Name

BİM

Legal name

BİM Birleşik Mağazalar Anonim Şirketi

Website

https://bim.com.tr

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

General Merchandise Retailers (455), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Halal & Middle Eastern Grocery Stores (CRAHAFAC)

Keywords

• Hard-discount retail
• Private label products
• Supermarket chain
• Consumer goods retail
• Mobile payment services

Headquarters

HQ city

Sancaktepe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: BİM generates revenue through sale of consumer goods across its retail store network. The model is based on high-volume, low-margin sales of primarily private-label products. Stores offer approximately 750-1000 products covering daily essentials including food, beverages, cleaning supplies, and personal care items.

Pricing tiers

Distribution channels6 records

Marketing channels4 records

Core offering

BİM operates a hard-discount retail chain selling approximately 750-1,000 private-label products (food, beverages, cleaning, personal care, household goods) through company-owned physical stores in Turkey, Morocco, and Egypt. The company also runs the FİLE supermarket format and offers digital services (BİM MARKET, FİLE MARKET, BİMPARA) for online shopping and contactless payments.

Product overview

BİM Birleşik Mağazalar A.Ş. is Turkey's leading hard-discount retailer operating primarily through BİM stores (approximately 12,751 stores in Turkey as of end 2025) and FİLE supermarkets (344 stores in 34 cities). The company offers around 1,000 private-label products across food and non-food categories including dairy, beverages, snacks, cleaning supplies, paper products, cosmetics, fresh produce, frozen foods, and general merchandise. Digital services include BİM MARKET and FİLE MARKET mobile apps for online non-food and grocery shopping, and BİMPARA digital payment wallet for contactless payments and fund transfers at BİM stores. International operations include 933 stores in Morocco and 445 stores in Egypt, totaling 14,473 stores with approximately 100,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• FİLE: A retail format combining discount concept with supermarket approach, offering fresh, high-quality, and diverse product range with online shopping capability via FİLE MARKET app
• BİMPARA
• BİM CELL
• Keysmart
• FLY
• HAPPHOM
• DECOLOVE
• KUMTEL

Products and services

• BİM Hard-Discount Stores Flagship hard-discount retail chain offering approximately 1,000 private-label products (food, beverages, cleaning supplies, personal care, household goods) at consistently low prices; 12,751 stores in Turkey plus stores in Morocco and Egypt.
• FİLE Süpermarket Discount supermarket chain combining low prices with a broader, fresher product assortment; 344 stores across 34 cities in Turkey with 4 logistics centers.
• BİMPARA Mobile Payment App Contactless digital wallet enabling cashless payments at BİM stores, fund transfers to family/friends/employees, and prepaid card functionality.
• BİM MARKET Mobile App Mobile application allowing customers to shop BİM's non-food product range online.
• FİLE MARKET Mobile App Mobile application providing online access to FİLE supermarket's fresh, quality product range.
• BİM Private Label Brands (Bakliyat & Unlu Mamuller) Private label pasta, bread, rice, legumes and bakery brands (Ekmecik, Cardella, Connex, Pasta Veneta, Destan, Saban, Efsane, Yazgan, Fıçı, Hürrem, İlkgün, İnci, M. Z. Ege, Şafak).
• BİM Private Label Dairy Brands Private label milk, yogurt, butter, white cheese, kashar cheese, and regional cheese varieties under brands including Aknaz, Bili Bili, Binvezir, Dost, Dost Gurme, İlkgün, Kerem, Pervin, Üçköşem.
• BİM Private Label Beverages Private label fruit juices, carbonated drinks, mineral water, coffee, and tea under brands including Abdullah Efendi, Agah, Berk, Etkin, Teatone, Jucy, Karlıtepe, Le Cola, Lefer, Le'Mandy, Le'Porta, Lemonte, Performans, Vip, Will.
• BİM Private Label Confectionery and Snacks Private label crackers, chips, nuts, cookies, candies, chocolate, and pastries under brands including Balkaşık, Bruno, Buono, Carlotti, Casey, Centro, Cupido, Gofgof, Hyperbon, Jelly Party, Kelly's Fitness, Krınkıl, Lezzethane, Osmanoğlu, Party, Patito, Peripella, Sayley, Serel, Simbat, Sniti, Star Krak, Startop, Süsse, Tindy Candy, Topi Gum, Topi, Topitanem, Vow, Wallstar, Yaşam, Daphne.
• BİM Fresh Fruit and Vegetables Fresh produce including tomatoes, apples, lemons, potatoes, cucumbers, and onions sourced from Turkey's cultivators with high quality and hygiene standards.
• BİM Private Label Frozen Foods Private label frozen pizza, potatoes, pastry, cigars, börek, hamburger patties, and ice cream under brands including Adora, Bugido, Dudi, Fair, Ice Loly, Lezzethane, Masante, Mutfağım.
• BİM Private Label Cleaning Products Private label laundry softeners, detergents, dishwasher tablets, bleach, surface cleaners, and cleaning cloths under brands including Activ-blok, Aks Bril, AKS, Art, Bill, Bind Activit, Bulut, Desto, Güldal, Mr. Bee, Green.
• BİM Private Label Paper and Personal Care Products Private label baby diapers, toilet paper, napkins, wet towels, hygiene products, hair care, oral care, skin care, baby care, men's care, and makeup under brands including Apluselegance, A Plus, Agu Baby, Apaks, Blume, Capitol, Dushy, Epi, Family, Işıl, Ivory, Jenny & Willy, Karayel, Lal, Let's, Mans, Mercy, Shine, Powerdent, Queen, Scarlett, Shela, Silver Rose.
• BİM Private Label Fresh Meat Products Private label fresh meat products prepared under hygienic conditions in compliance with Islamic rules, under brands including Emin, Derya, Bgrill, Tombik.
• BİM Private Label Oils and Sauces Private label sunflower oil, olive oil, and condiments under brands including Mutfağım, Sırım, Sole, Yurdum, Efor, Bol Bol Ketçap, Bol Bol Mayonez.
• BİM Private Label Non-Food Products Private label trash bags, batteries, home textiles, coffee machines, and socks tested by TUBITAK and private observation laboratories, under brands including Keyif, Chef's Plus, Comfort Family, Mr. Bady, PowerB, Power Key, Protex, Room Star, Studi, Casilda Home, Chef's, Chef's Pro.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Turkish Manufacturers and ProducerscoreOthersBİM sources private-label products from Turkish manufacturers. Products are produced by BİM-selected suppliers with BİM-owned brand names and formulas. The company works with leading Turkish dairy, meat, and consumer goods manufacturers.

Scale indicators7 records

Recent moves11 records

Broad incumbents

• Aldi (Aldi Süd): Global hard-discount pioneer whose limited-SKU private-label model is the direct conceptual template BİM applied in Turkey; Aldi expansion plans globally set the competitive bar BİM benchmarks against.
• Lidl (Lidl Türkiye / Lidl Stiftung): European hard-discount incumbent that has expanded into Turkey with a small but growing footprint replicating the same limited-SKU private-label model BİM pioneered locally.

Others

• Yıldız Holding (operates Happy Center's market arm and other FMCG): Conglomerate owning Ülker, Godiva, and other consumer brands; closely linked to BİM through private-label supply relationships and operates discount store formats that compete in the same Turkish neighborhoods.
• Mercadona: Spanish private-label-led grocery leader widely cited as a peer benchmark for hard-discount-plus strategies combining low prices with high private-label penetration, comparable in economic model rather than geography.

Direct peers

• Şok Marketler: Public Turkish discount supermarket chain (BIST: SOKM) targeting the same value-seeking Turkish consumer with a private-label-heavy, hard-discount positioning directly comparable to BİM.
• A101: Turkey's largest direct competitor in the hard-discount grocery segment, operating a similar limited-SKU, private-label, high-volume model and competing head-to-head in nearly every Turkish neighborhood where BİM has a store.
• CarrefourSA: Joint venture between Sabancı and Carrefour operating hypermarkets and supermarkets across Turkey; directly competes with BİM for the same household grocery basket, particularly the larger-basket shopper.
• Migros (Migros Türkiye): Turkey's largest organized supermarket operator (BIST: MGROS) running an extended-assortment supermarket format that competes with both BİM's core hard-discount stores and the FİLE premium-discount format.

Regional players

• Lulu Group International: UAE-headquartered hypermarket and supermarket operator with heavy MENA presence (especially Gulf), directly overlapping BİM's Morocco and Egypt expansion geography as a regional incumbent.
• Carrefour Egypt / Morocco (Majid Al Futtaim): Majid Al Futtaim-operated hypermarket and supermarket chain dominant across MENA including Egypt and Morocco; competes with BİM's regional operations on footprint and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bi_15407871585

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BİM