Vapaus

Name

Vapaus

Legal name

Vapaus Bikes Finland Oy

Website

https://vapaus.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Mobility Benefits Platform

NAICS

Automotive Equipment Rental and Leasing (5321), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Employee bike benefits
• Salary sacrifice cycling
• Corporate mobility benefits
• Bike leasing platform
• Employee wellbeing perks

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Employer Subscription / Platform Fee: Employers pay a monthly platform/admin fee for access to the Vapaus portal to manage the bike benefit for their employees. No setup or initiation fees are charged to employers.
2. Employee Bike Leasing / Salary Deduction: Employees lease bikes through salary deduction over contract periods of 12, 24, or 36 months. Monthly payments are deducted directly from payroll. Employees can return, exchange, or purchase the bike at the end of the contract.
3. Bike Sales & Margin: Vapaus acts as an intermediary, sourcing bikes from manufacturers and distributing through a catalogue of bikes and over 400 partner bike shops in Finland. Revenue includes margins on bike transactions facilitated through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vapaus sells a cloud-based employee bike benefit platform that enables employers to offer salary-sacrifice bike schemes to their staff. The platform automates the entire lifecycle — bike selection from an online catalogue or 400+ partner shops, salary-deducted leasing over 12/24/36 months, payroll integration, billing, logistics, insurance, and financing — managed through dedicated employer and employee portals. Employers pay a €12.90/month admin subscription with no setup fees, and employees lease bikes starting at €29/month with full insurance and flexible return/exchange/purchase options.

Product overview

Vapaus is a Helsinki-based FinTech company offering a cloud-based employee bike benefit platform that enables employers to provide salary-sacrifice bicycle schemes to their staff. The core Vapaus Bike Benefit Platform covers the full benefit lifecycle — from bike selection and online/in-store purchasing, through payroll deduction, automated billing, logistics, insurance, and financing — all managed via Vapaus's proprietary technology platform. Supporting modules include the Starter Package (a free-for-employer entry tier), the Precycled circular economy program for returned bike refurbishment and resale via Yeply, a network of 400+ partner bicycle shops across Finland, a Commute Calculator tool, and an online bike catalogue. The service is offered to employers in Finland and Sweden, with plans to expand internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Vapaus Bike Benefit Platform A cloud-based employee bike benefit platform that enables employers to offer salary-sacrifice bicycle schemes to their staff. It automates the full lifecycle from bike selection and ordering to payroll deduction, automated billing, logistics, insurance, and financing through a proprietary technology platform with dedicated employer and employee portals.
• Precycled (Circular Economy Refurbishment Program) A circular economy program that refurbishes and resells returned benefit bikes. Returned bikes are professionally inspected and serviced, then resold through partner Yeply Recycled, extending the bike lifecycle and reducing waste for Vapaus employer clients.
• Partner Bike Shop Network A network of over 400 partner bicycle shops across Finland where employees of client companies can purchase bikes as part of the benefit scheme, in addition to Vapaus's online catalogue. Partners use the shop.vapaus.io portal for order management and invoicing.
• Benefit Bikes Catalogue An online catalogue of bicycles available for order through the Vapaus benefit scheme, featuring brands such as Canyon, Trek, Helkama, Pelago, Cannondale and Commencal, with models ranging from city bikes and commuters to e-bikes, gravel bikes and full-suspension mountain bikes.
• Commute Calculator (Työmatkalaskuri) An online tool that lets employees calculate commute distances and compare the costs of commuting by bike versus car or public transport, supporting the employer pitch and benefit adoption process.

Quantifiable outcome

• 83% of benefit bike users increased their cycling after acquiring a bike through the benefit
• +8 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• SupercriticalminorStrategic or Co-development PartnerVapaus partners with Supercritical, a leading carbon dioxide removal (CDR) platform, to offset its carbon footprint. Through this partnership, Vapaus compensated 979 tonnes of CO2 equivalent for fiscal year 2024 by purchasing high-quality CDR credits. Supercritical provides rigorous project assessment protocols.
• The Upright ProjectminorStrategic or Co-development PartnerVapaus collaborates with The Upright Project, an independent organization that measures companies' net impact across environmental, health, social, and governance dimensions. The partnership provides Vapaus's Net Impact Score assessment (75/100, top 2.36% globally), supporting ESG reporting and sustainability positioning.
• Vapaus Bikes Sverige ABcoreStrategic or Co-development PartnerVapaus Bikes Sverige AB is the Swedish subsidiary of the Vapaus Group. Both companies act as joint controllers under GDPR for personal data processing through shared platforms and services. The subsidiary enables market operations in Sweden and is part of the Nordic expansion strategy.
• AzfaltemajorStrategic or Co-development PartnerVapaus Group is acquiring Azfalte, a French employee bike benefit company, to expand into France — one of Europe's largest bike benefit markets. This acquisition strengthens Vapaus's European leadership position and represents a major step in the international expansion strategy.
• Yeply (Yeply Recycled)minorStrategic or Co-development PartnerVapaus partners with Yeply, a bike maintenance and circular economy specialist, to operate the Precycled program. Returned benefit bikes are professionally inspected, serviced, and resold through the Yeply Recycled e-commerce platform (recycled.yeply.fi). The partnership ensures high-quality refurbishment and extends bike lifecycle.
• TIST — The International Small Group and Tree Planting Program (Uganda)minorStrategic or Co-development PartnerTIST is one of Vapaus's CDR offset projects. Operating in Kenya, Uganda, Tanzania, and India with over 95,000 farmers (35,000 women), TIST has planted over 10 million trees since 2004. Farmers retain ownership of trees and earn income from carbon credit sales. Vapaus supports this project via Supercritical.
• Varaha Industrial Biochar Project (India)minorStrategic or Co-development PartnerVaraha Industrial Biochar Project in India is supported by Vapaus via Supercritical. The project uses pyrolysis technology to convert agricultural waste (corn stover) into biochar, sequestering carbon for over 1,000 years. It reduces emissions from traditional waste disposal and provides reliable long-term carbon storage.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VapausBikes
• LinkedInlinkedin.com/company/vapaus-bikes
• Instagraminstagram.com/vapaus.io
• Xx.com/vapaus_io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapaus