Hotmart
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
Hotmart firmographics
Firmographics- Name
- Hotmart
- Legal name
- Launch Pad Tecnologia, Serviços e Pagamentos Ltda.
- Website
- https://hotmart.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Hotmart industry classification
Industry- Product category
- Digital Products Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Hotmart is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Hotmart business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fees on Digital Product Sales: Hotmart charges creators a tiered fee on each approved sale. For revenue up to five figures, the fee is 9.9% + R$1 per sale. For products priced above R$15, the fee is 9.9% + R$0.50; for products at or below R$15, the fee is 9.9% + R$0.10. No upfront costs, monthly fees, or sign-up charges apply. The model aligns Hotmart's revenue directly with creator success.
- Hotmart Pages and Send Subscription: Paid subscription plans for additional tools: Hotmart Pages (landing page builder) and Hotmart Send (email marketing). Plans include 'Primeiros Passos' at R$59/year, 'Acelerador de Vendas' at R$139/year (R$254/month), and 'Acelerador de Vendas Turbo' at R$189/year (R$315/month). Additional paid add-ons include webinars, live streaming, and webhooks.
- Withdrawal/Withdrawal Fees: A withdrawal fee of R$1.99 applies when creators cash out commissions, with a minimum withdrawal of R$2.00 in BRL. For PIX, Boleto, or Hotmart balance, funds are available within 2 calendar days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free to join — tiered transaction fee |
| Subscription | Annual | Primeiros Passos (First Steps) plan |
| Subscription | Annual | Acelerador de Vendas (Sales Accelerator) plan — most selected |
| Subscription | Annual | Acelerador de Vendas Turbo plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Hotmart product offering
Product offeringCore offering
Hotmart is an all-in-one AI-powered platform that enables creators and digital entrepreneurs to build, host, market, and sell digital products (online courses, ebooks, memberships, communities, webinars, and physical products) globally. The platform integrates checkout, payment processing, member management, AI-assisted content creation, an affiliate marketplace, and 40+ local payment methods across 188+ countries, charging transaction fees only on approved sales with no upfront costs.
Product overview
Hotmart operates as a unified all-in-one platform for the Creator Economy, combining a core digital product marketplace with integrated tools for creation, marketing, sales, delivery, and customer management. The platform serves 200,000+ creators with $10B+ in sales across 188+ countries and 25M+ buyers. The core Hotmart Platform anchors an ecosystem of specialized modules: Hotmart Pages (AI landing pages, formerly Klickpages) and Hotmart Send (AI email marketing, formerly Klicksend) enable creators to build and market products; Hotmart Club provides membership area with gamification; Hotmart Tutor delivers 24/7 AI-powered support; Hotmart AI assists with product creation in 60 seconds; Hotmart Checkout handles multi-currency payments with 40+ local methods; Hotmart Marketplace connects creators with buyers; Hotmart Affiliate Program enables distribution; Hotmart App serves mobile creators and consumers; Hotmart Invoice Issuance (via eNotas acquisition) automates Brazilian invoicing; Hotmart Card provides financial services; Hotmart Sales Accelerator and Early Access Program offer premium tools for high-earning creators. The AI Content Manipulation Suite (via 2024 Reshape acquisition) adds transcription, video editing, captions, and translation. The ecosystem operates across Brazil, Spain, Latin America, Europe, and beyond.
Differentiator
Problem solved
Functional benefit
Brands
- Hotmart Pages: Landing page creation tool formerly known as Klickpages, enables creators to build high-conversion sales and capture pages with AI assistance and pre-built templates.
- Hotmart Send
Products and services
- Hotmart Platform The core all-in-one platform for the Creator Economy, enabling creators to build, host, and sell digital products (courses, ebooks, communities, memberships, webinars, and physical products) globally. Includes integrated checkout, payment processing, members area, AI-assisted content creation, an affiliate marketplace, and 40+ local payment methods across 188+ countries. Serves 200,000+ creators, 500,000+ products, and 25M+ buyers.
- Hotmart Pages AI-powered landing page and sales page builder (formerly Klickpages) that enables creators to build high-conversion sales and capture pages without coding. Features include AI-assisted page generation from questionnaire responses, 100+ pre-made templates validated by top creators, free SSL security, free and custom domain hosting, and integration with email marketing and payment gateways. Sold as a subscription add-on alongside Hotmart Send.
- Hotmart Send AI-assisted email marketing service (formerly Klicksend) for creator-audience communication. Features include AI-generated email messages based on tone of voice, unlimited email sending, ready-made automation templates (purchase approved, cancelled, pre-launch, launch), automatic lead capture, and integrated webinar functionality. Sold as a subscription add-on alongside Hotmart Pages.
- Hotmart Sales Accelerator
- Hotmart Marketplace
- Hotmart Mobile App Mobile application for iOS and Android serving both creators and consumers. Creators can track sales, monitor account balance, manage HotLinks, and view product analytics. Consumers can access purchased content including offline course viewing on supported video players. Rated 4.9/5 across 350,000+ app store reviews.
- Hotmart Invoice Issuance Automated electronic invoice (NF-e) issuance service for Brazilian businesses, integrated into the Hotmart ecosystem via the eNotas acquisition. Enables creators and small businesses to generate and manage invoices automatically, with coverage across 1,500+ cities in Brazil.
- AI Content Manipulation Suite AI-powered content tools for video and audio including transcription, video editing, automatic captioning, and translation, integrated into the Hotmart platform via the Reshape acquisition. Strengthens Hotmart's AI services for content creators by automating post-production workflows.
Quantifiable outcome
- Sales boost of 7% with smart auto-fill checkout
- +6 more outcomes
Companies that use Hotmart
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Hotmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature9 records
Hotmart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EBANXcoreEBANX processes Pix Automático transactions for Hotmart in Brazil. Pix Automático is Brazil's recurring billing feature for the instant payment system Pix. EBANX currently processes 38% of all Pix Automático transactions in Brazil. Hotmart is referenced as one of the global companies (alongside Amazon Prime and Canva) enabling subscription services for the 60 million Brazilians without credit cards via this payment infrastructure.
- ReshapecoreHotmart acquired Reshape, a Brazilian AI startup specializing in content manipulation including transcription, video editing, automatic subtitles, and translation. The acquisition aimed to integrate Reshape's AI technology into the Hotmart platform to strengthen AI services for content creators. Reshape operated as a specialized AI company for content processing, supporting Hotmart's broader AI ecosystem strategy.
- eNotascoreHotmart completed the acquisition of eNotas, a company providing automated electronic invoice (NF-e) issuance solutions for Brazilian businesses. The deal was part of Hotmart's strategy to build a comprehensive ecosystem for the Creative Economy, improving creator autonomy and financial experience. eNotas serves over 130,000 companies across more than 1,500 cities in Brazil. The acquisition involved cash and stock with undisclosed value.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hotmart competitors and assessment
Company assessmentDirect peers
- Teachable: Teachable is a direct competitor in the online course and digital product platform category, and was in fact acquired by Hotmart in 2020. It is the closest comparable because it serves the same creator persona with a similar course-hosting, checkout and subscription toolset, primarily in the US and Europe.
- Kajabi: Kajabi is an all-in-one platform for creators selling courses, memberships, podcasts and coaching, directly overlapping with Hotmart's core offering. Comparable business model (subscription + transaction fees), target audience (individual creators and SMB digital entrepreneurs), and integrated AI marketing tooling make it the most analogous pure-play competitor outside LATAM.
- Thinkific: Thinkific is a course creation and digital product platform targeting creators and SMBs. It overlaps with Hotmart on course hosting, checkout and marketing tools and competes for the same international creator persona, particularly in North America and English-speaking markets.
- Udemy: Udemy is a global online learning marketplace with hundreds of thousands of courses and millions of learners, directly comparable to Hotmart's marketplace and 500K+ product catalog. While Udemy is broader and more consumer-facing, both operate two-sided digital learning marketplaces with similar take-rate economics.
- Podia: Podia is an all-in-one platform for creators to sell courses, downloads, webinars and memberships. It competes head-to-head with Hotmart's core digital product suite for the same individual creator and small-business segments, especially in English-speaking markets.
- Gumroad: Gumroad is a creator commerce platform enabling individual creators to sell digital products, memberships and subscriptions directly to consumers. It mirrors Hotmart's transaction-fee model and self-serve creator onboarding, serving a comparable indie-creator audience.
- ClickFunnels: ClickFunnels provides sales funnel building, landing pages, email marketing and checkout for digital sellers. Its overlap with Hotmart's Hotmart Pages, Hotmart Send and Checkout products and its focus on conversion-optimized digital product funnels makes it a direct comparable for the marketing-and-sales tooling layer.
Emerging players
- Circle: Circle is a community and membership platform used by creators to run paid cohorts and communities, directly overlapping with Hotmart Club's members area and gamification features. While narrower in scope (community-only), it competes for the same creator budget and increasingly bundles course and digital product capabilities.
Broad incumbents
- Shopify: Shopify is a broad incumbent e-commerce platform that increasingly serves digital product creators and SMBs with storefronts, checkout and payments. While its core is physical goods, its expanding digital goods, subscriptions and merchant-services overlap with Hotmart's checkout, payments and creator tooling positions it as a larger, broader competitor.
Others
- Stripe: Stripe is a global payments infrastructure provider whose checkout, billing and tax products serve as an alternative for creators and platforms building their own digital commerce stacks. It is an enabling/adjacent competitor — if creators bypass Hotmart's checkout for native Stripe integrations, Hotmart's take rate is at risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hotmart social profiles
Digital presenceHotmart compliance and trust
Trust signalCompliance1 record
Hotmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotmart leadership team
Management profileNumber of profiles
Profiles2 records
Hotmart subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hotmart funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotmart M&A and investment
M&A and investmentM&A4 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotmart
What does Hotmart do?
Hotmart is an all-in-one AI-powered platform that enables creators and digital entrepreneurs to build, host, market, and sell digital products (online courses, ebooks, memberships, communities, webinars, and physical products) globally. The platform integrates checkout, payment processing, member management, AI-assisted content creation, an affiliate marketplace, and 40+ local payment methods across 188+ countries, charging transaction fees only on approved sales with no upfront costs.
Is Hotmart a public or private company?
Hotmart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hotmart founded?
Hotmart was founded in 2011. It employs 1,001 to 5,000 people.
Where is Hotmart based?
Hotmart is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Hotmart make money?
Three revenue lines are on record. Transaction Fees on Digital Product Sales are the primary driver. The others are hotmart Pages and Send Subscription and withdrawal/Withdrawal Fees.
Who are Hotmart's main competitors?
Direct peers on record are Teachable, Kajabi, Thinkific, Udemy, Podia, Gumroad and ClickFunnels. Circle is listed as an emerging player. Shopify is listed as a broad incumbent. Stripe is listed as an others.
Does Hotmart have an API?
Yes. Hotmart provides a public-facing API and developer documentation portal (developers.hotmart.com) with endpoints available in multiple languages (English, Spanish, Portuguese). The API enables developers to build integrations and automate workflows. Specific auth methods, rate limits, and versioning details are available through the developer portal. Developer documentation is at developers.hotmart.com/docs/en.
What industry is Hotmart in?
Hotmart's product category is Digital Products Marketplace. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 5182 and its SIC code is 7372.