Istegelsin
Istegelsin is a Turkey-based online supermarket, founded in 2018 and based in Istanbul, that retails groceries, bakery goods, cleaning supplies, stationery, and health supplements to urban Turkish households via direct-to-consumer e-commerce and last-mile delivery, backed by Yildiz Ventures.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Istegelsin firmographics
Firmographics- Name
- Istegelsin
- Website
- https://istegelsin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Istegelsin is a Turkey-based online supermarket, founded in 2018 and based in Istanbul, that retails groceries, bakery goods, cleaning supplies, stationery, and health supplements to urban Turkish households via direct-to-consumer e-commerce and last-mile delivery, backed by Yildiz Ventures.
- Ownership category
- akta.pro rank
Istegelsin industry classification
Industry- Product category
- Online Grocery / Supermarket
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Online Grocery Retailers (Inventory-led) (CRAFAFAE)
- akta.pro secondary industries
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), General Online Grocery (Full-Basket) (CRAHAIAA)
Keywords
Where Istegelsin is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Istegelsin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Istegelsin product offering
Product offeringCore offering
Istegelsin operates an online supermarket that retails groceries, bakery goods, cleaning supplies, stationery, and health supplements directly to consumers. Customers place orders through the company's digital storefront and receive the items via the company's home-delivery fulfilment network based in Istanbul, Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Istegelsin Online Supermarket Online grocery and household essentials ordering platform that delivers groceries, bakery goods, cleaning supplies, stationery, and health supplements directly to consumers' homes.
Companies that use Istegelsin
Customer profileIdeal customer profiles1 record
Istegelsin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Istegelsin competitors and assessment
Company assessmentBroad incumbents
- Trendyol: Turkey's largest e-commerce platform, backed by Alibaba, with an expanding grocery and daily-essentials offering. While not a pure-play grocer, Trendyol competes directly with Istegelsin on basket share and logistics density in Turkey.
- BIM: Turkey's largest discount grocer by store count. While primarily offline, BIM's entry into online channels and dominance in essential-goods pricing sets the competitive price benchmark that constrains Istegelsin's positioning in the Turkish grocery market.
Direct peers
- Migros Sanal Market (Migros Ticaret): The online arm of Turkey's largest supermarket chain, offering scheduled online grocery delivery across a full assortment. Directly competes with Istegelsin in inventory-led online grocery for Turkish consumers, with the added advantage of a national physical store footprint.
- Hepsiburada: Turkey's leading e-commerce marketplace with a substantial grocery and daily-essentials category. Directly comparable to Istegelsin as a Turkey-based online retailer serving mass-market consumers with broad-assortment general merchandise including grocery.
- CarrefourSA: Turkish grocery retailer (joint venture of Sabancı Holding and Carrefour) operating physical supermarkets and a growing online grocery platform. Comparable to Istegelsin as a full-basket online grocer in Turkey with strong brand recognition and established supply chain.
Emerging players
- Getir: Turkish-origin quick-commerce pioneer delivering groceries and essentials in minutes. Overlaps with Istegelsin on product range and Turkish customer base but competes via ultrafast delivery rather than scheduled slot-based delivery, representing a key adjacent threat.
Regional players
- A101: Major Turkish hard-discount grocery chain rapidly expanding its online ordering and home delivery capabilities. Comparable as a Turkey-focused, price-led grocery operator now extending into e-grocery, putting price pressure on Istegelsin's mid-market positioning.
Others
- Yemeksepeti: Turkey's leading food delivery marketplace (owned by Delivery Hero). Adjacent to Istegelsin as it competes for share of stomach and on-demand consumer occasions, though focused on restaurant meals rather than inventory-led grocery retail.
Market position
Customer concentration
Istegelsin social profiles
Digital presenceIstegelsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Istegelsin leadership team
Management profileNumber of profiles
Istegelsin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Istegelsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Istegelsin
What does Istegelsin do?
Istegelsin operates an online supermarket that retails groceries, bakery goods, cleaning supplies, stationery, and health supplements directly to consumers. Customers place orders through the company's digital storefront and receive the items via the company's home-delivery fulfilment network based in Istanbul, Turkey.
When was Istegelsin founded?
Istegelsin was founded in 2018. It employs 501 to 1,000 people.
Where is Istegelsin based?
Istegelsin is headquartered in Istanbul.
Who are Istegelsin's main competitors?
Broad incumbents on record are Trendyol and BIM. Direct peers are Migros Sanal Market (Migros Ticaret), Hepsiburada and CarrefourSA. Getir is listed as an emerging player. A101 is listed as a regional player. Yemeksepeti is listed as an others.
Does Istegelsin have an API?
No public API is recorded for Istegelsin.
What industry is Istegelsin in?
Istegelsin's product category is Online Grocery / Supermarket. Its primary akta.pro industry code is CRAFAFAE, Online Grocery Retailers (Inventory-led), with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 44511 and its SIC code is 5411.