Chouette
Chouette provides AI-powered precision viticulture to French wine estates, using tractor-mounted sensors that automatically capture millimeter-accuracy images of 100% of vineyard parcels to detect mildew, monitor vigor, and optimize inputs. The company sells hardware plus multi-year monitoring services through a regional direct-sales network, with hundreds of estates analyzed across 45,000+ hectares.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Chouette firmographics
Firmographics- Name
- Chouette
- Legal name
- CHOUETTE
- Website
- https://chouette.vision
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chouette provides AI-powered precision viticulture to French wine estates, using tractor-mounted sensors that automatically capture millimeter-accuracy images of 100% of vineyard parcels to detect mildew, monitor vigor, and optimize inputs. The company sells hardware plus multi-year monitoring services through a regional direct-sales network, with hundreds of estates analyzed across 45,000+ hectares.
- Ownership category
- akta.pro rank
Chouette industry classification
Industry- Product category
- Precision Viticulture Services
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where Chouette is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chouette business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Product sales (Hardware): Sale of hardware including cameras (capteurs), onboard computers (ordinateur de bord), and mounting equipment. Products are delivered to the buyer and ownership transfers upon full payment. Hardware comes with a 2-year warranty.
- Services (Analysis and monitoring): Analysis services including mildew surveillance, vigor monitoring, inputs optimization, planting assistance, end-of-season reports, and monthly bulletins. Services are provided through the View platform and quoted via Devis.
- Installation services: Professional installation of hardware by Chouette or approved installers included with product purchase. Installation occurs in presence of the buyer with technical testing and commissioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Chouette product offering
Product offeringCore offering
Chouette provides precision viticulture services by mounting embedded sensors on tractors that automatically capture millimeter-accuracy images of entire vineyard parcels during routine farming operations. These images are analyzed using AI algorithms combined with agronomic models to deliver disease detection (mildiou/downy mildew), vigor monitoring, complantation (vine replacement) analysis, and input optimization through the View platform. Revenue is generated through hardware sales (sensors and onboard computers) combined with subscription-based analysis services, sold via quote-based contracts to professional wine producers.
Product overview
Chouette offers a precision viticulture platform centered on an embedded high-precision sensor adaptable to any tractor, the View web interface for consolidated data access, and a suite of AI-powered monitoring services. The sensor automatically captures millimeter-accuracy images of entire vineyard rows during each field passage, which are then processed via AI and agronomic models. Results — including mildew surveillance, input optimization, vigor monitoring, companion planting assistance, decline tracking, and end-of-season reports — are delivered through the View platform as alerts, monthly bulletins, and cartographic outputs.
Differentiator
Problem solved
Functional benefit
Brands
- View: Platform for parcel monitoring, analysis visualization, and automated reporting for viticulturists
Products and services
- View Platform
- Embedded Sensor System (Capteur Embarqué)
- Mildew Surveillance (Surveillance Mildiou)
- Input Optimization (Optimisation d'Intrants)
- Foliar Growth Monitoring (Suivi de la Croissance Foliaire)
- Complantation Assistance (Aide à la Complantation)
- Decline Monitoring (Suivi du Dépérissement)
- End-of-Season Report (Bilan de Fin de Saison)
- Mildew Alerts and Monthly Bulletins (Alertes Mildiou - Bulletins Mensuels)
Quantifiable outcome
- Reduces planting costs by up to 30%
- +4 more outcomes
Companies that use Chouette
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Chouette technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Chouette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institut Français de la Vigne et du Vin (IFV)coreChouette collaborates with IFV for agronomic expertise and research on vine diseases. IFV provides imagery and expertise used in Chouette's educational blog content about diseases like botrytis, eudemis, and cicadelle verte.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Chouette competitors and assessment
Company assessmentOthers
- Agreenculture: Agreenculture is a French agtech developing autonomous agricultural robots and is co-branded with Chouette as 'Chouette by Agreenculture'; related through shared branding/distribution rather than direct product overlap, and may serve as a strategic channel partner.
Direct peers
- Tule Technologies: Tule provides precision viticulture tools including plant water status sensors and analytics for winegrowers; directly comparable as a vineyard-specific decision-support and sensor-based monitoring company targeting the same French and US winery customers.
- Fruition Sciences: Fruition Sciences offers sap-flow sensors and vineyard analytics for irrigation and ripening decisions; directly comparable precision viticulture service targeted at premium estate wineries in France and California.
- VineView: VineView (acquired by SaaB) delivers aerial remote sensing and analytics specifically for vineyards, including vigor and disease mapping; overlaps directly with Chouette's mapping and disease surveillance offerings using a different capture modality.
- ITK (now part of Elicit Plant): ITK developed decision-support tools and sensors for vineyards and broad-acre crops, including the Vintel platform for vine water stress; comparable as a French/European agtech offering AI-driven vineyard analytics and agronomic modeling.
Emerging players
- Gamaya: Gamaya provides hyperspectral imaging and AI analytics for specialty crops including vineyards; comparable as a precision agriculture imagery-and-analytics company with partial overlap on disease and vigor mapping for vineyards.
- DJI Agriculture: DJI's agricultural drone line (Agras) and drone-imagery partnerships with analytics providers enable low-cost aerial vineyard scouting; comparable as a hardware ecosystem that could undermine tractor-mounted capture economics for vineyard monitoring.
- TerraNIS: TerraNIS offers satellite-based earth observation services for agriculture, including vineyard monitoring; comparable as a French competitor providing imagery-derived vineyard analytics, with overlapping value proposition in disease and vigor detection.
Broad incumbents
- Trimble Ag: Trimble Agriculture provides precision farming hardware and software for farm management, telematics, and field analytics; comparable as a broad incumbent that could enter or expand in vineyard-specific decision support, representing a potential larger competitor.
- Pessl Instruments (METOS): Pessl/METOS manufactures field sensors, weather stations, and IoT devices for agriculture including disease models; comparable as a broader incumbent in agricultural sensor hardware and decision-support software with vineyard-relevant offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chouette social profiles
Digital presenceChouette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chouette leadership team
Management profileNumber of profiles
Profiles8 records
Chouette funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chouette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chouette
What does Chouette do?
Chouette provides precision viticulture services by mounting embedded sensors on tractors that automatically capture millimeter-accuracy images of entire vineyard parcels during routine farming operations. These images are analyzed using AI algorithms combined with agronomic models to deliver disease detection (mildiou/downy mildew), vigor monitoring, complantation (vine replacement) analysis, and input optimization through the View platform. Revenue is generated through hardware sales (sensors and onboard computers) combined with subscription-based analysis services, sold via quote-based contracts to professional wine producers.
Is Chouette a public or private company?
Chouette is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chouette founded?
Chouette was founded in 2016. It employs 11 to 50 people.
Where is Chouette based?
Chouette is headquartered in Paris, France, in the Europe region.
How does Chouette make money?
Three revenue lines are on record. Product sales (Hardware) is the primary driver. The others are services (Analysis and monitoring) and installation services.
Who are Chouette's main competitors?
Agreenculture is listed as an others. Direct peers are Tule Technologies, Fruition Sciences, VineView and ITK (now part of Elicit Plant). Emerging players are Gamaya, DJI Agriculture and TerraNIS. Broad incumbents are Trimble Ag and Pessl Instruments (METOS).
Does Chouette have an API?
No public API is recorded for Chouette.
What industry is Chouette in?
Chouette's product category is Precision Viticulture Services. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 42382 and its SIC code is 700.