Omada
Omada is a Copenhagen-based software company that provides an AI-powered Identity Governance and Administration (IGA) platform to large regulated enterprises, financial services firms, and public-sector organizations, primarily in Europe, via multi-tenant SaaS, customer-hosted Azure, and on-premises deployments.
- Company typePrivate
- Founded2001
- HeadquartersCopenhagen, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Omada does
Omada A/S is a Copenhagen-headquartered, privately held software company specializing in Identity Governance and Administration (IGA). The company sells an AI-powered IGA platform to large regulated enterprises, financial services firms, critical infrastructure operators, and public-sector organizations, with a particular concentration of customers in Europe. The platform is delivered through three deployment models — multi-tenant SaaS (Omada Identity Cloud), customer-hosted Azure (Omada Identity Cloud Private), and on-premises (Omada Identity) — with two additional tiers in development or recently launched: Omada Identity Sovereign, a fully containerized product for European digital sovereignty requirements, and Omada Agent Governance, which extends identity governance to AI agents and non-human identities.
The technology stack is cloud-native on Microsoft Azure and integrates with hundreds of enterprise applications through a template-driven Connectivity Framework. Functional modules cover identity lifecycle management, access management with segregation-of-duties enforcement, business alignment through role and policy modeling, identity governance, identity analytics, and auditing. AI capabilities are embedded across the product: the Javi conversational assistant operates inside Microsoft Teams and Slack, ML models perform role discovery and access recommendation, and AI-driven anomaly detection runs continuously. An MCP Server provides a standardized interface for AI agents to interact with governed identity data. The company holds SOC 2 Type II, ISO 27001, and GDPR-aligned compliance certifications.
Omada makes money primarily through subscription-based recurring revenue (SaaS and private cloud deployments), supplemented by one-time on-premises licenses, professional services tied to a 12-week fixed-cost Cloud Accelerator deployment program, and training services via the Omada Academy. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and partner-enabled, targeting organizations of typically 5,000+ employees with a focus on European regulated industries seeking compliance with DORA, NIS2, the EU AI Act, and digital sovereignty mandates that US-based vendors cannot fully address.
Omada firmographics
Firmographics- Name
- Omada
- Legal name
- Omada A/S
- Website
- https://omadaidentity.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Omada is a Copenhagen-based software company that provides an AI-powered Identity Governance and Administration (IGA) platform to large regulated enterprises, financial services firms, and public-sector organizations, primarily in Europe, via multi-tenant SaaS, customer-hosted Azure, and on-premises deployments.
- Ownership category
- akta.pro rank
Omada industry classification
Industry- Product category
- Identity Governance and Administration
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Identity Governance & Administration (IGA) (HDADAAAB)
- akta.pro secondary industries
- Identity Governance & Administration (IGA) (HDAEAJAE), Identity Governance & Administration (IGA) (BPAMAEAC)
Keywords
Where Omada is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Omada business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Omada Identity Cloud (SaaS): Full-featured SaaS IGA solution delivered as-a-service covering identity lifecycle management, access governance, intelligent provisioning, and risk analytics.
- Omada Identity Cloud Private: Cloud-native IGA deployed in customer's own Azure tenant with full tenant ownership and enforceable data boundaries for regulated enterprises.
- Omada Identity (On-premises): On-premises full-featured IGA solution with extensive customization options for organizations preferring on-premises deployment.
- Omada Identity Sovereign: Fully containerized solution for sovereign deployment on customer-controlled infrastructure, targeted for availability in early 2027.
- Professional Services: Implementation services including the 12-week Cloud Accelerator Package, best-practice processes, and standardized implementation methodology.
- Omada Academy: Training services including digital self-paced and instructor-led courses, Premier Academy subscription, and role-based learning plans and certification paths.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Omada Identity Cloud SaaS |
| Subscription | Annual | Omada Identity Cloud Private |
| One time/ perpetual license | Multi-year contract | Omada Identity (On-premises) |
| Subscription | Annual | Omada Identity Sovereign |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Omada product offering
Product offeringCore offering
Omada develops and sells an Identity Governance and Administration (IGA) software platform that automates identity lifecycle management, access requests, certifications, and compliance reporting for large enterprises. The platform is delivered as multi-tenant SaaS (Omada Identity Cloud), single-tenant SaaS in customer Azure (Omada Identity Cloud Private), or on-premises (Omada Identity), with specialized modules for AI-agent governance and European digital sovereignty.
Product overview
Omada is a market-leading provider of Identity Governance and Administration (IGA) solutions with a platform-plus-modules architecture. The core product portfolio includes Omada Identity Cloud (multi-tenant SaaS), Omada Identity Cloud Private (customer-hosted Azure deployment), and Omada Identity (on-premises). The platform is complemented by specialized modules including Omada Agent Governance (for AI agent governance), Omada Identity Sovereign (for digital sovereignty requirements), Javi AI Assistant (conversational interface), Access Intelligence (analytics), and the Connectivity Framework (with Model Context Protocol for AI integrations). Omada's 12-week Accelerator Package enables rapid deployment. The solution covers identity lifecycle management, access management, business alignment, and identity governance with AI-powered automation throughout.
Differentiator
Problem solved
Functional benefit
Brands
- Omada Identity Cloud: Full-featured SaaS IGA solution covering identity lifecycle management, access governance, intelligent provisioning, and risk analytics, delivered as-a-service.
- Omada Identity Cloud Private
- Omada Identity
- Omada Agent Governance
- Omada Identity Sovereign
Products and services
- Omada Identity Cloud Full-featured SaaS IGA solution covering identity lifecycle management, access governance, intelligent provisioning, and risk analytics, delivered as-a-service with AI-powered automation and no-code configuration. Designed for large enterprises seeking comprehensive IGA with rapid 12-week deployment.
- Omada Identity Cloud Private Enterprise-grade IGA deployed within customer's own Azure tenant offering full feature parity with Omada Identity Cloud including AI-powered workflows and no-code configuration. Designed for organizations requiring enforceable tenant ownership and data boundaries due to regulatory mandates.
- Omada Identity On-premises full-featured IGA solution that is highly customizable to unique business and compliance requirements. Supports comprehensive identity lifecycle management with JavaScript extensibility and custom business logic implementation for organizations preferring on-premises deployment.
- Omada Agent Governance Solution extending identity governance to AI agents and non-human identities. Helps organizations discover AI agents, establish accountability, understand access, and reduce risk across cloud environments, aligned with EU AI Act, NIST AI RMF, ISO 42001, OWASP, and MITRE ATLAS frameworks.
- Omada Identity Sovereign Fully containerized identity governance product enabling regulated European organizations to deploy and operate identity governance on infrastructure of their own choosing. Addresses digital sovereignty requirements under DORA, NIS2, and proposed Cloud and AI Development Act, targeting SEAL-3 digital sovereignty level.
- Professional Services Implementation and consulting services including the 12-week fixed-cost Cloud Accelerator Package, best-practice processes, and standardized implementation methodology delivered with support from Omada-certified project managers, architects, and consultants.
- Omada Academy Identity governance training services including digital self-paced and instructor-led courses, Premier Academy subscription, and role-based learning plans and certification paths for progressive skill building.
Quantifiable outcome
- 90-day time to value
- +6 more outcomes
Companies that use Omada
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Omada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
Omada partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreOmada's platform is built on Microsoft Azure cloud infrastructure with deep integration capabilities including Microsoft Entra ID, and the AI assistant Javi is embedded in Microsoft Teams. Cloud-native architecture on Azure provides scalability, resilience, and dedicated data isolation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Omada competitors and assessment
Company assessmentBroad incumbents
- Oracle Identity Governance: Oracle Identity Governance is part of Oracle's broader identity management suite and competes in enterprise IGA, particularly at Oracle-application-heavy customers. Omada explicitly targets migration away from Oracle IAM, making Oracle both an incumbent competitor and a displacement target.
- Okta: Okta is a leading identity platform offering SSO, lifecycle management, and increasingly IGA via Okta IGA and its Auth0 platform. It is a broader identity incumbent that overlaps with Omada in workforce identity governance while leading in adjacent SSO and customer identity.
- Microsoft (Entra ID Governance): Microsoft Entra ID Governance is a broad identity platform that bundles IGA-style features into the Microsoft 365 and Azure ecosystem. While a strategic partner for Omada's Azure-native architecture, it is also a competitor for enterprises seeking IGA included with existing Microsoft spend.
- IBM Security Verify Governance: IBM Security offers identity governance and administration as part of its broader security portfolio, including Verify Governance. It competes with Omada in large regulated enterprise deals, particularly where IBM is an incumbent system integrator or software provider.
- SAP Identity Management: SAP Identity Management is part of SAP's broader security and identity portfolio and is widely deployed at SAP-centric enterprises. Omada explicitly markets a dedicated SAP Identity Management migration path, making SAP both an installed-base competitor and a modernization target.
- Atos (Evidian) Identity Governance: Evidian, the identity and access management business spun out of Atos, offers IGA and privileged access solutions primarily in European markets. It is a direct competitor to Omada in European enterprise IGA and shares a similar regional and regulatory positioning.
Direct peers
- Saviynt: Saviynt is a cloud-native IGA and privileged access management platform competing directly with Omada in enterprise IGA deals. Both vendors target large regulated enterprises and emphasize rapid deployment and SaaS delivery, with Saviynt differentiated by deeper converged IGA/PAM positioning.
- SailPoint: SailPoint is the largest pure-play Identity Governance and Administration vendor globally, offering identity governance, access management, and cloud infrastructure entitlements. It is the most direct head-to-head competitor to Omada in enterprise IGA, with comparable product breadth and a far larger US footprint.
- One Identity: One Identity (a Quest Software business) provides identity governance, privileged access management, and AD management. It competes with Omada in mid-market and enterprise IGA, particularly for organizations with hybrid on-premises and cloud environments.
Emerging players
- SecZetta: SecZetta specializes in third-party and non-human identity governance, addressing a closely adjacent niche to Omada's emerging Agent Governance capabilities. It is an emerging player whose focus on non-human identity risk overlaps directly with one of Omada's newest product bets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Omada social profiles
Digital presenceOmada compliance and trust
Trust signalCompliance3 records
Omada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omada leadership team
Management profileNumber of profiles
Profiles10 records
Omada funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omada M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omada
What does Omada do?
Omada develops and sells an Identity Governance and Administration (IGA) software platform that automates identity lifecycle management, access requests, certifications, and compliance reporting for large enterprises. The platform is delivered as multi-tenant SaaS (Omada Identity Cloud), single-tenant SaaS in customer Azure (Omada Identity Cloud Private), or on-premises (Omada Identity), with specialized modules for AI-agent governance and European digital sovereignty.
Is Omada a public or private company?
Omada is a private company. It is classified as private equity controlled and is currently operating.
When was Omada founded?
Omada was founded in 2001. It employs 251 to 500 people.
Where is Omada based?
Omada is headquartered in Copenhagen, Denmark, in the Europe region.
How does Omada make money?
Six revenue lines are on record. Omada Identity Cloud (SaaS) is the primary driver. The others are omada Identity Cloud Private, omada Identity (On-premises), omada Identity Sovereign, professional Services and omada Academy.
Who are Omada's main competitors?
Broad incumbents on record are Oracle Identity Governance, Okta, Microsoft (Entra ID Governance), IBM Security Verify Governance, SAP Identity Management and Atos (Evidian) Identity Governance. Direct peers are Saviynt, SailPoint and One Identity. SecZetta is listed as an emerging player.
Does Omada have an API?
Yes. Omada offers an API through its Cloud Management Portal that provides administrators browser and API control over their IGA environment, including the ability to configure, upgrade, or restore configurations aligned with internal schedules and change freezes. Additionally, Omada introduced a Model Context Protocol (MCP) Server as a standardized interface that enables AI agents, applications, or automation tools to interact with governed identity data through policy-aware, auditable channels. Developer documentation is at omadaidentity.com/products/connectivity/model-context-protocol.
What industry is Omada in?
Omada's product category is Identity Governance and Administration. Its primary akta.pro industry code is HDADAAAB, Identity Governance & Administration (IGA), with a secondary code of HDAEAJAE, Identity Governance & Administration (IGA). Its NAICS code is 5132 and its SIC code is 7372.