FoodServiceDirect.com
FoodServiceDirect.com is a US-based B2B e-commerce platform founded in 1992 that distributes 200K+ food, beverage, and equipment products in bulk to restaurants, cafes, hotels, and caterers across the United States.
- Company typePrivate
- Founded1992
- HeadquartersHampton, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What FoodServiceDirect.com does
FoodServiceDirect.com is a US-based B2B e-commerce platform that distributes food, beverage, and equipment supplies in bulk to food service operators including restaurants, cafes, hotels, and caterers. Founded in 1992 and headquartered in Hampton, Virginia with 51-100 employees, the company operates a self-serve online storefront spanning approximately 200,000 products across ten categories — Foods, Beverages, International Foods, Disposables, Janitorial Supplies, Kitchen Smallware, Dinnerware, Kitchen Equipment, and Health and Personal Care. The platform supports features including Quick Order for bulk reordering, an order tracking portal, a Partner Store for B2B and GPO members, and promotional sections (Direct Deals, Clearance, New Arrivals). FoodServiceDirect.com generates revenue through transactional product sales priced per case or per unit, with free shipping on orders over $750 and reduced shipping for multi-item orders. Distribution is exclusively through its owned e-commerce properties, with shipping fulfilled via UPS. The company has partnered with Buyers Edge Platform to offer cash-back rebates and GPO pricing to eligible food service buyers, and maintains customer service operations and Zendesk-based support out of Virginia.
FoodServiceDirect.com firmographics
Firmographics- Name
- FoodServiceDirect.com
- Legal name
- FoodServiceDirect.com
- Website
- https://foodservicedirect.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FoodServiceDirect.com is a US-based B2B e-commerce platform founded in 1992 that distributes 200K+ food, beverage, and equipment products in bulk to restaurants, cafes, hotels, and caterers across the United States.
- Ownership category
- akta.pro rank
FoodServiceDirect.com industry classification
Industry- Product category
- Food Service Supplies Distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Value/Discount Broadline Foodservice Distributors (AFAIAAAK)
- akta.pro secondary industries
- Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores) (CRAHAMAD), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)
Keywords
Where FoodServiceDirect.com is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FoodServiceDirect.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: FoodServiceDirect.com generates revenue through direct sales of food service products to businesses. Products are sold in bulk quantities (cases, units) at published prices. The platform serves as a distributor/reseller of food service supplies including foods, beverages, disposables, janitorial supplies, kitchen equipment, and dinnerware. Revenue is transaction-based with no recurring subscription component for standard purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for food service businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
FoodServiceDirect.com product offering
Product offeringCore offering
FoodServiceDirect.com is an online B2B distributor that sells more than 200,000 food, beverage, equipment, and supply products in bulk (cases and units) to food service businesses across the United States. The platform organizes its catalog into 10 categories — Foods, Beverages, International Foods, Disposables, Janitorial Supplies, Kitchen Smallware, Dinnerware, Kitchen Equipment, and Health and Personal Care — and supports its buyers with Quick Order reordering, free shipping over $750, and the FSD Buyers Edge cash-back rebate program.
Product overview
FoodServiceDirect.com is a B2B e-commerce marketplace platform designed for food service businesses to purchase supplies in bulk. The platform offers a comprehensive portfolio organized into distinct product categories: Foods (including snacks, baking ingredients, spices, vegetables, condiments, sauces, desserts, pre-prepared foods, baked goods, and cheese), Beverages (sodas, juices, teas, coffees, energy drinks, and nutritional beverages), International Foods (Hispanic, Indian, Kosher, Asian, Mediterranean, Italian, and other ethnic cuisines), Disposables (single-use containers, cups, cutlery, and packaging), Janitorial Supplies (cleaning products and sanitation supplies), Kitchen Smallware (tools, equipment, appliances, and cookware), Dinnerware (serving dishes, flatware, glassware, and tabletop items), Kitchen Equipment, and Health and Personal Care. The platform also features value-added services including Direct Deals (daily specials), Clearance (liquidation products), New Arrivals (recent additions), Quick Order (streamlined bulk ordering), FSD Buyers Edge (cash back rebate program via Buyers Edge GPO platform), and order tracking capabilities. Products are primarily sold in bulk case quantities to restaurants, caterers, and other food service establishments.
Differentiator
Problem solved
Functional benefit
Products and services
- FoodServiceDirect.com B2B E-Commerce Platform Online B2B storefront enabling food service businesses (restaurants, cafes, hotels, caterers) across the United States to browse, order, and manage bulk supplies across 10 product categories in case and unit quantities, with features including quick ordering, order tracking, and access to the FSD Buyers Edge rebate program.
- FSD Buyers Edge Rebate Program Cash-back rebate program powered by the Buyers Edge Platform GPO partnership, enabling food service businesses to earn rebates on eligible purchases. Existing Buyers Edge Platform members can link their accounts to access GPO pricing and rebates.
- Partner Store Portal Separate B2B partner portal at partners.foodservicedirect.com providing dedicated account management and access for GPO partners and partner-channel food service buyers.
Companies that use FoodServiceDirect.com
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
FoodServiceDirect.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
FoodServiceDirect.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Buyers Edge PlatformcoreFoodServiceDirect.com has partnered with Buyers Edge Platform to offer food service businesses cash back on eligible purchases. Users can sign up for free and earn rebates when shopping on FoodServiceDirect.com. Existing Buyers Edge Platform members can link their accounts to FoodServiceDirect.com to access GPO pricing and rebates.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
FoodServiceDirect.com competitors and assessment
Company assessmentDirect peers
- WebstaurantStore: Largest B2B e-commerce platform for food service supplies in the US, selling equipment, disposables, and foodservice goods directly to operators. Most direct competitor to FSD given overlapping B2B online catalog and self-serve model.
- Restaurant Depot: Cash-and-carry warehouse foodservice supplier serving small and mid-sized operators with bulk foods, beverages, equipment, and disposables. Highly comparable to FSD's assortment and target customer, though distributed via physical stores rather than e-commerce.
- Dot Foods: Largest food industry redistributor in North America, distributing 125,000+ SKUs to foodservice operators, distributors, and retailers. Comparable to FSD's broadline distribution model and customer base, though operating at significantly larger scale.
- Imperial Dade: Leading foodservice and janitorial products distributor in North America serving operators across all 50 states. Comparable to FSD's multi-category foodservice distribution with strong overlap in disposables, kitchen supplies, and janitorial categories.
Broad incumbents
- Sysco: Largest broadline foodservice distributor in the US, supplying restaurants, healthcare, and educational institutions. Overlaps with FSD's food, beverage, and equipment categories but operates at vastly larger scale with private label and logistics infrastructure.
- US Foods: Second-largest broadline foodservice distributor in the US, serving independent restaurants, healthcare, and hospitality. Comparable to FSD in target customer and assortment but with national distribution scale and proprietary brands.
- Gordon Food Service: Family-owned broadline foodservice distributor serving the Midwest, US, and Canada through both delivery and retail store formats. Comparable to FSD's broadline assortment and small-operator focus, with stronger brand presence regionally.
- Performance Food Group: Large-scale foodservice distributor serving restaurants, healthcare, education, and convenience retail across the US. Overlaps with FSD in bulk food categories and customer segments, but operates at significantly larger scale with national logistics.
- Bunzl: Global distribution and outsourcing company with a sizable US foodservice division offering disposables, janitorial, and smallware supplies. Comparable to FSD's disposables and janitorial categories and operator-level customer base.
Emerging players
- CaterTrax: B2B e-commerce platform purpose-built for the foodservice distribution industry, enabling distributors to launch online ordering portals. Adjacent/emerging player to FSD's e-commerce model, serving distributors rather than operating as one themselves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FoodServiceDirect.com social profiles
Digital presenceFoodServiceDirect.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodServiceDirect.com leadership team
Management profileNumber of profiles
FoodServiceDirect.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodServiceDirect.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodServiceDirect.com
What does FoodServiceDirect.com do?
FoodServiceDirect.com is an online B2B distributor that sells more than 200,000 food, beverage, equipment, and supply products in bulk (cases and units) to food service businesses across the United States. The platform organizes its catalog into 10 categories — Foods, Beverages, International Foods, Disposables, Janitorial Supplies, Kitchen Smallware, Dinnerware, Kitchen Equipment, and Health and Personal Care — and supports its buyers with Quick Order reordering, free shipping over $750, and the FSD Buyers Edge cash-back rebate program.
Is FoodServiceDirect.com a public or private company?
FoodServiceDirect.com is a private company. It is classified as unknown and is currently operating.
When was FoodServiceDirect.com founded?
FoodServiceDirect.com was founded in 1992. It employs 51 to 100 people.
Where is FoodServiceDirect.com based?
FoodServiceDirect.com is headquartered in Hampton, United States, in the North America region.
How does FoodServiceDirect.com make money?
One revenue line is on record: product Sales.
Who are FoodServiceDirect.com's main competitors?
Direct peers on record are WebstaurantStore, Restaurant Depot, Dot Foods and Imperial Dade. Broad incumbents are Sysco, US Foods, Gordon Food Service, Performance Food Group and Bunzl. CaterTrax is listed as an emerging player.
Does FoodServiceDirect.com have an API?
No public API is recorded for FoodServiceDirect.com.
What industry is FoodServiceDirect.com in?
FoodServiceDirect.com's product category is Food Service Supplies Distribution. Its primary akta.pro industry code is AFAIAAAK, Value/Discount Broadline Foodservice Distributors, with a secondary code of CRAHAMAD, Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores). Its NAICS code is 42449 and its SIC code is 5141.