Rocketbot
Rocketbot is a Chilean SaaS vendor of a modular RPA platform featuring a Studio IDE, Orchestrator, AI Studio, and a marketplace of enterprise integrations, serving Latin American enterprises in banking, insurance, retail, healthcare, and logistics via self-serve and channel-led go-to-market.
- Company typePrivate
- Founded2018
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rocketbot does
Rocketbot SpA is a Chilean-headquartered SaaS vendor of Robotic Process Automation (RPA) software founded in 2018 in Santiago, Chile, focused on the Latin American market. Its core platform combines Rocketbot Studio (a visual drag-and-drop IDE with Python scripting for building automation workflows), Rocketbot Orchestrator (a centralized control plane for scheduling and monitoring robots), and Rocketbot Xperience (desktop and web automation), supplemented by analytics (Telescope), an NOC monitoring tool, and an AI Studio module that integrates NLP and third-party AI services. The platform's modular architecture includes proprietary frameworks such as the Rocketbot Transaction Framework (RTFramework) for orchestrating complex multi-bot processes and a marketplace with 25+ pages of community and official modules spanning SAP HANA, AWS S3, Microsoft Exchange, Gmail, Office 365, FTP/SFTP, MySQL, PostgreSQL, SQL Server, and WhatsApp (via Evolution API).
Rocketbot operates a product-led growth model with self-serve downloadable software, an active Spanish-language forum with 7,000 users and 1,000+ answered questions, an Academy offering Level 1 and Level 2 certification, and a partner network for enterprise rollouts. Revenue is generated through software licensing (license files tied to specific machine hardware), enterprise on-premise subscriptions, and marketplace module sales targeting verticals including Banking & Finance, Insurance, Ecommerce & Retail, Healthcare, and Logistics. Pricing is quote-based and not publicly disclosed.
The company has raised approximately $2.1M since inception, with the most recent disclosed round in May 2021 led by Consorcio with participation from CARABELA, Compusoluciones Venture, Digital Ventures, and Manutara Ventures. Founders Juan Jorge Herrera (CEO), Luciano David Cuello (CTO), and Rafael Fuentes (CCO) lead the company, which has grown to 11–50 employees and is referenced in Gartner and G2 industry reports as a Latin American RPA vendor.
Rocketbot firmographics
Firmographics- Name
- Rocketbot
- Legal name
- Rocketbot SpA
- Website
- https://rocketbot.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocketbot is a Chilean SaaS vendor of a modular RPA platform featuring a Studio IDE, Orchestrator, AI Studio, and a marketplace of enterprise integrations, serving Latin American enterprises in banking, insurance, retail, healthcare, and logistics via self-serve and channel-led go-to-market.
- Ownership category
- akta.pro rank
Rocketbot industry classification
Industry- Product category
- Robotic Process Automation Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Robotic Process Automation (RPA) Platforms (HDAEAHAB), Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)
Keywords
Where Rocketbot is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Rocketbot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Rocketbot generates revenue through software licensing with license files tied to specific machine hardware, requiring contact with commercial team for server migration or machine changes. The platform offers different deployment options including On-premise S for enterprise server deployments.
- Marketplace Module Sales: Revenue generated from third-party and official modules sold through the Rocketbot Marketplace including advanced Excel, SAP Objects, PDF tools, and enterprise integration modules.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rocketbot product offering
Product offeringCore offering
Rocketbot is a cloud-based SaaS platform for Robotic Process Automation (RPA) that enables organizations to design, build, deploy, and manage software robots that automate repetitive desktop, web, and enterprise system tasks. The platform consists of a Studio development environment, an Orchestrator management console, and a marketplace of modules that extend automation to systems such as SAP, AWS S3, SQL Server, MySQL, PostgreSQL, Gmail, Exchange, and Outlook. Customers acquire software licenses tied to specific machine hardware, with on-premise enterprise and self-serve cloud deployments available.
Product overview
Rocketbot is a Latin American RPA (Robotic Process Automation) platform offering a modular architecture centered around the Rocketbot Studio IDE and Rocketbot Orchestrator management platform. The core offering is supplemented by specialized add-on modules including Rocketbot Xperience for desktop automation, Rocketbot Telescope for analytics, AI Studio for AI-powered automation, and a Marketplace with community and official modules. Additional ecosystem components include Rocketbot Academy for training and certification, a Community Forum with 7,000+ users, technical Documentation, and the Rocketbot Transaction Framework (RTFramework) enterprise automation framework. The platform supports extensive third-party integrations through its module ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Rocketbot Studio The core RPA development environment (IDE) for designing, building, and testing automation workflows. Supports drag-and-drop commands, Python scripting, and integration with multiple modules for different applications. Targeted at developers and automation engineers building automation workflows.
- Rocketbot Orchestrator Centralized management and orchestration platform for deploying, scheduling, monitoring, and controlling production robots at enterprise scale, including the ROC console for enterprise deployment management. Targeted at IT and operations teams running production automation fleets.
- Rocketbot Xperience Desktop automation module providing enhanced desktop application control and interaction capabilities for automating legacy desktop applications. Targeted at organizations needing to automate UI-level desktop workflows where API integration is not available.
- Rocketbot Telescope Analytics and monitoring module for tracking robot performance, execution metrics, and process optimization insights across automation fleets. Targeted at operations and center-of-excellence teams seeking visibility into automation ROI and performance.
- Rocketbot AI Studio AI-powered module enabling natural language processing and AI-based automation capabilities, including integration with OpenAI API and other AI services for intelligent document processing and decision-making. Targeted at organizations extending RPA with generative AI and NLP-driven automation.
- Rocketbot NOC (Network Operations Center) Network operations center tool for monitoring and managing Rocketbot robot executions across infrastructure with connection to the Orchestrator. Targeted at operations and infrastructure teams needing centralized visibility over robot uptime and execution health.
- Rocketbot Marketplace Module marketplace offering community-developed and official add-on modules including AdvancedExcel, Pdf2Img, Gmail Suite, SAPObjetos, Exchange, AWS S3, and database connectors for extending platform capabilities. Targeted at Studio users needing specialized integration modules for SAP, databases, email, cloud storage, and file operations.
Companies that use Rocketbot
Customer profileSegments6 records
Ideal customer profiles1 record
Rocketbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature6 records
Rocketbot partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rocketbot competitors and assessment
Company assessmentDirect peers
- UiPath: UiPath is the global leader in RPA with Studio, Orchestrator, and AI-powered automation offerings—directly comparable to Rocketbot's product architecture (Studio IDE, Orchestrator, AI Studio) and the most direct competitive threat in both LatAm and globally.
- Automation Anywhere: Automation Anywhere offers a cloud-native RPA platform (Automation 360) with bot development, orchestration, and AI document processing—directly overlapping Rocketbot's Studio, Orchestrator, and AI Studio capabilities and competing for the same enterprise RPA buyers.
- WorkFusion: WorkFusion provides AI-powered RPA with a focus on financial services and document-intensive automation—closely comparable to Rocketbot's banking and insurance verticals and its AI Studio roadmap.
- ElectroNeek: ElectroNeek is an RPA platform founded in Latin America (Brazil) targeting SMBs and enterprises with similar product-led growth and regional go-to-market dynamics—making it one of the closest peers to Rocketbot by origin, scale, and target market.
Broad incumbents
- Microsoft Power Automate: Microsoft Power Automate is a broad incumbent offering RPA, workflow automation, and AI capabilities bundled within the Microsoft 365 and Azure ecosystem, providing significant pricing pressure on standalone RPA vendors like Rocketbot in enterprise accounts.
- Blue Prism: Blue Prism (now part of SS&C) is an established enterprise RPA platform offering attended/unattended automation and orchestration, competing with Rocketbot in regulated industries like banking and insurance.
- Pega RPA: Pegasystems offers RPA as part of its broader low-code BPM and CRM platform—overlapping with Rocketbot in workflow automation and orchestration, particularly for banking and insurance enterprise buyers.
- Appian RPA: Appian provides RPA capabilities integrated with its low-code process automation platform—comparable to Rocketbot's process automation and orchestration offerings, particularly for enterprise workflow use cases.
Emerging players
- Laiye: Laiye is an emerging AI+RPA platform offering chatbots, document automation, and RPA—comparable to Rocketbot's AI Studio and RPA stack, with overlap in intelligent automation use cases for mid-market enterprises.
- Another Monday: Another Monday is a European-based RPA vendor offering process automation and orchestration—comparable to Rocketbot in scale and product breadth, serving as a useful regional benchmark for the emerging-mid-market RPA tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocketbot social profiles
Digital presenceRocketbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocketbot leadership team
Management profileNumber of profiles
Profiles3 records
Rocketbot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocketbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocketbot
What does Rocketbot do?
Rocketbot is a cloud-based SaaS platform for Robotic Process Automation (RPA) that enables organizations to design, build, deploy, and manage software robots that automate repetitive desktop, web, and enterprise system tasks. The platform consists of a Studio development environment, an Orchestrator management console, and a marketplace of modules that extend automation to systems such as SAP, AWS S3, SQL Server, MySQL, PostgreSQL, Gmail, Exchange, and Outlook. Customers acquire software licenses tied to specific machine hardware, with on-premise enterprise and self-serve cloud deployments available.
Is Rocketbot a public or private company?
Rocketbot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rocketbot founded?
Rocketbot was founded in 2018. It employs 11 to 50 people.
Where is Rocketbot based?
Rocketbot is headquartered in Santiago, Chile, in the Latin America region.
How does Rocketbot make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are marketplace Module Sales.
Who are Rocketbot's main competitors?
Direct peers on record are UiPath, Automation Anywhere, WorkFusion and ElectroNeek. Broad incumbents are Microsoft Power Automate, Blue Prism, Pega RPA and Appian RPA. Emerging players are Laiye and Another Monday.
Does Rocketbot have an API?
No public API is recorded for Rocketbot.
What industry is Rocketbot in?
Rocketbot's product category is Robotic Process Automation Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 5415 and its SIC code is 7372.