Enroly
Enroly is a UK-based vertical SaaS company whose CAS Shield platform automates admissions, CAS issuance, visa compliance, and arrival onboarding for UK higher education institutions, serving over 50% of the UK HE market with AI-augmented modules and managed services.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Enroly does
Enroly is a UK-based vertical SaaS company that automates the international student lifecycle for UK higher education institutions, covering admissions intake through CAS (Confirmation of Acceptance for Studies) issuance, visa compliance, and arrival onboarding. Its core product, the CAS Shield platform, is a cloud-based system purpose-built around UKVI regulatory requirements and integrates bidirectionally with leading student management systems (Tribal SITS:Vision, Ellucian, Unit4) and CRMs (Salesforce, HubSpot, Oracle). The platform is augmented by four extension modules — Data Insights, Automated Interviews, Payment Integration (via TransferMate), and Enroly Apply (an AI-powered admissions module) — and by four managed services (Interview Assessment, Visa Support, CAS Preparation, and Admissions Outsourcing) staffed by OISC/IAA-accredited consultants.
The company monetizes through annual enterprise SaaS subscriptions on a quote-based model to UK universities, supplemented by professional services revenue from managed compliance and admissions work. Distribution combines direct enterprise field sales targeting Directors of International and Visa Compliance Officers with a secondary channel of 5,820+ global education agents using a white-labeled portal. Enroly claims to power enrollment for over 50% of UK HE institutions and has processed 8 million+ documents to date. Customers include Imperial College London, Durham, University of Exeter, University of Surrey, University of Aberdeen, Bangor University, and others.
Enroly operates as Enroly Ltd, a private limited company registered in England and Wales (Company no. 10880551), headquartered in London with a secondary office in Cheltenham. It has raised approximately $2.79M in disclosed funding across 2017-2021 and is part of a wider family of companies that includes Ecctis. Headcount is 11-50, and the company holds ISO 27001, Cyber Essentials Plus, and IAA accreditations.
Enroly firmographics
Firmographics- Name
- Enroly
- Legal name
- Enroly Ltd
- Website
- https://enroly.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enroly is a UK-based vertical SaaS company whose CAS Shield platform automates admissions, CAS issuance, visa compliance, and arrival onboarding for UK higher education institutions, serving over 50% of the UK HE market with AI-augmented modules and managed services.
- Ownership category
- akta.pro rank
Enroly industry classification
Industry- Product category
- Higher Education Admissions Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Student Enrollment, Admissions, Registration & Lottery Systems (EDAFAEAE)
- akta.pro secondary industry
- Student Billing, Invoicing & Account Statements (EDALAJAC)
Keywords
Where Enroly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Enroly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Licensing (CAS Shield): SaaS platform subscription for UK universities providing CAS management, visa processing, and student onboarding automation. Revenue from annual or multi-year licensing agreements with institutions.
- Professional Services: Managed interview assessment, visa support, CAS preparation, and admissions outsourcing services. Includes regulated immigration advisory services and compliance consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for universities - custom pricing based on institution size and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Enroly product offering
Product offeringCore offering
Enroly provides the CAS Shield Platform, a cloud-based SaaS solution that automates the offer-to-arrival process for UK universities, their international students, and education agents. The platform manages CAS issuance, visa compliance, document verification, and student onboarding, complemented by extension modules (Data Insights, Automated Interviews, Payment Integration, Enroly Apply) and managed services including Interview Assessment, Visa Support, CAS Preparation, and Admissions Outsourcing.
Product overview
Enroly offers a platform-plus-modules architecture centered on the CAS Shield Platform, which provides the core automation infrastructure for managing international student onboarding from offer to arrival. The platform integrates four extensions: Data Insights (reporting and benchmarking), Automated Interviews (scheduling and video interviewing), Payment Integration (deposits and refunds via TransferMate), and Enroly Apply (AI-powered admissions). Supporting these are four managed services: Interview Assessment, Visa Support, CAS Preparation, and Admissions Outsourcing. This integrated approach connects universities, students, and agents through a unified workflow covering recruitment, compliance, document processing, and arrival management.
Differentiator
Problem solved
Functional benefit
Brands
- CAS Shield Platform: The primary software platform that automates offer-to-arrival administration for universities, managing CAS processing, visa support, compliance preparation, and student communications.
- Enroly Apply
Products and services
- CAS Shield Platform Cloud-based SaaS platform that automates the complete offer-to-arrival process for UK universities, their international students, and education agents. Coordinates CAS processing, visa workflows, compliance preparation, and student communications in a secure ecosystem.
- Automated Interviews Extension module enabling scalable, automated credibility interview scheduling and recording for university admissions teams. Features Calendly integration for booking, recorded video interviews, configurable processes by region and channel partner, facial recognition fraud detection, and detailed scorecards.
- Payment Integration Extension module for managing student deposit and refund payments with TransferMate integration, real-time payment status, automated refunds, and escrow management linked to student records within CAS Shield.
- Data Insights Business intelligence and reporting extension providing real-time analytics and benchmarking against industry averages. Offers reporting on recruitment, admissions, compliance, and service-level data with competitor analysis and market opportunity identification.
- Enroly Apply AI-powered student recruitment platform for faster applications and automated admissions. Features mobile-first, keyboard-free applications with AI-driven document scanning, automating document collation and assessment, reducing processing time from 80 minutes to 5 minutes per application.
- Interview Assessment End-to-end credibility interview service handled by regulated consultants including pass-fail decisions, fraud detection, facial recognition, language checks, and full interview scorecards for audit. Powered by natural language processing with human review.
- Visa Support Step-by-step visa guidance from regulated immigration advisers integrated within CAS Shield. Boosts conversion rates with professional advice and proactive support throughout the pre-arrival process, OISC compliant.
- CAS Preparation CAS issuance preparation service combining industry knowledge and technology. Specializes in finance document checks, solves bottlenecks for high-risk high-volume markets, and addresses pinch points leading to attrition and staff burnout.
- Admissions Outsourcing Comprehensive offer-to-arrival outsourcing service managing lead conversion, application decisions, and admissions workflows. Combines proven admissions expertise with Enroly's technology platform for seamless student experience.
Quantifiable outcome
- Cut staff admin time by 80%
- +10 more outcomes
Companies that use Enroly
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Enroly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature7 records
Enroly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, supporting, core and strategic.
- Duolingo English TestflagshipHeadline sponsor of EnrolyCon'25. Global leader in English language assessment and champion of smarter student journeys. Second consecutive year as headline sponsor.
- QA Higher EducationsupportingSponsor of EnrolyCon'25. Creates new pathways for international students to access UK education. At EnrolyCon25, presented on QA Higher Education's location strategy and delivery innovation.
- Grok Global ServicessupportingSponsor of EnrolyCon'25. Global recruitment experts with strong local insights, bringing international perspective. Presented on what matters most to overseas recruitment staff.
- AWS (Amazon Web Services)coreCloud infrastructure provider powering Enroly's AI capabilities. Mike Stone (Enroly) and Ritwik Niyogi (AWS) presented technical deep-dive on AI innovation at EnrolyCon25.
- TransferMate Global PaymentscorePayment integration partner enabling real-time student deposit and refund processing within CAS Shield. TransferMate and Enroly hold student deposits in escrow, providing compliance controls and visibility into payment stages for universities and students.
- CalendlycoreIntegration with Calendly for automated interview scheduling. Allows applicants to book interview slots synchronized to university team's availability.
- Tribal SITS:VisioncoreStudent management system integration with Tribal SITS:Vision, one of the leading student information systems in UK higher education.
- ElluciancoreIntegration with Ellucian higher education ERP platform for seamless data exchange between Enroly and university systems.
- EcctisstrategicPart of wider family of companies. Ecctis is trusted expert in qualification recognition. Enroly privacy policy notes sharing data with Ecctis to enhance services. At EnrolyCon25, Ecctis presented on AI agents in international education.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Enroly competitors and assessment
Company assessmentBroad incumbents
- Tribal Group: UK-based Student Information System (SITS:Vision) provider used widely across UK higher education. Comparable as the dominant student record system that Enroly integrates with, and a potential incumbent that could extend into CAS/visa workflows.
- Ellucian: Large US-headquartered higher education ERP vendor with broad UK and global university penetration. Comparable because Enroly integrates with Ellucian for student record data, and Ellucian could natively expand into admissions/compliance workflows.
- Unit4: Enterprise cloud software vendor with a dedicated higher education ERP offering used by UK and European universities. Comparable because Enroly integrates with Unit4, and Unit4 represents an incumbent platform that could add CAS/visa functionality.
- Workday Student: Cloud-native student information system from Workday targeting higher education institutions. Comparable as a major incumbent SIS platform that universities could choose over Enroly for end-to-end administrative workflows.
- Salesforce Education Cloud / Education Data Architecture: CRM platform with higher education vertical extensions used by universities for student recruitment and engagement. Comparable because Enroly integrates with Salesforce as a recruitment CRM, and Salesforce could expand into admissions workflow automation.
Direct peers
- ApplyBoard: Global EdTech platform connecting international students with educational institutions via a large agent network. Comparable as a direct competitor in international student recruitment technology serving universities and agents worldwide.
- Liaison International: Provider of admissions and enrollment management solutions for higher education, including international student processing. Comparable as a competing platform that automates admissions workflows for universities recruiting students.
- Studyportals: International student recruitment platform that helps universities attract and convert global students. Comparable as a peer serving the same international student recruitment market for universities, though focused on the discovery/marketing stage.
- IDP Education: Global education services company placing international students into universities, including IELTS testing and student recruitment. Comparable as a peer operating across the international student recruitment and admissions value chain.
Emerging players
- Coursedog: Academic operations platform covering curriculum, scheduling, and catalog management for higher education. Comparable as a newer SaaS entrant building workflow automation for university administrative processes adjacent to Enroly's domain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Enroly social profiles
Digital presenceEnroly compliance and trust
Trust signalCompliance4 records
Enroly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enroly leadership team
Management profileNumber of profiles
Profiles12 records
Enroly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enroly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enroly
What does Enroly do?
Enroly provides the CAS Shield Platform, a cloud-based SaaS solution that automates the offer-to-arrival process for UK universities, their international students, and education agents. The platform manages CAS issuance, visa compliance, document verification, and student onboarding, complemented by extension modules (Data Insights, Automated Interviews, Payment Integration, Enroly Apply) and managed services including Interview Assessment, Visa Support, CAS Preparation, and Admissions Outsourcing.
Is Enroly a public or private company?
Enroly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Enroly founded?
Enroly was founded in 2017. It employs 11 to 50 people.
Where is Enroly based?
Enroly is headquartered in London, United Kingdom, in the Europe region.
How does Enroly make money?
Two revenue lines are on record. Software Platform Licensing (CAS Shield) is the primary driver. The others are professional Services.
Who are Enroly's main competitors?
Broad incumbents on record are Tribal Group, Ellucian, Unit4, Workday Student and Salesforce Education Cloud / Education Data Architecture. Direct peers are ApplyBoard, Liaison International, Studyportals and IDP Education. Coursedog is listed as an emerging player.
Does Enroly have an API?
No public API is recorded for Enroly.
What industry is Enroly in?
Enroly's product category is Higher Education Admissions Software. Its primary akta.pro industry code is EDAFAEAE, Student Enrollment, Admissions, Registration & Lottery Systems, with a secondary code of EDALAJAC, Student Billing, Invoicing & Account Statements. Its NAICS code is 513210 and its SIC code is 7372.