2025Joint venture partner for the Hollowell Innovation District at Bankhead station in Atlanta alongside Bolster Real Estate Partners and Peebles Corporation.
• Doug McNeelycoreStrategic or Co-development Partner · 17 October 2025Partnership with former BlackRock executive Doug McNeely on office-to-residential conversion fund nearing $1 billion in commitments, targeting cities from San Francisco to Boston.
• SBE Group / SLS HotelsmajorChannel Partner/ Reseller/ Distributor · 24 August 2018SBE Group owns and operates SLS Hotels brand, partnering with Peebles on hotel developments including SLS Hotel D.C. at Fifth and Eye and SLS component of Angels Landing in LA.
• Kimpton HotelsmajorChannel Partner/ Reseller/ Distributor · 24 August 2018Boutique hotel operator originally selected to manage the proposed Family Court hotel in Philadelphia and the SLS Hotel D.C. project.
• MacFarlane PartnerscoreStrategic or Co-development Partner · 22 December 2017Co-developers (40% each) with Victor MacFarlane's firm on Angels Landing in Los Angeles, a $1.2 billion mixed-use project with two hotels (SLS and Mondrian), 250 condos, 425 rental units, and a charter school.
• Claridge PropertiescoreStrategic or Co-development Partner · 22 December 2017Local partner (20%) on Angels Landing project in Los Angeles, bringing local market expertise to the development team alongside Peebles Corporation and MacFarlane Partners.
• The Donohoe Cos.majorStrategic or Co-development Partner · 27 March 201725-year partnership with The Donohoe Cos. on the Courtyard by Marriott hotel in DC, which was sold for $83 million in 2017 after being acquired for $5 million in 1994.
• Penrose GroupminorStrategic or Co-development Partner · 27 March 2017Partner in the ownership group for the Courtyard by Marriott hotel in DC, sold to Global Holdings in 2017.
• StantecmajorStrategic or Co-development Partner · 15 June 2016Partner in BK Partners development group for Brooklyn Village in Charlotte, NC, a $683.3 million mixed-use development spanning 17 acres.
• Conformity Corp.majorStrategic or Co-development Partner · 15 June 2016Local partner in BK Partners development group for Brooklyn Village, bringing local development expertise to the Charlotte market.
• InterContinental HotelsmajorChannel Partner/ Reseller/ Distributor · 15 June 2016Developing both hotels for Brooklyn Village project in Charlotte, bringing branded hospitality to the mixed-use development.
• MassDOT / MBTAcoreStrategic or Co-development Partner · 5 November 2015Public partner for Boston Viola project at Parcel 13, where Peebles was selected in January 2015 to develop the site with a new Hynes Station integrated into the ground floor. The majority of station improvement costs funded by Peebles.
• Elad GroupcoreStrategic or Co-development Partner · 11 December 2013Partnership with Israel-based Elad Group for the $400M+ restoration and conversion of 108 Leonard Street (Clock Tower Building) in Tribeca, New York. Peebles and Elad acquired the property for $160 million in December 2013.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Related Companies: One of the largest U.S. mixed-use and affordable housing developers, with a comparable focus on large-scale urban P3 projects in gateway cities (e.g., Hudson Yards, CityLights in the Bronx). Directly comparable in business model, project scale, and P3-led deal sourcing.
• Tishman Speyer: Global real estate developer and investor with a flagship portfolio of trophy office, mixed-use, and residential assets (Rockefeller Center, The Spiral). Comparable in gateway-city focus, mixed-use development, and large institutional capital partnerships.
• JBG Smith: Washington D.C.-focused mixed-use developer with major P3 and transit-oriented projects (National Landing). Closely comparable in P3 specialization, mixed-use development, and luxury/Class A office product in select gateway markets.
• McCormack Baron Salazar: National urban real estate developer specializing in mixed-use, affordable, and mixed-income housing delivered through public-private partnerships. Highly comparable mission, customer base (government agencies), and minority-led positioning.
• The NRP Group: Large U.S. developer, owner, and manager of multifamily and mixed-use properties, with significant affordable/workforce housing and P3 activity. Comparable in P3-led multifamily and mixed-use development across U.S. metros.
• The Donohoe Companies: Washington D.C.-area real estate developer with a 25-year partnership history with Peebles (Courtyard by Marriott in DC). Comparable in hospitality development and D.C.-area P3/mixed-use activity.

Broad incumbents

• Lendlease: Global developer with deep public-private partnership and urban regeneration expertise (e.g., Elephant and Castle in London, Clippership Wharf). Overlaps directly with Peebles' P3-led mixed-use strategy but at substantially larger scale and geographic breadth.
• Trammell Crow Company: One of the largest U.S. commercial real estate developers, with a national footprint of office, multifamily, and mixed-use developments. Comparable in project scale and gateway-city strategy, though much broader in scope and capital base.
• Forest City Realty Trust (Brookfield Properties): Major mixed-use and urban developer (now part of Brookfield), with experience in large-scale P3 and transit-oriented projects. Comparable in mixed-use development and adaptive reuse of urban infill sites.
• Hines: Global real estate developer and investor with trophy mixed-use, office, and residential assets in major U.S. markets. Comparable in gateway-city focus and large-scale mixed-use development, though broader in geography and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PeeblesCorp
• Facebookfacebook.com/profile.php?id=61551947075678
• LinkedInlinkedin.com/company/the-peebles-corporation
• Instagraminstagram.com/peeblescorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peebles Corporation