CirclePe
CirclePe is a Gurgaon-based fintech founded in 2022 that enables zero-deposit residential rentals by financing tenant security deposits through partner lenders, serving tenants and landlords in Gurugram via integrations with proptech platforms including Housr, Nestaway, and Stanza.
- Company typePrivate
- Founded2022
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CirclePe does
CirclePe is a Gurgaon-based fintech founded in 2022 that operates a zero-deposit rental facilitation platform targeting residential tenants and landlords in India. The company removes the upfront security-deposit barrier — typically 2-11 months of rent — by financing the deposit on behalf of tenants and settling landlords in cash (or 11 months of advance rent). It is structured as a Loan Service Provider (LSP) under RBI regulation, partnering with non-bank lending partners (FexPrime, i2Funding, Arthmate, FinTree) that supply the credit capital, while CirclePe handles origination, KYC, and collections.
The product suite comprises three offerings: Smart Renting (the core zero-deposit rental product for tenants and landlords), Personal Loan for Rent (a separate rent-financing credit line), and supplementary tools such as a Land Area Calculator. Distribution is B2B2C rather than direct-to-consumer: CirclePe integrates into proptech platforms — Housr, Stanza, Kots, Nestaway, and Tribestays — to reach tenants and property managers at the point of lease signing. Founder team includes Ankur Yadav (IIT Delhi) and Navan Jaiswal, with angel backing from operators behind BharatPe, OYO, uniCards, Niro, and V3 Ventures.
The business model is multi-stream: a 3-4% platform fee on the financed deposit charged to tenants, a 2-2.5% discount passed through to landlords in exchange for 11 months of advance rent (functionally a yield-enhancement feature for property owners), and interest income on the rent loans extended to tenants. Operations are currently confined to the Gurugram/Delhi NCR market, with 11-50 employees and a website counter showing "0+ trustworthy tenants" — indicating a very early commercial stage rather than scaled traction.
CirclePe firmographics
Firmographics- Name
- CirclePe
- Legal name
- CirclePe Private Limited
- Website
- https://circlepe.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CirclePe is a Gurgaon-based fintech founded in 2022 that enables zero-deposit residential rentals by financing tenant security deposits through partner lenders, serving tenants and landlords in Gurugram via integrations with proptech platforms including Housr, Nestaway, and Stanza.
- Ownership category
- akta.pro rank
CirclePe industry classification
Industry- Product category
- Rental Fintech / Zero-Deposit Rental Platform
- NAICS
- Residential Property Managers (531311)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where CirclePe is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CirclePe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Fees (Tenant): CirclePe charges tenants a 3-4% platform fee added to their monthly rent. This fee covers the cost of facilitating zero deposit move-ins and rent financing services.
- Advance Rent Discount (Landlord): Landlords receive advance rent for the entire lease period (8-10 months) at a 2-2.5% discount, providing them immediate liquidity while CirclePe collects from tenants over time.
- Interest Income on Rent Loans: CirclePe facilitates personal loans for rent through lending partners (FexPrime, i2Funding, Arthmate, FinTree). Interest rates start at 11% flat p.a. (21% IRR), with CirclePe earning as LSP facilitator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Tenant Platform Fee: 3-4% of monthly rent |
| Transaction based/ take rate | Pay-as-you-go | Landlord Discount: 2-2.5% on advance rent |
| Other | Monthly | Rent Loan: ₹30,000 - ₹5,00,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CirclePe product offering
Product offeringCore offering
CirclePe operates a zero-deposit rental facilitation platform that pays landlords the entire lease's advance rent plus security deposit upfront, enabling creditworthy tenants to move in without paying a traditional security deposit. Tenants repay monthly as a no-cost EMI with a 3-4% platform fee added to rent, and landlords receive the advance at a 2-2.5% discount. The company also offers a Personal Loan for Rent Financing product (₹30,000-₹5,00,000) disbursed through its lending partner network, acting as an RBI-compliant Loan Service Provider.
Product overview
CirclePe operates as a fintech platform with two core products: Smart Renting and Personal Loan for Rent Financing. Smart Renting is the primary offering that enables tenants to move into properties without security deposits by paying rent as no-cost EMIs with platform fees, while landlords receive advance rent payments. Personal Loan - Rent Financing provides unsecured loans ranging from ₹30,000 to ₹5,00,000 exclusively for rent payment through lending partners, with additional financing for maintenance charges up to ₹15,000. The platform also includes supplementary tools like a Land Area Calculator and a content blog. CirclePe functions as a Loan Service Provider (LSP) under RBI Digital Lending Guidelines, facilitating connections between tenants, landlords, and lending partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Renting
- Personal Loan - Rent Financing
- Land Area Calculator
Quantifiable outcome
- Landlords receive 4-5 months rent + 1-2 months security deposit paid upfront in 2 easy installments
- +2 more outcomes
Companies that use CirclePe
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
CirclePe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CirclePe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HousrcoreCo-living operator and proptech platform that partners with CirclePe to offer zero-deposit rental options to their tenant base, expanding distribution reach.
- Stanza LivingcoreProptech/co-living platform partnering with CirclePe to provide zero-deposit rental solutions to tenants in their managed properties.
- KotscoreCo-living operator that partners with CirclePe to offer zero-deposit move-in options to prospective tenants.
- NestawaycoreMajor proptech platform for rental properties that integrates CirclePe's zero-deposit solution for tenant acquisition and retention.
- TribestayscoreCo-living and rental platform that partners with CirclePe to offer zero-security deposit rental options to their tenant community.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CirclePe competitors and assessment
Company assessmentDirect peers
- TheGuarantors: U.S. fintech providing lease guarantee products that allow renters to qualify without traditional deposits or guarantors. Directly comparable in addressing the security deposit friction point in residential rentals, with a similar B2B2C distribution approach to property managers.
- NoBroker: India's largest proptech rental platform operating without brokers, with a tenant-landlord matching marketplace and ancillary services. Closest Indian-market peer; could potentially launch competing zero-deposit product given its landlord relationships and scale.
- Flat and Flatmates (Flatchat): Indian rental platform focused on flat-sharing and tenant matching. Operates in the same residential rental segment as CirclePe, with potential to bundle financing or deposit solutions into its existing tenant base.
- Rhino: U.S.-based deposit replacement platform that eliminates security deposits for renters by partnering with landlords and property managers. Closest direct peer to CirclePe's zero-deposit model, though operating in a more mature rental insurance and regulatory environment.
- Jetty: U.S. deposit alternative platform offering renter's insurance, deposit replacement, and lease guarantees to renters and property managers. Operates a similar three-sided model (tenant, landlord, insurer) that maps closely to CirclePe's tenant-landlord-lender structure.
Broad incumbents
- Housing.com: Major Indian real estate marketplace owned by REA Group, offering rental listings and tenant services across India. A larger incumbent with broader scope that could enter the zero-deposit rental financing space as a feature extension.
- Zillow: U.S. residential real estate platform with Zillow Rentals offering tenant screening and deposit-related services. Larger incumbent demonstrating how digital rental marketplaces can evolve into deposit and financing products at scale.
Emerging players
- Stanza Living: Indian managed co-living operator that is also a CirclePe channel partner. Operates in adjacent space with captive tenant demand that could be served by in-house deposit solutions rather than via CirclePe partnership.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
CirclePe social profiles
Digital presenceCirclePe compliance and trust
Trust signalCompliance2 records
CirclePe financial estimates
Financial estimateRevenue estimate
Valuation estimate
CirclePe leadership team
Management profileNumber of profiles
Profiles2 records
CirclePe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CirclePe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CirclePe
What does CirclePe do?
CirclePe operates a zero-deposit rental facilitation platform that pays landlords the entire lease's advance rent plus security deposit upfront, enabling creditworthy tenants to move in without paying a traditional security deposit. Tenants repay monthly as a no-cost EMI with a 3-4% platform fee added to rent, and landlords receive the advance at a 2-2.5% discount. The company also offers a Personal Loan for Rent Financing product (₹30,000-₹5,00,000) disbursed through its lending partner network, acting as an RBI-compliant Loan Service Provider.
Is CirclePe a public or private company?
CirclePe is a private company. It is classified as venture growth investor backed and is currently operating.
When was CirclePe founded?
CirclePe was founded in 2022. It employs 11 to 50 people.
Where is CirclePe based?
CirclePe is headquartered in Gurugram, India, in the Asia region.
How does CirclePe make money?
Three revenue lines are on record. Platform Fees (Tenant) is the primary driver. The others are advance Rent Discount (Landlord) and interest Income on Rent Loans.
Who are CirclePe's main competitors?
Direct peers on record are TheGuarantors, NoBroker, Flat and Flatmates (Flatchat), Rhino and Jetty. Broad incumbents are Housing.com and Zillow. Stanza Living is listed as an emerging player.
Does CirclePe have an API?
No public API is recorded for CirclePe.
What industry is CirclePe in?
CirclePe's product category is Rental Fintech / Zero-Deposit Rental Platform. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 531311 and its SIC code is 6172.