Curinos
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Curinos firmographics
Firmographics- Name
- Curinos
- Legal name
- Curinos
- Website
- https://curinos.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Curinos industry classification
Industry- Product category
- Financial Services Decision Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
- akta.pro secondary industry
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Curinos is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Curinos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Software Subscriptions: Curinos operates as a B2B SaaS company providing AI-first decision intelligence platform subscriptions to financial institutions. Pricing is likely tiered based on institution size, data access, and module usage. The platform includes Intelligent Data, Comparative Analytics, and Optimization Platforms.
- Advisory Services: Project-based or retainer-based strategic advice offered across all client businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Curinos product offering
Product offeringCore offering
Curinos provides an AI-first decision intelligence platform, Curinos One, that integrates first-party client data, third-party signals, and proprietary financial services benchmarks into a unified decisioning engine for banks, credit unions, mortgage lenders, fintechs, and insurance providers. The platform delivers coordinated, customer-level decisions across marketing, product, and pricing using a patented adaptive AI that combines reinforcement learning with generative AI, and is supported by a Comparative Analytics suite, an Optimization Platforms suite (including Amplero Personalization Optimizer), Intelligent Data offerings (Pricing Data, Treasury Strategies), and Advisory services.
Product overview
Curinos offers a comprehensive portfolio of data analytics, benchmarking, and optimization solutions for financial institutions. The core platform is Curinos One, an AI-enabled decision intelligence platform launched in May 2026 that integrates first-party data, third-party signals, and proprietary benchmarks for coordinated customer-level decisions across marketing, product, and pricing. This platform is supported by three product pillars: (1) Comparative Analytics including Commercial Analyzer, Digital Banking Analyzer, Retail Deposit Analyzer, Marketing Analyzer, eBenchmarkers Analyzer, LendersBenchmark Analyzer, Treasury Analyzer, Wealth Analyzer, and specialized Deposit and Distribution Analyzers; (2) Optimization Platforms including Amplero Personalization Optimizer (AI-driven marketing personalization), Commercial Optimizer, Deposit Optimizer Essentials, Distribution Optimizers (US and Canada), Lenders Optimizer, Profitability Optimizer, Retail Deposit Optimizer, and Wealth Optimizer; and (3) Intelligent Data offerings including Pricing Data, Treasury Strategies, and Advisory services. The portfolio serves retail and commercial banks, mortgage lenders, credit unions, fintechs, and insurance providers across the full banking product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Curinos One: AI-enabled decision intelligence platform for financial institutions that delivers coordinated, customer-level decisions across marketing, product, and pricing.
- Curinos FinTech Incubator
Products and services
- Curinos One AI-enabled decision intelligence platform for banking that integrates first-party client data, third-party signals, and proprietary benchmarks into a unified decisioning engine, delivering coordinated, customer-level decisions across marketing, product, and pricing for financial institutions.
- Amplero Personalization Optimizer
Quantifiable outcome
- One early-adopting bank achieved more than $1.6 billion in additional deposits using Curinos One Compound
- +6 more outcomes
Companies that use Curinos
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Curinos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Curinos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- White ClaycoreStrategic collaboration to embed Curinos market benchmark data into White Clay's suite of pricing, profitability, performance, and relationship deepening tools for banks and credit unions. The integration delivers competitive intelligence combined with comprehensive client relationship views for smarter pricing decisions.
- ZafincoreCollaboration to integrate Curinos commercial benchmark pricing insights into Zafin's Deal Manager solution. Banks gain real-time access to Curinos Commercial Deposit Analyzer and Treasury Management Fee Analyzer benchmark intelligence within Zafin's deal negotiation platform, enabling more strategic pricing decisions and margin protection.
- CoMotion (University of Washington)coreStrategic partnership to relaunch the Curinos FinTech Incubator at Startup Hall near the UW campus. CoMotion Labs provides proven incubation model, founder-first support, startup infrastructure, and access to University of Washington's innovation ecosystem. The program supports early-stage fintech startups building data-driven solutions for financial services.
- DatabrickssupportingDatabricks for Startups program partnership offering Curinos FinTech Incubator participants up to $50,000 in product credits, technical support, and training resources to build and scale data-driven fintech products.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Curinos competitors and assessment
Company assessmentDirect peers
- nCino: nCino provides a cloud banking platform with built-in customer relationship management, analytics, and pricing/workflow tools for retail and commercial banks. It competes directly with Curinos on bank CRM, customer intelligence, and deposit/lending analytics inside the U.S. bank customer base.
- Personetics: Personetics provides AI-driven personalization, financial insights, and engagement analytics for retail banks. It is a direct competitor to Curinos One and Amplero Personalization Optimizer on customer-level decisioning and personalization inside banks.
- Q2 Holdings: Q2 provides digital banking and relationship-pricing/analytics tools to U.S. community and regional banks and credit unions. It overlaps with Curinos on digital banking benchmarking, deposit analytics, and SMB pricing intelligence for the same top-100 U.S. bank and credit union buyer.
Emerging players
- Kasisto: Kasisto provides generative-AI virtual assistants and conversational AI for banks. It overlaps with Curinos on AI-driven customer engagement in retail banking but is more focused on conversational channels than Curinos' broader decision intelligence platform.
Broad incumbents
- Salesforce Financial Services Cloud: Salesforce Financial Services Cloud is a broad CRM and analytics platform for retail and commercial banking, wealth, and insurance. It competes with Curinos as a wider-portfolio incumbent that increasingly bundles AI decisioning for banks.
- Jack Henry & Associates: Jack Henry provides core banking, digital, and analytics software to U.S. community banks and credit unions. Its digital and data analytics portfolio overlaps with Curinos' Digital Banking Analyzer and benchmarking modules inside the same credit union and community bank segment.
- FIS: FIS is a global banking technology incumbent offering core, digital, lending, and data/analytics solutions to top U.S. banks. It competes broadly with Curinos on banking analytics, pricing intelligence, and customer decisioning as part of a much wider portfolio.
- Fiserv: Fiserv provides core banking, payments, and data/analytics solutions to U.S. banks and credit unions. It competes with Curinos on bank analytics, deposit growth, and customer intelligence as part of an end-to-end banking platform.
- Temenos: Temenos is a global banking software provider offering core, digital, and analytics solutions. It overlaps with Curinos on analytics, customer engagement, and pricing decisioning for banks, particularly outside the U.S.
Others
- Yodlee (Envestnet): Yodlee provides aggregated financial data, transaction analytics, and data enrichment used by banks and fintechs. It is an enabling data/analytics peer whose data infrastructure and enrichment capabilities overlap with Curinos' Intelligent Data and third-party signal integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curinos social profiles
Digital presenceCurinos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curinos leadership team
Management profileNumber of profiles
Profiles14 records
Curinos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curinos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curinos
What does Curinos do?
Curinos provides an AI-first decision intelligence platform, Curinos One, that integrates first-party client data, third-party signals, and proprietary financial services benchmarks into a unified decisioning engine for banks, credit unions, mortgage lenders, fintechs, and insurance providers. The platform delivers coordinated, customer-level decisions across marketing, product, and pricing using a patented adaptive AI that combines reinforcement learning with generative AI, and is supported by a Comparative Analytics suite, an Optimization Platforms suite (including Amplero Personalization Optimizer), Intelligent Data offerings (Pricing Data, Treasury Strategies), and Advisory services.
Is Curinos a public or private company?
Curinos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curinos founded?
Curinos was founded in 2021. It employs 501 to 1,000 people.
Where is Curinos based?
Curinos is headquartered in New York, United States, in the North America region.
How does Curinos make money?
Two revenue lines are on record. SaaS/Software Subscriptions are the primary driver. The others are advisory Services.
Who are Curinos's main competitors?
Direct peers on record are nCino, Personetics and Q2 Holdings. Kasisto is listed as an emerging player. Broad incumbents are Salesforce Financial Services Cloud, Jack Henry & Associates, FIS, Fiserv and Temenos. Yodlee (Envestnet) is listed as an others.
Does Curinos have an API?
No public API is recorded for Curinos.
What industry is Curinos in?
Curinos's product category is Financial Services Decision Intelligence. Its primary akta.pro industry code is HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting, with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 51821 and its SIC code is 7374.