What Certificate Hero does

Certificate Hero is a SaaS platform that enables insurance brokers to issue, manage, and request Certificates of Insurance (COIs) with greater efficiency and accuracy than legacy Agency Management System workflows. The company serves commercial insurance brokers and agencies of all sizes, with publicly disclosed customers including Brown & Brown (a top-tier global broker) and M.E. Wilson Insurance Services, plus an unnamed top-10 broker partner and unnamed regional broker references. The platform's core technology combines AI-driven contract parsing, real-time AMS integrations with Applied EPIC, Vertafore AMS360, and Sagitta, a live ACORD form editor with embedded validation, generative AI-powered Quick Issue email-to-COI generation, OCR/ML-based legacy certificate migration, and an insured self-service portal. Differentiated modules include Contract Analysis, CertLink bulk delivery, Renewal Processing, Smart Certificate Templates, and an Analytics Dashboard that exports to Salesforce, Google Data Studio, and PowerBI.

Certificate Hero monetizes via annual subscription SaaS contracts priced on a quote basis that varies with certificate volume and customization level; pricing is not publicly disclosed. The go-to-market is a sales-assisted enterprise field sales motion targeting top-tier brokers alongside an inside sales motion for mid-market and regional agencies, supported by content marketing, webinars, podcasts, industry events, and thought leadership around COI pain points and E&O exposure. The company holds SOC 2 Type 2 certification and compliance with New York's 23 NYCRR 500 cybersecurity regulation, and won the 2022 ACORD Case Study Award. Strategic partnerships include Insurity (carrier/MGA distribution), Applied Systems and Vertafore (AMS connectivity), and CertsNow (legacy data migration). The company is privately held, headquartered in Dedham, Massachusetts (Boston metro area), was founded circa 2020, and has raised approximately $6.5–8.4 million in disclosed funding across rounds in 2020, 2021, and 2023, with RRE Ventures leading the $4.5M Series Seed II in March 2022.

Leadership comprises co-founder and CEO Michael Yanoff, co-founder and President John Paul Sutrich, and Senior Vice President of Sales Brad Slaten (joined May 2022, previously at Vertafore and Patra Corporation). Operations are US-domestic only. The company is venture-backed and remains privately held with no parent company or acquisition disclosed.

Name

Certificate Hero

Legal name

Certificate Hero, Inc.

Website

https://certificatehero.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Certificate Hero is a SaaS platform that enables insurance brokers to issue, manage, and request Certificates of Insurance using AI-driven contract parsing, real-time Agency Management System integrations, and generative AI automation, serving commercial brokers ranging from top-tier global firms to mid-market regional agencies.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Insurance broker software
• Certificate of insurance automation
• COI management platform
• Insurance workflow SaaS
• Insurtech AI platform

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Certificate Hero operates as a SaaS platform for insurance brokers to manage certificates of insurance. Pricing is competitive and quote-based, with options to suit various budgets. The platform is offered via subscription with customization options. Customers can request personalized quotes through the website contact form.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Certificate Hero is an AI-driven SaaS platform that enables insurance brokers and agencies to issue, manage, and process Certificates of Insurance (COIs) more efficiently and accurately. The platform combines AI-driven contract parsing, real-time Agency Management System (AMS) connectivity, automated certificate generation, coverage deficiency identification, and a self-service portal for insureds to streamline COI workflows from contract review through certificate delivery.

Product overview

Certificate Hero is a unified SaaS platform for managing the complete Certificates of Insurance (COI) lifecycle. The core platform combines AI-driven contract parsing, real-time Agency Management System connectivity, and automated certificate generation to streamline COI workflows for insurance brokers. Key modules include: Quick Issue (email-based COI generation using Generative AI), Contract Analysis (AI parsing of insurance requirements), CertLink (bulk delivery and holder access), Renewal Processing (automated renewals), Analytics Dashboard (business intelligence), Smart Templates (data-driven COI templates), ACORD Form Editor (PDF certificate builder), and the Insured Self-Service Portal (24/7 client access). The platform integrates with major Agency Management Systems (Applied EPIC, Vertafore AMS360/Sagitta) and BI tools (Salesforce, Google Data Studio, PowerBI) to provide end-to-end automation from contract review to certificate delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Issue: A tool that allows certificate requestors to obtain Certificates of Insurance effortlessly by sending a simple natural language email. The system automatically creates the COI and sends it to provided email addresses within seconds.
• CertLink
• CertsNow Legacy Migration

Products and services

• Certificate Hero Platform Core AI-driven SaaS platform for commercial insurance brokers to issue, manage, and track Certificates of Insurance (COIs) end-to-end. Includes contract parsing, real-time AMS connectivity, automated certificate generation, compliance guardrails, analytics, and self-service capabilities for insureds.
• Quick Issue Generative AI-powered feature that enables certificate requestors to obtain Certificates of Insurance by sending a simple natural language email. The system automatically creates and delivers the COI within seconds without human intervention.
• Contract Analysis AI-driven contract parsing solution that reviews insurance clauses, annotates contracts, and generates an insurance requirements table. Compares contractual requirements against policy data to flag coverage deficiencies and improve accuracy.
• CertLink Bulk delivery and holder access system that enables efficient distribution of large volumes of certificates and provides certificate holders with 24/7 self-service portal access.
• Renewal Processing Streamlined renewal workflow system that automates certificate renewals when policy coverage changes, reducing processing time and ensuring accuracy during policy renewals.
• Analytics Dashboard Business intelligence dashboard providing insights into certificate processing efficiency. Analyzes trends by customer, line of business, employee, outsourced processor, and holder, with data export to Salesforce, Google Data Studio, and PowerBI.
• Legacy Certificate Migration OCR and machine learning-powered service for converting legacy certificates from CertsNow and other systems, extracting key policy data from unstructured PDFs for bulk import into the Certificate Hero platform.

Quantifiable outcome

• Average time saved of 3:47 per one-off certificate; some scenarios saving over 7 minutes per certificate
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• InsuritycoreTechnology or Integration · 16 May 2024Insurity, a leading cloud software provider for P&C insurance carriers, brokers, and MGAs (with over 330 customers deployed on AWS and Azure and trusted by 22 of the top 25 P&C carriers), partnered with Certificate Hero to integrate COI management capabilities. This partnership enables Insurity clients to issue and renew certificates at up to 75% faster, transforming certificate management in the P&C insurance industry.
• ACORDcoreStrategic or Co-development Partner · 1 November 2022ACORD is the global standards-setting body for the insurance industry. Certificate Hero won the 2022 ACORD Case Study Award and implements ACORD standards including ACORD forms in its platform. ACORD's SVP Business Development commented that forward-thinking solution providers like Certificate Hero 'unshackle data from its medium of transmission' through standards compliance.
• Applied Systems (Applied EPIC)coreTechnology or Integration · 1 January 2022Certificate Hero integrates directly with Applied EPIC, one of the leading Agency Management Systems, enabling seamless data connectivity for certificate issuance. This is listed as a key differentiator on the company's homepage.
• Vertafore (AMS360, Sagitta)coreTechnology or Integration · 1 January 2022Certificate Hero integrates directly with Vertafore's AMS360 and Sagitta Agency Management Systems, enabling real-time policy data connectivity for accurate certificate creation.
• Angela Adams Consulting ServicesminorImplementation/ SI/ Consulting Partner · 1 January 2022Angela Adams Consulting Services conducted an independent time study commissioned by Certificate Hero in 2022, comparing certificate issuance through agency management systems versus the Certificate Hero platform. 55 different scenarios were tested, with Certificate Hero winning 53 of 55 comparisons.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PL Rating: PL Rating operates a small-business COI exchange and verification network. It overlaps with Certificate Hero on certificate issuance/management workflows but focuses more on the requestor/contractor side of the market.
• Procore: Procore includes insurance compliance and COI tracking capabilities within its construction management platform. It is comparable to Certificate Hero on COI compliance workflows but serves a different primary buyer (GCs/owners vs. insurance brokers).
• Origami Risk: Origami Risk provides a SaaS platform for insurance, risk, and claims management, including certificate tracking and compliance features. It overlaps with Certificate Hero's analytics and risk-mitigation value propositions.

Direct peers

• NowCerts: NowCerts is an insurance agency management and comparative rating platform with built-in certificate of insurance generation. It competes head-to-head with Certificate Hero for broker workflows, particularly for mid-market agencies seeking integrated AMS + COI functionality.
• MyCOI: MyCOI is a certificate of insurance management and tracking platform focused on vendor compliance. It directly competes with Certificate Hero on automated COI collection, verification, and coverage-gap identification.
• TrustLayer: TrustLayer is a directly comparable COI verification and insurance validation platform. It automates certificate of insurance collection and review for enterprises and their vendors, overlapping with Certificate Hero's contract-parsing and coverage-deficiency identification capabilities.

Broad incumbents

• Applied Systems: Applied Systems is one of the largest agency management system vendors (Applied EPIC, Applied TAM). As Certificate Hero's integration partner, Applied also competes by offering native certificate issuance capabilities within its broader insurance platform.
• Vertafore: Vertafore is a leading insurance technology vendor (AMS360, Sagitta, ImageRight). Like Applied Systems, it provides integration access to Certificate Hero while also offering certificate issuance features as part of its broader agency platform.
• Insurity: Insurity is a major P&C insurance software provider serving carriers, brokers, and MGAs. As Certificate Hero's strategic partner, it is both a distribution channel and a potential competitor with broader policy administration and certificate capabilities.
• Ebix, Inc. Ebix is a large insurance software conglomerate offering agency, carrier, and exchange platforms that include certificate issuance and management functionality. It competes at the broader incumbent level across multiple insurance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/certificatehero
• LinkedInlinkedin.com/company/certificate-hero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certificate Hero