Lexplore

What Lexplore does

Lexplore AB is a Stockholm-based EdTech company that provides an AI- and eye-tracking-based reading assessment and systematic reading development platform for primary and secondary schools. Founded in 2015 and commercially launched in 2017 by Karolinska Institutet researchers Gustaf Öqvist Seimyr and Mattias Nilsson Benfatto, the company combines proprietary computer vision (eye movement capture), predictive ML models (validated at 97% accuracy across grades 2–8 by the University of Memphis), and a recommendation engine that drives personalized book and fluency-practice suggestions. The platform comprises three core modules: Lexplore Assessment (the screening instrument, now available in both hardware and webcam-based web variants launched September 2025), Lexplore Insights (an analytics dashboard spanning individual, class, school, and organization levels), and Lexplore Read (a reading development app with e-books, fluency exercises, and reading diary), supported by Lexplore Academy (teacher training) and Lexplore Flex (guardian-facing extension). Content is sourced via publisher partnerships (Samlaget, Aschehoug, Gyldendal, Egmont, Bayard, Davvi Girji, Favola) and the 2021-acquired Norwegian platform Lesemester.

The company sells through enterprise SaaS subscriptions on annual or multi-year terms to two main tiers: School Organisation agreements (municipalities and multi-school groups, the bestseller) and Single School agreements. Pricing is quote-based, with dedicated customer success management and onboarding methodology embedded for organization-level deals. The go-to-market is primarily sales-led enterprise field sales targeting municipalities and school districts, supplemented by a self-serve motion enabled by the September 2025 webcam-based web assessment. The company holds two legal entities (Lexplore AB in Sweden and Lexplore Analytics Limited in the UK), is GDPR-compliant with EU/EEA data residency, and operates in Sweden, Norway, the UK, Germany, and the US. Disclosed funding totals approximately $12.7 million across three rounds between 2016 and 2021, led by Sparkmind.vc and Pomona Group, with no external investor involvement publicly disclosed since 2021. The current CEO is Anna Kraft.

Name

Lexplore

Legal name

Lexplore AB

Website

https://lexplore.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexplore is a Stockholm-based EdTech company that sells AI- and eye-tracking-based reading assessments and a systematic reading development SaaS platform to primary and secondary schools and municipalities across Europe.

Ownership category

akta.pro rank

Product category

Educational Reading Assessment Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAJAMAF

Literacy & Reading Intervention Technology

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAGAAAD

Early Literacy & Reading Intervention Programs

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAKADAA

Literacy & Reading Intervention (Phonics, Fluency, Comprehension)

Education/Special Education & Learning Support Services/Specialized Tutoring & Academic Intervention (Remediation)

SECONDARYEDAGADAJ

Diagnostic & Adaptive Assessment Content (Skills/Readiness)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDAMAJAK

Reading Fluency & Speed Reading Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Reading, Writing & Literacy Enrichment

Keywords

• Reading assessment software
• Eye tracking technology
• Educational AI tools
• Dyslexia screening
• Literacy analytics platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - School Organization/Municipality Contracts: Annual or multi-year subscription model for municipalities and school organizations. Pricing is provided through custom quotes based on organization size and scope. Includes assessment tools, insights portal, reading library, and professional development courses.
2. SaaS Subscription - Single School: Subscription model for individual schools wanting to implement Lexplore. Includes assessment, insights, reading activities, and support for systematic reading development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lexplore provides an AI and eye-tracking based reading assessment platform for schools and municipalities, combined with analytics dashboards, automated book recommendations, and fluency practice exercises. The SaaS service delivers objective reading ability measurement in minutes using machine learning models trained on 30+ years of research from Karolinska Institutet. The platform supports systematic reading development across organization, school, class, and individual pupil levels, with a separate webcam-based web assessment option launched in September 2025.

Product overview

Lexplore is an all-in-one service for systematic reading development, combining three core components: Assessment (AI and eye-tracking based reading screening), Insights (visual analytics dashboard), and Read (personalized reading development activities). The service is delivered as a unified SaaS platform with web-based and hardware-based assessment options, a digital library with age-appropriate book recommendations, fluency practice exercises, and teacher training through Lexplore Academy. School organizations can implement the complete solution for systematic quality work, while Lexplore Flex extends support to guardians. The platform acquired the Norwegian e-book service Lesemester in 2021 to strengthen its reading content offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Lexplore Assessment Award-winning AI and eye-tracking based reading assessment that objectively measures reading ability in minutes, providing instant results for decoding, comprehension, fluency, and reading speed. Used by schools and municipalities to screen and identify students needing reading support.
• Lexplore Insights Visual dashboard delivering instant, easy-to-understand reading insights at organization, school, class, and individual pupil levels, enabling data-driven decision making and early intervention for school leaders and teachers.
• Lexplore Read Reading development module with automated book recommendations, fluency practice exercises, digital library, and reading diary for tracking progress across reading levels. Personalized for each pupil based on Lexplore Score from assessment.
• Lexplore Web Assessment Browser-based reading assessment that uses a webcam instead of specialized eye-tracking hardware, making reading screening more flexible and accessible while maintaining reliable objective results.
• Lexplore Flex Reading support offering for guardians and families, providing resources and guidance for supporting children's reading development at home, with progress tracking and reading activity suggestions.
• Lesemester Norwegian e-book reading platform acquired in 2021, now integrated into Lexplore's reading service to provide books matched to student reading levels, primarily serving Norwegian and Swedish markets.

Quantifiable outcome

• 5 percentile points improvement in reading ability during first year, 10 percentile points by third year when schools work systematically with Lexplore assessments
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LesemestercoreStrategic or Co-development Partner · 1 January 2021In 2021, Lexplore acquired Lesemester, a popular Norwegian reading platform. Together, the products form a powerful reading service designed to motivate pupils, empower teachers, and create impact on reading journeys. The acquisition expanded Lexplore's e-book library and integrated reading content with assessment results for personalized recommendations.
• SamlagetminorOthersPublisher providing e-books for Lexplore's digital library. Books synchronized from partnered publishers with quality checks by Lexplore before publication.
• AschehougminorOthersPublisher providing e-books for Lexplore's digital library.
• GyldendalminorOthersPublisher providing e-books for Lexplore's digital library.
• EgmontminorOthersPublisher providing e-books for Lexplore's digital library.
• FavolaminorOthersPublisher providing e-books for Lexplore's digital library.
• BayardminorOthersPublisher providing e-books for Lexplore's digital library, serving Norwegian and Swedish markets.
• Davvi GirjiminorOthersPublisher providing e-books in Sami languages for Lexplore's digital library.
• Karolinska InstitutetcoreStrategic or Co-development PartnerLexplore was founded based on research from the Marianne Bernadotte Center at Karolinska Institutet in Stockholm. The technology was developed by researchers Gustaf Öqvist Seimyr and Mattias Nilsson Benfatto. Ongoing research collaboration opportunities exist.
• University of MemphiscoreStrategic or Co-development PartnerUS study conducted with verification at University of Memphis. The study confirmed 97% accuracy across grades 2-8 and 85% test-retest reliability for Lexplore's assessment technology.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Lexia Learning (Cambium Learning): Lexia is a leading K-12 literacy intervention platform combining adaptive assessment, personalized practice and teacher reporting — directly comparable to Lexplore's assessment-plus-practice subscription model for schools and districts.
• Scientific Learning (Fast ForWord): Fast ForWord delivers neuroscience-based reading and language intervention software to schools, targeting struggling readers including dyslexic students — directly overlapping Lexplore's evidence-based intervention positioning.
• Nessy Learning: Nessy is a dyslexia-focused digital reading platform offering screening, structured literacy instruction and games to schools and parents — overlapping directly with Lexplore's dyslexia-detection and reading-intervention positioning.
• Reading Plus: Reading Plus provides adaptive online reading instruction focused on fluency, comprehension and silent-reading efficiency for K-12 — a comparable SaaS model targeting districts with measurable reading-ability improvement claims.

Broad incumbents

• Renaissance Learning: Renaissance is an established K-12 EdTech incumbent whose Star Reading and Star Early Literacy screeners are widely deployed in US/UK schools — competes with Lexplore for the same assessment and progress-monitoring budgets.
• Amplify (mClass / DIBELS): Amplify offers DIBELS-based early literacy screening (mClass) as part of a broad K-8 instructional suite — a large incumbent with overlapping reading-screening use cases for schools and districts.
• Imagine Learning (Imagine Language & Literacy): Imagine Learning provides adaptive literacy and language instruction for K-12, including assessment-driven personalized practice — a broader incumbent operating in the same school procurement category as Lexplore.

Emerging players

• Microsoft Immersive Reader: Microsoft's Immersive Reader offers free reading-support features (fluency, comprehension aids) integrated into Office and Edge — an adjacent, partially-overlapping tool that schools may adopt alongside or instead of paid screening platforms.
• Heggerty: Heggerty provides phonemic-awareness curriculum and assessments widely used in K-2 literacy instruction; an adjacent reading-screening and intervention player competing for similar instructional-leadership budgets.

Others

• IRIS Connect / OrCam (assistive reading technology): OrCam and similar AI-driven reading-assistive device makers target dyslexic and struggling readers in education — adjacent assistive-tech vendors that could evolve into screening or intervention alternatives to Lexplore's eye-tracking approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lexploreinternational
• Xx.com/optolexia
• Facebookfacebook.com/optolexia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexplore