Easy Solar
- Company typePrivate
- Founded2016
- HeadquartersFreetown, Sierra Leone
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Easy Solar firmographics
Firmographics- Name
- Easy Solar
- Legal name
- Easy Solar
- Website
- https://easysolar.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Easy Solar industry classification
Industry- Product category
- Off-Grid Solar Energy and Power Solutions
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)
Keywords
Where Easy Solar is headquartered
LocationHeadquarters
- HQ city
- Freetown
- HQ country
- Sierra Leone
Offices2 records
Markets served
Easy Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Solar Hardware Sales: Sale of solar products including solar generators, solar home kits, appliances (portable fans), and smartphones through retail outlets and agents. Products are affordable through flexible financing options powered by PAYG technology.
- Commercial & Industrial Solar Solutions: End-to-end solar projects for commercial and industrial customers including energy audits, engineering, procurement, construction (EPC), and operations and maintenance services. Covers homes, businesses, and industrial installations from 500VA to large-scale plants.
- Power Solutions (Power as Service): Solar PV and UPS solutions for homes and businesses, including grid-tied/fuel saver solar plants with complete EPC services and financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Solar Generators - High quality, durable and affordable with warranty |
| One time/ perpetual license | Pay-as-you-go | Solar Home Kits - High quality, durable and affordable with warranty |
| One time/ perpetual license | Pay-as-you-go | Appliances - Solar-powered and energy-efficient products |
| Unit Pricing | Pay-as-you-go | Home & Small Business Power Solutions (Basic Range 500VA-1.6kVA) |
| Unit Pricing | Pay-as-you-go | Home & Small Business Power Solutions (Enjoy Range 3-5kVA) |
| Unit Pricing | Pay-as-you-go | Home & Small Business Power Solutions (Comfort Range 10kVA) |
| Outcome Based/ Performance | Multi-year contract | Commercial & Industrial Large Scale Solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Easy Solar product offering
Product offeringCore offering
Easy Solar distributes and finances solar home systems, solar generators, energy-efficient appliances (portable fans), and smartphones to off-grid households in Sierra Leone and Liberia through a Pay-As-You-Go (PAYG) model enabled by mobile money, alongside a Power Solutions division that delivers end-to-end commercial and industrial solar EPC projects (energy audits, engineering, procurement, construction, operations and maintenance) for homes, businesses, schools, clinics and mining operations. The company sells through 350+ sales outlets, an agent network, an e-commerce storefront, and dedicated Power Solutions direct sales teams.
Product overview
Easy Solar is a Pay As You Go solar and clean energy company operating across Sierra Leone and Liberia in West Africa. Its core offering is a portfolio of solar-powered products — comprising Solar Generators, Solar Home Kits, Portable Fans, Smartphones, and Accessories — all financed through its PAYGo model that allows customers to pay in flexible installments. Above the consumer segment, Easy Solar operates a Power Solutions division (at easysolar-powersolutions.org) offering commercial and industrial solar solutions across three tiers: Basic Range (500VA–1.6kVA), Enjoy Range (3–5kVA), and Comfort Range (10kVA), covering homes, small businesses, offices, banks, schools, clinics, and mining operations. The company also provides an Energy as a Service (EaaS) model for customers who prefer to pay for energy rather than purchase equipment outright. All products are backed by warranties (two years for lanterns, home systems, and cookstoves; one year for large appliances) and are supported through over 400 sales outlets across Sierra Leone and Liberia.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Generators High-quality, durable solar generator units offered by Easy Solar to provide reliable off-grid power for residential and small business use, sold through the Pay-As-You-Go model with flexible financing.
- Solar Home Kits Complete solar home system packages that power lighting, phone charging, and small appliances for households without reliable grid access; backed by a two-year warranty and financed through the Pay-As-You-Go model.
- Appliances (Solar-Powered Portable Fans) Solar-powered and energy-efficient portable fans sold as part of the appliance product line to provide cooling comfort for households and small businesses in West Africa's climate; sold via Pay-As-You-Go.
- Smartphones Smartphones offered by Easy Solar, bundled with solar home systems or sold separately, enabling customers to stay connected and access mobile services, with built-in security features such as device tracking and remote locking.
- Accessories Supplementary components and accessories compatible with Easy Solar's solar systems, including cables, mounts, and other equipment needed to extend or optimize system performance.
- Power Solutions (Commercial & Industrial) End-to-end commercial and industrial solar project services covering energy audits, engineering, procurement, construction (EPC), and operations and maintenance, including Basic (500VA–1.6kVA), Enjoy (3–5kVA) and Comfort (10kVA) UPS/solar ranges for homes, small businesses and mid-scale facilities, plus large-scale solar plant installations for mining, commercial and industrial clients.
- Energy as a Service (EaaS) A service model where Easy Solar provides solar energy solutions without upfront capital expenditure, allowing customers to pay for energy usage rather than purchasing equipment outright, with pilots across Sierra Leone, Senegal and Malawi.
Quantifiable outcome
- 1 million people with energy access since 2016
- +4 more outcomes
Companies that use Easy Solar
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Easy Solar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Easy Solar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AngazacorePAYG technology partner providing PAYG platform integration for Easy Solar's pay-as-you-go solar solutions enabling flexible financing for customers.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Easy Solar competitors and assessment
Company assessmentDirect peers
- Daystar Power: Nigeria-focused C&I solar EPC company providing end-to-end solar and storage solutions for businesses in West Africa. Closest comparable to Easy Solar's Power Solutions division on C&I segment, geography, and EPC delivery model.
- SolarArise: India-based PAYG and distributed solar provider focused on emerging markets. Comparable on the pay-over-time solar model for off-grid and underserved customers, though geographic focus is Asia rather than Africa.
- PEG Africa: Ghana-headquartered PAYG solar distributor serving West African households. Closest geographic and product-market fit to Easy Solar, with overlapping customer segment in West African off-grid communities.
- M-Kopa: Kenya-headquartered PAYG solar and smartphones provider serving millions of off-grid customers across East and West Africa. Closest comparable in PAYG business model, last-mile distribution, and Africa-wide geographic ambition.
- Zola Electric: Tanzania-based PAYG solar and mini-grid operator serving off-grid African households with bundled energy systems. Comparable in PAYG model and distributed solar across underserved African markets.
- Arnergy: Nigeria-based distributed solar provider serving commercial and industrial customers with solar plus storage. Comparable to Easy Solar's Power Solutions division on C&I segment, West African geography, and behind-the-meter focus.
- Sun King (formerly Greenlight Planet): One of the largest PAYG solar distributors globally, selling solar home systems across Africa and Asia through agent networks. Direct competitor on PAYG financing model, agent-led distribution, and multi-country expansion strategy.
- d.light: Global PAYG solar company distributing affordable solar lanterns and home systems across 70+ countries, with significant presence in Africa. Comparable PAYG business model and focus on off-grid low-income customer segments.
- BBOXX: UK-headquartered PAYG solar provider operating across East and West Africa with utility-scale ambition. Direct competitor on PAYG hardware, smart metering, and distributed solar generation.
Broad incumbents
- Fenix International (ENGIE): Uganda-origin PAYG solar company acquired by ENGIE, now operating across Africa under a global utility owner. Comparable PAYG model but with substantially larger corporate backing and balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights1 record
Customer concentration
Easy Solar social profiles
Digital presenceEasy Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Solar leadership team
Management profileNumber of profiles
Profiles10 records
Easy Solar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Easy Solar funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Solar
What does Easy Solar do?
Easy Solar distributes and finances solar home systems, solar generators, energy-efficient appliances (portable fans), and smartphones to off-grid households in Sierra Leone and Liberia through a Pay-As-You-Go (PAYG) model enabled by mobile money, alongside a Power Solutions division that delivers end-to-end commercial and industrial solar EPC projects (energy audits, engineering, procurement, construction, operations and maintenance) for homes, businesses, schools, clinics and mining operations. The company sells through 350+ sales outlets, an agent network, an e-commerce storefront, and dedicated Power Solutions direct sales teams.
Is Easy Solar a public or private company?
Easy Solar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Easy Solar founded?
Easy Solar was founded in 2016. It employs 101 to 250 people.
Where is Easy Solar based?
Easy Solar is headquartered in Freetown, Sierra Leone.
How does Easy Solar make money?
Three revenue lines are on record. Solar Hardware Sales are the primary driver. The others are commercial & Industrial Solar Solutions and power Solutions (Power as Service).
Who are Easy Solar's main competitors?
Direct peers on record are Daystar Power, SolarArise, PEG Africa, M-Kopa, Zola Electric, Arnergy, Sun King (formerly Greenlight Planet), d.light and BBOXX. Fenix International (ENGIE) is listed as a broad incumbent.
Does Easy Solar have an API?
No public API is recorded for Easy Solar.
What industry is Easy Solar in?
Easy Solar's product category is Off-Grid Solar Energy and Power Solutions. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 221114.