Servy
Servy is a Houston-based enterprise self-service platform serving airports, restaurants, hotels, and venues with omnichannel ordering, contactless payments, and kiosks, active at 80+ airports globally. Now a subsidiary of GrayMatter Software Services (acquired November 2024).
- Company typePrivate
- Founded2014
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Servy does
Servy (legal entity: Cursus Technologies, Inc.) is an enterprise self-service platform for the hospitality industry, headquartered in Houston, Texas and founded in 2014. The company provides omnichannel ordering and payment infrastructure to airports, restaurants, hotels, sports and entertainment venues, and corporate food service operators, with its core footprint concentrated in airport e-commerce across 80+ airports globally. Its technology stack is built around The Hub, a unified management layer that connects guests, operators, and partners across multiple ordering channels, complemented by order@ (QR, table, and mobile contactless ordering), Self-Service Kiosks, Servy Marketplace (multi-outlet ordering), and the Grab for Airports sub-brand with the Order Now mobile delivery feature.
Servy monetizes through a combination of enterprise platform licensing (annual subscription contracts with quote-based pricing) and transaction and commission fees on orders processed through its marketplace and payment infrastructure. Go-to-market is enterprise field sales targeting airport operators, restaurant groups, hotel chains, and venue operators, supported by channel and technology integrations with SAP, SITA, payment providers (Braintree, Hyperwallet), and POS systems. Notable enterprise customers include Delaware North, LAX, Chicago O'Hare, Reagan National (DCA), Dulles (IAD), Noida International Airport, and Mactan-Cebu International Airport.
In November 2024, Servy was acquired by GrayMatter Software Services, a Bangalore-based airport technology company whose portfolio also includes StoreSense (real-time retail and non-aeronautical revenue analytics), Skateboard (digital passenger experience platform), and SmartLot (parking demand optimization). The combined entity operates through multiple legal entities across the US, Australia, Canada, Ireland, UAE, and the UK, signaling an explicit strategy to localize operations for global airport RFPs and data residency requirements.
Servy firmographics
Firmographics- Name
- Servy
- Legal name
- Cursus Technologies, Inc.
- Website
- https://servy.us
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Servy is a Houston-based enterprise self-service platform serving airports, restaurants, hotels, and venues with omnichannel ordering, contactless payments, and kiosks, active at 80+ airports globally. Now a subsidiary of GrayMatter Software Services (acquired November 2024).
- Ownership category
- akta.pro rank
Servy industry classification
Industry- Product category
- Airport & Hospitality Self-Service Ordering Platform
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
Keywords
Where Servy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Servy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction and Commission Fees: Servy generates revenue through transaction fees and marketplace commissions on orders placed through its platform. The platform facilitates ordering and payment processing between customers and merchants at hospitality venues.
- Platform Licensing: Enterprise licensing of the Servy platform to airports, restaurants, hotels, venues, and corporate food service operators for deployment of self-service ordering solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Servy product offering
Product offeringCore offering
Servy provides an enterprise self-service platform for the hospitality industry, unifying guest ordering and payments across airports, restaurants, hotels, stadiums, and corporate food service venues. Its offering combines a central management platform (The Hub) with omnichannel ordering modules including Servy Marketplace, order@ contactless QR/table/mobile ordering, and Self-Service Kiosks, deployed at 80+ airports globally. The company also offers the Grab for Airports sub-brand, master concessionaire tools, and through its GrayMatter parent, analytics platforms such as StoreSense, Skateboard, and SmartLot.
Product overview
Servy is the enterprise self-service platform for hospitality, acquired by GrayMatter Software Services in November 2024. The platform operates as a unified platform-plus-modules architecture centered on The Hub, which provides a single management dashboard for all channels. The core product suite consists of Servy Marketplace (multi-outlet ordering), order@ (QR/table/mobile contactless ordering), and Self-Service Kiosks — all of which feed into and are managed through The Hub. Servy also offers the airport-specific Grab for Airports / Grab Airport Marketplace sub-brand, which includes the Order Now mobile ordering and delivery feature and the Airport Master Concessionaire module. Additional platform capabilities include the Grab POS (Grab Tablet) operator application and partner integration tools. Through GrayMatter's product portfolio, Servy's ecosystem also encompasses StoreSense (real-time POS analytics and retail performance), Skateboard (digital airport platform), and SmartLot (parking optimization), extending Servy's reach from F&B ordering into broader airport retail intelligence and passenger experience management.
Differentiator
Problem solved
Functional benefit
Brands
- Grab: Airport mobile ordering and marketplace platform, now operating under the Servy brand.
- order@
- Servy Marketplace
- Grab for Airports
- The Hub
Products and services
- Servy Platform (The Hub) Central cloud-based platform unifying guest ordering and payments across all Servy channels (kiosks, table QR, retail, marketplace), enabling enterprise hospitality operators to manage operations everywhere from a single dashboard.
- Servy Marketplace
Quantifiable outcome
- 12% revenue increase in 90 days
- +1 more outcomes
Companies that use Servy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Servy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Servy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Noida International Airport (NIA)coreNIA partnered with GrayMatter to deploy StoreSense technology across 170 POS terminals. StoreSense integrates with NIA's SAP Real Estate module and SITA Airport Operational Data Base for billing and flight data. This partnership enables real-time sales data collection, accurate reconciliations, and executive dashboards for retail performance optimization.
- Mactan-Cebu International Airport (MCIA)coreMCIA, the second busiest airport in the Philippines, partnered with GrayMatter to implement StoreSense for non-aeronautical revenue and retail performance optimization.
- GrayMatter Software ServicesflagshipGrayMatter Software Services, a leading technology company based in Bangalore, India, acquired Servy in November 2024. GrayMatter is known for enhancing passenger experiences and boosting airport ancillary revenues through technology solutions including Skateboard, StoreSense, and SmartLot. Servy operates as part of GrayMatter's portfolio.
- SAPcoreIntegration partner for NIA deployment. StoreSense integrates with SAP Real Estate module for billing and contract management.
- SITAcoreTechnology integration partner. StoreSense integrates with SITA Airport Operational Data Base (AODB) for flight and passenger records at NIA.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Servy competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a SaaS-based digital ordering platform serving restaurant brands with online ordering, dispatch, and payments. It is directly comparable to Servy's restaurant/hospitality digital ordering capabilities, though Olo is more restaurant-chain focused while Servy emphasizes airport and multi-venue hospitality.
- Toast: Toast is an all-in-one restaurant management platform offering POS, online ordering, kiosks, and payments. It competes with Servy's order@ and kiosk solutions for restaurant and hospitality venues, with significantly broader scale and capital.
- ChowNow: ChowNow provides direct online ordering systems and marketing tools for independent restaurants. It overlaps with Servy's order@ contactless ordering capabilities and competes for the same restaurant customer base.
Emerging players
- MarketPlace Development: MarketPlace Development is an airport retail and food & beverage concessionaire that partnered with Servy for DCA and IAD. While a partner rather than competitor, it operates adjacent airport F&B programs and is a useful comparable for airport-focused hospitality services.
- MishiPay: MishiPay provides self-service mobile checkout and ordering solutions for retail and hospitality. It overlaps with Servy's kiosk and contactless order@ offerings, particularly in airport and venue contexts.
Broad incumbents
- SITA: SITA is a global IT solutions provider for the air transport industry, with which Servy integrates via SITA AODB. SITA's broader portfolio of airport technology solutions makes it a broad incumbent whose ecosystem positioning affects Servy's airport GTM.
- Lightspeed Commerce: Lightspeed offers POS and commerce solutions for retail and hospitality. Its Restaurant and Retail verticals overlap with Servy's kiosk and marketplace offerings, with broader SMB focus and significantly larger scale.
- SpotOn: SpotOn provides restaurant POS, online ordering, and marketing software with contactless payment capabilities. It competes with Servy for restaurant and hospitality venues seeking integrated ordering and payments.
- Square for Restaurants: Block's Square for Restaurants offers POS, online ordering, and integrated payments for hospitality. It is a broad-incumbent competitor to Servy's contactless ordering and kiosk solutions, with massive distribution and pricing leverage.
Regional players
- HMSHost (Autogrill): HMSHost is one of the largest airport food & beverage concessionaires globally and a Servy customer/partner. While a buyer of technology rather than a direct competitor, its scale and procurement influence make it a critical comparand for airport hospitality ordering economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Servy social profiles
Digital presenceServy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servy leadership team
Management profileNumber of profiles
Profiles12 records
Servy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servy
What does Servy do?
Servy provides an enterprise self-service platform for the hospitality industry, unifying guest ordering and payments across airports, restaurants, hotels, stadiums, and corporate food service venues. Its offering combines a central management platform (The Hub) with omnichannel ordering modules including Servy Marketplace, order@ contactless QR/table/mobile ordering, and Self-Service Kiosks, deployed at 80+ airports globally. The company also offers the Grab for Airports sub-brand, master concessionaire tools, and through its GrayMatter parent, analytics platforms such as StoreSense, Skateboard, and SmartLot.
Is Servy a public or private company?
Servy is a private company. It is classified as corporate owned and is currently operating.
When was Servy founded?
Servy was founded in 2014. It employs 11 to 50 people.
Where is Servy based?
Servy is headquartered in Houston, United States, in the North America region.
How does Servy make money?
Two revenue lines are on record. Transaction and Commission Fees are the primary driver. The others are platform Licensing.
Who are Servy's main competitors?
Direct peers on record are Olo, Toast and ChowNow. Emerging players are MarketPlace Development and MishiPay. Broad incumbents are SITA, Lightspeed Commerce, SpotOn and Square for Restaurants. HMSHost (Autogrill) is listed as a regional player.
Does Servy have an API?
No public API is recorded for Servy.
What industry is Servy in?
Servy's product category is Airport & Hospitality Self-Service Ordering Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal.