Schoology

What Schoology does

Schoology, operating as PowerSchool Learning Management (Schoology), is a K-12 learning management system that connects teachers, students, and families through a unified hub for curriculum, assignments, assessments, and communication. The platform was originally founded as an independent company in 2007, raised approximately $57 million across six funding rounds through a Series C in November 2015, and was acquired by PowerSchool in 2020 to anchor the connected classroom layer of PowerSchool's "Connected Operating System" for K-12 education.

The platform is architected as a core LMS augmented by a suite of integrated modules: PowerBuddy AI for conversational tutoring and content generation, Performance Matters for assessment, Curriculum & Instruction, MTSS and Behavior Support for student interventions, Naviance for college and career readiness (CCLR), MyPowerHub for family engagement, Professional Learning for educator development, and Analytics & Insights for data-driven decision-making. Standard Mastery Gradebook supports standards-based grading with passback to PowerSchool SIS and Performance Matters, and the Elementary Experience provides a simplified interface that scales through graduation. The system conforms to OneRoster 1.2 and LTI interoperability standards and offers purpose-built integrations with Microsoft and Google productivity suites.

Schoology does not publish pricing; the product is sold through PowerSchool's enterprise field sales motion and channel partner network, primarily as part of multi-product district contracts. Revenue is generated through district/school licensing agreements bundled with the broader PowerSchool platform. The customer base spans 4,000 K-12 organizations supporting roughly 7 million students, with documented outcomes including 95% teacher adoption within two years and 10 hours saved weekly per teacher at named customer districts. Headquarters sit at PowerSchool's Folsom, California campus, with offices in New York and global reach across North America, Europe, Asia Pacific, India, Latin America, and the Middle East and Africa.

Name

Schoology

Legal name

PowerSchool

Website

https://schoology.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Schoology, operating as PowerSchool Learning Management, is a K-12 learning management system serving 4,000+ school districts by connecting teachers, students, and families through a unified curriculum, assessment, and communication hub within PowerSchool's Connected Operating System.

Ownership category

akta.pro rank

Product category

K-12 Learning Management System

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industries

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Blended/Hybrid K–12 Schools (Online + In-Person) (EDAJADAD), Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

Keywords

• K-12 learning management
• Education technology platform
• Curriculum management system
• Student information systems
• Digital classroom tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Learning Management System Licensing: Schoology operates as a K-12 learning management system sold as part of PowerSchool's integrated education platform. Revenue is generated through district/school licensing agreements for the LMS platform, with pricing based on organizational size and feature requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Schoology is a K-12 learning management system that connects teachers, students, and families through tools for curriculum delivery, assignments, assessments, grading, and communication. Operating as PowerSchool Learning Management, it integrates with PowerSchool Unified Classroom, Unified Talent, and Unified Insights products to form part of an integrated education platform.

Product overview

PowerSchool Learning Management (Schoology) is a platform-plus-modules K-12 learning management system architecture. At its core is the Schoology LMS, which serves as the unified hub connecting teachers, students, and families for curriculum, assignments, assessments, and communication. The platform integrates with a suite of PowerSchool add-on modules: Assessment (Performance Matters) for sophisticated testing and reporting; Curriculum & Instruction for academic workflow management; MTSS and Behavior Support for student intervention; Naviance (CCLR) for college and career readiness; MyPowerHub for family engagement; Professional Learning for educator development; and Analytics & Insights for data-driven decision-making. Key integrated tools within the platform include PowerBuddy AI for AI-powered tutoring and content creation, Lesson Planner for instructional planning, Schoology Groups for collaboration, and Course Templates for standardized course creation. The system is enhanced by deep integrations with Microsoft and Google productivity suites, OneRoster 1.2 interoperability for SIS connectivity, and LTI support for third-party edtech tools.

Differentiator

Problem solved

Functional benefit

Brands

• PowerBuddy AI: AI-powered assistant integrated into Schoology for teachers and students, providing grade-leveled content creation and conversational tutoring.

Products and services

• PowerSchool Learning Management (Schoology) PowerSchool Learning Management (originally Schoology) is a K-12 learning management system that connects teachers, students, and families through tools for curriculum delivery, assignments, assessments, grading, and communication, integrated with PowerSchool's Unified Insights, Unified Classroom, and Unified Talent products.

Quantifiable outcome

• 4,000 organizations trust Schoology Learning
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationPurpose-built integration with Microsoft productivity suite. Microsoft assignments can be used within Schoology, and Microsoft Office file systems are supported for seamless workflow integration.
• GooglecoreTechnology or IntegrationPurpose-built integration with Google productivity tools. Google assignments can be used within Schoology, and Google Drive file systems are supported for seamless workflow integration.
• PowerSchool Products (Internal Ecosystem)coreTechnology or IntegrationSchoology integrates with PowerSchool SIS, Performance Matters, Curriculum & Instruction, MyPowerHub, MTSS, Behavior, Naviance, Analytics & Insights, and Professional Learning platforms as part of the unified PowerSchool Connected OS ecosystem.
• OneRostercoreTechnology or IntegrationSchoology supports OneRoster 1.2 integration standard enabling interoperability with all major SIS systems beyond PowerSchool SIS, allowing schools using different Student Information Systems to utilize Schoology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canvas (Instructure): Instructure's Canvas is the leading direct competitor to Schoology in K-12 and higher-ed learning management, serving similar districts with subscription-based LMS, analytics, and assessment tooling.
• Brightspace (D2L): D2L's Brightspace is a subscription LMS competing with Schoology across K-12 and higher education, with similar capabilities around personalized learning, analytics, and competency-based frameworks.
• Moodle: Moodle is the leading open-source LMS globally and competes with Schoology in K-12, particularly for cost-sensitive districts and international deployments where the open-source model is attractive.

Broad incumbents

• Google Classroom: Google Classroom is a free LMS bundled with Google Workspace for Education and is the most disruptive alternative to Schoology — particularly in schools standardized on Chromebooks — though it offers a less feature-rich LMS than Schoology.
• Microsoft Teams for Education: Microsoft's education collaboration and LMS stack bundles LMS-class functionality into Microsoft 365 for Education, posing a major bundled-software threat to Schoology in districts standardized on Microsoft productivity tools.
• Blackboard (Anthology): Anthology's Blackboard is a broad incumbent in education technology with an LMS product that overlaps Schoology's K-12 and higher-ed market, particularly in larger districts and institutions.
• Instructure Learning Platforms: Instructure's broader K-12 portfolio (including MasteryConnect for assessment) competes on integrated workflows similar to Schoology's PowerSchool ecosystem, particularly in standards-based grading.

Emerging players

• Seesaw: Seesaw is a student-driven digital portfolio and elementary-focused learning platform that overlaps Schoology's Elementary Experience in the K-2 segment and is increasingly used as a classroom hub.
• ClassDojo: ClassDojo is a classroom communication and management platform widely adopted in elementary schools; while narrower than Schoology, it captures family engagement and student portfolios that overlap Schoology's K-5 use cases.

Others

• Skyward (PowerSchool): Skyward is a K-12 SIS product within the same PowerSchool portfolio as Schoology — not a competitor but a complementary system whose joint positioning shapes purchasing decisions that materially affect Schoology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Schoology
• Facebookfacebook.com/schoology
• LinkedInlinkedin.com/company/schoology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoology