Reading Plus
Reading Plus (now DreamBox Reading Plus) is an adaptive literacy platform for U.S. K-12 schools and districts, using personalized instruction to improve reading fluency, comprehension, and vocabulary across intervention, enrichment, ELL, and special education use cases. It operates as a subscription-based product within Discovery Education.
- Company typePrivate
- Founded1930
- HeadquartersWinooski, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reading Plus does
Reading Plus is an adaptive literacy platform serving K-12 students from grade 2 through college-ready levels in the United States, with claimed deployment across more than 7,800 schools and over one million students. The product, now marketed as DreamBox Reading Plus following its 2022 acquisition by Discovery Education (ClearLake Capital-backed), targets intervention for struggling readers while also serving enrichment, English learner, special education, summer learning, and adult education use cases. Its core technology combines an adaptive silent-reading assessment (InSight), personalized learning paths that adjust content difficulty and sequencing in real time, the iBalance eye-tracking training tool, and a diverse content library; efficacy research claims include 2.5 years of reading growth in 60 hours of personalized instruction.
The platform is delivered as a web-based SaaS product with companion mobile apps (DreamBox Reading Park) and is integrated with rostering/SSO platforms (Classlink, Clever, Google SSO) used by U.S. K-12 districts. Revenue is generated via subscription-based licensing to schools and districts, sold through direct enterprise sales (Discovery Education sales force) and channel partners such as Reading Solutions (UK), on annual billing cycles with quote-based per-student or site-license pricing that is not publicly disclosed. The company also bundles professional development, data coaching, and an implementation toolkit as part of its customer success motion.
Reading Plus is a privately held product line within Discovery Education, with no public ticker or standalone cap table; it holds FERPA, COPPA, ISO 27001, and WCAG 2.1 AA certifications, and its marketing relies on peer-reviewed efficacy studies, customer success stories, and discovery-led content marketing. The competitive position is anchored by its efficacy research portfolio, district procurement-readiness certifications, and the cross-sell leverage provided by the Discovery Education and DreamBox Math ecosystem.
Reading Plus firmographics
Firmographics- Name
- Reading Plus
- Legal name
- Discovery Education, Inc.
- Website
- https://readingplus.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Reading Plus (now DreamBox Reading Plus) is an adaptive literacy platform for U.S. K-12 schools and districts, using personalized instruction to improve reading fluency, comprehension, and vocabulary across intervention, enrichment, ELL, and special education use cases. It operates as a subscription-based product within Discovery Education.
- Ownership category
- akta.pro rank
Reading Plus industry classification
Industry- Product category
- K-12 Literacy and Reading Instruction Software
- NAICS
- Educational Support Services (611710), Software Publishers (5132), Exam Preparation and Tutoring (611691)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Literacy & Reading Intervention Technology (EDAJAMAF)
- akta.pro secondary industries
- K–12 Remedial Reading & Literacy Intervention (EDANAJAA), Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Early Literacy & Reading Intervention Programs (EDAGAAAD)
Keywords
Where Reading Plus is headquartered
LocationHeadquarters
- HQ city
- Winooski
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reading Plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- School/District Subscription Licenses: Reading Plus generates revenue through subscription-based licensing to K-12 schools and districts. Schools purchase licenses typically on a per-student or site license basis. The product is sold directly through DreamBox Learning / Discovery Education sales teams and through channel partners such as Reading Solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/District site licenses - pricing varies by scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Reading Plus product offering
Product offeringCore offering
Reading Plus is an adaptive online literacy platform that develops silent reading efficiency, vocabulary, and comprehension skills for students in grades 3-12. The product is sold on a subscription/licensed basis to K-12 schools and districts as a supplemental reading intervention and instruction solution.
Product overview
Reading Plus (now branded as DreamBox Reading Plus following Discovery Education's acquisition of DreamBox Learning) is an adaptive, web-based literacy platform designed for students in grades 2 through college-ready levels. The core product is a single unified platform that combines a diagnostic reading assessment (InSight), adaptive personalized reading instruction, scaffolded silent reading practice, vocabulary development, and progress reporting. The platform is offered across multiple solution tiers targeting different learner populations: a general enrichment tier, an intervention tier for struggling readers, an English Learner tier, a Special Education tier, an Extended Learning tier, and a Summer Learning tier. The ecosystem also includes a companion mobile app (DreamBox Reading Park) for younger readers. Implementation is supported by professional development services including DreamBox University, an Implementation Toolkit, and data coaching. The platform is currently marketed as part of Discovery Education's literacy portfolio alongside DreamBox Math.
Differentiator
Problem solved
Functional benefit
Products and services
- Reading Plus (DreamBox Reading Plus) Adaptive online literacy platform that develops silent reading efficiency, vocabulary, and comprehension for students in grades 3-12. Sold on a subscription/licensed basis to K-12 schools and districts as supplemental reading intervention and instruction.
Quantifiable outcome
- 2.5 years of reading growth in 60 hours of personalized instruction
- +4 more outcomes
Companies that use Reading Plus
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
Reading Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Reading Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Discovery EducationcoreDreamBox Learning (including Reading Plus) was acquired by Discovery Education, uniting two organizations with a common purpose for personalized education experiences. Reading Plus now operates under the DreamBox Reading Plus brand within Discovery Education's award-winning family of products. Discovery Education provides research-based, personalized experiences to educators and students worldwide.
- Reading SolutionscoreReading Solutions is the third-party reseller of Reading Plus for marketing purposes, particularly in the UK market. When users request a demo of Reading Plus, their information may be shared with Reading Solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reading Plus competitors and assessment
Company assessmentDirect peers
- Lexia Learning (Cambium Learning): Lexia Core5 and Lexia PowerUp are direct adaptive reading intervention competitors serving the same K-12 intervention, ELL, and special education segments. Both sell through school and district subscriptions with efficacy research and similar compliance posture.
- Imagine Learning: Imagine Learning provides adaptive literacy and language learning solutions for K-12, including targeted intervention tiers. Comparable sales-led go-to-market, subscription licensing, and shared K-12 customer base.
- Renaissance Learning: Renaissance offers adaptive reading practice (myON), assessment (Star Reading), and practice tools widely used in K-12. Overlapping district customers and a comparable research-driven, enterprise sales motion make it a direct competitor.
- Amplify Education: Amplify Reading and Amplify mCLASS are adaptive reading and assessment products used in K-12 intervention and core instruction. Similar district-focused sales model and overlapping procurement cycles.
- Curriculum Associates (i-Ready): i-Ready Diagnostic and Instruction compete directly in adaptive reading assessment and personalized instruction. Strong K-12 district presence and shared efficacy-research-driven sales narrative.
- Istation: Istation provides adaptive reading and reading intervention software for K-12 with similar subscription and tier-based approach targeting intervention, ELL, and special education.
Emerging players
- Newsela: Newsela offers leveled reading content and instructional supports used for differentiated ELA instruction across K-12. Less focused on silent reading fluency than Reading Plus, but competes for the same ELA supplemental budgets.
Broad incumbents
- Houghton Mifflin Harcourt (HMH): HMH provides core ELA curriculum, intervention programs, and assessment tools to K-12 districts, including reading intervention offerings. Competes in literacy at the district level with broader portfolio and longer procurement relationships.
- Edmentum: Edmentum offers adaptive online learning programs across reading, math, and other subjects for K-12, including intervention and credit recovery. Overlaps in adaptive reading intervention sales motions.
Others
- DreamBox Learning: Sister product line within Discovery Education's portfolio focused on adaptive math. Useful as a comparable for cross-sell, pricing benchmarks, and shared sales infrastructure rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reading Plus social profiles
Digital presenceReading Plus compliance and trust
Trust signalCompliance4 records
Reading Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reading Plus leadership team
Management profileNumber of profiles
Profiles1 record
Reading Plus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reading Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reading Plus
What does Reading Plus do?
Reading Plus is an adaptive online literacy platform that develops silent reading efficiency, vocabulary, and comprehension skills for students in grades 3-12. The product is sold on a subscription/licensed basis to K-12 schools and districts as a supplemental reading intervention and instruction solution.
Is Reading Plus a public or private company?
Reading Plus is a private company. It is classified as corporate owned and is currently acquired.
When was Reading Plus founded?
Reading Plus was founded in 1930. It employs 51 to 100 people.
Where is Reading Plus based?
Reading Plus is headquartered in Winooski, United States, in the North America region.
How does Reading Plus make money?
One revenue line is on record: school/District Subscription Licenses.
Who are Reading Plus's main competitors?
Direct peers on record are Lexia Learning (Cambium Learning), Imagine Learning, Renaissance Learning, Amplify Education, Curriculum Associates (i-Ready) and Istation. Newsela is listed as an emerging player. Broad incumbents are Houghton Mifflin Harcourt (HMH) and Edmentum. DreamBox Learning is listed as an others.
Does Reading Plus have an API?
No public API is recorded for Reading Plus.
What industry is Reading Plus in?
Reading Plus's product category is K-12 Literacy and Reading Instruction Software. Its primary akta.pro industry code is EDAJAMAF, Literacy & Reading Intervention Technology, with a secondary code of EDANAJAA, K–12 Remedial Reading & Literacy Intervention. Its NAICS code is 611710 and its SIC code is 7370.