Feather
Feather is a New York-based online furniture rental company founded in 2017 that designed, manufactured, and rented its own furniture and home decor via subscription. It has been absorbed into Fernish, pivoting to B2B staging and rental for real estate and corporate clients.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Feather does
Feather is an online furniture rental company founded in 2017 in New York that designed, manufactured, and rented its own line of furniture and home decor to consumers and businesses. The company operated a direct-to-consumer subscription model in which customers rented pieces with the option to buy or return, retaining full vertical control over design, manufacturing, and distribution. Feather captured an estimated 18% of the global furniture rental market, competing against Furlenco (22%), Rentomojo (20%), Brook Furniture Rental (15%), and Rent-A-Center (12%) in a market projected to reach USD 126.60 billion by 2035.
In 2025, Feather was absorbed into Fernish, a staging and furniture rental company focused on business customers, ending its standalone consumer operations. Under the Fernish brand, the entity now offers furniture rental for real estate staging, corporate relocations, and commercial spaces, with B2B sales and support channels and transition support for legacy Feather home customers. The combined business leverages Feather's vertically integrated inventory, design capability, and rental logistics, backed by approximately $76M+ raised across multiple equity and debt rounds from investors including Bain Capital Ventures, Kleiner Perkins, Spark Capital, Cobalt Capital, NEA, Y Combinator, Credit Suisse, TriplePoint Capital, and Second Century Ventures (REACH). Feather also acquired Symple in July 2020 to expand its rental subscription capabilities.
Feather firmographics
Firmographics- Name
- Feather
- Legal name
- Feather
- Website
- https://livefeather.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Feather is a New York-based online furniture rental company founded in 2017 that designed, manufactured, and rented its own furniture and home decor via subscription. It has been absorbed into Fernish, pivoting to B2B staging and rental for real estate and corporate clients.
- Ownership category
- akta.pro rank
Feather industry classification
Industry- Product category
- Furniture Rental Services
- NAICS
- Consumer Goods Rental (5322), Other Consumer Goods Rental (53228), General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Digital Lease-to-Own & Subscription Home Furnishings (Online-First) (CRAIAOAF)
- akta.pro secondary industries
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Hospitality & Short-Term Rental Furnishings Subscription (STR/Property Managers) (CRAIAOAI)
Keywords
Where Feather is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Feather business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Feather product offering
Product offeringCore offering
Feather offered subscription-based furniture rental to individual consumers in U.S. cities, allowing members to rent, swap, and return furniture over flexible terms rather than purchasing. Through its 2020 acquisition of Symple, Feather also provided furniture rental and home staging services to real estate agents, property managers, and home stagers serving residential sale and rental listings.
Product overview
Feather has rebranded as Fernish, a furniture rental and staging company focused on business customers. The company offers furniture rental services for enterprises including staging services for real estate properties, corporate furniture solutions, and business relocation support. The legacy consumer furniture subscription service (Feather Home) has been discontinued, with existing customers being transitioned to continue renting until they are ready to buy or return furniture.
Differentiator
Problem solved
Functional benefit
Products and services
- Feather Furniture Rental Subscription Subscription-based furniture rental service for individual consumers in U.S. urban markets, allowing members to rent, swap, and return furniture over flexible monthly terms instead of purchasing.
- Symple Home Staging and Furniture Rental Furniture rental and home staging services for real estate agents, property managers, and home stagers furnishing residential sale or rental listings, including design coordination and delivery.
Companies that use Feather
Customer profileSegments2 records
Ideal customer profiles2 records
Feather technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feather partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FernishcoreFeather has joined the Fernish family, transitioning from a consumer-focused furniture rental brand to a business-focused staging and furniture rental company under the Fernish brand. Existing Feather customers can continue renting until ready to buy or return their furniture.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Feather competitors and assessment
Company assessmentDirect peers
- Fernish: Acquirer of Feather; identical business model (furniture rental with optional purchase) and now the operating brand for Feather's assets. Most directly comparable as the consolidated rental entity.
- Furlenco: India-based furniture and home appliance rental subscription company; holds 22% of global furniture rental market share, the largest competitor to Feather. Comparable online-first rental subscription model.
- Rentomojo: India-based online furniture, appliance, and electronics rental company with 20% global market share. Operates a subscription rental model analogous to Feather's original offering.
- Brook Furniture Rental: US-based furniture rental company specializing in corporate relocation, residential, and trade show/staging with 15% global share. Closest US peer to Feather/Fernish's B2B staging pivot.
- Cozey: Canadian DTC modular furniture brand with rental/subscription options. Featured alongside Feather in DTC furniture brand rankings; comparable online-first rental and customization model.
Broad incumbents
- Rent-A-Center: Large US-based lease-to-own retailer for furniture, electronics, and appliances holding 12% global market share. Operates a broader rent-to-own model across many product categories.
- Lovesac: Public US furniture retailer known for modular Sactionals. Featured alongside Feather in DTC disruptor rankings; shares the modular/flexible product design philosophy though primarily a sales model.
Emerging players
- Article: Direct-to-consumer mid-priced furniture brand. Featured alongside Feather in DTC disruptor rankings; shares online-first distribution and middle-market positioning, though Article focuses on sales rather than rentals.
- Burrow: US DTC modular sofa and furniture company. Featured in the same DTC furniture disruptor list as Feather with comparable online-first distribution and modular customization differentiators.
- Yardbird: US DTC outdoor furniture brand. Featured alongside Feather in DTC furniture disruptor rankings; shares online-first direct shipping model and mid-market consumer positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Feather social profiles
Digital presenceFeather financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feather leadership team
Management profileNumber of profiles
Profiles7 records
Feather funding detail
Funding detailFunding overview
Funding rounds6 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feather M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feather
What does Feather do?
Feather offered subscription-based furniture rental to individual consumers in U.S. cities, allowing members to rent, swap, and return furniture over flexible terms rather than purchasing. Through its 2020 acquisition of Symple, Feather also provided furniture rental and home staging services to real estate agents, property managers, and home stagers serving residential sale and rental listings.
Is Feather a public or private company?
Feather is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Feather founded?
Feather was founded in 2017. It employs 51 to 100 people.
Where is Feather based?
Feather is headquartered in New York, United States, in the North America region.
Who are Feather's main competitors?
Direct peers on record are Fernish, Furlenco, Rentomojo, Brook Furniture Rental and Cozey. Broad incumbents are Rent-A-Center and Lovesac. Emerging players are Article, Burrow and Yardbird.
Does Feather have an API?
No public API is recorded for Feather.
What industry is Feather in?
Feather's product category is Furniture Rental Services. Its primary akta.pro industry code is CRAIAOAF, Digital Lease-to-Own & Subscription Home Furnishings (Online-First), with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its NAICS code is 5322 and its SIC code is 7350.