What Mene does

Menē Inc. is a direct-to-consumer e-commerce brand that crafts and sells pure 24-karat gold and pure platinum jewelry sold by gram weight plus a transparent design and manufacturing premium of approximately 30% of the total price. The company serves affluent individual consumers seeking jewelry that functions simultaneously as adornment and a store of value, spanning use cases from daily wear and wedding bands to heirloom and wealth-preservation purchases. Manufacturing is conducted in the USA using ethically sourced metals from mines in Nevada and Ontario carrying London Bullion Market Association (LBMA) Responsible Sourcing Certification. Product categories include chains, bracelets, rings, pendants, charms, earrings, bands, medallions, tableware, and accessories, plus the Nick Foulkes designer collaboration and a digital gift card line.

The company's core technology is rooted in materials science and pricing transparency rather than software: pure noble metals with no alloys, plating, or surface treatments that are inherently tarnish-resistant, hypoallergenic, and antimicrobial; a weight-based pricing model in which approximately 70% of the purchase price represents verifiable precious-metal value; and a real-time valuation dashboard that tracks each customer's collection against prevailing gold and platinum market prices. The Menē Guarantee provides a lifetime buyback at the daily precious metal value minus a 10% fee, giving the product a liquidity profile closer to bullion than traditional jewelry. Creative direction is led by Chief Artistic Officer Diana Widmaier-Picasso and Chief Creative Officer Sunjoo Moon (formerly of Missoni and LVMH's Kenzo), supported by CEO Roy Sebag and CFO Sean Ty.

Menē generates revenue primarily through one-time online jewelry sales, supplemented by transaction fees on buyback exchanges. It ships free and insured within the U.S. and Canada on orders over $500, maintains a daily customer care operation (9am–9pm EST), and markets through organic social channels (LinkedIn, Instagram, Facebook, X) and its 'World of Menē' editorial platform. The company achieved its first year of positive net income in FY2025 with $28.6M in revenue (+11% YoY), $0.9M operating income, and a cash position of over $10M, and is building investor-relations infrastructure (Head of IR Renee Wei, dedicated /investors page, quarterly IFRS disclosure via BusinessWire) consistent with preparation for eventual public-market access.

Name

Mene

Legal name

Menē Inc.

Website

https://mene.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Menē is a direct-to-consumer e-commerce brand crafting pure 24k gold and platinum jewelry sold by gram weight with transparent pricing, serving affluent consumers seeking investment-grade, tarnish-proof jewelry backed by a lifetime buyback guarantee at precious-metal value.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Men’s Fine Jewelry (CRAKAAAG), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Investment jewelry
• 24k gold jewelry
• Platinum jewelry
• Weight-based pricing
• Direct-to-consumer jewelry

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry Sales: Menē generates revenue primarily through direct sales of 24k gold and platinum jewelry. Products are sold by weight (precious metal value) plus approximately 30% design/manufacturing premium. Revenue is one-time at point of sale, with potential for repeat purchases and buyback transactions.
2. Buyback/Exchange Program: The Menē Guarantee allows customers to sell or exchange jewelry at daily precious metal value minus a 10% fee. This creates a secondary revenue stream and reinforces the investment jewelry value proposition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Menē crafts and sells pure 24-karat gold and pure platinum jewelry directly to consumers through its online store at mene.com. Each piece is sold by gram weight plus a transparent ~30% design and manufacturing premium, restoring the link between jewelry and savings as investment-grade pieces. The company offers a lifetime buyback guarantee at daily precious metal value minus a 10% fee, and all jewelry is handcrafted in the USA from LBMA-certified ethically sourced metals.

Product overview

Menē is a pure 24-karat gold and platinum jewelry company operating as an online direct-to-consumer brand. The product portfolio centers on investment jewelry sold by gram weight plus a transparent design/manufacturing premium (approximately 30% of total value). The core offerings include 24 Karat Gold Jewelry and Pure Platinum Jewelry across categories: chains, bracelets, rings, pendants, charms, earrings, bands, medallions, tableware, and accessories. The platform features an Investment Jewelry Dashboard for real-time value tracking based on market prices, supported by the Menē Guarantee buyback program (10% fee). The company also offers the Nick Foulkes Designer Collection collaboration. All pieces are crafted from ethically sourced precious metals carrying London Bullion Market's Responsible Sourcing Certification, made in the USA, and marketed as hypoallergenic and antimicrobial.

Differentiator

Problem solved

Functional benefit

Products and services

• 24 Karat Gold Jewelry Collection Pure 24 karat gold jewelry sold by gram weight at daily spot price plus a transparent ~30% design and manufacturing premium. Available across chains, bracelets, rings, pendants, charms, earrings, bands, medallions, and tableware. Each piece is crafted from pure gold without alloys, ensuring hypoallergenic properties and resistance to tarnishing. Targeted at individual consumers seeking investment-grade jewelry.
• Pure Platinum (PT999) Jewelry Collection Pure PT999 platinum jewelry sold by weight, covering the same categories as the gold line (chains, bracelets, rings, pendants, charms, earrings, bands, medallions, tableware). Platinum pieces share the chemical permanence of 24k gold as a noble metal, with pricing approximately 30% higher than gold equivalents. Targeted at individual consumers seeking tarnish-free, hypoallergenic investment-grade jewelry.
• Nick Foulkes Designer Collection Limited-edition designer collaboration collection of 24k gold pieces including Shark Tooth Pendant, Shark Tooth Charm, Striped Flat Chain Cufflinks, and Smoking Dog Pendant with artistic motifs. Targeted at collectors and gift purchasers seeking distinctive, name-designer investment jewelry.
• Zodiac Medallions and Charms Zodiac-themed medallions and charms representing all twelve astrological signs (Aries through Pisces), available in both 24k gold and pure platinum, intended for personalized jewelry collections. Targeted at individual consumers seeking personalized symbolic jewelry.
• Classic Chain Collection Foundational chain pieces including the Classic Chain, Classic Chain Bracelet, Mini Cuban Chain, and other chain styles in both 24k gold and pure platinum, designed for continuous daily wear. Targeted at individual consumers building foundational jewelry wardrobes.
• Wedding Bands Classic wedding band collection including Classic Band, Flat Band, Wide Flat Band, Wide Classic Band, and Faceted Band variants in multiple widths, available in 24k gold and pure platinum. Targeted at couples seeking wedding bands with intrinsic precious-metal value.
• Medallions and Pendants Symbolic and religious medallions and pendants including Sun Medallion, Tree of Life Medallion, Angel Medallion, Sundial Medallion, Crucifix, and Miraculous Medallion, crafted in pure 24k gold or platinum. Targeted at individual consumers seeking symbolic or religious jewelry.
• Charm Bracelets and Charms Extensive charm collection including animal-themed charms (Jaguar, Wolf, Lion, Ram, Unicorn, Dog Paw), shape charms (Heart, Skull, Monster, Snowman), zodiac charms, letter/number charms, and gift charms in 24k gold and pure platinum. Targeted at individual consumers building personalized charm bracelets and necklaces.
• Menē Gift Cards Digital gift cards available for purchase, allowing recipients to select their own pure 24k gold or platinum jewelry pieces. Targeted at gift purchasers seeking a flexible luxury jewelry gift.

Quantifiable outcome

• A $500 Menē ring contains approximately $385 in gold or platinum value at time of purchase
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• London Bullion Market Association (LBMA)coreStrategic or Co-development PartnerMenē gold carries the coveted London Bullion Market's Responsible Sourcing Certification. This certification ensures ethical sourcing standards and provides credibility for the investment jewelry positioning. Menē specifically sources from publicly traded precious metal miners who are held accountable to stricter environmental best-practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand operating online with a similar target customer of self-purchasing, design-conscious consumers. Like Menē, it sells precious-metal jewelry (gold, often with gemstones) at a transparent markup and competes for the same affluent millennial/Gen-X DTC wallet.
• Auvere: Auvere makes pure 24k gold jewelry sold by weight, mirroring Menē's exact positioning around pure precious metals and value retention. It is a small DTC brand with a similar 'investment jewelry' narrative, product mix, and price points, making it the closest product peer.
• Linjer: Linjer is a Scandinavian DTC jewelry and accessories brand selling directly online with transparent pricing and a focus on precious-metal pieces. It targets a similar modern, design-led fine jewelry customer and competes with Menē for online direct-to-consumer fine jewelry spend.
• Aurate: Aurate is a DTC fine jewelry brand offering solid gold pieces at transparent markups, with a stated focus on ethical sourcing and direct online sales. It competes for the same affluent, transparency-seeking fine jewelry buyer that Menē targets.

Emerging players

• Brilliant Earth: Brilliant Earth is an online-first fine jewelry retailer with an emphasis on ethical sourcing, transparency, and customizable pieces. While diamond-led rather than pure-metal-led, it competes with Menē for the same ethically minded, online-first luxury jewelry customer.
• Vrai: Vrai (formerly known for diamond jewelry, now owned by Diamond Foundry) sells lab-grown diamond and gold jewelry direct-to-consumer with a transparency and sustainability message. It overlaps with Menē on ethical sourcing narrative and DTC fine jewelry customer.
• Blue Nile: Blue Nile is one of the original online fine jewelry retailers, selling diamonds, gold, and platinum jewelry with a transparent online pricing model. Although diamond-led, it shares Menē's e-commerce-first, transparency-oriented fine jewelry proposition.

Broad incumbents

• Tiffany & Co. Tiffany & Co. is a heritage luxury jewelry incumbent with broad gold, platinum, and diamond assortments sold through its own global retail network. It competes for the same affluent jewelry buyer as Menē but operates with extensive physical retail, brand legacy, and a much wider product portfolio.
• Cartier: Cartier is a global luxury jewelry and watch house with deep gold and platinum product lines and a strong investment/legacy jewelry narrative. It serves the same high-net-worth customer segment that Menē targets, but as a much larger multi-category incumbent.
• Bvlgari: Bvlgari is a global luxury jewelry brand with strong gold and platinum collections and a heritage positioning around precious metals. It is a relevant incumbent peer for the same affluent consumer evaluating pure-metal fine jewelry purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mene
• Facebookfacebook.com/Mene24k
• LinkedInlinkedin.com/company/mene24k
• Instagraminstagram.com/mene

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mene