MOGOPLUS
MOGOPLUS is an Australian fintech founded in 2013 that provides agentic AI-powered credit intelligence to Australian lenders. Its API platform automates affordability, income verification, and risk assessment from bank transaction data for banks, credit unions, and fintech lenders.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MOGOPLUS does
MOGOPLUS is an Australian fintech founded in 2013 and headquartered in Sydney that provides vertical agentic AI solutions to the financial services sector for credit decisioning. The company operates an Insights-as-a-Service platform that ingests bank transaction data and produces automated affordability, serviceability, income verification, and risk outputs for Australian lenders, replacing manual review of PDF bank statements. Its technology combines NLP for transaction classification, predictive analytics for risk detection, anomaly detection for fraud (circular transfers, staged deposits, payday loan dependency), and three agentic AI components — an Income Verification Agent, a BPay Agent that autonomously connects to the Australian BPay API to recategorise transactions, and a Debt Collections Negotiator Agent.
The product suite spans five offerings: GoCat (transaction categorisation across 112+ categories with reported 98.5% accuracy), GoVerify (income verification across PAYG, gig, rental, and government income), GoLend (the flagship affordability and serviceability report), GoAssist (hardship and collections analytics), and GoSwitch (bank switching data). The company has processed over $10 billion in transactions from Tier 1 banks across 4+ billion total transactions and reports serving 3 of Australia's Big 4 Banks plus customers including Westpac, Metro Bank, Qudos Bank, Ubank, Suncorp, Volkswagen Financial Services, Arab Bank, Central Murray Credit Union, and fintech lenders Loan Options AI, One Click Life, and Uno.
MOGOPLUS runs an API-first, usage-based pricing model with no platform fees, layered with a self-serve product-led growth motion (free sandbox trial) and an emerging enterprise field sales motion targeting Tier 1 banks, the latter reinforced by a 2026 CRO appointment. Distribution is broadened by listings on Google Cloud Marketplace and Provenir's Data Marketplace, and the platform integrates with CDR-accredited Open Banking providers Wych and Adatree to deliver a compliant data stack as Australia's screen-scraping phase-out progresses. The company raised AU$1.5 million from London-based New Model Venture Capital Group in July 2025 and won the Finnies 2024 Fintech Award for Innovation.
MOGOPLUS firmographics
Firmographics- Name
- MOGOPLUS
- Legal name
- MOGOPLUS
- Website
- https://mogoplus.ai
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOGOPLUS is an Australian fintech founded in 2013 that provides agentic AI-powered credit intelligence to Australian lenders. Its API platform automates affordability, income verification, and risk assessment from bank transaction data for banks, credit unions, and fintech lenders.
- Ownership category
- akta.pro rank
MOGOPLUS industry classification
Industry- Product category
- Credit Decisioning & Lending Analytics Software
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Underwriting Automation & Income/Employment Verification (FSAGAHAD)
- akta.pro secondary industries
- Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG), Open Banking / Bank Data Underwriting (Consumer) (FSAKAKAF), Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where MOGOPLUS is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MOGOPLUS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Usage-based API Pricing: Pay-per-call usage-based pricing model with no platform fees. Customers pay only for what they use through API calls.
- Google Cloud Marketplace: Products available through Google Cloud Marketplace with 30-day free trial. Cloud-based deployment and billing through GCP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based Pay Per Call model |
| Freemium | Monthly | Google Cloud Marketplace offering with free trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MOGOPLUS product offering
Product offeringCore offering
MOGOPLUS provides an API-first, agentic AI-powered credit intelligence platform that ingests bank transaction data and delivers automated affordability, serviceability, income verification, and risk insights for Australian lenders. Its five core products (GoCat, GoVerify, GoLend, GoAssist, GoSwitch) replace manual PDF bank statement review with structured JSON/PDF outputs and CDR/Open Banking-compliant data flows, enabling instant credit decisioning at scale.
Product overview
MOGOPLUS is an Australian credit intelligence platform offering an Insights-as-a-Service model with five core products. The GoLend Report is the flagship credit intelligence product that replaces manual bank statement reviews with automated affordability and serviceability outputs. The GoCat transaction categorisation engine serves as the foundational base layer, powering GoVerify (income verification), GoAssist (customer support for hardship/collections), and GoSwitch (bank switching). The platform processes bank transaction data to deliver real-time credit insights used by Australian lenders for automated decisioning, fraud detection, and compliance. MOGOPLUS also deploys Agentic AI through specialized agents including Income Verification Agent, BPay Agent, and Debt Collections Negotiator Agent. The company has processed over $10B in transactions from Tier 1 banks over 10+ years.
Differentiator
Problem solved
Functional benefit
Brands
- GoLend: Credit intelligence product that replaces manual bank statement reviews with instant affordability and serviceability outputs for lenders.
- GoVerify
- GoCat
- GoAssist
- GoSwitch
Products and services
- GoLend Flagship credit intelligence product that replaces manual bank statement reviews with instant, accurate affordability and serviceability outputs. Ingests raw bank transaction data via API and delivers structured JSON or PDF reports including income verification, expense categorisation, risk flags, and serviceability assessments in seconds. Used by Australian lenders for automated credit decisioning.
- GoVerify Comprehensive income and key data profiling product that instantly verifies applicant incomes across PAYG, bonuses, rental income, and government payments. Validates employer match, analyses income regularity and recency, aggregates joint account income, and supports alternative income streams including gig economy earnings.
- GoCat Transaction categorisation engine that uses multiple unique algorithms and NLP techniques to accurately classify bank transactions into 500+ income and expense categories at application, institution, and applicant levels. Base offering powering all other MOGOPLUS insight products with 98.5% categorisation accuracy across 112+ categories.
- GoAssist Data-rich solution supporting vulnerable, distressed, or collections-based customer engagements. Uses descriptive and predictive analytics to identify pre-hardship vulnerability indicators, provides digital statement of financial position, time-based net monthly position insights, and full financial diagnostics to inform next best action.
- GoSwitch Bank switching solution that collects and structures biller and payee data for seamless new customer account opening. Captures scheduled payments, direct debits, and billers/payees to enable instant switching services and frictionless onboarding for lenders and providers.
Quantifiable outcome
- 99% expense categorisation accuracy
- +3 more outcomes
Companies that use MOGOPLUS
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
MOGOPLUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature6 records
MOGOPLUS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- WychflagshipGlobal open banking solutions provider offering CDR-accredited data access for Australia and NZ. Strategic partnership combining Wych's Open Banking data access with MOGOPLUS credit intelligence layer. Provides complete, compliant data stack for Australian lenders migrating from screen scraping to CDR.
- ProvenircoreGlobal AI decisioning platform for credit risk, fraud, and compliance. Strategic partnership integrating MOGOPLUS products (GoCat, GoVerify, GoLend) into Provenir's Data Marketplace. Combined offering enhances credit decisioning accuracy and predictive power.
- Google CloudcorePartner level in Build Engagement Model. MOGOPLUS Insight Suite for Credit Decisioning available on Google Cloud Marketplace. Enables secure scaling and easy customer access to structured data solutions on GCP infrastructure.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MOGOPLUS competitors and assessment
Company assessmentBroad incumbents
- Finicity (Mastercard): Open banking and financial data aggregation platform (now part of Mastercard) offering transaction categorisation and lending analytics globally; comparable in product scope but with broader scale and incumbent distribution.
- Equifax: Global credit bureau with Australian operations providing credit reporting, decisioning, and identity/fraud services to lenders — adjacent incumbent competitor to MOGOPLUS's credit intelligence layer.
- Experian: Global credit bureau operating in Australia with consumer and commercial credit reporting, decisioning analytics, and fraud detection — overlapping with MOGOPLUS's affordability, serviceability, and risk-flag offerings.
- Tink (Visa): European open banking platform owned by Visa providing account aggregation and transaction data for lending and credit decisioning; comparable in API-first data layer, with broader geographic coverage.
Direct peers
- Plaid: Global financial data connectivity / open banking platform enabling lenders to verify income, assets, and transactions. Highly comparable in transaction data aggregation for credit decisioning, though primarily US-focused.
- MX Technologies: Financial data platform providing transaction data enrichment, categorisation, and lending analytics to banks and fintechs — directly comparable to MOGOPLUS's GoCat/GoLend capabilities.
- Wych: Australian/NZ-focused open banking data intermediary with CDR accreditation. Strategic partner to MOGOPLUS, but also an emerging competitor in the data layer that lenders could adopt standalone or with alternative intelligence providers.
- Yodlee (Envestnet): Global financial data aggregation and analytics platform powering lending decisions for banks and fintechs; directly comparable to MOGOPLUS's transaction categorisation and credit intelligence layer. MOGOPLUS's newly hired CRO Ben Ford previously worked at Yodlee, underscoring the overlap.
- illion: Australian credit bureau and consumer data analytics provider; comparable to MOGOPLUS as a data partner serving Australian lenders for credit decisioning and risk assessment, with overlapping customer base.
- Provenir: Global AI decisioning platform for credit risk, fraud, and compliance — both a strategic partner (MOGOPLUS products listed on Provenir's Data Marketplace) and a competitor in the unified credit decisioning space serving banks and lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MOGOPLUS social profiles
Digital presenceMOGOPLUS compliance and trust
Trust signalCompliance1 record
MOGOPLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOGOPLUS leadership team
Management profileNumber of profiles
Profiles4 records
MOGOPLUS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOGOPLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOGOPLUS
What does MOGOPLUS do?
MOGOPLUS provides an API-first, agentic AI-powered credit intelligence platform that ingests bank transaction data and delivers automated affordability, serviceability, income verification, and risk insights for Australian lenders. Its five core products (GoCat, GoVerify, GoLend, GoAssist, GoSwitch) replace manual PDF bank statement review with structured JSON/PDF outputs and CDR/Open Banking-compliant data flows, enabling instant credit decisioning at scale.
Is MOGOPLUS a public or private company?
MOGOPLUS is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOGOPLUS founded?
MOGOPLUS was founded in 2013. It employs 11 to 50 people.
Where is MOGOPLUS based?
MOGOPLUS is headquartered in Sydney, Australia, in the Oceania region.
How does MOGOPLUS make money?
Two revenue lines are on record. Usage-based API Pricing is the primary driver. The others are google Cloud Marketplace.
Who are MOGOPLUS's main competitors?
Broad incumbents on record are Finicity (Mastercard), Equifax, Experian and Tink (Visa). Direct peers are Plaid, MX Technologies, Wych, Yodlee (Envestnet), illion and Provenir.
Does MOGOPLUS have an API?
Yes. MOGOPLUS offers an API-first platform with full API documentation and SDK support. The GoLend product accepts Open Banking data (via Wych partnership), direct file upload, or integration with existing data sources. Integration timeline is 2-5 business days with dedicated onboarding engineer. Sandbox access available within 0-48 hours. Production deployment within under 2 weeks. Structured JSON outputs or PDFs delivered via API for credit decisioning workflows. Developer documentation available at docs.mogoplus.ai. Developer documentation is at docs.mogoplus.ai.
What industry is MOGOPLUS in?
MOGOPLUS's product category is Credit Decisioning & Lending Analytics Software. Its primary akta.pro industry code is FSAGAHAD, Underwriting Automation & Income/Employment Verification, with a secondary code of FSAKAKAG, Consumer Credit Decisioning & Underwriting Platforms. Its NAICS code is 5223 and its SIC code is 7372.