Good PLANeT Foods

What Good PLANeT Foods does

Good PLANeT Foods is a plant-based cheese company founded in 2020 by David Israel, headquartered in the United States and operating across retail, foodservice, and e-commerce channels. The company's portfolio centers on allergen-free cheese alternatives free of dairy, soy, gluten, and nuts, spanning shreds, slices, wedges, single-serve Snack Packs, and specialty formats such as the 2022-launched Real Smoked Cheese Wheels and the 2023-launched Olive Oil line. Suggested retail price points sit in the $4.99–$5.99 band per unit, positioning the brand in the premium segment of the plant-based dairy category.

The business model is conventional branded CPG: revenue is generated through wholesale distribution to grocery and natural retailers across 1,200+ locations, foodservice chain sales, and direct-to-consumer e-commerce. The company has raised approximately $17.2M across a 2020 seed/Series A round of $12M and a 2023 round of $5.2M, supporting retail expansion, product development, and brand marketing. In 2025, the company entered a joint venture with Schuman Cheese, a $400M+ revenue dairy company, which materially extends manufacturing capacity, cold-chain logistics, and retail reach by leveraging Schuman's existing infrastructure.

Operationally, the company is small (11–50 employees) and competes in a plant-based dairy category that has softened, with category revenue down 5% in 2024 and tracking down 3% to $2.4B in 2025. Against that backdrop, Good PLANeT has pursued premiumization and format innovation rather than commodity pricing, supported by an experienced leadership bench (founder/CEO David Israel, Co-CEO Bart Adlam, CFO Tim Garvey, EVP Spencer Oberg, VP of Finance Shemiele Da'Briel). The 2022 rebrand consolidated the portfolio under a unified identity, and the 2025 Snack Packs launch extends the brand into convenience consumption occasions.

Name

Good PLANeT Foods

Legal name

GOOD PLANeT Foods Inc.

Website

https://goodplanetfoods.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Good PLANeT Foods is a US plant-based cheese company that sells allergen-free dairy-free shreds, slices, wedges, and Snack Packs through 1,200+ retail locations, foodservice, and e-commerce, serving consumers seeking premium dairy alternatives.

Ownership category

akta.pro rank

Product category

Plant-based Cheese

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)

akta.pro secondary industry

Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI)

Keywords

• Plant-based cheese
• Vegan dairy alternatives
• Allergen-free cheese
• Olive oil cheese
• Plant-based dairy products

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Retail Grocery Sales: GOOD PLANeT Foods sells its plant-based cheese products (shreds, slices, wedges, wheels, blocks, cubes) through national grocery retail chains including Wegmans, Sprouts, Whole Foods Market, Giant, Hy-Vee, Albertsons/Safeway, Jewel-Osco, and others. Products are sold as one-time purchase items at retail price points ($4.99-$5.99 per product).
2. Foodservice / Restaurant Distribution: The company supplies its cheese products to restaurants and foodservice operators through partners like WebstaurantStore and Food Service Direct, as well as direct partnerships with chains such as White Castle and Fuddruckers. Products are sold in bulk to foodservice operators.
3. Direct E-Commerce: Products are available for online purchase through the company's own website as well as through third-party e-commerce platforms including Instacart, Imperfect Foods, Misfits Market, Hungryroot, and PlantX, enabling direct-to-consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Good PLANeT Foods manufactures and sells premium plant-based cheese products in multiple formats including shreds, slices, wedges, wheels, blocks, cubes, snack packs, and grated parmesan. Products are formulated with coconut oil or olive oil bases, are free from the eight major allergens (dairy, nuts, soy, eggs, wheat, peanuts, sesame, fish/shellfish), and are designed to replicate the taste, texture, and meltability of dairy cheese.

Product overview

GOOD PLANeT Foods is a plant-based cheese company offering premium allergen-free cheese products in multiple formats. The product portfolio centers on two main bases—Olive Oil-based cheeses (Shreds, Slices, Blocks, Cubes, Snack Packs) and Coconut Oil-based cheeses (Snackable Wedges, Grated Parmesan)—plus specialty Smoked Cheese Wheels. All products are vegan, dairy-free, gluten-free, soy-free, nut-free, kosher, and Non-GMO Project verified. Key product lines include Shreds (Mexican Blend, Cheddar, Mozzarella), Slices (Smoked Gouda, Sharp Cheddar), Blocks (Mexican-Style Monterey Jack, Greek-Style Feta), Cubes (Spicy Monterey Jack, Sharp Cheddar, Tuscan Herb Mozzarella), Snack Packs, Snackable Wedges (Pepper Jack, Smoked Gouda, Original), Grated Parmesan, and Real Smoked Cheese Wheels. The company positions its olive oil products as heart-healthy alternatives with less saturated fat than dairy cheese.

Differentiator

Problem solved

Functional benefit

Products and services

• Olive Oil Shreds Shredded plant-based cheese made with heart-healthy olive oil as the primary fat source, available in Mexican Blend, Cheddar, and Mozzarella varieties for cooking applications.
• Olive Oil Slices Plant-based cheese slices made with olive oil, designed for sandwiches and grilled cheese, available in Smoked Gouda and Sharp Cheddar varieties.
• Olive Oil Blocks Olive oil-based cheese blocks with real herbs and vegetables, available in Mexican-Style Monterey Jack and Greek-Style Feta varieties for charcuterie boards, snacking, and melting.
• Olive Oil Cheese Cubes Savory and snackable olive oil cheese cubes, available in Spicy Monterey Jack, Sharp Cheddar, and Tuscan Herb Mozzarella varieties.
• Olive Oil Snack Packs Rich and creamy dairy-free snack cubes in individually packaged portable containers, available in Smoked Gouda and Sharp Cheddar flavors.
• Snackable Wedges Keto certified, individually wrapped plant-based cheese wedges made with coconut oil base, available in Pepper Jack, Smoked Gouda, and Original flavors for on-the-go snacking.
• Grated Parmesan Vegan grated Parmesan cheese in a convenient shaker bottle, allergen-free with no dairy, soy, gluten, or nuts, used as a finishing touch on pastas, salads, pizza, and sandwiches.
• Real Smoked Cheese Wheels First-of-its-kind plant-based cheese wheels naturally smoked with real applewood chips, available in Real Smoked Cheddar and Real Smoked Gouda varieties designed for charcuterie boards and snacking.

Quantifiable outcome

• Products require a fraction of the land and water and produce a fraction of methane compared to dairy cheese
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schuman CheesecoreStrategic or Co-development Partner · 1 January 2025Schuman Cheese entered into a joint venture with GOOD PLANeT Foods, combining Schuman Cheese's established cheese distribution network with GOOD PLANeT's plant-based product innovation to expand distribution of GOOD PLANeT products through joint venture operations.
• FuddruckerscoreChannel Partner/ Reseller/ Distributor · 1 March 2022Fuddruckers, the first Black-owned burger franchise in America with nearly 100 locations across 25 states, added GOOD PLANeT vegan cheese in American, Smoked Provolone, and Pepper Jack flavors to burgers, sandwiches, and salads. This marked GOOD PLANeT's entry into major chain fast-casual dining, with initial testing at locations in Arizona, Kansas, Missouri, Virginia, and Texas before planned national expansion.
• Giant (grocery chain)coreChannel Partner/ Reseller/ Distributor · 1 March 2022Giant grocery chain was a key launch retail partner for GOOD PLANeT's Real Smoked Cheese Wheels, receiving the initial rollout of 500 stores. The expansion through Giant was cited as a significant driver of the company's growth to 1,200+ retail locations in 2022.
• White CastleminorChannel Partner/ Reseller/ Distributor · 1 January 2020White Castle, known for pioneering plant-based burger options with Impossible Sliders at 385 locations nationwide, tested GOOD PLANeT's vegan cheddar cheese at select locations in New York and New Jersey in 2020. The test evaluated plant-based cheese as a topping option for their Impossible Slider line.
• WebstaurantStoreminorChannel Partner/ Reseller/ DistributorWebstaurantStore, a leading online restaurant equipment and supplies marketplace, is listed as an eCommerce Foodservice Partner for GOOD PLANeT Foods, enabling foodservice operators to purchase GOOD PLANeT products online.
• Food Service DirectminorChannel Partner/ Reseller/ DistributorFood Service Direct is listed as an eCommerce Foodservice Partner for GOOD PLANeT Foods, enabling foodservice buyers to purchase GOOD PLANeT plant-based cheeses through their platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bel Group (Laughing Cow / Babybel): Bel Group is a major global dairy cheese conglomerate (The Laughing Cow, Babybel, Boursin) that has begun launching plant-based cheese lines, including plant-based wedges that compete directly with Good PLANeT's first-to-market snackable wedges. Broad incumbent with vastly greater distribution and capital, representing the dominant competitive threat in retail snack cheese.
• Tillamook: Tillamook is a major US dairy cheese and ice cream cooperative that has launched select plant-based offerings. Broad incumbent from the dairy side now encroaching on plant-based shelf space; relevant as a competitor for dairy-cheese-converting consumers and as a benchmark for retail scale and brand-building.

Emerging players

• Punk Rawk Labs: Punk Rawk Labs is a small US plant-based cheese brand producing nut-free, cultured vegan cheese wheels and spreads in artisanal formats. Emerging player with partial product overlap (cultured vegan cheese) but smaller scale and narrower distribution than Good PLANeT.

Direct peers

• Miyoko's Creamery: Miyoko's Creamery is a leading US plant-based cheese and dairy brand offering artisan-style vegan cheese wheels, slices, and spreads. It is a direct peer—same product category (plant-based cheese), overlapping retail and foodservice channels, and competing for similar allergen-conscious and flexitarian consumers.
• Violife: Violife (owned by Upfield) is one of the largest global plant-based cheese brands, offering dairy-free shreds, slices, blocks, and cream cheese across US grocery. Direct peer in product format, retail distribution, and target consumer; competes on similar taste/melt claims and allergen-free formulation.
• Follow Your Heart: Follow Your Heart is a plant-based dairy and egg brand whose vegan cheese shreds and slices compete head-to-head with Good PLANeT in natural and mainstream grocery. Comparable product formats (shreds, slices, blocks) and similar allergen-free positioning make it a direct competitor in the same shelf set.
• Daiya Foods: Daiya is a major plant-based cheese brand offering shreds, slices, blocks, and cream cheese-style products in mainstream US grocery. Direct peer to Good PLANeT with overlapping SKUs (shreds, slices) and retail distribution, though Daiya is broader in scope (also pizzas, desserts) and significantly better capitalized via Otsuka ownership.
• Kite Hill: Kite Hill is an almond-milk-based plant-based cheese and dairy brand with strong premium positioning in Whole Foods and other natural channels. Direct peer to Good PLANeT in the artisanal/premium plant-based cheese segment, though Kite Hill uses almond base versus Good PLANeT's coconut/olive oil/chickpea base—relevant differentiation on allergen profile.
• Treeline Cheese: Treeline is a smaller plant-based cheese brand offering aged nut-based cheese wheels and slices in natural grocery channels. Direct peer in the plant-based artisanal cheese category, comparable in scale and target consumer, though Treeline uses cashew base rather than Good PLANeT's allergen-free formulation.

Others

• Schuman Cheese: Schuman Cheese is an established dairy cheese manufacturer and distributor that entered into a joint venture with Good PLANeT Foods in 2025. Not a direct competitor—rather a strategic partner and channel/distribution ally whose dairy network and broker relationships are accelerating Good PLANeT's reach into institutional and foodservice accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodplanetfoods
• Facebookfacebook.com/GOODPLANeTFoods
• LinkedInlinkedin.com/company/good-planet-foods
• Instagraminstagram.com/goodplanetfoods

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good PLANeT Foods