What CelcomDigi does

CelcomDigi Berhad is Malaysia's largest mobile network operator, formed in November 2022 through the merger of Celcom and Digi and publicly listed on Bursa Malaysia (ticker: 6947) with Telenor ASA as a major strategic shareholder. The company serves 20.2 million subscribers across Consumer, SME, Enterprise, and Public Sector segments through postpaid, prepaid, broadband, and home fibre plans built on a 5G Standalone (5G-SA) network infrastructure. Its product architecture follows a platform-plus-modules model: core 5G mobile and home connectivity products (CelcomDigi One postpaid tiers, Prepaid 5G Biru/Kuning, Home Fibre, Home WiFi with WiFi 7) are monetized alongside add-ons including cybersecurity (MobileSHIELD powered by F-Secure, WebSHIELD powered by Cisco), entertainment bundling (StreamMORE with Disney+, Prime Video, Viu), device financing (Easy360, Pakej MegaJimat), and the digital-only Spark eSIM sub-brand.

The company generates revenue through subscription-based mobile and broadband contracts, hardware sales and device financing, usage-based roaming and international services, enterprise digital transformation (IoT, private networks, cloud connectivity, managed services), and subscription-based cybersecurity solutions. Pricing ranges from RM15/month prepaid plans to custom enterprise contracts, with a multi-channel go-to-market spanning company-owned CelcomDigi Express Stores, an authorized dealer network, direct enterprise sales, and digital self-service channels. Customer acquisition is supported by Google AI Max for Search digital campaigns and an active social media presence across Facebook, Instagram, X, YouTube, and LinkedIn.

CelcomDigi's strategic direction emphasizes AI and 5G-A enterprise solutions through the AI Experience Centre (AiX) — a co-development hub with 40 global and local partners including Huawei, ZTE, AWS, Microsoft, and Ericsson. Notable AI deployments include autonomous network operations with Ericsson, a neural network traffic intelligence platform for the Malaysian government, 5G-enabled AI HoloMedicine for cross-border surgeries, AI-powered managed cybersecurity, and an Advanced Intelligent Warehouse solution integrating robotics. In March 2026, CelcomDigi and Maxis acquired the Ministry of Finance's 41.7% stake in Digital Nasional Berhad (DNB) for RM327.87 million each, bringing Malaysia's 5G wholesale operator under private telco ownership. The company reported Q1 2026 service revenue of RM2.3 billion (1.6% YoY growth) and maintains an AAA-strength brand rating from Brand Finance valued at USD 1.4 billion.

Name

CelcomDigi

Legal name

CelcomDigi Berhad

Website

https://celcomdigi.com

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CelcomDigi is Malaysia's largest mobile network operator, serving 20.2 million subscribers with 5G postpaid, prepaid, broadband, and enterprise digital transformation solutions across consumer, SME, and public sector segments.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Edge-Integrated Private Connectivity (MEC + Private 5G/Wi‑Fi) (HDAIAGAE)

akta.pro secondary industries

Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD), Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Mobile telecommunications services
• 5G network services
• Enterprise IoT solutions
• Mobile broadband plans
• Cybersecurity services

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Service Contracts: Recurring revenue from postpaid and prepaid mobile subscriptions serving individual consumers and enterprise mobile device fleets. Core telecommunications service revenue.
2. Device Financing and Hardware Sales: Revenue from smartphone and device sales, including financing arrangements for premium devices alongside service contracts.
3. Roaming and International Services: International roaming charges, travel packages, and cross-border connectivity services for subscribers traveling abroad.
4. Enterprise Digital Transformation: B2B solutions including IoT connectivity, private network deployments, cloud connectivity, and managed services for enterprise customers.
5. Cybersecurity Services: Subscription-based cybersecurity solutions including WebSHIELD and MobileSHIELD for enterprise and consumer protection.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CelcomDigi provides mobile telecommunications services over Malaysia's widest 5G Standalone (5G-SA) network, including postpaid and prepaid 5G plans, home fibre and 5G broadband, roaming passes, and device financing. It also offers enterprise solutions spanning business mobile, business internet, IoT, cloud, and cybersecurity, supported by API-as-a-Service network verification and an AI Experience Centre (AiX) for co-developed enterprise AI.

Product overview

CelcomDigi operates as Malaysia's largest mobile network operator (over 20 million users) offering a unified platform-plus-modules product architecture. The core offerings include CelcomDigi Postpaid 5G plans (featuring CelcomDigi One tiers: Lite, Pro, Ultra) and CelcomDigi Prepaid 5G plans (including Prepaid 5G Biru, Prepaid 5G Kuning, SpeedSTREAM, and Raja Kombo 5G), complemented by home connectivity solutions (Home Fibre, Fibre-To-The-Room, and Home WiFi with 5G/WiFi 7 options). The product portfolio extends through safety add-ons (MobileSHIELD, WebSHIELD, PrivateSIM, PhoneCARE, PhoneFIX, SafePAY Jr), entertainment services (StreamMORE bundling Disney+, Prime Video, Viu, Tonton, Showtime), device financing (Easy360, Pakej MegaJimat, PayFlex), and enterprise solutions (Business Mobile, Internet, IoT, Cloud, Cybersecurity). A notable API product is the API-as-a-Service (APlaaS) offering network-based verification. The company also operates Spark as a digital-only eSIM brand and provides specialized roaming passes for travelers.

Differentiator

Problem solved

Functional benefit

Brands

• CelcomDigi One: Postpaid plan brand offering bundled services including mobile, fibre and entertainment
• CelcomDigi Postpaid 5G
• CelcomDigi Prepaid 5G
• Spark
• Easy360
• Pakej MegaJimat
• StreamMORE
• MobileSHIELD
• WebSHIELD
• SafePAY Jr

Products and services

• CelcomDigi Postpaid 5G Mobile postpaid plans with 5G connectivity, available in tiers such as CelcomDigi One Lite, Pro, and Ultra with bundled services and entertainment options, targeted at Malaysian individual consumers.
• CelcomDigi Prepaid 5G Mobile prepaid plans with 5G connectivity including CelcomDigi Prepaid 5G Biru, CelcomDigi Prepaid 5G Kuning, SpeedSTREAM, and Raja Kombo 5G for foreign workers, serving Malaysian individual consumers and visitors.
• CelcomDigi Home Fibre Home broadband connectivity including fibre-to-the-home and Fibre-To-The-Room (FTTR) solutions for whole-home coverage, targeted at Malaysian households.
• CelcomDigi Home WiFi 5G Home WiFi service providing wireless broadband connectivity for homes, with offerings including WiFi 7 Premium, targeted at Malaysian households.
• MobileSHIELD Endpoint security solution powered by F-Secure safeguarding mobile devices against security, scam, identity, and privacy threats with device protection, banking protection, identity monitoring, and Privacy VPN.
• WebSHIELD Network-level security solution powered by Cisco that protects users from phishing and malware by inspecting internet traffic at the network level, available to consumers and enterprises.
• PrivateSIM eSIM with an additional number for privacy, shareable only when needed, designed for individual consumers who want to separate personal and shared contact numbers.
• PhoneCARE Device protection plan covering repairs and damage for mobile devices sold to Malaysian consumers purchasing handsets.
• PhoneFIX Device repair service with 6-month warranty, available from RM1, for Malaysian consumer and enterprise device users.
• StreamMORE Entertainment bundling service offering premium content from Disney+, Prime Video, Viu, Tonton, Showtime, and SPOTV NOW along with data add-ons, sold to Malaysian mobile subscribers.
• Easy360 Device installment financing plan enabling 0% interest purchases of mobile devices with flexible tenure options of 24 or 36 months for Malaysian consumers.
• Pakej MegaJimat Device bundle plan offering free 5G phones with specific prepaid plans, targeting Malaysian consumers seeking device-plus-plan packages.
• SafePAY Jr Parental-controlled Visa card for teaching children financial literacy habits, sold to Malaysian parents as part of CelcomDigi's consumer safety and payments portfolio.
• CelcomDigi Business Mobile Enterprise mobile connectivity solutions for businesses, professionals, and public-sector organizations, including business fleet plans.
• CelcomDigi Business Internet Enterprise-grade fibre internet with 5G flexibility for seamless business operations, targeted at Malaysian enterprises and public-sector organizations.
• CelcomDigi IoT Solutions Intelligent real-time IoT solutions built for scale and industry-specific needs including agriculture, healthcare, manufacturing, and logistics, sold to Malaysian enterprises.
• CelcomDigi Cloud Services Enterprise-grade cloud services for secure data access, management, and storage anytime, anywhere, provided to Malaysian enterprise customers.
• CelcomDigi Cybersecurity End-to-end cybersecurity solutions covering identity access management, threat detection, and rapid response for enterprise and public-sector customers.
• API-as-a-Service (APlaaS) Network-based phone number verification API enabling secure authentication without SMS OTPs for banking, e-commerce, and ride-hailing applications, offered as an API product under the GSMA Open Gateway framework.
• AI-Powered Managed Security Services Managed security services using AI for managed detection, response, and infrastructure security, designed for large enterprises facing rising data-breach risk in Malaysia.
• Spark eSIM-powered prepaid offering with no physical stores required, giving users plan control through a digital-only experience, targeted at digitally-native Malaysian consumers.
• Roaming Passes International roaming solutions including Multi-Day Pass, Monthly Pass, Hajj Pass, Tourist SIM, and Malaysia-Singapore Border Pass for travelers and pilgrims.
• GadgetSIM SIM solution for wearable devices including smartwatches, sold to Malaysian consumer and enterprise users.
• WatchSIM SIM service for smartwatches enabling connectivity on wearable devices for Malaysian subscribers.
• DataSIM Data-only SIM plans for tablets, MiFi devices, and other connected devices, sold to consumers and small businesses.
• AI-Powered Neural Network Traffic Intelligence Solution Neural network traffic intelligence platform using real-time data and AI-driven analytics for urban traffic management, safety improvement, and city planning, developed with Malaysian government authorities.
• Advanced Intelligent Warehouse Solution 5G-Standalone-powered industrial B2B warehouse solution integrating AI, robotics, and automation for logistics and supply chain operations, achieving 30% space utilization optimization, 50%+ operational efficiency, and 100% inventory precision.
• 5G-Enabled AI HoloMedicine Multi-Country Live Surgery 5G-enabled AI HoloMedicine service using XR technologies for multi-country live surgeries, streaming procedures to international specialists and supporting cross-border medical collaboration.

Quantifiable outcome

• 30% space utilization optimization in 5G autonomous warehouse deployments
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability16 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• ZTEcoreTechnology or Integration · 1 January 2024Strategic partnership for 5G Standalone network deployment and advanced intelligent warehouse solutions. ZTE collaboration enables autonomous warehousing technology with 5G connectivity for logistics optimization including Move Robotics, Infinium Robotics, and Ailytics integrations.
• AWScoreTechnology or Integration · 1 January 2024Expanded partnership with Amazon Web Services for cloud infrastructure, enterprise digital transformation solutions, and AI-powered services. AWS provides cloud backbone for CelcomDigi enterprise offerings.
• HuaweicoreTechnology or Integration · 1 January 2024AI Experience Centre (AiX) partnership for co-development of enterprise AI solutions. Huawei contributes 5G-A capabilities and AI technology expertise for Malaysian enterprise digital transformation.
• MicrosoftcoreTechnology or Integration · 1 January 2024AI Experience Centre (AiX) collaboration for enterprise AI solutions development. Microsoft Azure cloud integration and AI platform contributions for enterprise digital transformation initiatives.
• EricssoncoreTechnology or Integration · 1 January 2024AI-powered autonomous network operations partnership implementing Ericsson's Intent-Based Operations platform for intelligent, self-optimizing network management and operations automation.
• Malaysian Government AuthoritiescoreStrategic or Co-development Partner · 1 January 2024AI-powered traffic intelligence platform development for government smart city initiatives. Collaboration with Malaysian government on public sector digital transformation projects.
• Terengganu IncorporatedregionalStrategic or Co-development Partner · 1 January 2024Strategic partnership for digital and AI transformation of Terengganu state, supporting regional economic development through telecommunications and digital services.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• U Mobile: U Mobile is a Malaysian mobile network operator competing in postpaid, prepaid, and 5G services, and an active participant in the GSMA Open Gateway federated API collaboration alongside CelcomDigi.
• Telekom Malaysia: Telekom Malaysia (Unifi) is the incumbent fixed-line and mobile operator offering converged consumer, SME, and enterprise services across Malaysia. It competes with CelcomDigi in mobile, fibre broadband, and enterprise connectivity, and participates in the same federated API framework.
• Maxis: Maxis is Malaysia's second-largest mobile network operator and direct competitor across consumer postpaid/prepaid, enterprise, and home fibre services. It jointly acquired the DNB government stake with CelcomDigi and competes head-to-head on 5G coverage, pricing, and enterprise digital transformation offerings.
• YTL Communications (Yes 5G): YTL Communications operates the Yes 5G network in Malaysia and is an aggressive 5G challenger. It also collaborates with CelcomDigi in the federated API framework while competing on price and 5G coverage.

Regional players

• Globe Telecom: Globe Telecom is a major Philippine mobile and fixed-line operator offering consumer, enterprise, and digital services including 5G and fintech. It is comparable as a Southeast Asian telecom peer pursuing postpaid, enterprise, and digital transformation strategies in a competitive multi-player market.
• Indosat Ooredoo Hutchison: Indosat Ooredoo Hutchison is one of Indonesia's largest mobile operators, formed by the merger of Indosat and 3 Indonesia. It is comparable to CelcomDigi as a recent Southeast Asian MNO merger pursuing consumer 5G, enterprise services, and digital transformation.
• PLDT: PLDT is the Philippines' largest integrated telco with mobile (Smart), fixed (PLDT Home), and enterprise divisions. It is a regional peer comparable on converged mobile/broadband offerings, 5G rollout, and enterprise digital services.

Broad incumbents

• Singtel: Singtel is a Southeast Asian telecom incumbent with mobile, enterprise, and 5G services across Singapore, Australia (Optus), and regional associates. It is comparable to CelcomDigi as a regional telecom operator pursuing enterprise digitalization and 5G enterprise monetization.
• Axiata Group: Axiata Group is the former parent of Celcom and a major Southeast Asian telecom conglomerate with mobile operations across Malaysia (Celcom legacy, now merged into CelcomDigi), Indonesia, Bangladesh, Sri Lanka, and Cambodia. It is a broad incumbent peer in regional telecom and digital services.

Others

• Telenor ASA: Telenor ASA is the Norwegian telecom group and a major strategic shareholder of CelcomDigi (formerly parent of Digi). While primarily a regional peer through Digi's legacy integration, Telenor also enables cross-border capabilities such as Telenor Linx's Number Verification API powering CelcomDigi's authentication services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CelcomDigi
• YouTubeyoutube.com/@celcomdigimy
• Facebookfacebook.com/CelcomDigi
• LinkedInlinkedin.com/company/celcomdigi
• Instagraminstagram.com/celcomdigi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CelcomDigi