What GrayMatter Software Services does

GrayMatter Software Services is a Bangalore-headquartered enterprise software and analytics firm founded in 2006 by Vikas Gupta, focused on BI, big data, IoT, and AI-enabled solutions for the airport and retail verticals. Its core technology stack combines IoT sensors (notably the StoreSense device), edge data capture, and analytics dashboards into seven proprietary products — Skateboard, StoreSense, SmartLot, Core Vitals, SkyEdge, Scan2Board, and FA+ — deployed at operators such as BIAL, MCIA, NIA, GAP, Swedavia, and Air Asia. The company has executed reference deployments including the BLR Pulse airport analytics application launched in June 2023 with Bangalore International Airport.

The firm operates a multi-stream revenue model spanning one-time product licenses, professional services, managed services, and subscriptions, distributed across 100+ customers, 200+ projects, and 40+ countries, with reported delivery metrics of 99.7% on-time and 99.2% success rate. Its go-to-market combines direct sales in India with regional channel alliances (Draco for GCC, Hospito for North America, Blue Ocean for Southeast Asia, Arprotec for LATAM) and technology partnerships with SAP, Microsoft, Hitachi Vantara (Pentaho), Qlik, Azure, and CoRover. The November 2024 acquisition of Servy extends its airport commercial operations footprint to more than 80 airports globally, marking the most significant inorganic expansion in the company's history. The firm employs 51–100 core staff with a broader 150+ associate base and was certified as a Great Place to Work in 2025.

Name

GrayMatter Software Services

Legal name

GrayMatter Software Services Pvt Ltd

Website

https://graymatter.co.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

GrayMatter Software Services is a Bangalore-based enterprise software firm founded in 2006 that builds IoT, analytics, and AI products for airports and retailers, deployed across 100+ customers in 40+ countries.

Ownership category

akta.pro rank

Product category

Business Intelligence and Analytics Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Business intelligence consulting
• Airport analytics software
• Retail analytics solutions
• Big data services
• Data science consulting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Product Licensing: GrayMatter generates revenue through licensing of its proprietary software products including Skateboard (digital airport platform), StoreSense (retail POS analytics), SmartLot (car park revenue management), CoreVitals (airport operations), SkyEdge (airline marketing analytics), and FA+ (finance analytics). Products are sold as enterprise licenses with deployment options across cloud and on-premise environments.
2. Professional Services - BI & Analytics Consulting: Revenue from consulting and implementation services covering data integration, data warehousing, data governance, dashboards, big data, data science, real-time analytics, mobile BI, cloud BI, migration, support, and training services. Services are delivered globally across 40+ countries.
3. Managed Services & Support: 24x7 location-agnostic, skilled teams providing SLA-driven response and resolution for BI and data production support.
4. Cloud-based Subscription (FA+ on Azure): Finance Analytics (FA+) offered on Microsoft Azure with pay-as-you-go pricing model providing zero capex and fixed monthly fees, eliminating operational maintenance hassles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

GrayMatter Software Services sells proprietary business-intelligence and analytics software products — including Skateboard, StoreSense, SmartLot, Core Vitals, SkyEdge, FA+, Scan2Board, and Airport Analytics — for airport operators, retailers, manufacturers, and financial institutions. It complements these products with consulting, integration, big-data, data-science, and managed-services engagements that build and operate analytics solutions end to end.

Product overview

GrayMatter Software Services offers a portfolio of seven software products primarily designed for airports, adaptable for rail/stations, malls, and branded retail. The core platform includes Skateboard (end-to-end digital airport platform), StoreSense (retail POS analytics), SmartLot (car park revenue management), Core Vitals (airport operations analytics), SkyEdge (airline marketing analytics), Scan2Board (document processing), and FA+ (finance analytics). These solutions provide an end-to-end digital ecosystem with real-time POS visibility, AI-driven personalization, ML-powered demand forecasting and pricing optimization, and comprehensive airport business intelligence. The company also delivers consulting services spanning Data Management, Data Lake, Data Warehousing, BI & Analytics, and Data Science & AI across global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Skateboard: End-to-end digital airport platform offering seamless travel with e-commerce and entertainment features
• StoreSense
• SmartLot
• CoreVitals
• SkyEdge
• Scan2Board
• Finance Analytics (FA+)
• Insurance Analytics (IA+)
• MA+

Products and services

• Skateboard IoT- and analytics-driven solution that combines proprietary smart skates and sensors with software analytics to deliver real-time operational visibility, primarily used in airport and commercial-cleaning use cases.
• StoreSense Retail analytics product that provides store-level visibility into sales, inventory, and operations for retail chains and consumer-facing operators.
• SmartLot Analytics product for airport parking and land-side operations that turns lot and traffic data into real-time insights for airport operators.
• Core Vitals KPI and core-metrics monitoring software that surfaces at-a-glance health indicators for critical enterprise processes.
• SkyEdge Vertical analytics product in GrayMatter's airport/aviation domain, providing integrated views and analytics on operational and commercial data.
• Finance Analytics (FA+) Cloud-based finance analytics product that delivers financial reporting and analytics for finance, insurance, and enterprise customers, built on partner BI and cloud platforms.
• Scan2Board Retail analytics product that converts point-of-sale scan data into store-level operational, inventory, and sales analytics.
• Airport Analytics Dedicated analytics suite for airport operators covering non-aeronautical revenue, terminal operations, and passenger-flow metrics.

Quantifiable outcome

• 4-6% Prevention of Lost Sales due to digital inventory tracking
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• ServyflagshipStrategic or Co-development Partner · 14 November 2024GrayMatter acquired Houston-based Servy, the enterprise self-service platform for hospitality and largest airport e-commerce platform serving 80+ airports worldwide. The acquisition enables GrayMatter to significantly strengthen its ability to digitize travelers' non-aeronautical experience by leveraging analytics and AI expertise. Servy provides mobile ordering technologies, Order@ contactless ordering, Servy Marketplace, and self-service kiosks. With Servy's roots in the US and Europe and GrayMatter's reach in South America and APAC, this creates a global market-leading solution for airport non-aeronautical revenue.
• SAPcoreTechnology or IntegrationSAP partnership as a Center of Excellence enabling globally proven SAP BI Solutions across data integration, visualization and analysis. GrayMatter offers SAP Analytics Cloud Consulting, SAP BI consulting services, SAP BW services, SAP HANA services, SAP BO embed services, and SAP BI migration services. Strong partnerships with SAP and Microsoft are listed as competency areas.
• Hitachi Vantara (Pentaho)coreTechnology or IntegrationPartnership with Hitachi Vantara (the new face of Pentaho) as a continuation of GrayMatter's expertise in Pentaho. GrayMatter is a Pentaho distributor and reseller offering end-to-end Pentaho solutions including Pentaho consulting, data integration, big data analytics, cloud analytics, migration, and support services.
• QlikcoreTechnology or IntegrationStrategic partnership with Qlik including Qlik Sense consulting services. GrayMatter provides self-service analytics, mapping unmapped master data values, and high-performance big data handling on Qlik Sense platform. Partnership forged in 2017 and strengthened over time.
• Microsoft AzurecoreTechnology or IntegrationAzure Consulting Services partnership providing cloud infrastructure and deployment options. FA+ (Finance Analytics) is available on Microsoft Azure cloud with pay-as-you-go pricing. GrayMatter also offers Azure Data Bricks, Azure Data Factory, and Azure SQL Database solutions.
• MicrosoftcoreTechnology or IntegrationPartnership with Microsoft for BI services including MS BI services and Microsoft Azure cloud solutions. GrayMatter's Finance Analytics product FA+ is hosted on Microsoft Azure.
• CoRovercoreTechnology or IntegrationCoRover is integrated into the Skateboard platform as the conversational AI engine. CoRover is described as the world's first and highest ROI delivering human-centric conversational AI platform incorporating advanced AI, ML, AR, and VR for text, voice and video bots in 100+ languages. Used by over 1 billion users with inbuilt auto-scaling capabilities.
• ArprotecminorChannel Partner/ Reseller/ DistributorArprotec, a leading ICT solutions provider in Latin America, introduced GrayMatter to El Dorado Airport for Store Sense implementation. Arprotec serves as a regional channel partner in Latin America.
• Draco (GCC Region)minorChannel Partner/ Reseller/ DistributorNew Partner Alliance with Draco in the GCC Region signed in 2021 for regional market expansion.
• Hospito (North American Region)minorChannel Partner/ Reseller/ DistributorNew Partner Alliance with Hospito in the North American Region signed in 2021.
• Blue Ocean (Southeast Asia)minorChannel Partner/ Reseller/ DistributorNew Partner Alliance with Blue Ocean in Southeast Asia signed in 2021.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Others

• CoRover:
• Hitachi Vantara: Hitachi Vantara owns Pentaho, on which a significant portion of GrayMatter's product stack is built, and is both a technology partner and a competing BI/analytics vendor. It represents both upside (channel multiplier) and downside (platform risk) for GrayMatter's enterprise data integration and analytics business.

Broad incumbents

• Infosys: Infosys is a global IT services and consulting leader with large BI, analytics and data practices serving banking, retail, manufacturing and travel. It competes with GrayMatter's professional services stream and could compete for the same airport digital transformation RFPs from its India delivery base.
• Accenture: Accenture is the largest global consulting and systems integrator with deep analytics, data and AI practices serving airports, airlines and travel. Its scale and partner ecosystem (SAP, Microsoft, AWS) mean it routinely competes for the same digital transformation and data platform RFPs that GrayMatter's products address.
• Amadeus IT Group: Amadeus is one of the largest travel technology incumbents, serving airlines, airports, hotels and travel agencies with a broad portfolio that increasingly includes airport IT, biometrics and passenger flow solutions. It overlaps with GrayMatter's SkyEdge airline/airport analytics and Skateboard digital passenger experience at a much larger scale.

Direct peers

• SITA: SITA is the dominant IT and communications specialist for the global airport industry, providing airport operations, passenger processing and analytics solutions to 1,000+ airports. It is the most direct competitor to GrayMatter's airport analytics stack and operates a similar mix of proprietary software plus services with deep airport domain expertise.
• AOE Group: AOE Group is a Germany-based digital consultancy and software provider specializing in aviation, mobility and telecom, with airport digital experience platforms and loyalty/e-commerce solutions. It competes directly with GrayMatter's Skateboard and Servy lines on digital passenger experience and airport non-aeronautical revenue.

Emerging players

• Fractal Analytics: Fractal is an India-founded AI and analytics services and products company serving CPG, retail, financial services and insurance with pre-built AI solutions. It is comparable to GrayMatter as a mid-sized, India-headquartered analytics specialist competing on data science, BI and AI capabilities into enterprise verticals.
• LatentView Analytics: LatentView is a Chennai-headquartered analytics and AI solutions company serving CPG, retail, financial services and technology clients globally. It is comparable to GrayMatter as an India-based analytics specialist now investing in vertical products and AI-led solutions for enterprise data and decisioning needs.
• Tiger Analytics: Tiger Analytics is a US- and India-headquartered data and AI consulting firm serving retail, CPG, manufacturing, financial services and travel. It competes with GrayMatter's data science, big data and BI services practices for enterprise analytics outsourcing and shares a similar mid-sized, India-delivery-led profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/graymatterindia
• YouTubeyoutube.com/user/GrayMatterSoftware
• Facebookfacebook.com/GrayMatterbusinessintelligenceanalytics
• LinkedInlinkedin.com/company/graymatter-software-services-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrayMatter Software Services