What Elad Group does

Elad Group (legal entity: El Ad US Holding, Inc.) is a privately held luxury real estate development company headquartered at 575 Madison Avenue, New York, founded in the early 1990s as the US real estate arm of Israel's Tshuva Group of Companies under founder Isaac Tshuva. The company acquires, develops, converts, and sells high-end residential and mixed-use properties, with notable expertise in the restoration of historic landmark buildings into luxury condominium residences. Its portfolio spans trophy Manhattan assets (The Plaza Hotel, 108 Leonard, THE 74, One West End, Grand Madison, 250 West Street, The Carlyle on Wilshire), Florida developments (Alina Residences Boca Raton, The District in Davie), and Canadian master-planned communities (Emerald City, Galleria, Lansing Square in Toronto; Cite Nature in Montreal), collectively encompassing thousands of residences and millions of square feet.

The company monetizes through one-time sales of individual condominium units and ground-floor commercial space within its developments, with unit prices ranging from approximately $4.79 million to over $20 million. Projects are designed in collaboration with elite architectural and design partners including Pelli Clarke & Partners, Jeffrey Beers International, and Rafael de Cárdenas, and are sold via in-house sales teams led by Executive VPs of Sales and Marketing, supported by dedicated project websites, social media, and earned media. The firm is controlled by Isaac Tshuva, who also leads the $10 billion Delek Group energy conglomerate, providing access to capital and an international investor base, while day-to-day US operations are led by President Orly Daniell (since 2000) and a leadership team including Chairman Udi Erez and CFO Dmitriy Khutoryanskiy.

Name

Elad Group

Legal name

Elad US Holding, Inc.

Website

https://eladgroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Elad Group is a privately held luxury real estate developer that acquires, restores, and builds high-end residential and mixed-use properties across New York, Florida, and Canada, selling ultra-premium condominium units to ultra-high-net-worth individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Residential Property Sales: Elad Group generates revenue through the sale of luxury residential condominium units. Properties are sold at ultra-premium price points ranging from approximately $4.79 million to over $20 million per unit. The company also generates revenue from ground-floor retail and commercial spaces within their residential developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elad Group is a private luxury real estate developer that acquires, restores, and builds ultra-luxury residential and mixed-use properties in prime North American locations. The company sells individual condominium units priced from approximately $4.79 million to over $20 million and also develops ground-floor retail and commercial space within its residential projects. Its portfolio spans historic landmark conversions (such as The Plaza Hotel and 108 Leonard) and large master-planned communities in New York, Florida, and Canada.

Product overview

Elad Group operates as a luxury real estate development company offering a diverse portfolio of residential and mixed-use properties across North America. The company's product portfolio includes luxury condominiums and master-planned communities in New York, Florida, and Canada. Current active developments include THE 74 (Manhattan), 108 Leonard (Tribeca), Alina (Boca Raton), The District (Davie), Emerald City (Toronto), Galleria (Toronto), Lansing Square (Toronto), and Cite Nature (Montreal). Past notable projects include The Plaza Hotel, One West End, Grand Madison, 250 West Street, and The Carlyle on Wilshire. The company focuses on luxury residential properties ranging from boutique historic restorations to large-scale master communities.

Differentiator

Problem solved

Functional benefit

Brands

• THE 74: Luxury condominium on Manhattan's Upper East Side with interiors by Rafael de Cárdenas
• 108 Leonard
• Alina
• The District
• Emerald City
• Galleria
• Lansing Square
• Cite Nature

Products and services

• THE 74 Luxury condominium tower on Manhattan's Upper East Side designed by Pelli Clarke & Partners with interiors by Rafael de Cárdenas. Offers two- to five-bedroom residences including duplex, full-floor, and penthouse units priced from $8.95 million to over $20 million, targeted at ultra-high-net-worth buyers seeking a landmark address.
• 108 Leonard Historic restoration of McKim Mead & White's Italian Renaissance Revival landmark in Tribeca, Manhattan, reimagined by Jeffrey Beers International into luxury residences. Unit prices range from approximately $4.79 million to $6.495 million for three- and four-bedroom homes.
• Alina 9-acre three-tower luxury condominium community (Alina 200, 210, and 220) in Boca Raton, Florida overlooking the Boca Raton Resort & Club golf course. Includes over 32,000 square feet of outdoor amenities; units priced from $6.821 million to $9.38 million, with sales exceeding $60 million in a recent season including three penthouses.
• The District Mixed-use development in Davie, Florida comprising five multi-family towers and approximately 40,000 square feet of retail space, with amenities including a two-level Sky Lounge, multiple pools, fitness center, and bark park.
• Emerald City Completed master community in North York, Toronto spanning over 3 million square feet with more than 3,500 residences including townhomes, condominiums, and rental towers, plus a 50,000-square-foot community center with a YMCA-run daycare.
• Galleria Transformative redevelopment project in Toronto on a 12-acre site with an 8-acre adjacent park, featuring approximately 3,000 residences in eight architecturally distinct high-rise towers and over 300,000 square feet of retail and office space.
• Lansing Square Master-planned community in Toronto including over 1.5 million square feet of residential, office, and retail buildings, located near the Emerald City project with similar high-quality amenities.
• Cite Nature Masterplan community of 8 buildings adjacent to the 1976 Olympic Village pyramids in Montreal with 468 completed residences across three condominium buildings, including the flagship CN3 building.
• The Plaza Iconic Manhattan landmark at Fifth Avenue and Central Park South converted into 163 condominium residences paired with a re-imagined 5-star hotel, completed in 2012 after Elad acquired it from Prince Al Waleed bin Talal in 2004.
• One West End 42-story award-winning glass residential condominium on Manhattan's Upper West Side designed by Pelli Clarke & Partners with interiors by Jeffrey Beers International, comprising 246 residences plus a 75-foot swimming pool and a 12,000-square-foot terrace.
• Grand Madison NYC landmark building at 225 Fifth Avenue in NoMad originally built in 1906 in Renaissance-revival style by Francis H. Kimball and Harry E. Donnell, converted into 189 condominiums in 2004.
• 250 West Street Historic 1906 Tribeca warehouse transformed into 106 luxury condominiums designed by Gal Nauer Architects, with a library, 61-foot swimming pool, fitness center, and 5,000-square-foot roof terrace.
• The Carlyle on Wilshire Modern residential landmark in Los Angeles built in 2010 with 78 two- and three-bedroom condominiums on the Wilshire Corridor, featuring a Fendi Casa lobby, Equinox fitness center, and a Dale Chihuly glass sculpture.

Quantifiable outcome

• Alina Residences Boca Raton achieved more than $60 million in sales including three penthouses
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Pelli Clarke & PartnerscoreOthersArchitectural firm that designed The 74 tower on Manhattan's Upper East Side. The firm is responsible for the building's design that 'seamlessly blends sparkling refinement into its surroundings, from streetscape to skyline.' Also designed One West End.
• Jeffrey Beers InternationalcoreOthersAward-winning hospitality design firm that restored 108 Leonard, McKim Mead & White's Italian Renaissance Revival landmark, and designed interiors at One West End. Masterfully imbued a distinctly contemporary yet timeless point of view.
• Rafael de CárdenascoreOthersInterior designer who curated bespoke amenities and interiors for The 74, including the Panorama Club on the 17th floor. Spaces are defined by sculptural neutrals creating a 'clean and crisp atmosphere' for the discerning collector.
• YMCAminorOthersYMCA-run daycare facility included at the Emerald City community center in North York, Toronto, part of the 50,000-square-foot community center amenities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Menkes Developments: Toronto-focused developer of condominium, master-planned, and commercial real estate projects. Comparable to Elad on Toronto geographic exposure and master-planned community scale.
• Concord Pacific: Canadian master-planned community developer with major projects in Vancouver, Toronto, and Montreal. Comparable to Elad's Canadian master-planned projects (Emerald City, Galleria, Lansing Square, Cite Nature) in scale and product mix.
• HFZ Capital Group: NYC real estate firm developing ultra-luxury condominium projects including the Zara and 50 West Street. Comparable to Elad in product type, Manhattan geographic focus, and ultra-premium pricing.
• Tishman Speyer: Global developer and owner of iconic office, residential, and mixed-use properties including Rockefeller Center and The Spiral in NYC. Comparable to Elad in landmark acquisitions, premium residential product, and major-city development pipeline.
• Macklowe Properties: NYC luxury developer known for 432 Park Avenue, One Madison, and other ultra-luxury condominium towers. Directly comparable to Elad's ultra-luxury Manhattan condo business and pricing tiers.
• Extell Development Company: NYC-focused ultra-luxury developer behind Central Park Tower, One57, and other Manhattan supertalls. Closely comparable to Elad's THE 74 and 108 Leonard in product type, ultra-premium pricing, and concentration in Manhattan.
• Tridel: Toronto-based condominium and master-planned community developer with deep GTA footprint. Highly comparable to Elad's Emerald City, Galleria, and Lansing Square master communities in Toronto.
• Related Companies: One of the largest U.S. luxury and mixed-use real estate developers, with landmark NYC projects such as Hudson Yards and Time Warner Center. Directly comparable to Elad as a developer of high-end residential towers in Manhattan and other major North American markets.

Broad incumbents

• Vornado Realty Trust: NYC-focused REIT owning premier office and luxury residential assets including 666 Fifth Avenue and 731 Lexington. Overlaps with Elad's prime Manhattan luxury residential positioning but operates as a public REIT rather than a private developer.

Emerging players

• DAMAC Properties: Dubai-headquartered luxury real estate developer with branded residences (including Versace and Bugatti partnerships) and major international pipeline. Comparable to Elad's luxury condominium strategy, branded partnerships, and premium pricing philosophy in international markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eladgroup
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elad Group