INTECROWD
INTECROWD is a boutique Workday services partner that delivers HCM, Financial Management, integration, AMS, analytics, and Extend deployments alongside six Built on Workday marketplace apps, serving more than 1,000 enterprise customers across retail, healthcare, financial services, and other verticals. Acquired by UST Global in April 2026.
- Company typePrivate
- Founded2014
- HeadquartersOrlando, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What INTECROWD does
INTECROWD (legal entity Intecrowd, LLC) is a boutique professional services firm founded in 2014 and headquartered in Lake Worth, Florida. The company specializes in the strategic deployment and full lifecycle support of the Workday enterprise cloud platform, covering Human Capital Management (HCM), Financial Management, system integration, Application Management Services (AMS), analytics, and Workday Extend. With a stated headcount above 250 professionals and operations across roughly 9-10 countries, INTECROWD reports a customer base of more than 1,000 organizations and over 500 functional area deployments. The company has built six applications under Workday's "Built on Workday" designation and distributes them through the Workday Marketplace, including an AI-powered Timesheet Assistant, a Journal Line Reclassification app, a Tuition Reimbursement app, a Charitable Donations app, and an AI Translation Generator that won a 2025 Workday Hackathon.
The business model combines traditional Workday professional services (implementation, integration, and AMS engagements) with a growing productized layer of marketplace applications. This dual model monetizes certified consultant capacity on the services side while extending the firm's reach into recurring, smaller-ticket software revenue via marketplace-listed apps and packaged offerings such as the 2026 AI Accelerator QuickStart. Customer concentration is diversified across verticals: retail (PUMA, Crate & Barrel, Harry Rosen, Vera Bradley, Claire's), healthcare (Carbon Health, CHOC, AMN Healthcare), sports and entertainment (Texas Rangers, Crunchyroll), technology and media (Magnite, Showpad), financial services (Greensky, NBT Bank), and industrial and energy (Saab Technologies, GFL Environmental, Noble Corporation). Named 2026 Workday Partner of the Year for AI Excellence.
On April 7, 2026, INTECROWD was acquired by UST Global, concluding its independent operating history. The combination pairs INTECROWD's Workday credential density (more than 900 Workday certifications, roughly 20% in product-lead roles) with UST's broader global services scale, positioning the integrated entity to pursue enterprise Workday deployments and AI extension work beyond the boutique's prior reach.
INTECROWD firmographics
Firmographics- Name
- INTECROWD
- Legal name
- Intecrowd, LLC
- Website
- https://intecrowd.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- INTECROWD is a boutique Workday services partner that delivers HCM, Financial Management, integration, AMS, analytics, and Extend deployments alongside six Built on Workday marketplace apps, serving more than 1,000 enterprise customers across retail, healthcare, financial services, and other verticals. Acquired by UST Global in April 2026.
- Ownership category
- akta.pro rank
INTECROWD industry classification
Industry- Product category
- Workday Implementation and Managed Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
- akta.pro secondary industries
- Workforce Time, Attendance & Scheduling Administration (BPAAAIAI), Employer of Record (EOR) & Global Payroll (FSAMAKAB), Time, Expense & Timesheet Management for Contractors (BPACAGAK)
Keywords
Where INTECROWD is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
INTECROWD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Workday Implementation Services: Strategic deployment and full lifecycle support for Workday HCM, Financial Management, and Workday Extend implementations
- Application Management Services (AMS): Ongoing support services including enhancements, optimizations, reviews, and recommendations for live Workday customers
- Workday Marketplace Apps: Pre-built Built on Workday applications available through Workday Marketplace with annual subscription licensing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Workday Marketplace Apps - Annual Subscription |
| Other | Multi-year contract | Professional Services - Custom Engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
INTECROWD product offering
Product offeringCore offering
Intecrowd is a global boutique Workday Services Partner delivering strategic deployment and full life-cycle support for Workday HCM, Financial Management, Integrations, Workday Extend, Analytics, and Application Management Services (AMS). The firm also develops and licenses proprietary Built on Workday applications distributed via the Workday Marketplace, including AI Translation Generator, Journal Line Reclassification, Promotion Nomination, Timesheet Assistant, Tuition Reimbursement, and Charitable Donations.
Product overview
Intecrowd is a global boutique Workday Services Partner providing strategic deployment and full lifecycle support services exclusively for the Workday platform. The company's portfolio centers on three core service areas: Workday Human Capital Management (HCM), Workday Financial Management, and Workday Extend, complemented by Integration, Application Management Services (AMS), and Analytics & Reporting capabilities. The company has developed a suite of proprietary Built on Workday applications available in the Workday Marketplace, including AI Translation Generator (award-winning AI-powered translation app), Journal Line Reclassification (financial automation), Promotion Nomination (HR workflow), Timesheet Assistant (AI-powered time tracking), Tuition Reimbursement (compliance automation), and Charitable Donations App (employee giving). These products extend Workday's native functionality while leveraging Intecrowd's deep Workday implementation expertise.
Differentiator
Problem solved
Functional benefit
Brands
- AI Translation Generator: Award-winning app that automates translation of Workday tenant data into up to 75 languages using AI
- Journal Line Reclassification
- Promotion Nomination
- Timesheet Assistant
- Tuition Reimbursement
Products and services
- Workday Human Capital Management (HCM) Deployment Services
- Workday Financial Management Deployment Services
- Workday Integrations Deployment Services
- Application Management Services (AMS)
- Workday Analytics & Reporting Services
- Workday Extend Deployment Services
- AI Translation Generator App
- Journal Line Reclassification App
- Promotion Nomination App
- Timesheet Assistant App
- Tuition Reimbursement App
- Charitable Donations App
Quantifiable outcome
- Journal Line Reclassification customer saved $1M annually and reduced support tickets by 75% within 75 days of go-live
- +2 more outcomes
Companies that use INTECROWD
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
INTECROWD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
INTECROWD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- UST GlobalflagshipUST acquired Intecrowd in April 2026 to strengthen its Workday services portfolio. The combination brings together Intecrowd's specialized Workday expertise with UST's global scale and AI-driven capabilities to create one of the world's leading Workday partners.
- WorkdaycoreWorkday is the primary platform partner. Intecrowd is a globally recognized boutique Workday Services Partner providing strategic deployment and full lifecycle support across Workday HCM, Financial Management, and Workday Extend.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
INTECROWD competitors and assessment
Company assessmentDirect peers
- Kainos: Kainos is a UK-based Workday boutique partner with deep HCM, Financials, and Extend expertise and a strong Marketplace app portfolio. Like Intecrowd, it competes on certified talent density and productized apps rather than SI scale.
- OneSource Virtual: OneSource Virtual is a Workday-focused services firm specializing in payroll, HCM, and AMS for Workday customers. Direct comparable on the Workday-payroll integration specialization that defines Intecrowd's positioning.
- Slalom: Slalom is a mid-sized consultancy with a sizable Workday practice delivering HCM and Financials deployments and AMS. Comparable boutique-to-mid-tier profile competing for the same enterprise Workday RFPs.
- Alight (Workday practice): Alight operates a large Workday deployment and AMS practice and is one of Intecrowd's named competitors for Workday services talent (e.g., Deb duPlessis came from Alight's Workday practice). Comparable in Workday HCM/payroll services delivery.
Broad incumbents
- Accenture (DayNine Workday practice): Accenture acquired DayNine, one of the original Workday-exclusive partners, and now runs a global Workday practice. Michael Gardner (Intecrowd SVP International) previously ran DayNine's ANZ business, confirming direct overlap. Represents the scale-tier ceiling that Intecrowd/UST must now compete with.
- Deloitte: Deloitte is one of the largest Workday alliance partners globally, delivering HCM, Financials, and AMS to enterprise clients. Competes with Intecrowd on the largest global Workday transformation deals.
- KPMG: KPMG maintains a global Workday alliance practice combining consulting and managed services. Overlaps with Intecrowd on enterprise HCM and Financials deployments where Workday is the chosen platform.
- PwC: PwC's Workday practice delivers enterprise HCM, Financials, and AMS engagements as part of its broader consulting portfolio. Competes with Intecrowd/UST on large multi-workstream transformations.
- IBM (Workday practice): IBM Consulting operates a significant Workday alliance practice serving Global 2000 clients, particularly for HCM and Financials migrations. Comparable as a large incumbent competing for the same enterprise Workday spend.
Emerging players
- CloudPay: CloudPay provides global payroll and integrated payments, including a Workday-native offering. Adjacent rather than head-to-head, but competes at the intersection of payroll and Workday where Intecrowd's integration specialization lives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
INTECROWD social profiles
Digital presenceINTECROWD compliance and trust
Trust signalCompliance7 records
INTECROWD financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTECROWD leadership team
Management profileNumber of profiles
Profiles10 records
INTECROWD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTECROWD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTECROWD
What does INTECROWD do?
Intecrowd is a global boutique Workday Services Partner delivering strategic deployment and full life-cycle support for Workday HCM, Financial Management, Integrations, Workday Extend, Analytics, and Application Management Services (AMS). The firm also develops and licenses proprietary Built on Workday applications distributed via the Workday Marketplace, including AI Translation Generator, Journal Line Reclassification, Promotion Nomination, Timesheet Assistant, Tuition Reimbursement, and Charitable Donations.
Is INTECROWD a public or private company?
INTECROWD is a private company. It is classified as corporate owned and is currently acquired.
When was INTECROWD founded?
INTECROWD was founded in 2014. It employs 101 to 250 people.
Where is INTECROWD based?
INTECROWD is headquartered in Orlando, United States, in the North America region.
How does INTECROWD make money?
Three revenue lines are on record. Workday Implementation Services are the primary driver. The others are application Management Services (AMS) and workday Marketplace Apps.
Who are INTECROWD's main competitors?
Direct peers on record are Kainos, OneSource Virtual, Slalom and Alight (Workday practice). Broad incumbents are Accenture (DayNine Workday practice), Deloitte, KPMG, PwC and IBM (Workday practice). CloudPay is listed as an emerging player.
Does INTECROWD have an API?
No public API is recorded for INTECROWD.
What industry is INTECROWD in?
INTECROWD's product category is Workday Implementation and Managed Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPAAAIAI, Workforce Time, Attendance & Scheduling Administration. Its NAICS code is 541511 and its SIC code is 7370.