Phizzle
Phizzle provides a cloud-native IoT platform and cleanroom gateway hardware that digitize pharmaceutical manufacturing by connecting multi-vendor scientific instruments to LIMS, MES, ELN, and QMS systems, serving Fortune 100 pharma manufacturers and regulated industries.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Phizzle does
Phizzle is a private San Francisco-based IoT software company that develops the Connected Plant™ platform to digitize pharmaceutical and regulated manufacturing workflows by connecting multi-vendor scientific instruments to enterprise systems such as LIMS, MES, ELN, and QMS. The company was founded in 2005 and operates with 11-50 employees. Its core technology is a cloud-native IoT platform with microservices architecture, paired with the Edge Puck™, a purpose-built, malware-hardened gateway device designed to operate inside cleanrooms and connect legacy analytical instruments to modern digital infrastructure. Supporting products include the Digital Air solution for air particle counter automation, a Data Transformation Engine that harmonizes instrument data into any LIMS format, and Instrument Connectors that standardize multi-vendor communication.
The company's go-to-market is enterprise field sales targeting Fortune 75/100 pharmaceutical manufacturers, supplemented by channel partnerships with LabWare (LIMS ecosystem), Climet Instruments (cleanroom particle counters), Pedestal Technology (IT services), and Cleanetics (instrument qualification services). Revenue is generated through a combination of software platform subscriptions, Edge Puck hardware sales, and professional services for implementation, validation, and support. Named customers include Merck (Fortune 100), a Top-3 global pharma manufacturer, a Top-5 global pharma manufacturer, and the University of Miami. The platform is FDA-approved for production use cases, including in the manufacture of one of the world's best-selling cancer drugs.
Phizzle has raised approximately $18.4M across multiple venture rounds from Alsop Louie Partners, ICCP Venture Partners, NTT DOCOMO Ventures, Hillcrest Venture Partners, Startup Capital Ventures, and Agility Capital, and launched an equity crowdfunding campaign on StartEngine in November 2022. The company is led by co-founder and CEO Benjamin Davis, with Ryan Brady as CTO, Stephen Peary as CFO, Ed Lau as President, and Michael Patrick as CIO. Industry Advisory Board members include former Johnson & Johnson senior executive Guillermo Ardon, Intabio co-founder Lena Wu, and Joi True.
Phizzle firmographics
Firmographics- Name
- Phizzle
- Legal name
- Phizzle, Inc.
- Website
- https://phizzle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phizzle provides a cloud-native IoT platform and cleanroom gateway hardware that digitize pharmaceutical manufacturing by connecting multi-vendor scientific instruments to LIMS, MES, ELN, and QMS systems, serving Fortune 100 pharma manufacturers and regulated industries.
- Ownership category
- akta.pro rank
Phizzle industry classification
Industry- Product category
- Pharmaceutical Manufacturing IoT Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI)
- akta.pro secondary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where Phizzle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phizzle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Software Platform Subscription (Connected Plant™): SaaS platform subscription model for the Connected Plant software platform that connects instruments to LIMS/MES/ELN/QMS systems. Revenue derived from platform licensing, instrument connectivity, and data transformation services.
- Edge Puck Hardware Sales: Sale of Edge Puck gateway devices - purpose-built hardware for cleanroom connectivity. Compact, cleanable, malware-hardened gateway built for regulated environments.
- Professional Services: Implementation, validation, and support services for enterprise pharmaceutical customers deploying the platform across production facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with hardware gateway |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Phizzle product offering
Product offeringCore offering
Phizzle sells the Connected Plant™ cloud-native IoT platform, paired with its proprietary Edge Puck™ gateway, that digitizes and automates pharmaceutical manufacturing by connecting multi-vendor scientific instruments (air particle counters, pH meters, balances, hot plate stirrers, zetasizers) to LIMS, MES, ELN, and QMS systems. Revenue is generated through platform subscriptions, Edge Puck hardware sales, and professional services. Customers are Fortune 75/100 pharmaceutical manufacturers operating GMP/ISO environments that require 21 CFR Part 11 compliant data capture and remote instrument operation.
Product overview
Phizzle offers a platform-plus-modules architecture centered on its Connected Plant™ platform, which provides cloud-native IoT capabilities for digitizing pharmaceutical manufacturing workflows. The core platform integrates with LIMS, MES, ELN, and QMS systems to automate data capture from scientific instruments. Key modules include the Edge Puck™ hardware gateway (a purpose-built cleanroom computer that connects legacy and modern instruments to digital systems), Instrument Connectors (standardized multi-vendor communication protocols), Digital Air (specialized for air particle counter automation), and the Data Transformation Engine (for harmonizing instrument data into any LIMS format). The Connected Plant™ Sandbox provides a demonstration environment for prospective customers. The platform serves pharmaceutical, aerospace, and food production manufacturing environments with compliance-focused features including 21 CFR Part 11 audit trails and electronic signatures.
Differentiator
Problem solved
Functional benefit
Brands
- Connected Plant™: The core IoT platform that digitizes GMP workflows by connecting legacy analytical instruments to modern digital infrastructure without disrupting existing SOPs.
- Edge Puck™
- Digital Air
- EDGMaker
Products and services
- Connected Plant™ Cloud-native IoT platform that digitizes and automates pharmaceutical manufacturing data by connecting multi-vendor scientific instruments to LIMS, MES, ELN, or QMS systems. Enables real-time data capture, automated formatting, and synchronization to backend systems while supporting 21 CFR Part 11 compliance. Targeted at GMP/GLP pharmaceutical, aerospace, and food production manufacturers.
- Edge Puck™ Compact, cleanable, and malware-hardened gateway purpose-built for cleanrooms and regulated environments. Connects legacy and modern lab instruments to digital systems via Ethernet, serial, and USB, enabling remote operation, offline data capture during network failures, and extension of instrument lifespans into connected data nodes.
- Instrument Connectors Software connectors that standardize communication across multi-vendor and multi-type instrumentation, available in two tiers from validated data extraction to fully automated sample initiation and format standardization. Includes built-in 21 CFR Part 11 e-signature workflows and detailed audit logs.
- Digital Air Software-defined solution to automate data capture and remotely operate air particle counters (APCs) used in GMP/ISO environments such as pharmaceutical and semiconductor manufacturing. Enables simultaneous remote operation of APCs from multiple vendors through a single user interface.
- Data Transformation Engine Software innovation that harmonizes data from different lab instruments into any standard LIMS. Transforms data from any device into the specific format required by a customer's LIMS, closing the data integrity gap between heterogeneous instruments and enterprise systems.
- Connected Plant™ Sandbox Test drive environment allowing users to experience the end-to-end Connected Plant solution on their laptop, including remote sampling with air particle counters, 21 CFR Part 11 compliant review with electronic signatures, and LIMS data synchronization.
Quantifiable outcome
- 80% reduction in APC-related failure reports
- +7 more outcomes
Companies that use Phizzle
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Phizzle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Phizzle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core/flagship, secondary and minor.
- LabWarecore/flagshipPartnership to simplify how regulated pharmaceutical cleanroom labs connect environmental monitoring instruments to LabWare LIMS. Phizzle's Edge Puck gateway device eliminates manual data transfer through API integration with LabWare's platform. Initially focused on environmental monitoring applications with expansion plans to other laboratory and manufacturing instruments.
- Climet Instrumentscore/flagshipStrategic partnership with Climet (leading manufacturer of pharmaceutical grade cleanroom particle counters and microbial air samplers) to deliver joint TCO/ROI value proposition. Climet's product line can now be operated remotely with Phizzle's GxP-compliant software. Users can capture and route metadata from Climet's continuous monitoring particle counters, portable particle counters, and CI-97 intelligent microbial air sampler.
- CleaneticssecondaryGo-to-market partnership for Digital Air product. Cleanetics is the first instrument qualification service in their industry to include instrument automation. Provides complete ecosystem solution for GMP/ISO environments.
- Pedestal TechnologysecondaryPartner agreement to bring Pedestal's mission-critical technology management to Phizzle's EDGMaker platform. Pedestal has 60+ combined years of IT enterprise experience and provides implementation services and 5G reference architecture to support Digital Air deployments.
- University of Miami (IDSC)secondaryCollaboration with University of Miami Institute for Data Science and Computing to develop air monitoring solution for campus buildings. Leverages IoT edge technologies from pharmaceutical manufacturing to monitor air quality in traditional campus environments.
- Glasshouse SystemsminorCollaborated with Glasshouse Systems on University of Miami air monitoring project. Glasshouse provides managed services to deliver the initiative with the university.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Phizzle competitors and assessment
Company assessmentDirect peers
- BioBright (Bruker): BioBright, now part of Bruker, built an IoT data platform for laboratory instrument connectivity and data analytics in biopharma — directly comparable to Phizzle's instrument digitization and data harmonization capabilities.
- TetraScience: TetraScience operates a scientific data cloud and IoT platform that connects lab instruments to enterprise data systems for pharmaceutical and life sciences manufacturers — directly competing with Phizzle's Connected Plant in instrument-to-LIMS data integration.
- Scitara: Scitara provides a lab instrument middleware / Scientific Integration Platform (SIP) that connects multi-vendor lab instruments to LIMS/ELN/SDMS, closely overlapping with Phizzle's Instrument Connectors and Data Transformation Engine offerings.
Broad incumbents
- IDBS: IDBS (Danaher) provides scientific informatics platforms including E-WorkBook and Polar, covering ELN and broader lab data management; competes with Phizzle at the integration layer in life sciences R&D and manufacturing.
- Dotmatics: Dotmatics (Insightful Science, now part of Revvity/Siemens) offers a scientific intelligence platform spanning ELN, LIMS, and lab data — an adjacent incumbent with overlapping instrument-data and informatics capabilities.
- LabVantage Solutions: LabVantage provides an enterprise LIMS platform with instrument integration and lab execution capabilities, competing with Phizzle's LIMS integration narrative at the lab informatics layer.
- Thermo Fisher Scientific: Thermo Fisher's SampleManager LIMS and Chromeleon CDS platforms dominate pharma QC lab informatics with built-in instrument connectivity — a broad incumbent that could compete with or absorb Phizzle-style capabilities.
- Agilent Technologies: Agilent's OpenLab CDS and broader lab informatics portfolio targets the same pharma analytical instrument workflows that Phizzle digitizes, with much larger R&D and global sales resources.
- Waters Corporation: Waters' Empower CDS is the dominant chromatography data system in pharma QC labs; it represents both an incumbent competitor and a potential partner for instrument-to-LIMS data integration of the kind Phizzle provides.
Others
- LabWare: LabWare is both Phizzle's flagship distribution partner (30,000+ labs, 125 countries) and a LIMS incumbent with instrument integration capabilities — making it a partner-and-competitor that materially shapes Phizzle's go-to-market and competitive risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Phizzle social profiles
Digital presencePhizzle compliance and trust
Trust signalCompliance4 records
Phizzle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phizzle leadership team
Management profileNumber of profiles
Profiles13 records
Phizzle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phizzle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phizzle
What does Phizzle do?
Phizzle sells the Connected Plant™ cloud-native IoT platform, paired with its proprietary Edge Puck™ gateway, that digitizes and automates pharmaceutical manufacturing by connecting multi-vendor scientific instruments (air particle counters, pH meters, balances, hot plate stirrers, zetasizers) to LIMS, MES, ELN, and QMS systems. Revenue is generated through platform subscriptions, Edge Puck hardware sales, and professional services. Customers are Fortune 75/100 pharmaceutical manufacturers operating GMP/ISO environments that require 21 CFR Part 11 compliant data capture and remote instrument operation.
Is Phizzle a public or private company?
Phizzle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Phizzle founded?
Phizzle was founded in 2005. It employs 11 to 50 people.
Where is Phizzle based?
Phizzle is headquartered in San Francisco, United States, in the North America region.
How does Phizzle make money?
Three revenue lines are on record. Software Platform Subscription (Connected Plant™) is the primary driver. The others are edge Puck Hardware Sales and professional Services.
Who are Phizzle's main competitors?
Direct peers on record are BioBright (Bruker), TetraScience and Scitara. Broad incumbents are IDBS, Dotmatics, LabVantage Solutions, Thermo Fisher Scientific, Agilent Technologies and Waters Corporation. LabWare is listed as an others.
Does Phizzle have an API?
No public API is recorded for Phizzle.
What industry is Phizzle in?
Phizzle's product category is Pharmaceutical Manufacturing IoT Software. Its primary akta.pro industry code is IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA), with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 3345 and its SIC code is 3826.