ClassDojo
ClassDojo is a K-12 school communication platform used by 45M+ families, teachers, and students across 180+ countries and 95% of U.S. K-8 schools. Free for teachers and districts, it monetizes via the ClassDojo Plus family subscription plus AI-powered tutoring, reading, payments, and district website products.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What ClassDojo does
ClassDojo is a K-12 school communication and engagement platform founded in 2011 and headquartered in San Francisco. The core product is free for teachers, schools, and districts, monetizing through the optional ClassDojo Plus family subscription (over 1 million subscribers per company materials), school-wide licenses, and merchandise, while emerging streams include Dojo Tutor (1:1 tutoring with 2,500+ certified teachers), Dojo Sparks (AI reading app), ClassDojo Payments (launching late 2026 via Pay Theory), and ClassDojo Websites (built on CatapultCMS, 2026-27 rollout). The platform is used in 95% of U.S. K-8 schools and serves 45M+ families across 180+ countries, with real-time multilingual messaging across 190+ languages, an enterprise district layer (ClassDojo for Districts), and a B2B sales motion formalized in 2025.
The technology stack combines a multi-product mobile and web platform with AI-powered tutoring through Anthropic's Claude, a proprietary adaptive phonics engine for Dojo Sparks, a multi-user virtual world (Dojo Islands), and embedded payments via Pay Theory with cash-to-digital acceptance at 60,000+ retail locations. The platform integrates with student information systems (daily rostering sync), Canva for Education, Google Classroom, and offers SSO/MFA plus COPPA, FERPA, GDPR, iKeepSafe, and Common Sense Privacy Seal certifications. ClassDojo distributes through both a self-serve PLG funnel (free teacher/family sign-up via web and app stores) and an enterprise field-sales motion targeting Superintendents, Technology Leaders, Communications Directors, and Instructional Leaders; named channel partners include The Education Cooperative (14-state privacy agreement) and MobileMind (training marketplace). Investor base includes Tencent as the lead Series D backer at a $1.25B valuation (2022), with reported $1.3B valuation in late 2025.
ClassDojo firmographics
Firmographics- Name
- ClassDojo
- Legal name
- ClassDojo, Inc.
- Website
- https://classdojo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ClassDojo is a K-12 school communication platform used by 45M+ families, teachers, and students across 180+ countries and 95% of U.S. K-8 schools. Free for teachers and districts, it monetizes via the ClassDojo Plus family subscription plus AI-powered tutoring, reading, payments, and district website products.
- Ownership category
- akta.pro rank
ClassDojo industry classification
Industry- Product category
- K-12 Education Technology (School Communication & Family Engagement)
- NAICS
- Educational Support Services (61171), Educational Services (611), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Structured Literacy / Orton-Gillingham Intervention Services (EDAKAJAC)
Keywords
Where ClassDojo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClassDojo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- ClassDojo Plus family subscription: Optional premium subscription for families offering enhanced messaging (scheduled messages, urgent flag, read receipts), detailed progress reports, Memories album, calendar sync, AI-powered Homework Helper, 2,000+ interactive Magic Books, and parent perks worth $250+. 7-day free trial; cancellable anytime; shareable with up to 3 other adults and all kids in the family.
- Dojo Sparks reading app subscription: Premium AI-powered early reading app with adaptive phonics, available exclusively to ClassDojo Plus families; per-purchase access for up to 3 kids in a family.
- Dojo Tutor 1-to-1 tutoring: Online tutoring service that connects students with over 2,500 certified teachers for personalized one-on-one sessions in reading, math, and more. Revenue likely usage/session-based.
- ClassDojo Payments (embedded payments): Embedded payment solution powered by Pay Theory enabling schools to collect fees, manage fundraisers, and accept digital and cash-to-digital payments (60,000+ retail locations). Revenue model is transaction-fee based; launching nationwide late 2026.
- School-wide licenses and merchandise: Per Getlatka summary, ClassDojo also generates revenue through school-wide licenses and merchandise sales in addition to ClassDojo Plus subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | ClassDojo for Teachers, Schools & Districts — Free forever |
| Subscription | Monthly | ClassDojo Plus — Premium family subscription |
| Subscription | Monthly | Dojo Sparks reading app — Premium add-on |
| Transaction based/ take rate | Pay-as-you-go | ClassDojo Payments — Embedded fee collection |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
ClassDojo product offering
Product offeringCore offering
ClassDojo is a unified K-12 school-home communication and engagement platform that connects teachers, students, and families through messaging in 190+ languages, Stories (photo/video), Events, behavior tracking, attendance, and a teacher toolkit. The core platform is free for teachers, schools, and districts forever and is layered with paid offerings: the ClassDojo Plus family subscription, Dojo Sparks AI reading app, Dojo Tutor 1:1 tutoring, Dojo Islands virtual playground, ClassDojo for Districts enterprise layer, ClassDojo Websites, and ClassDojo Payments.
Product overview
ClassDojo operates as a unified K-12 school-home communication and engagement platform with a portfolio of named sub-products and modules layered around a free core experience for teachers. The core ClassDojo product anchors the offering (messaging, Stories, Events, Points/Big Ideas, Portfolios, Teacher Toolkit) used in 95% of U.S. schools and 180+ countries. Surrounding it are the ClassDojo for Districts layer (district-wide communication, SIS rostering, SSO/MFA, oversight), the ClassDojo Plus family subscription (Homework Helper, Magic Books, Progress Reports), Dojo Islands (virtual playground), Dojo Tutor (1:1 tutoring), Dojo Sparks (AI reading coach), the newly announced ClassDojo Websites (district web platform built on CatapultCMS), and ClassDojo Payments (embedded payments via Pay Theory). The acquired Prendea brand supports Latin American expansion. Together these products form a single integrated platform spanning classroom, family, district, and commerce use cases.
Differentiator
Problem solved
Functional benefit
Brands
- ClassDojo Plus: Premium family subscription offering enhanced messaging, progress reports, memories, calendar sync, AI-powered homework help, and 1,000+ interactive books.
- Dojo Islands
- Dojo Tutor
- Dojo Sparks
- ClassDojo for Districts
- ClassDojo Payments
- ClassDojo Websites
Products and services
- ClassDojo (Core Platform) K-12 school communication and classroom management platform that connects teachers, families, and students via messaging in 190+ languages, Stories (photo/video feed), Events, Points/Big Ideas for social-emotional learning, Portfolios, attendance, timers, and a Teacher Toolkit. Free for teachers, schools, and districts forever.
- ClassDojo Plus Optional premium family subscription that unlocks enhanced messaging with scheduled messages, urgent flag, and read receipts; detailed Progress Reports; Memories photo/video albums; calendar sync; AI-powered Homework Helper (image-to-step guidance); and 2,000+ interactive Magic Books. Shareable with up to 3 other adults and all children in the family.
- Dojo Islands Multi-user virtual playground app and browser game where kids design their own spaces, solve challenges, and explore collaboratively to build confidence through play. Integrated with the ClassDojo platform.
- Dojo Tutor Online 1:1 tutoring marketplace that pairs K-12 students with 2,500+ certified teachers for personalized instruction in Math, Reading, Dyslexia, and ESL. Sold both directly to families and via districts.
- Dojo Sparks AI-powered reading coach app for children ages 3-8 that uses adaptive phonics and voice technology to listen to children sounding out letters and provide real-time, personalized feedback as they progress from letters to words to fluency. Premium add-on to ClassDojo Plus.
- ClassDojo for Districts District-level communication and engagement platform that unifies K-12 messaging across classrooms, schools, and the district office. Includes SIS rostering sync, SSO/MFA, district announcements, two-way messaging in 190+ languages, behavior management aligned to PBIS/MTSS, virtual hall-walking, engagement dashboards, and oversight/compliance tools. Free for district partners.
- ClassDojo Websites Website platform for K-12 schools and districts to manage their online presence, built on CatapultCMS infrastructure with automatic content updates that sync with the ClassDojo app.
- ClassDojo Payments Embedded payment solution powered by Pay Theory that lets schools collect fees, manage fundraisers, and accept digital payments within the ClassDojo app, including cash-to-digital acceptance at 60,000+ retail locations to reach unbanked and underbanked families.
Quantifiable outcome
- 89% of teachers say ClassDojo improves relationships with families
- +7 more outcomes
Companies that use ClassDojo
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
ClassDojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature8 records
ClassDojo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- CatapultCMScoreClassDojo Websites is built on CatapultCMS infrastructure, providing automatic content updates that sync with the ClassDojo app for K-12 schools and districts.
- Pay TheoryflagshipPay Theory powers ClassDojo Payments, the embedded payment solution enabling schools to collect fees, manage fundraisers, and accept digital and cash-to-digital payments (at 60,000+ retail locations including CVS, Walgreens, 7-Eleven, Family Dollar). Launching nationwide in late 2026.
- Canva EducationflagshipNative integration between ClassDojo for Districts and Canva for Education; allows district leaders, principals, and teachers to create visual content in Canva and publish it directly to ClassDojo classroom or school Stories. Provided at no cost to all users.
- MobileMindcoreClassDojo joined the MobileMind ReadyMade Marketplace to offer self-paced online training for educators and school leaders, aimed at enhancing classroom communication and school culture. Training available in over 130 languages.
- The Education CooperativeflagshipClassDojo joined The Education Cooperative's Standardized Data Privacy Agreement to facilitate quick, compliant districtwide adoption across 14 U.S. states while ensuring student data protections.
- Anthropic (Claude)flagshipClassDojo uses Anthropic's Claude to power AI assistants that save teachers time on lesson planning, classroom management, and other administrative tasks. Featured as an Anthropic case study.
- GoFundMe.orgminorFollowing the January 2025 LA wildfires, ClassDojo and GoFundMe.org created a fund to help schools and communities rebuild, starting with a combined initial donation of $50,000.
- PrendeacoreClassDojo acquired Prendea, a Latin America-focused firm, in connection with the July 2022 Series D round. Prendea is the basis for ClassDojo's Latin American expansion.
- Smooth MediaminorSmooth Media is a talent management firm co-founded by Josh Kaplan that specializes in 'knowledge creators' (subject-matter experts) and has worked with ClassDojo on a partnership with kids' online safety creators for the Dojo Islands game.
- iKeepSafecoreiKeepSafe is the third-party privacy accreditation body that has certified ClassDojo as fully COPPA and FERPA compliant.
Scale indicators19 records
Recent moves14 records
Expansion highlights6 records
ClassDojo competitors and assessment
Company assessmentDirect peers
- Remind: Remind is a school-home messaging and communication platform for K-12 teachers, families, and students — directly comparable to ClassDojo's core communication offering. Both pursue teacher-led bottom-up adoption and now layer in district-level features.
- Seesaw: Seesaw is a K-12 student portfolio and family communication app used by teachers and parents worldwide. It overlaps directly with ClassDojo on classroom-to-home messaging, student portfolios, and engagement features.
- ParentSquare: ParentSquare is a unified K-12 district communication and family engagement platform with messaging, translation, and district dashboards — competing head-on with ClassDojo for Districts at the district level.
- TalkingPoints: TalkingPoints is a K-12 multilingual school-to-home messaging platform that translates between teachers and families in 100+ languages. Directly comparable to ClassDojo's translation-led family engagement value proposition.
- Bloomz: Bloomz is a parent-teacher communication and classroom management app for K-12 with messaging, behavior tracking, and event coordination — closely aligned with ClassDojo's classroom and school-level feature set.
Broad incumbents
- Google Classroom: Google Classroom is a free K-12 LMS bundled with Google Workspace for Education at massive scale. It competes for the same teacher adoption funnel and integrates with ClassDojo but covers a broader classroom workflow.
- PowerSchool: PowerSchool is a dominant K-12 SIS and student-data platform with a broad edtech portfolio (Schoology LMS, enrollment, communication). Competes for districtwide wallet share against ClassDojo for Districts.
- Canvas (Instructure): Canvas is a leading K-12 and higher-ed LMS owned by Instructure, widely used in U.S. school districts. It is a broader incumbent competing for the same district communication and engagement budget as ClassDojo.
Emerging players
- Smore: Smore is a school newsletter and parent communication tool used by teachers and administrators. It overlaps with ClassDojo's Stories and messaging features but lacks the broader platform suite.
- Khan Academy: Khan Academy provides free supplemental learning (including Khanmigo AI tutoring) for K-12 students and overlaps with ClassDojo's Dojo Tutor and Dojo Sparks reading offerings as adjacent learning interventions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ClassDojo social profiles
Digital presenceClassDojo compliance and trust
Trust signalCompliance5 records
ClassDojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassDojo leadership team
Management profileNumber of profiles
Profiles6 records
ClassDojo subsidiaries and ownership
Company hierarchySubsidiaries2 records
ClassDojo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassDojo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassDojo
What does ClassDojo do?
ClassDojo is a unified K-12 school-home communication and engagement platform that connects teachers, students, and families through messaging in 190+ languages, Stories (photo/video), Events, behavior tracking, attendance, and a teacher toolkit. The core platform is free for teachers, schools, and districts forever and is layered with paid offerings: the ClassDojo Plus family subscription, Dojo Sparks AI reading app, Dojo Tutor 1:1 tutoring, Dojo Islands virtual playground, ClassDojo for Districts enterprise layer, ClassDojo Websites, and ClassDojo Payments.
Is ClassDojo a public or private company?
ClassDojo is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClassDojo founded?
ClassDojo was founded in 2011. It employs 101 to 250 people.
Where is ClassDojo based?
ClassDojo is headquartered in San Francisco, United States, in the North America region.
How does ClassDojo make money?
Five revenue lines are on record. ClassDojo Plus family subscription is the primary driver. The others are dojo Sparks reading app subscription, dojo Tutor 1-to-1 tutoring, classDojo Payments (embedded payments) and school-wide licenses and merchandise.
Who are ClassDojo's main competitors?
Direct peers on record are Remind, Seesaw, ParentSquare, TalkingPoints and Bloomz. Broad incumbents are Google Classroom, PowerSchool and Canvas (Instructure). Emerging players are Smore and Khan Academy.
Does ClassDojo have an API?
No public API is recorded for ClassDojo.
What industry is ClassDojo in?
ClassDojo's product category is K-12 Education Technology (School Communication & Family Engagement). Its primary akta.pro industry code is EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 61171 and its SIC code is 8200.