What Pessl Instruments does

Pessl Instruments GmbH, founded in 1984 by Gottfried Pessl and headquartered in Weiz, Austria, builds IoT-based agrometeorological monitoring hardware and decision-support software distributed globally under the METOS brand. The company sells physical weather stations (METOS 5, iMETOS 3.3, METOS STREMO, miniMETOS, nMETOS), an expanding portfolio of field sensors (soil moisture, leaf wetness, wind, precipitation, Dualex plant-health, N-Pilot nitrogen, iSCOUT insect traps, CropVIEW remote cameras), and a Virtual Weather Station (VWS) product that delivers meteoblue-derived environmental parameters for any global coordinate without on-site hardware. All inputs feed the FieldClimate platform, which layers AI-assisted iMETEO hyper-local forecasting, a library of 80+ disease models across 45+ crops, yield prediction for canola/wheat/barley/corn/soybean/potato, satellite NDVI/LAI biomass analytics, and work-planning tools, with a public FieldClimate API enabling integration with John Deere, 365FarmNet, FarmFacts, and xarvio FIELD MANAGER.

The business model combines hardware sales and rentals ($364/year rental; up to $1,115+ per station) with recurring software subscriptions (weather forecast from $27/month, disease models $112/year per crop, yield prediction $279/year, satellite imagery from $57/year, Manna Irrigation usage-based) and managed service offerings. Go-to-market runs through an extensive distributor network serving 80+ countries, an owned e-commerce storefront (shop.metos.at) for self-serve SMB/individual buyers, a wholly-owned South Africa subsidiary (PI SA, established March 2026) executing a 100,000-station African agrometeorological network, and direct enterprise sales via request-a-quote. Lindsay Corporation (NYSE: LNN) holds a strategic minority stake as of 2026. The customer base is fragmented, led by agricultural producers, agronomic advisors/cooperatives, and farm equipment dealers across Europe (notably 2,000+ clients and 4,000+ units deployed in Spain), North America, and selected African markets.

Name

Pessl Instruments

Legal name

Pessl Instruments GmbH

Website

https://metos.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Pessl Instruments (METOS brand) builds IoT weather stations, field sensors, and the FieldClimate decision-support platform, serving farmers, agronomists, and dealers in 80+ countries with hardware sales plus recurring subscriptions for forecasting, disease modeling, yield prediction, and satellite analytics.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Farm Machinery and Equipment Manufacturing (333111), Satellite Telecommunications (517410)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Agricultural Services (700)

akta.pro primary industry

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Precision agriculture technology
• Agrometeorological monitoring systems
• IoT weather stations
• Crop disease prediction models
• Smart farming sensors

Headquarters

HQ city

Weiz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Weather Stations: Sale of physical weather stations and sensors (METOS 5, iMETOS, nMETOS, nMETOS 180SM) and accessories. Prices range from $364 rental to $1,115+ purchase for specialized units.
2. Weather Forecast Subscriptions: Recurring subscription for hyper-local weather forecasts and work planning tools. Available in 1-month, 3-month, and 1-year terms. Starting at $27/month.
3. Disease Model Subscriptions: Subscription for disease prediction models covering 80+ diseases across 45+ crops. Priced at $112/year per crop.
4. Yield Prediction Tool: Subscription service providing location-specific yield prediction based on field and crop data. Includes comparison with normal season and worst-case scenarios.
5. Satellite Imagery Subscription: Spatial data from satellite-remote sensing for full view of crop development, biomass and nutrition analysis (LAI and NDVI). Priced from $57/year for 25 cropzones.
6. Equipment Rental: nMETOS weather station rental program for 1-year terms with option to extend or return. Includes SIM card and connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pessl Instruments manufactures IoT-based agrometeorological weather stations, sensors, and insect/crop monitoring hardware sold under the METOS brand, and pairs them with the FieldClimate cloud platform and AI-driven decision-support software subscriptions (weather forecasts, disease models, yield prediction, satellite imagery). The integrated offering delivers real-time field-level weather, soil, disease, and pest intelligence to farmers and agricultural enterprises in over 80 countries.

Product overview

Pessl Instruments offers a comprehensive smart agriculture platform under the METOS brand combining hardware weather stations, virtual stations, IoT sensors, and software subscriptions. The product portfolio includes physical weather stations (METOS 5, iMETOS 3.3, METOS STREMO, miniMETOS, nMETOS) and virtual weather stations (METOS VWS/iMETOS VWS) for weather data collection. The FieldClimate platform serves as the central hub integrating all hardware data with decision support services. Software subscriptions include Weather Forecast, Disease Models (80+ models for 45+ crops), Yield Prediction Tool, and Satellite Imagery. Specialized monitoring includes iSCOUT insect traps, CropVIEW remote monitoring, Dualex plant health sensors, and N-Pilot nitrogen sensors. The ecosystem integrates with Manna Irrigation, John Deere, 365Farmnet, FarmFacts, and xarvio FIELD MANAGER through API connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• METOS: Global brand for weather stations, sensors, and agricultural monitoring solutions including FieldClimate platform, weather forecasts, disease models, and satellite imagery subscriptions
• FieldClimate
• iMETEO
• iMETOS
• METOS VWS
• METOS 5
• nMETOS
• miniMETOS
• METOS STREMO
• CropVIEW
• iSCOUT
• METOS TSM
• Dualex
• N-Pilot
• METOS 2026 Calendar

Products and services

• METOS 5 Weather Station Latest generation IoT weather station designed for durability, easy installation, and scalability, providing real-time environmental monitoring for farmers and agricultural enterprises.
• iMETOS 3.3 Weather Station IoT-enabled weather station for comprehensive field monitoring with real-time data transmission via the FieldClimate platform.
• METOS STREMO Weather station providing real-time data on heat, water, and plant stress to help farmers act before stress causes crop damage.
• miniMETOS Weather Station Compact weather station for environmental monitoring in agricultural settings.
• METOS VWS Virtual Weather Station Virtual weather station providing location-specific weather information calculated from meteoblue models combined with Pessl Instruments decision support; can be deployed at any coordinate worldwide without physical hardware.
• nMETOS 180SM Soil Monitoring Station Advanced weather station with soil sensor set covering precipitation, air temperature, humidity, volumetric water content, soil temperature, and soil water tension, designed for water conservation and yield maximisation.
• nMETOS Rental Weather Station 1-year rental option for a simple weather station with essential sensor set (precipitation, temperature, humidity) for field monitoring, including SIM card and pole.
• Hybrid Station Extension Extension module to enhance existing METOS stations with additional sensor capabilities.
• iSCOUT Insect Trap Electronic insect trap for automated pest monitoring and population tracking in agricultural fields.
• CropVIEW Remote Crop Monitoring Remote crop monitoring system for field observation and crop health assessment.
• METOS TSM Monitoring Device Monitoring device for tracking temperature and stress conditions in agricultural settings.
• iMETOS Trackers Tracking devices for monitoring environmental parameters across field locations.
• Dualex Plant Health Sensor Sensor for real-time, site-specific plant health and polyphenol content assessment.
• N-Pilot Nitrogen Sensor Sensor device for nitrogen monitoring and plant nutrition assessment.
• METOS Sensor Suite Range of agricultural sensors including precipitation, temperature, leaf wetness, light, wind, barometer, soil temperature, soil moisture, water level, and plant sensors for use with METOS stations.
• FieldClimate Platform Web and mobile platform providing access to all weather data, decision-support services, disease models, work planning tools, and satellite imagery; the central hub of the METOS ecosystem.
• iSCOUT Mobile App Mobile application for field scouting and insect monitoring data access.
• Weather Forecast Subscription (iMETEO) Subscription providing hyper-local weather forecasts with work planning tools including plant nutrition, field accessibility, tillage ability, sowing window, plant protection, and harvest window.
• Disease Model Subscription Subscription providing access to 80+ disease models for 45+ crops, enabling timely disease alarms and optimised fungicide application timing.
• Yield Prediction Tool Subscription Subscription providing location-specific yield predictions for crops (canola, wheat, barley, durum, corn, soybean, potato), with comparisons against normal season and worst-case scenarios.
• Satellite Imagery Subscription Subscription providing spatial satellite imagery for full crop development monitoring including NDVI and LAI analysis for biomass and nutrition assessment.
• Manna Irrigation Intelligence Subscription Software-only irrigation intelligence solution integrated with FieldClimate providing daily irrigation recommendations, crop-health satellite images, and soil water content calculations, priced per hectare per month.

Quantifiable outcome

• Reduced spray applications through optimized timing based on disease models
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Manna IrrigationcoreStrategic or Co-development Partner · 1 January 2020First virtual-station based irrigation scheduling solution. Pessl Instruments weather data powers Manna's AI-driven irrigation recommendations without additional hardware required.
• John DeerecoreTechnology or IntegrationTechnology integration partnership. John Deere is listed as a partner on the METOS website with dedicated partner page for agricultural technology interoperability.
• Manna IrrigationcoreStrategic or Co-development PartnerPartnership announced Fall 2020. System integration offering bringing irrigation recommendations powered by local weather data from Pessl Instruments. Joint customers can seamlessly connect accounts.
• BASFminorGTM or Marketing PartnerListed as partner on METOS website with dedicated partner page.
• SyngentaminorGTM or Marketing PartnerListed as partner on METOS website with dedicated partner page.
• YaraminorGTM or Marketing PartnerListed as partner on METOS website.
• xarvio FIELD MANAGER (BASF)minorGTM or Marketing PartnerIntegration with xarvio FIELD MANAGER. METOS users get 20% discount on 1-year subscription. nMETOS renters get 15% discount with xarvio account.
• meteobluecoreTechnology or IntegrationData provider for METOS Virtual Weather Station. meteoblue provides the meteorological data that is combined with Pessl Instruments decision support system.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sencrop: France-based AgTech company offering connected weather stations, rain gauges, and disease models for farmers across Europe. Closest direct competitor to Pessl in agrometeorological IoT hardware, with similar subscription-based service model and emphasis on disease/pest decision support.
• Davis Instruments: US manufacturer of professional-grade weather stations (Vantage Pro, Vantage Vue) widely used in agriculture, research, and environmental monitoring. Direct hardware competitor to METOS stations with comparable sensor configurations but weaker integrated disease-modeling and farm-management software stack.
• METER Group (formerly Decagon Devices): US-based manufacturer of scientific-grade soil moisture, water potential, and environmental sensors (TEROS, AquaCheck, Atmos) used heavily in agriculture and research. Direct peer in agricultural IoT sensors with strong overlap on soil moisture and microclimate monitoring hardware.
• CropX: Israeli AgTech company offering soil-sensor hardware combined with cloud-based irrigation, nutrient, and crop analytics. Competes directly with Pessl on soil-moisture sensing, irrigation intelligence, and farm decision-support subscriptions.
• Arable Labs: US-based provider of all-in-one weather and crop sensing devices (Arable Mark) with associated analytics platform. Direct peer combining compact IoT weather/spectral sensors with subscription analytics for agriculture.

Emerging players

• Tule Technologies: California-based AgTech company providing field-based sensors and ET-based irrigation recommendations for specialty crops (vines, tree crops). Overlaps with Pessl in microclimate monitoring and irrigation analytics, with a narrower crop focus.
• Semios: Canadian precision-ag platform combining in-field sensors, pheromone mating disruption, and predictive analytics for tree crops and vines. Competes with Pessl in pest/disease monitoring and orchard/vineyard decision support.

Broad incumbents

• John Deere (Operations Center): Global agricultural equipment OEM with an integrated farm management platform (John Deere Operations Center). Both a partner (via FieldClimate API integration) and a broad incumbent with overlapping capabilities in farm data, agronomy, and equipment-driven decision support.
• Trimble Agriculture: Major provider of GPS, precision-ag, and farm-management software (Trimble Ag Software, WeedSeeker, GreenSeeker) serving large-acreage row-crop farmers. Broad incumbent competing in connected-farm and decision-support, where Pessl's METOS data layer can integrate.
• Bayer Climate FieldView: Bayer-owned digital agriculture platform combining satellite imagery, agronomic modeling, and farm-management tools at massive scale. Competes with Pessl on weather/imagery-driven decision support, while BASF/xarvio (Pessl partner) sits as an adjacent competitor with overlapping disease-modeling functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metos_austria
• YouTubeyoutube.com/channel/UCai0VFEu-x34flR_GzbLGfg
• Facebookfacebook.com/pesslinstruments
• LinkedInlinkedin.com/company/metos-latino-america
• Instagraminstagram.com/pesslinstruments_pi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pessl Instruments