Technology Business Research

Name

Technology Business Research

Legal name

Technology Business Research, Inc.

Website

https://tbri.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Competitive Intelligence & Market Research Software

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Competitive intelligence research
• Market intelligence platform
• IT market benchmarks
• Vendor ecosystem analysis
• Technology forecasting services

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Research Services: TBR offers subscription-based access to its competitive intelligence platform (TBR Insight Center) and research library. Clients pay recurring fees for access to market benchmarks, forecasts, vendor analysis reports, and customer research. The subscription model provides ongoing access to quarterly updated data and analysis across multiple industry segments.
2. Tailored/Custom Research Services: Custom project-based engagements delivering specialized competitive intelligence, financial modeling, customer intelligence, go-to-market enablement, and opportunity analysis. TBR's Tailored Services team completes over 100 engagements each year, working with research analyst teams to support specific client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Technology Business Research (TBR) is an independent competitive intelligence firm that delivers subscription-based research, benchmarks, market forecasts, vendor analyses, ecosystem reports and customer research on technology, telecom and professional services companies via its proprietary TBR Insight Center digital platform. The platform provides configurable views into over $3 trillion of proprietary benchmarked revenue and 4+ million data points across 600+ business units, updated quarterly. TBR also runs a Tailored Services practice executing custom competitive intelligence, financial modeling and go-to-market engagements, and supports clients through a weekly newsletter (Insights Flight) and a webinar series (TBR Insights Live).

Product overview

Technology Business Research (TBR) offers a unified competitive and market intelligence platform called TBR Insight Center, a digital-first portal serving all TBR research in configurable and customizable views with native collaboration tools. The core offering includes Benchmarks (market and competitor benchmarks across cloud, software, devices, IT infrastructure, professional services, telecom and federal IT), Market Forecasts (five-year forecasts with growth drivers and trends), Market Landscapes (analysis of emerging/disruptive technologies), Customer Research (end-customer adoption and perception studies), and Ecosystem Reports (partner/alliance ecosystem analysis). The portfolio also includes TBR Classic (traditional file library format) and Tailored Services (custom research engagements). Supporting products include Insights Flight (weekly newsletter), TBR Insights Live (webinar series), and an AI Portfolio providing AI-focused research including AI Business Model Matrix and Human Intensity Reduction Index. Research spans over 600 unique business units and 4+ million data points across more than 150 products.

Differentiator

Problem solved

Functional benefit

Brands

• TBR Insight Center: TBR's digital-first platform for competitive and market intelligence, allowing users to curate qualitative and quantitative insights and collaborate with colleagues.
• TBR Insights Flight
• Tailored Services
• TBR Insights Live

Products and services

• TBR Insight Center A digital-first subscription platform that lets users curate qualitative and quantitative competitive intelligence and collaborate with colleagues. Contains objective data on hundreds of companies including telecom operators, cloud providers, systems integrators and management consultancies, with $3T+ of proprietary business-unit revenue, expense, headcount and margin data accessible through native visual tools.
• Market & Competitor Benchmarks Research product providing side-by-side comparison of vendor performance in markets including analysis of vendor strategies, financial performance, go-to-market and resource management. Graphically portrays comparisons by myriad metrics, calling out leaders, laggards and business models across cloud and software, IT infrastructure, devices, professional services, telecom and digital transformation.
• Market Forecasts Research product providing analysis of market opportunity with current market sizing and five-year forecasts, including analysis on growth drivers, top trends and leading market players. Data provided in Excel pivot tables within TBR Insight Center.
• Market Landscapes Research product providing analysis of emerging or disruptive market segments or technologies, including insight into how vendors and customers address emerging technology, market sizing, vendor positioning, strategies, acquisitions, alliances and customer adoption trends.
• Customer Research Research product providing view of end-customer adoption within markets, including adoption time frames and preferences, spending/budgeting, vendor preference and selection criteria, and satisfaction analysis.
• Ecosystem Reports Research product compiling data and analysis from multiple coverage streams to assess, quantify and model revenues, team compositions, go-to-market strategies and other qualitative insights across global ICT markets, with deep coverage of partner and alliance ecosystems.
• Vendor Reports, Snapshots and Profiles Deep-dive analysis of single vendors across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Covers Cloud, Devices, Federal IT Services, IT Infrastructure, Professional Services and Telecom segments.
• Tailored Services Custom project-based engagements delivering specialized competitive intelligence, financial modeling, customer intelligence, go-to-market enablement and opportunity analysis. TBR's Tailored Services team completes over 100 engagements each year, working with research analyst teams to support specific client needs.
• Insights Flight Newsletter Weekly freemium newsletter delivering excerpts from TBR's most widely read insights and analysis on vendor performance, market trends and disruptions. Covers professional services, federal IT services, telecom, cloud, digital transformation, devices and IT infrastructure industries.
• TBR Insights Live Webinars Exclusive monthly webinar series featuring TBR subject-matter experts discussing market and competitive intelligence trends, analysis and market dynamics across professional services, cloud and software, telecom, federal IT services, and digital transformation.
• AI Portfolio AI-focused research and analysis framing margin performance, evolving staffing models and AI disruption management within core peer groups. Includes proprietary AI Business Model Matrix and Human Intensity Reduction Index.

Quantifiable outcome

• TBR Insight Center can save staff dozens of hours per month through simple download functionality for customized views of analysis and data feeds

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Association of Strategic Alliance Professionals (ASAP)flagshipStrategic or Co-development PartnerASAP is a nonprofit, global membership organization for partnering professionals. TBR partners with ASAP to provide exclusive access to principal market analysts, data scientists and custom research specialists for co-branding content. Partner benefits include enhanced free trials or discounts to TBR insights and partner-presentation opportunities on TBR Insights Live webinar series and TBR Talks podcast.
• CrayoncoreGTM or Marketing PartnerCrayon's competitive intelligence software helps companies win and keep more customers by providing curated insights into competitor activities. TBR is a proud member of Crayon's CI Partner Directory, a compilation of competitive and market intelligence providers created to help companies easily find organizations that can supercharge their CI efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gartner: Gartner is the dominant IT advisory and market research firm, with a much larger analyst base, global enterprise contracts, and adjacent consulting and conferences. It directly competes with TBR in technology market intelligence but at vastly greater scale and breadth.
• GlobalData: GlobalData is a large data and analytics platform offering syndicated and custom research across technology, consumer, and industrial verticals. Its technology practice overlaps with TBR's coverage of IT services, software, and telecom, and it is often shortlisted as a substitute in enterprise research contracts.

Direct peers

• Forrester Research: Forrester is a publicly traded research and advisory firm focused on business and technology, covering many of the same IT, cloud, telecom, and professional-services segments as TBR. Subscription research, custom engagements, and analyst access are core offerings, making it a direct competitor in TBR's primary market.
• IDC (International Data Corporation): IDC is a global provider of market intelligence, advisory, and events for the IT, telecommunications, and consumer technology markets — overlapping almost exactly with TBR's coverage universe (cloud, software, IT infrastructure, devices, telecom). Both firms deliver syndicated and custom research to enterprise IT buyers.
• 451 Research (S&P Global Market Intelligence): 451 Research covers enterprise IT innovation with deep-dive vendor analysis and channel/community research, very similar to TBR's vendor-profile and ecosystem-report products. It is a direct peer in technology competitive intelligence and is now part of S&P Global.
• Omdia: Omdia (formed from the merger of Ovum, IHS Markit technology groups, and others) provides syndicated and custom research across telecom, IT, and emerging technology — directly comparable to TBR's coverage in telecom, cloud, and digital transformation, and a frequent substitute in enterprise procurement.
• Enterprise Strategy Group (ESG, a division of TechTarget): ESG produces technology analyst research, custom research, and Channel/IT buyer intelligence, with a strong overlap to TBR's coverage of IT infrastructure, cloud, and channel/alliance ecosystems. Now part of TechTarget/Informa, it competes for the same enterprise IT buyer persona as TBR.

Emerging players

• Constellation Research: Constellation Research is a smaller, advisory-led research firm focused on disruptive and emerging technologies, selling subscription research and speaking services to enterprise CIOs. It competes with TBR in the tech-strategy buyer segment but with a more short-form, advisory-style delivery model.
• Crayon: Crayon is a competitive intelligence software platform (and TBR's listed partner in its CI Partner Directory). It overlaps with TBR on the CI buyer but is software-first rather than analyst-led, making it a partial substitute and a distribution channel simultaneously.
• Canalys (now part of Omdia): Canalys is a channel-focused technology market analyst firm covering IT distribution, devices, and cloud, with a research model (vendor benchmarking, channel data) very similar to TBR's. It is now part of Omdia but historically competed directly for technology channel/ecosystem intelligence buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TBRinc
• YouTubeyoutube.com/tbrichannel
• Facebookfacebook.com/TBRInsightCenter
• LinkedInlinkedin.com/company/technology-business-research
• Instagraminstagram.com/tbrinsightcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technology Business Research