Grupo A
Grupo A (+A Educação) is a privately held Brazilian educational group operating an integrated edtech, health edtech, and editorial publishing platform serving higher education institutions, healthcare professionals, and Portuguese-speaking students with 4,000+ publications, LMS solutions, and digital learning products.
- Company typePrivate
- Founded1973
- HeadquartersPorto Alegre, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Grupo A does
Grupo A operates as the editorial vertical of +A Educação, a privately held Brazilian educational group founded in 1973 by Henrique Leão Kiperman and headquartered in Porto Alegre, Rio Grande do Sul. The group is organized into three integrated verticals: Plataforma A (EdTech for higher education institutions), Artmed (Health EdTech serving medical and healthcare professionals), and Grupo A (editorial publishing across multiple imprints). The company has built a 4,000+ publication catalogue spanning medicine, psychology, education, engineering, exact sciences, humanities, and business through imprints including Artmed, Bookman, Penso, and Artes Médicas, complemented by a distribution partnership with Pearson covering 6,100+ international academic titles in Brazil.
The technology layer centers on Plataforma A, a learning management and academic management platform deployed at 350+ higher education institutions, containing 20,000+ learning objects based on active methodologies, virtual and augmented reality resources, physical and virtual laboratories, and academic performance indicator management. The health education stack includes Artmed360 for digital health courses, Artmed Pós for 100% online postgraduate programs, Jaleko for reinforcement learning, and Secad for professional updates, alongside digital library platforms (Biblioteca Digital, Minha Biblioteca, SAGAH). The company claims to reach 3.5M+ students, 350+ educational institutions, and 650,000+ healthcare professionals.
Grupo A monetizes through a hybrid revenue model combining one-time book and e-book sales (across print and digital formats) via direct-to-consumer e-commerce, recurring subscription-based licensing of Plataforma A and other digital platforms to institutions, distribution royalties from the Pearson partnership, and a 5% cashback loyalty program on the consumer storefront. The go-to-market combines direct e-commerce (loja.grupoa.com.br), a dedicated B2B institutional portal (b2b.grupoa.com.br), and content marketing via specialized blogs (Desafios da Educação, Secad). With 900+ employees and founder-led continuity, the company positions itself as the largest education platform in Brazil and continues to expand through acquisitions (Sistema Faculdade, Imersys in 2021) and capital raises (notably $15.89M from Bewater in 2020).
Grupo A firmographics
Firmographics- Name
- Grupo A
- Legal name
- Grupo A Educação
- Website
- https://grupoa.com.br
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grupo A (+A Educação) is a privately held Brazilian educational group operating an integrated edtech, health edtech, and editorial publishing platform serving higher education institutions, healthcare professionals, and Portuguese-speaking students with 4,000+ publications, LMS solutions, and digital learning products.
- Ownership category
- akta.pro rank
Grupo A industry classification
Industry- Product category
- Educational Publishing and EdTech
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Educational Services (611), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)
- akta.pro secondary industries
- Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), Humanities (History, Philosophy, Literature, Languages) (EDAGABAE), Business, Economics, Accounting & Management (EDAGABAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Grupo A is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grupo A business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Book and E-book Publishing & Sales: Core revenue stream from publishing and selling educational books, e-books, and audiobooks across multiple imprints (Artmed, Bookman, Penso, Artes Médicas). Revenue generated through direct e-commerce sales and institutional adoptions. Over 4,000 publications available.
- Educational Technology Platforms: Revenue from licensing Plataforma A LMS solutions, Artmed360 postgraduate programs, and other digital education platforms to higher education institutions and healthcare organizations.
- Cashback Program: Customer loyalty program offering 5% cashback on purchases, accumulating points redeemable for discounts on future purchases. Each point worth R$0.05, valid for 365 days.
- Pearson Distribution Partnership: Distribution and co-publishing of Pearson titles in Brazil, representing over 6,100 products across disciplines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Cashback loyalty program - 5% return on all purchases |
| Unit Pricing | Pay-as-you-go | Standard e-book pricing - approximately 20% below print |
| Unit Pricing | Pay-as-you-go | Standard print book pricing |
| Subscription | Annual | Institutional B2B pricing via dedicated portal |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Grupo A product offering
Product offeringCore offering
Grupo A (+A Educação) is a Brazilian educational group that publishes over 4,000 academic titles across its imprints (Artmed, Bookman, Penso, Artes Médicas) and operates the Plataforma A EdTech platform serving 350+ higher education institutions. It also runs the Artmed health education vertical with postgraduate programs, digital courses, and continuing education platforms used by 650,000+ healthcare professionals. Distribution occurs through its own e-commerce store and a dedicated B2B institutional portal, supplemented by a Pearson co-publishing partnership for international academic titles in Brazil.
Product overview
Grupo A (+A Educação) is a Brazilian educational group operating as an integrated EdTech and editorial platform. The portfolio centers on Plataforma A as the core educational technology platform offering virtual learning environments, virtual/augmented reality resources, and academic management tools for over 350 educational institutions. The health education vertical is led by Artmed with sub-brands including Artmed Pós (online postgraduate programs), Artmed360 (digital health courses), Jaleko (reinforcement platform), and Secad (professional updates). The editorial vertical encompasses multiple publishing labels: Bookman for exact and applied sciences, Penso for human sciences and education, Artes Médicas for medical/dental content, and partnerships with Pearson. The ecosystem includes digital platforms (Biblioteca Digital, Minha Biblioteca, SAGAH), the Desafios da Educação blog, the +Cashback loyalty program, and an e-commerce store (loja.grupoa.com.br) distributing over 4,000 publications including printed books, eBooks, and audiobooks for Portuguese-speaking students and professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Artmed: Health Edtech brand of +A Educação, publishing world-renowned works and professional development programs in medicine and health sciences
- Plataforma A
- Bookman
- Penso
- Artes Médicas
Products and services
- Plataforma A EdTech platform offering virtual learning environments, physical and virtual laboratories, virtual and augmented reality resources, and academic performance indicator management for higher education institutions.
- Artmed Pós 100% online postgraduate programs in the health area delivered by Artmed for healthcare professionals seeking advanced specialization.
- Artmed360 Digital course platform offering health sciences continuing education courses and specializations for healthcare professionals.
- Jaleko Reinforcement learning platform tailored for healthcare professionals to support ongoing study and clinical knowledge retention.
- Secad Professional update platform providing continuing education courses, clinical updates, and content resources for health professionals.
- Artmed Editora (Books Catalog) Specialized academic and professional book publishing imprint under Artmed, focused on health sciences titles distributed in print and digital formats.
- Bookman (Publishing Imprint) Academic publishing imprint focused on exact sciences, social and applied sciences, and engineering, with academically recognized works and differentiated didactic resources.
- Penso (Publishing Imprint) Humanities and education publishing imprint covering anthropology, sociology, philosophy, history, and research methodology, including the Revistas Pátio education magazines.
- Artes Médicas (Publishing Imprint) Publishing imprint specializing in medical content with emphasis on dentistry, publishing authors from leading Brazilian medical schools where Brazilian knowledge is recognized as a world reference.
- Pearson Titles Distribution in Brazil Distribution and co-publishing of Pearson academic titles in Brazil including international bestsellers such as 'Administração de Marketing' by Kotler and Keller, covering sciences, business, technology, and medicine.
- Loja Virtual Grupo A (Online Store) Direct-to-consumer e-commerce platform at loja.grupoa.com.br selling books, e-books, and audiobooks across all Grupo A brands with installment payments and cashback loyalty rewards.
Quantifiable outcome
- 3.5 million+ students reached through Grupo A content and platforms
- +2 more outcomes
Companies that use Grupo A
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Grupo A technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Grupo A partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PearsoncoreGrupo A is Pearson's official partner in Brazil, distributing and co-publishing Pearson Universities imprint titles. The partnership provides access to international academic content including bestsellers like 'Administração de Marketing' by Kotler and Keller, with over 6,100 products available through Grupo A channels.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Grupo A competitors and assessment
Company assessmentDirect peers
- Hotmart: Brazilian-headquartered EdTech and creator-economy platform for online courses and digital products. Comparable to Grupo A in monetizing digital educational content, with similar e-commerce and B2B2C distribution motions across Portuguese-speaking markets.
- Coursera: Global online learning platform partnering with universities and companies to deliver courses, certificates, and degree programs. Comparable to Grupo A's Artmed360 and Plataforma A postgraduate / continuing-education offerings, competing for institutional online-learning spend.
- Blackboard: Global learning management system provider serving higher education institutions. Most directly comparable to Grupo A's Plataforma A LMS business, competing for the same institutional platform-licensing budgets in Brazilian and Latin American universities.
Broad incumbents
- Houghton Mifflin Harcourt: Educational publisher serving K-12 and higher education with print and digital solutions. Comparable to Grupo A's integrated content-plus-platform approach for institutional customers, though with greater K-12 exposure.
- McGraw Hill: Major global publisher of educational and professional content with a strong higher-education portfolio. Directly comparable to Grupo A's Bookman and Artmed imprints in business, sciences, and health content delivered via institutional channels.
- Wiley: Academic and professional publisher with significant higher-education textbook presence and a growing digital learning platform. Comparable to Grupo A in the science, business, and humanities textbook publishing space, with similar institutional adoption revenue streams.
- Cengage: Global higher-education and workforce-skills publisher offering textbooks, e-books, and digital learning platforms. Comparable to Grupo A's textbook-and-platform model for higher education institutions, with similar institutional sales motion.
- Pearson: Global education publishing and assessment company that is Grupo A's exclusive Brazilian distribution partner. Both companies monetize educational content via institutional channels, making Pearson the closest direct comparable for the editorial-publishing economics, although Pearson operates at vastly larger scale and across multiple geographies.
Regional players
- Yduqs: Brazilian higher-education group operating multiple university brands and digital learning platforms. Directly comparable to Grupo A's Plataforma A institutional business and Sistema Faculdade acquisition, competing for the same Brazilian university customer base.
- Cogna Educação: Largest Brazilian private education company (Kroton, Vasta, Saber), operating across K-12, higher education, and EdTech. Comparable as a Brazilian-headquartered diversified education group pursuing both content and platform strategies, although significantly larger and publicly listed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo A social profiles
Digital presenceGrupo A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo A leadership team
Management profileNumber of profiles
Profiles3 records
Grupo A subsidiaries and ownership
Company hierarchySubsidiaries5 records
Grupo A funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo A M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo A
What does Grupo A do?
Grupo A (+A Educação) is a Brazilian educational group that publishes over 4,000 academic titles across its imprints (Artmed, Bookman, Penso, Artes Médicas) and operates the Plataforma A EdTech platform serving 350+ higher education institutions. It also runs the Artmed health education vertical with postgraduate programs, digital courses, and continuing education platforms used by 650,000+ healthcare professionals. Distribution occurs through its own e-commerce store and a dedicated B2B institutional portal, supplemented by a Pearson co-publishing partnership for international academic titles in Brazil.
Is Grupo A a public or private company?
Grupo A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo A founded?
Grupo A was founded in 1973. It employs 501 to 1,000 people.
Where is Grupo A based?
Grupo A is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Grupo A make money?
Four revenue lines are on record. Book and E-book Publishing & Sales are the primary driver. The others are educational Technology Platforms, cashback Program and pearson Distribution Partnership.
Who are Grupo A's main competitors?
Direct peers on record are Hotmart, Coursera and Blackboard. Broad incumbents are Houghton Mifflin Harcourt, McGraw Hill, Wiley, Cengage and Pearson. Regional players are Yduqs and Cogna Educação.
Does Grupo A have an API?
No public API is recorded for Grupo A.
What industry is Grupo A in?
Grupo A's product category is Educational Publishing and EdTech. Its primary akta.pro industry code is MPAJABAL, Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training), with a secondary code of EDAGABAD, Social Sciences (Psychology, Sociology, Political Science). Its NAICS code is 5131 and its SIC code is 8200.