What Maxis Communications does

Maxis Communications is a Malaysian integrated telecommunications company, publicly listed on Bursa Malaysia (ticker: MAXIS) and headquartered in Kuala Lumpur. Founded in the early 1990s, Maxis operates a nationwide 5G/4G mobile network serving approximately 9.98 million subscribers, complemented by home fibre and 5G/4G home WiFi services, and a growing Enterprise Business spanning IoT connectivity, private 5G networks, SD-WAN, cloud, security, and collaboration solutions. The company sells consumer mobile plans under the Maxis and Hotlink (prepaid) brands, with 24-36 month device financing through Zerolution, while serving SMEs, large corporates, and government clients through dedicated field sales and the Maxis Business Hub and BizStore platforms.

The technology stack is cloud-native, with 100% of digital workloads migrated to the AWS Malaysia Region (a first for a Malaysian telco) and customer-facing AI capabilities delivered through Miya, a generative AI assistant built on Google Cloud. Maxis also holds a 33% stake in Digital Nasional Bhd (DNB), Malaysia's national 5G network entity, following the completion of DNB privatization in early 2026, giving it direct influence over 5G infrastructure economics.

The business model is primarily subscription-recurring across mobile postpaid, prepaid, home broadband, and enterprise managed services, supplemented by device hardware sales and a growing portfolio of add-on lifestyle services (MaxisTV, Maxis X Sooka, Music Unlimited, Maxis Home Solar). Distribution is omnichannel: the Maxis app and e-commerce store, Maxis Centres and Hotlink retail outlets, authorized dealers, and dedicated enterprise field sales teams. FY2025 service revenue reached RM8,912 million with US$1.10 billion in EBITDA, a 17.5 sen per share dividend, and 11.8% year-on-year profit after tax growth to US$396 million.

Name

Maxis Communications

Legal name

Maxis Broadband Sdn Bhd

Website

https://maxis.com.my

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Maxis Communications is a Malaysian integrated telecom operator serving ~9.98 million mobile subscribers with mobile, home broadband, and enterprise connectivity services, running cloud-native infrastructure on AWS Malaysia Region and holding a 33% stake in the national 5G network.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Enterprise & B2B Mobile Network Operators (HDAIAAAB), Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG), Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE), VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile telecommunications services
• Broadband internet services
• Enterprise connectivity solutions
• 5G network services
• IoT connectivity platforms

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services (Consumer Postpaid & Prepaid): Recurring subscription revenue from postpaid mobile plans and prepaid services including voice, SMS, and data packages. Service revenue grew 0.5% to RM8,912 million in FY2025.
2. Consumer Home (Home Internet): Home broadband revenue including fibre and wireless WiFi plans. Consumer Home crossed the RM1 billion revenue milestone for the first time in FY2025.
3. Enterprise Business: Business solutions including mobile plans, fixed connectivity, cloud, IoT, security, and collaboration services for SME and corporate customers. Grew 3.4% to RM1,665 million in FY2025.
4. Device Sales: Sales of mobile devices (phones, tablets, wearables), routers, and home devices through Maxis stores and e-commerce, including device installment plans (Zerolution) and device contracts.
5. Entertainment & Lifestyle Services: Entertainment services including MaxisTV, Maxis X Sooka, Music Unlimited, and content partnerships offered as add-ons to mobile and home plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Maxis Communications sells integrated telecommunications services to Malaysian consumers and businesses, including mobile postpaid and prepaid (Hotlink) plans, home fibre and 4G/5G wireless broadband, and enterprise solutions spanning 5G, IoT, private mobile networks, cloud, security, and managed services. The offering is delivered over a 5G/4G LTE network with cloud-native infrastructure on AWS Malaysia Region and supported by a Google Cloud-powered generative AI assistant (Miya) within the Maxis app.

Product overview

Maxis Communications is a Malaysian telecommunications company operating as a platform-plus-modules architecture. The core consumer offering spans mobile services (Maxis Postpaid prepaid sub-brand Hotlink) and home connectivity (Maxis Home Fibre, Maxis Home WiFi including 5G variants), with add-on lifestyle modules including Maxis TV, Maxis X Sooka streaming, Music Unlimited, and Maxis Home Solar. The business segment serves SME and corporate customers through dedicated mobile plans, IoT connectivity solutions, mobile private networks, and managed services, all unified under the Maxis 5G Pro platform. Device access is facilitated through Maxis Zerolution and Home Zerolution installment programs. Recent additions include the Miya generative AI assistant (October 2025) and AWS Malaysia Region infrastructure migration (February 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Hotlink: Prepaid mobile brand targeting prepaid/consumer segment
• Maxis Business
• Maxis SME

Products and services

• Maxis Postpaid Mobile postpaid plans for individual consumers and families, providing data, voice, SMS, 5G access, family sharing, and bundled entertainment on a monthly subscription.
• Hotlink Prepaid Prepaid mobile service under the Hotlink sub-brand targeting budget-conscious consumers in Malaysia, with affordable prepaid data, voice, and SMS packages.
• Maxis Home WiFi (4G and 5G) Home wireless broadband service available in 4G and 5G variants, with plans from RM68 to RM158 per month providing 80GB to unlimited data, optional router bundles, and add-on data passes for Malaysian households.
• Maxis Home Fibre Fibre-to-the-home broadband service for Malaysian households, providing high-speed internet connectivity across multiple speed tiers.
• Maxis 5G Pro Business-focused 5G service for SME and corporate customers with 25% lower latency, faster network speeds, Voice over 5G, massive IoT connectivity, and private network capabilities.
• Maxis Business Postpaid Mobile postpaid plans designed for business and enterprise customers, with data and feature options suitable for workforce mobility and corporate usage.
• Maxis IoT Connectivity IoT connectivity solutions for businesses, enabling the connection of devices and sensors for industrial automation, smart operations, and commercial applications at scale.
• Maxis Mobile Private Network 5G-ready private mobile network for enterprises needing secure, dedicated network infrastructure for mission-critical business operations.
• Managed IoT Network Solution Fully managed IoT network service where Maxis handles the underlying connectivity and infrastructure, allowing enterprises to focus on their core operations.
• Maxis Business Fibre Fixed fibre connectivity solutions for business customers, providing high-speed, reliable internet access for SME and corporate sites.
• Maxis SME Solutions Suite of digital solutions for Malaysian SMEs, including digital commerce, collaboration tools, voice services, security, and IoT offerings bundled for business use.
• Maxis Corporate Solutions Enterprise-grade digital solutions for large corporations, spanning mobile plans, fixed connectivity, cloud services, collaboration, IoT, SD-WAN, security, voice, and digital services.
• Maxis Home Solar Residential solar panel installation service integrated with TNB/SESB/SESCO smart meters and supporting Malaysia's NEM Rakyat net energy metering program.
• Maxis Roaming International roaming service for Maxis mobile customers, enabling voice, SMS, and data usage while traveling outside Malaysia.
• Miya AI Assistant Generative AI-powered conversational in-app assistant developed with Google Cloud, providing personalized customer support and handling queries within the Maxis app.

Quantifiable outcome

• Profit after tax rising 11.8% year-on-year to US$396 million in FY2025
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Digital Nasional Bhd (DNB)coreStrategic or Co-development Partner · 8 March 2026Maxis completed the acquisition of Minister of Finance Incorporated shares in Digital Nasional Bhd (DNB) for RM327.87 million, completing the privatization of Malaysia's 5G network entity. Maxis holds a 33% stake in DNB alongside CelcomDigi, enabling greater telco control over the 5G network and closer alignment with business strategies.
• AWS (Amazon Web Services)coreTechnology or Integration · 5 February 2026Maxis became the first Malaysian telco to migrate 100% of its mission-critical digital workloads from AWS Singapore Region to the AWS Malaysia Region, including Maxis and Hotlink apps serving millions of users. The migration reduces latency, improves response times, eliminates cross-region data traffic costs, and keeps data within Malaysia's borders. Maxis is positioned as an AWS Advanced Tier Services Partner to guide other Malaysian enterprises through cloud migrations.
• Google CloudcoreTechnology or Integration · 16 October 2025Maxis collaborated with Google Cloud to introduce Miya, a generative AI-powered conversational in-app assistant that enhances the Maxis app by providing personalized customer support and handling queries using Google Cloud's AI tools.
• 5G Alliance Programme PartnerscoreStrategic or Co-development PartnerMaxis 5G Alliance Programme brings together an ecosystem of partnerships to become the leading 5G ecosystem platform in support of Malaysia's digital ambition. M5GA members gain access to latest trends, insights, knowledge, R&D facilities, and can expand their network to tackle business challenges and tap the potential of best-of-breed technologies and partnerships.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Singtel: Singapore incumbent MNO with regional associates (Optus, AIS, Telkomsel); comparable integrated telco operating model with consumer mobile, enterprise, and digital services across Southeast Asia.
• Vodafone Group: Global integrated MNO with consumer mobile, fixed broadband, and enterprise IoT; comparable on business model breadth (consumer postpaid/prepaid, home, enterprise, IoT) rather than direct geography.
• Axiata Group Berhad: Malaysian-listed regional telecom group with mobile operations across ASEAN (Celcom historically, XL in Indonesia, Robi in Bangladesh); comparable as a broader regional MNO portfolio where CelcomDigi was the closest consumer mobile overlap.

Others

• Rohde & Schwarz / CelcomDigi Enterprise (OTTERS): CelcomDigi's enterprise unit also competes in IoT, private 5G networks, and managed enterprise connectivity — adjacent comparable for Maxis's B2B revenue stack.

Direct peers

• U Mobile Sdn Bhd: Malaysian challenger mobile operator competing on price and 5G; recently participating in Malaysia's second 5G network alongside Maxis and CelcomDigi, making it a directly comparable consumer MNO peer.
• CelcomDigi Berhad: Malaysia's largest mobile network operator formed by the Celcom and Digi merger; directly competes with Maxis across consumer postpaid/prepaid, home broadband, and enterprise segments in the same Malaysian market.
• DiGi.Com (historical) / Digi Telecommunications: Pre-merger Digi was a major Malaysian mobile competitor to Maxis; the CelcomDigi merger consolidates that competition but the Digi brand remains a directly comparable prepaid/postpaid mobile peer in the same market.
• Telekom Malaysia (TM): Incumbent fixed-line and fibre operator that owns unifi, Malaysia's largest fibre broadband service, and competes head-to-head with Maxis in home internet, enterprise, and increasingly mobile via its MVNO/deep MVNO relationships.

Emerging players

• YES (YTL Communications): Malaysian 5G-first MNO challenger with a focus on mobile and fixed wireless broadband; competes most directly with Maxis's 5G Home WiFi and postpaid propositions.

Regional players

• Time dotCom Berhad: Malaysian fixed-line, fibre, and data centre operator serving enterprise and wholesale customers; overlaps with Maxis's enterprise connectivity and SD-WAN offerings in Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maxis
• YouTubeyoutube.com/user/Maxis/connect
• Facebookfacebook.com/maxis
• LinkedInlinkedin.com/company/maxis
• Instagraminstagram.com/maxis/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxis Communications