Duolingo English Test
- Company typePrivate
- Founded2016
- HeadquartersPittsburgh, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
Duolingo English Test firmographics
Firmographics- Name
- Duolingo English Test
- Legal name
- Duolingo English Test
- Website
- https://englishtest.duolingo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Duolingo English Test industry classification
Industry- Product category
- English Language Proficiency Testing
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ)
- akta.pro secondary industries
- English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), Online Exam Delivery & Test Administration Platforms (EDAFADAA), Online Exam Proctoring, Browser Lockdown & Secure Testing (EDAFALAC)
Keywords
Where Duolingo English Test is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Markets served
Duolingo English Test business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Test Taking Fee: Test takers pay a fee to take the Duolingo English Test, with results delivered in under 48 hours and unlimited score sharing to institutions worldwide
Go-to-market motion1 record
Distribution channels1 record
Duolingo English Test product offering
Product offeringCore offering
Duolingo English Test is an at-home, online English language proficiency examination that uses computer-adaptive testing to evaluate reading, writing, speaking, and listening skills. Test takers register, pay a fee, and complete the assessment remotely from any location with internet access, receiving certified results in under 48 hours with unlimited score sharing to institutions worldwide. The test is accepted by over 6,500 universities globally, including all eight Ivy League schools and all 15 members of Canada's U15 research-intensive university group.
Product overview
Duolingo English Test is a single, unified at-home English language proficiency testing product that offers rapid result delivery (under 48 hours) and unlimited score sharing. The test serves as an alternative to traditional in-person testing for international student admissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Duolingo English Test An online, computer-adaptive English language proficiency test designed for international students applying to universities and other institutions. Taken at home via a secure browser-based platform with remote proctoring, the test delivers results in under 48 hours and allows unlimited score sharing to chosen institutions. It is accepted by over 6,500 universities worldwide.
Quantifiable outcome
- Results delivered in under 48 hours
- +1 more outcomes
Companies that use Duolingo English Test
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Duolingo English Test technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Duolingo English Test partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Duolingo English Test competitors and assessment
Company assessmentBroad incumbents
- Prometric: Global test delivery network operating testing centers for many credentialing and certification exams. Adjacent competitor in English proficiency delivery infrastructure rather than as a test provider.
- Kaplan International: Major test prep and language training provider offering TOEFL/IELTS preparation as part of a broader educational services portfolio. Broad incumbent in the international admissions value chain.
Emerging players
- Linguaskill (Cambridge): Cambridge's online adaptive English test targeting institutions and employers. A more digitally native competitor with a similar online/adaptive proposition to DET, though smaller in scale.
- Versant by Pearson: Pearson's automated English language assessment focused on workplace and academic screening. Competes with DET in adjacent use cases such as corporate English evaluation.
- EF Standard English Test (EF SET): EF Education First's free online adaptive English test aligned with CEFR. Overlaps with DET as a low-cost, online, adaptive assessment targeting global test takers.
Regional players
- LanguageCert: A globally recognized English certification provider with strong European and UK adoption. Competes in the same international admissions and migration markets as DET, with regional concentration.
Direct peers
- PTE Academic (Pearson): Pearson's computer-based English proficiency test accepted by thousands of institutions worldwide. Competes head-to-head with DET on AI-scored, computer-delivered, fast-turnaround testing for international students.
- TOEFL (ETS): The dominant English proficiency test for international admissions, administered by Educational Testing Service. The most direct competitor to DET, with comparable target customers (international students and universities) and an overlapping institutional acceptance base.
- Cambridge English (C1 Advanced / C2 Proficiency): Cambridge Assessment's suite of English proficiency exams widely accepted for admissions and employment. Overlaps with DET in serving international applicants and credentialing candidates.
- IELTS: Co-owned by British Council, IDP, and Cambridge Assessment, IELTS is the other global standard in English proficiency testing. Direct competitor serving the same international admissions and migration use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Duolingo English Test social profiles
Digital presenceDuolingo English Test financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duolingo English Test leadership team
Management profileNumber of profiles
Duolingo English Test funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duolingo English Test M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duolingo English Test
What does Duolingo English Test do?
Duolingo English Test is an at-home, online English language proficiency examination that uses computer-adaptive testing to evaluate reading, writing, speaking, and listening skills. Test takers register, pay a fee, and complete the assessment remotely from any location with internet access, receiving certified results in under 48 hours with unlimited score sharing to institutions worldwide. The test is accepted by over 6,500 universities globally, including all eight Ivy League schools and all 15 members of Canada's U15 research-intensive university group.
Is Duolingo English Test a public or private company?
Duolingo English Test is a private company. It is classified as public and is currently operating.
When was Duolingo English Test founded?
Duolingo English Test was founded in 2016. It employs 501 to 1,000 people.
Where is Duolingo English Test based?
Duolingo English Test is headquartered in Pittsburgh, United States, in the North America region.
How does Duolingo English Test make money?
One revenue line is on record: test Taking Fee.
Who are Duolingo English Test's main competitors?
Broad incumbents on record are Prometric and Kaplan International. Emerging players are Linguaskill (Cambridge), Versant by Pearson and EF Standard English Test (EF SET). LanguageCert is listed as a regional player. Direct peers are PTE Academic (Pearson), TOEFL (ETS), Cambridge English (C1 Advanced / C2 Proficiency) and IELTS.
Does Duolingo English Test have an API?
No public API is recorded for Duolingo English Test.
What industry is Duolingo English Test in?
Duolingo English Test's product category is English Language Proficiency Testing. Its primary akta.pro industry code is EDAAACAJ, English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.), with a secondary code of EDANABAC, English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep. Its NAICS code is 611691 and its SIC code is 8200.